{{Short description|American cookware manufacturer}} {{Orphan|date=February 2026}}
{{Infobox company | logo = Made_In_Cookware_Logo.png | logo_alt = Made In Cookware's logo | type = Private | industry = Consumer Goods | founded = 2017 | founder = {{Unbulleted list|Jake Kalick|Chip Malt|}} | hq_location = Austin, Texas | products = Cookware, bakeware, tabletop, knives, accessories | website = {{URL|madeincookware.com}} }}
'''Made In Cookware''' is a privately owned manufacturer of high-end kitchen supplies based in Austin, Texas. It sells stainless steel sets, nonstick and regular frying pans, stockpots, saucers, woks, knife sets, and other cookware to professional chefs and home cooks through its e-commerce site.<ref>{{Cite web |date=2023-06-07 |title=Made In Cookware expands in brick-and-mortar |url=https://chainstoreage.com/made-cookware-expands-brick-and-mortar |access-date=2025-06-05 |website=Chain Store Age |language=en}}</ref><ref>{{Cite web |date=2024-05-02 |title=Best Direct-to-Consumer Cookware for 2025: Made In, Caraway, Field Company and More |url=https://www.cnet.com/home/kitchen-and-household/best-direct-to-consumer-cookware/ |access-date=2025-06-05 |website=CNET |language=en}}</ref>
The direct-to-consumer (DTC) brand shares tips and stories, recipe videos, and technical instructions on its website and via social media; the Made In Studio space also hosts functions for Austin nonprofits, as well as industry parties and recipe-testing events.<ref name=":0">{{Cite web |last=Danziger |first=Pamela N. |title=Made In Cookware's Growth Flywheel Extends From Professional Chefs To Home Cooks |url=https://www.forbes.com/sites/pamdanziger/2024/03/06/made-in-cookwares-growth-flywheel-extends-from-professional-chefs-to-home-cooks/ |access-date=2025-06-05 |website=Forbes |language=en}}</ref>
The company’s products are used in over 2,000 restaurants.<ref name=":1">{{Cite web |title=Made In Cookware launches Canadian website {{!}} Retail Dive |url=https://www.retaildive.com/news/made-in-cookware-launches-canadian-website/720719/ |access-date=2025-06-05 |website=www.retaildive.com |language=en-US}}</ref> The brand is known for its competitive DTC pricing<ref name=":2">{{Cite web |last=Hamilton |first=April |title=With Growth Skyrocketing, Made-In Cookware Raises $5 Million Seed Round |url=https://www.forbes.com/sites/aprilhamilton/2019/04/03/with-growth-skyrocketing-made-in-cookware-raises-5-million-seed-round/ |access-date=2025-06-05 |website=Forbes |language=en}}</ref> and has been embraced by several well-known chefs, including restaurateur and Top Chef personality Tom Colicchio, who is an investor.<ref name=":3">{{Cite web |last1=Leffler |first1=David |last2=Gallaga |first2=Omar |date=2020-08-27 |title=Made In is the Latest Direct-to-Consumer Success Story |url=https://www.austinmonthly.com/made-in-is-the-latest-direct-to-consumer-success-story/ |access-date=2025-06-05 |website=Austin Monthly Magazine |language=en-US}}</ref>
Other investors have included private equity firm KarpReilly, Bonobos founder Brian Spaly, and Alinea restaurant co-owners Grant Achatz and Nick Kokonas.<ref name=":3" />
== History == Childhood friends and native Bostonians Johnathan "Jake" Kalick and Bradford "Chip" Malt founded Made In Cookware in 2017, inspired by the direct–to-consumer success of businesses like Warby Parker and mattress retailer Casper. Private equity firm KarpReilly was an original investor.<ref name=":4">{{Cite web |last=Hawkins |first=Lori |title=Made In, an Austin cookware company, stirs up a $5M investment |url=https://www.statesman.com/story/business/2019/04/03/made-in-austin-cookware-company-stirs-up-5-million-investment/5543613007/ |access-date=2025-06-05 |website=Austin American-Statesman |date=3 April 2019 |language=en-US}}</ref>
Kalick’s family has been involved in the kitchen supply business for four generations, dating to 1929, when his grandfather founded Boston's Harbour Food Service Equipment.<ref name=":3" /> Malt brought online brand-building expertise, having developed his marketing and analytics skills at Rhone Apparel.<ref name=":0" />
The pair relocated Made In Cookware to Austin the year after its founding, attracted by the city’s food culture and its status as home base to consumer brands such as Yeti and Outdoor Voices.<ref name=":4" /> That same year, it announced a partnership with Chef Tom Colicchio.<ref name=":2" />
In 2019, Made In Cookware raised some $5 million in a seed round. Bonobos founder Brian Spaly led the round, which also included Ezra Galston of venture capital firm Starting Line Ventures.<ref name=":2" />
The DTC brand partnered with another world-famous chef in 2021: baker, author, and restaurateur Nancy Silverton. The partnership resulted in a collection of porcelain bakeware, among other items.<ref>{{Cite web |last=Raczka |first=Rachel Kim |date=April 8, 2021 |title=Chef Nancy Silverton has a new collaboration with cookware company Made In—and the results are gorgeous |url=https://www.fastcompany.com/90618554/chef-nancy-silverton-has-a-new-collaboration-with-cookware-company-made-in-and-the-results-are-gorgeous |url-status= |access-date=June 5, 2025 |website=Fast Company}}</ref>
Made In Cookware expanded into brick-and-mortar retail for the first time in 2022 with a pop-up store on South Congress in Austin. A second Austin pop-up location followed at The Domain in 2023.<ref>{{Cite web |last=Brenner |first=Wayne Alan |date=January 3, 2024 |title=Made In Makes Farewell, Tiny Grocer Champions the Dry, the Loren Brings Midnite Bagel, Uchiba Goes (Briefly) Nashville, and More |url=https://www.austinchronicle.com/daily/food/2024-01-03/made-in-makes-farewell-tiny-grocer-champions-the-dry-the-loren-brings-midnite-bagel-uchiba-goes-briefly-nashville-and-more/ |access-date=June 5, 2025 |website=Austin Chronicle |language=en-US}}</ref> Both locations have since closed.<ref name=":0" />
The company launched a Canadian website in 2024, promising two- to five-day shipping across most of the country.<ref name=":1" /> It also launched a UK e-commerce site later that year.
== References == <references />
== External links == * [https://madeincookware.com/ Official website]
Category:Manufacturing companies based in Austin, Texas Category:American companies established in 2017 Category:2018 establishments in Texas Category:Kitchenware brands Category:Manufacturing companies established in 2017 Category:American brands Category:Privately held companies based in Texas Category:Online retailers of the United States Category:Retail companies established in 2017 Category:Internet properties established in 2017 Category:Private equity portfolio companies