{{Short description|American yoga studio chain}} {{Use mdy dates|date=November 2016}} {{Infobox company | name = CorePower Yoga | logo = CPY logo stacked 1000px-large|200px | type = Private | founded = {{Start date and age|2002}} | industry = Fitness | founder = Trevor Tice | hq_location = Denver, Colorado, U.S. | num_locations = 220 | num_locations_year = 2024 | key_people = CEO: Niki Leondakis (2020-current); Co-Founders: Brandon Cox, Tim Johnson, Dave Porter | website = {{URL|https://www.corepoweryoga.com}} }}
'''CorePower Yoga''', based in Denver, Colorado, is the largest yoga studio brand in the United States with more than 220 locations across 23 states. Founded in 2002, CorePower Yoga offers memberships, classes, and yoga teacher training.<ref>{{Cite web |title=About Us |url=https://www.corepoweryoga.com/content/about-us |access-date=2024-12-24 |website=www.corepoweryoga.com}}</ref>
== History == The first CorePower Yoga studio was opened in 2002 by founder Trevor Tice. Alongside early partners Dave Porter, Brandon Cox and Tim Johnson, Tice grew the company through private funding.<ref>{{Cite web |title=Home |url=http://wespreadhealth.com/ |access-date=2024-12-24 |website=We Spread Health |language=en-US}}</ref><ref>{{Cite news |title=Get Ready for the Starbucks of Yoga |url=https://www.inc.com/kimberly-weisul/best-industries-2015-yoga-and-pilates-businesses.html |archive-url=https://web.archive.org/web/20240716094606/https://www.inc.com/kimberly-weisul/best-industries-2015-yoga-and-pilates-businesses.html |archive-date=2024-07-16 |access-date=2024-12-24 |work=Inc.com |language=en}}</ref> In 2008, CorePower made its first expansion outside of Colorado opening in Minneapolis, San Diego, Portland, and Chicago.<ref>{{Cite web |title=What Is CorePower Yoga? About Us & Our Mission |url=https://www.corepoweryoga.com/content/about-us# |access-date=2024-11-04 |website=CorePower Yoga }}</ref> Tice served as Chief Executive Officer (CEO) until CorePower Yoga received an investment from the private equity firm Catterton Partners.<ref>{{Cite news |title=Get Ready for the Starbucks of Yoga |url=https://www.inc.com/kimberly-weisul/best-industries-2015-yoga-and-pilates-businesses.html |archive-url=https://web.archive.org/web/20240716094606/https://www.inc.com/kimberly-weisul/best-industries-2015-yoga-and-pilates-businesses.html |archive-date=2024-07-16 |access-date=2024-12-24 |work=Inc.com |language=en}}</ref> Tice stepped down as CEO following this deal in 2014.<ref>{{Cite web |date=2017-01-26 |title=Coroner's report details drunken last hours of CorePower Yoga founder Trevor Tice |url=https://www.denverpost.com/2017/01/26/coroner-death-trevor-tice-colorado-native-corepower-yoga-founder-accidental/ |access-date=2024-11-04 |website=The Denver Post |language=en-US}}</ref> Following Tice's death in 2016, his CEO successor, Eric Kufel, ran the daily operations of the company from 2017-2019.<ref>{{Cite web |date=2016-01-15 |title=New CEO takes the lead at CorePower |url=https://businessden.com/2016/01/15/new-ceo-takes-the-lead-at-corepower/ |access-date=2024-12-24 |website=BusinessDen |language=en-US}}</ref> In 2019, CorePower Yoga was acquired by TSG Consumer Partners.<ref>{{Cite web |date=2019-03-14 |title=CorePower Yoga has a new owner |url=https://businessden.com/2019/03/14/corepower-yoga-has-a-new-owner/ |access-date=2024-12-24 |website=BusinessDen |language=en-US}}</ref> Financial aspects of this deal were not disclosed.<ref>{{Cite web |title=TSG Consumer Partners Acquires CorePower Yoga |url=https://www.tsgconsumer.com/news/tsg-consumer-partners-acquires-corepower-yoga |access-date=2024-10-18 |website=TSG Consumer |language=en-US}}</ref> In January 2020, Niki Leondakis was appointed as CEO.<ref>{{Cite web |title=Our Team |url=https://www.corepoweryoga.com/content/our-team |access-date=2024-12-24 |website=www.corepoweryoga.com}}</ref>
== Memberships and studio information == thumb|Inside of a CorePower Yoga studio. CorePower Yoga is considered to have its own yoga class style combining power yoga, ashtanga yoga, and vinyasa flow yoga.<ref>{{Cite web |title=What is CorePower Yoga? - Definition from Yogapedia |url=https://www.yogapedia.com/definition/10883/corepower-yoga |access-date=2024-11-04 |website=Yogapedia |language=en}}</ref> Class styles range from their C2 class, hot yoga, and yoga sculpt class that uses weights and blends yoga with cardio and strength moves.<ref>{{Cite web |title=MSN |url=https://www.msn.com/en-ph/health/fitness/corepower-yoga-is-a-killer-workout-heres-what-to-know-before-your-first-class/ar-BBVkc7C |access-date=2024-12-24 |website=www.msn.com}}</ref><ref>{{Cite web |date=2024-02-21 |title=Book It: This Workout Class Made Me Fall in Love With Yoga |url=https://www.harpersbazaar.com/beauty/health/a46585476/corepower-yoga-class-review/ |access-date=2024-12-24 |website=Harper's BAZAAR |language=en-US}}</ref><ref>{{Cite web |last=Colville |first=Charlie |date=2024-02-07 |title=What Is CorePower Yoga? (& How To Sign Up For A Class) |url=https://www.countryandtownhouse.com/style/health-and-beauty/corepower-yoga/ |access-date=2024-12-24 |website=Country and Town House |language=en-GB}}</ref>
Since 2018, CorePower Yoga On Demand has offered subscription based online yoga classes.<ref>{{Cite web |last=Daswani |first=Kavita |date=2018-09-15 |title=New on-demand fitness workouts: There's no excuse for missing a sweat |url=https://www.latimes.com/health/la-he-roundup-20180915-story.html |access-date=2024-12-24 |website=Los Angeles Times |language=en-US}}</ref> CorePower started offering an At Home Membership in 2020, which offers classes both pre-recorded On Demand classes and live virtual classes.<ref>{{Cite web |last=Forburger |date=February 26, 2021 |first=Angie |title=CorePower's yoga app brings the studio experience home |url=https://reviewed.usatoday.com/health/content/corepower-yoga-on-demand-app-review |access-date=2024-11-04 |website=Reviewed |language=en }}</ref>
CorePower StrengthX launched in 2023, its first new offering in 10 years that combines cardio, strength and HIIT-style elements.<ref>{{Cite web |last=Ostertag |first=Elizabeth |date=2023-01-25 |title=CorePower Yoga Launches CorePower Strength X, the Brand's Most Challenging Workout to Date |url=https://athletechnews.com/corepower-strength-x-launched/ |access-date=2024-12-24 |website=Athletech News |language=en-US}}</ref>
== Lawsuits == In 2017, CorePower settled a class action lawsuit for $1.65 million regarding employee compensation for extra hours of work outside of the studio — CorePower did not admit liability.<ref>{{Cite web |last=IT |first=Shulman Rogers |date=2017-09-25 |title=Yoga Studios Alert - CorePower Yoga Pays $1.4M in Class-Action Lawsuit{{!}}Yoga Studios Alert - CorePower Yoga Pays $1.4M in Class-Action Lawsuit |url=https://www.shulmanrogers.com/yoga-studios-alert-corepower-yoga-pays-1-4m-in-class-action-lawsuit/ |access-date=2024-10-18 |website=Shulman Rogers |language=en-US}}</ref><ref name="NYT">{{cite news |last=Hines |first=Alice |date=April 6, 2019 |title=Inside CorePower Yoga Teacher Training |url=https://www.nytimes.com/2019/04/06/style/corepower-yoga-teacher-training.html |work=The New York Times}}</ref> In April 2019, a class action lawsuit was filed against the company by more than 2,100 employees, alleging gross underpayment of wages. This lawsuit was settled for $1.5 million — this was the fourth lawsuit around employee underpayment against the company.<ref name=":0">{{Cite web |title=CorePower, largest U.S. yoga chain, accused of underpaying instructors |date=May 23, 2019 |website=CBS News |url=https://www.cbsnews.com/news/corepower-yoga-instructors-sue-americas-largest-chain-of-yoga-studios-for-underpaying/ |access-date=2019-10-02}}</ref><ref>{{Cite web |last=Wagner |first=Shannon |date=2020-10-29 |title=Workers Say They Were Manipulated into Free Labor For National Yoga Brand |url=https://www.vice.com/en/article/yoga-to-the-people-workers-exploitation-free-labor/ |access-date=2024-11-08 |website=VICE |language=en-US}}</ref>
== Teacher training == In addition to teaching classes, CorePower Yoga also offers yoga teacher training. 200 and 300-hour training programs are available in their “power vinyasa” style and 50-hour sessions in their "yoga sculpt" method — incorporating yoga poses and flow with cardio and weights.<ref>{{Cite web |title=50-Hour Yoga Sculpt Teacher Training |url=https://www.corepoweryoga.com/content/50hr-yoga-training-programs |access-date=2024-10-19 |website=CorePower Yoga }}</ref>
==References== {{Reflist|30em}}
==External links== * {{Commons category-inline|CorePower Yoga}}
Category:Yoga organizations Category:Exercise organizations Category:Exercise-related trademarks Category:2002 establishments in Colorado Category:Companies based in Denver