{{Short description|American activewear company}} {{Advert|date=July 2019}} {{Infobox company | name = Rhone | logo = Rhone Logo.png | image = | type = | founded = {{start date and age|2014}} | founders = Nate Checketts, Carras Holmstead, Casey Edgar, Kyle McClure, Ben Checketts | hq_location = One Dock Street | hq_location_city = Stamford | hq_location_country = United States | num_locations = 21 | website = {{URL|https://www.rhone.com/|rhone.com}} }} '''Rhone''' is an atheleisure and activewear apparel brand founded in 2014 by brothers Nate and Ben Checketts. It is named after the Rhône river and region in France known for its historical significance and aesthetic beauty.<ref name="Story">{{cite web |url = http://www.rhone.com/pages/our-story |title = Our Story |publisher = Rhone Apparel |accessdate = 28 March 2016}}</ref> == History == Rhone was founded by brothers Nate and Ben Checketts, along with Casey Edgar, Kyle McClure and Carras Holmstead.<ref name=Ruden>{{cite web |url = http://www.therudenreport.com/top-of-the-line-two-new-canaan-football-graduates-looking-to-make-it-big-in-mens-activewear/ |title = Top Of The Line: Two New Canaan Football Graduates Looking To Make It Big In Men's Activewear |author = Dave Ruden |publisher = The Ruden Report |date = 28 July 2014 |accessdate = 28 March 2016}}</ref> Initially launched as a web-only retailer, Rhone later partnered with Bloomingdale's in November 2014, expanding its sales to five locations. In 2015, the company's products were stocked in a total of 127 locations, including retailers such as Nordstrom, Equinox, and CorePower Yoga.<ref name=Retailer /> In November 2015, Rhone generated 62% of its total annual revenue for 2014.<ref name=Bloomberg>{{cite web |url = https://www.bloomberg.com/news/videos/2015-12-23/rhone-apparel-gets-into-the-activewear-game |title = Rhone Apparel Gets Into the Activewear Game |publisher = Bloomberg Business |date = 23 December 2015 |accessdate = 28 March 2016}}</ref>
In September 2015, Rhone announced the closing of a $5 million Series A financing round, with investments from individuals in sports, media, and fashion industries.<ref name=Forbes>{{cite web |url = https://www.forbes.com/sites/jasonbelzer/2015/11/11/move-over-lululemon-rhone-is-about-to-take-over-the-mens-activewear-market/#53f27eb1af86 |title = Move Over Lululemon, Rhone Is About To Take Over The Men's Activewear Market |author = Jason Belzer |work = Forbes |date = 11 November 2015 |accessdate = 28 March 2016}}</ref> Since its inception, Rhone has raised a total of $6.2 million in funding.<ref name=Retailer>{{cite web |url = https://www.internetretailer.com/2016/01/13/activewear-retailer-rhone-apparel-grows-500-2015 |title = Activewear retailer Rhone Apparel grows 500% in 2015 |author = Fareeha Ali |publisher = Internet Retailer |date = 13 January 2016 |accessdate = 28 March 2016}}</ref> In February 2016, the company acquired a building in Stamford, Connecticut to serve as its new headquarters.<ref name="Stamford">{{cite news |url = http://www.stamfordadvocate.com/business/article/Just-for-men-Rhone-picks-Stamford-for-new-6801894.php#photo-9341424 |title = Just for men: Rhone picks Stamford for new headquarters |author = Alexander Soule |newspaper = Stamford Advocate |date = 3 February 2016 |accessdate = 28 March 2016}}</ref>
In 2026 the company launched its ReRhone e-commerce site to sell customer returns that have been vetted by the company.<ref> [https://wwd.com/sustainability/business/rhone-resale-rerhone-archive-1238515072/ Rhone Launching Resale Platform: ReRhone] JEAN E. PALMIERI, ''WWD'', January 28, 2026</ref><ref> [https://www.modernretail.co/operations/rhone-debuts-resale-site-built-on-customer-returns/ Rhone debuts resale site built on customer returns] Julia Waldow, ''Modern Retail'', January 28, 2026</ref><ref> [https://athletechnews.com/rhone-rerhone-brand-owned-resale-platform/ Rhone Launches Brand-Owned Resale Platform] Elizabeth Ostertag, ''Athletech News'', February 2, 2026 </ref>
== Profile and products == Rhone primarily manufactures and sells activewear. The company uses fabrics like organic cotton, recycled polyester, merino wool, and modal in their products. Many of the company's offerings include antimicrobial and breathable fabrics.<ref name="Forbes" /><ref>{{Cite web |title=Rhone Fabric Guide |url=https://www.rhone.com/pages/rhone-mens-fabric-guide/ |access-date=2024-05-06 |website=Rhone}}</ref><ref name="News">{{cite web |url = http://connecticut.news12.com/news/growing-new-canaan-startup-rhone-apparel-to-move-headquarters-to-stamford-1.11514454?pts=174621 |title = Growing New Canaan startup to move to Stamford |publisher = News 12 Connecticut |date = 26 February 2016 |accessdate = 28 March 2016 }}{{Dead link|date=November 2025 |bot=InternetArchiveBot }}</ref> Flatlock stitching, where the seams lie flat with edges of fabric butting together rather than folding together, is used to avoid chafing.<ref name="Bloomberg" />
Originally focused on men's activewear, Rhone began selling a permanent line of women's activewear in April 2024,<ref>{{Cite web |last=Dojc |first=Mike |title=Rhone Makes Bold Swing Into Womenswear With LPGA Partnership |url=https://www.forbes.com/sites/mikedojc/2024/02/06/rhone-makes-bold-swing-into-womenswear-with-lpga-partnership/ |access-date=2024-05-07 |website=Forbes |language=en}}</ref> after having offered temporary women's collections in the past.<ref>{{Cite web |last=Steele |first=Lauren |date=2020-05-03 |title=Pioneering activewear brand Rhone (finally!) launched a women's collection |url=https://www.fastcompany.com/90471675/pioneering-activewear-brand-rhone-finally-launched-a-womens-collection |access-date=2024-05-06 |website=Fast Company}}</ref>
The company sometimes stitches or adheres inspirational messages onto its products, such as "Don't Die Without a Few Scars" or "What We Do in Life Echoes in Eternity."<ref name="Jeans">{{cite web |url = http://www.jeansandties.com/rhone-apparel-review/ |archive-url = https://web.archive.org/web/20150123040629/http://www.jeansandties.com/rhone-apparel-review/ |url-status = usurped |archive-date = January 23, 2015 |title = Rhone Apparel Review |author = Dominic Bonvissuto |publisher = Jeans & Ties |date = 28 October 2014 |accessdate = 28 March 2016}}</ref>
== References == {{reflist|2}}
== External links == * {{Official|https://www.rhone.com/}}
Category:American companies established in 2014 Category:Sportswear brands Category:Companies based in Stamford, Connecticut Category:Sporting goods manufacturers of the United States