{{Short description|American luxury watch retailer}} {{Infobox company | name = Tourneau, LLC | logo = Bucherer wiki logo.png | image = | image_caption = | type = Private | industry = Retail | founded = 1900 | founder = Wexler Family | hq_location = | hq_location_city = New York City | hq_location_country = U.S. | num_locations = 26 | num_locations_year = 2019 | key_people = Kilian Müller (CEO) | parent = Bucherer{{nbsp}}{{small|(2018–2023)}}<br />Rolex{{nbsp}}{{small|(2023–present)}} | num_employees = 550 | website = {{url|https://www.tourneau.com/}} }}
'''Tourneau, LLC''' is a luxury watch retailer established in 1900 and based in the United States. In 2018 Tourneau was purchased by the European retailer, Bucherer. The company carries over 8,000 styles of men’s and women’s watches from nearly 40 luxury brands. Tourneau also sells certified pre-owned watches; offering a trade-in program for upgrading watch styles.
==History== In 1900,<ref name="chinese">{{cite book |url=https://books.google.com/books?id=13LvBQAAQBAJ&pg=PA105 |title=China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them |first1=Savio |last1=Chan |first2=Michael |last2=Zakkour |publisher=John Wiley & Sons |page=105 |date=September 22, 2014 |isbn=1118834747 |accessdate=February 15, 2018}}</ref> the Tourneau family established a watch selling business in the Russian Empire, fleeing to Paris after the Revolution before emigrating to New York City in 1924.<ref name="nyu"/> The Tourneau brothers opened a small dressmaking shop, with a watch counter, in the Berkshire Place Hotel.<ref name="iw">{{cite journal |url=http://www.iwmagazine.com/news-and-now/20140702/tourneau-3/ |title=Tourneau |journal=International Watch |date=July 2, 2014 |accessdate=February 15, 2018}}</ref> They followed this with the company's first full shop at Madison Avenue and 49th Street in 1930.<ref name="nyu">{{cite web|url=http://macaulay.cuny.edu/eportfolios/57thstreet/history/|title=History|work=cuny.edu}}</ref> In 1940 a second location was founded in the Pennsylvania Hotel across from Penn Station.<ref>{{cite web|url=http://www.asianfusion-mag.com/tourneau-celebrates-115th-anniversary-with-a-new-store-at-bryant-park/ |title=Tourneau |work=asianfusion-mag.com}}</ref> The first West Coast store was opened during the 1990s in the South Coast Plaza mall in Costa Mesa.<ref>{{cite web|url=http://iwmagazine.com/2013/09/tourneau-2/|title=Tourneau|work=iW International Watch Magazine}}</ref>
In 1997 the company opened The Tourneau TimeMachine on 57th Street in New York City, and was at the time the world's largest watch store. Then in 2005, the Tourneau Time Dome in Las Vegas assumed the Guinness World Record.<ref>{{cite web|url=http://www.latintimes.com/tourneau-celebrates-115th-anniversary-watch-company-opens-new-bryant-park-store-303133|title=Tourneau Celebrates 115th Anniversary: Watch Company Opens New Bryant Park Store With Ribbon Cutting Ceremony|author=Jessica Medina|date=17 March 2015|work=Latin Times}}</ref> In 2011 Tourneau began selling a contemporary collection of watches named the TNY Series that has been inspired by the architecture and design of New York City.<ref>{{cite web|url=http://www.racked.com/2011/7/13/7758229/tourneaus-tny-watch-series-was-inspired-by-the-hearst-tower|title=Tourneau's TNY Watch Series Was Inspired By the Hearst Tower|author=benjaminliongsetiawan0010533|work=Racked}}</ref> In 2012, Tourneau partnered with Product Red to produce TOURNEAU (PRODUCT)RED Special Edition watches. 15% of the retail price of each (TOURNEAU)RED watch is donated to The Global Fund to Fight AIDS, Tuberculosis and Malaria.<ref>{{cite web|url=http://www.luxurydaily.com/tourneau-creates-two-piece-collection-to-support-aids-fund/|title=Tourneau creates two-piece collection to support AIDS fund|work=luxurydaily.com}}</ref> In March 2015, a third NYC store was opened in Bryant Park.<ref>{{cite web|url=http://ny.racked.com/2015/3/16/8224811/tourneau-bryant-park|title=Tourneau Just Opened Its Third NYC Store in Bryant Park|first=Laura |last=Gurfein|work=Racked NY}}</ref>
==Operations== By 2015 the company had 33 stores across 13 states, including the flagship stores in Las Vegas and New York.<ref>{{cite web|url=http://www.bizjournals.com/pacific/news/2015/03/11/luxury-watch-retailer-tourneau-gets-serious-about.html|title=Luxury watch retailer Tourneau gets serious about Royal Hawaiian Center Waikiki location|date=11 March 2015|work=Pacific Business News}}</ref> Tourneau is currently the largest authorized retailer of timepieces in the United States,<ref>{{cite web|url=https://www.forbes.com/sites/arieladams/2013/06/20/how-to-become-a-number-1-watch-retailer-in-america/|title=How To Become A Number One Watch Retailer In America|author=Ariel Adams|work=Forbes}}</ref> with about 8,000 watches and 100 brands.<ref>{{cite web|url=http://www.jckonline.com/2006/01/01/tourneau-certifies-luxury-watches-auctioned-online-portero|title=Tourneau Certifies Luxury Watches Auctioned Online by Portero|work=JCK Magazine}}</ref> Tourneau also has a trade-in program for upgrading watch styles.<ref>{{cite news |url=https://www.nytimes.com/2015/02/24/style/international/you-arent-21-anymore-so-its-time-to-trade-up.html?_r=0&gwh=A19E915788D27A10458BA670D50F589D&gwt=pay |date=February 24, 2015 |title=You Aren't 21 Anymore so its Time to Trade Up |work=New York Times}}</ref> Tourneau is the point of purchase for both the regular collections of time piece brands, as well as limited edition lines that are available only at Tourneau stores.<ref>{{cite web|url=https://books.google.com/books?id=P0r2wYkr6L0C&pg=PT80|title=For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations |page=80 |author=Ronn Torossian |publisher=BenBella Books, Inc. |year=2013}}</ref> Tourneau stores also host exhibitions of rare time pieces and events.<ref>{{cite web|url=https://www.chicagotribune.com/1997/12/15/tourneau-marks-time-for-chicago-move/|title=Tourneau Marks Time For Chicago Move|work=tribunedigital-chicagotribune}}</ref> In addition to its retail locations, Tourneau has a watch servicing center in Long Island City and it also operates an e-commerce site.<ref>{{cite web|url=http://www.qgazette.com/news/2014-06-18/Front_Page/Tourneau_Honors_Graduates_Of_Watchmaker_Program.html|title=Tourneau Honors Graduates Of Watchmaker Program - www.qgazette.com - Queens Gazette|work=qgazette.com}}</ref><ref>{{cite web|url=http://www.jckonline.com/2014/06/12/tourneaus-watchmaker-program-helps-risk-students|title=Tourneau’s Watchmaker Program Helps At-Risk Students|work=JCK Magazine}}</ref><ref>{{cite web|url=https://www.wsj.com/articles/struggling-new-york-students-find-a-future-in-watchmaking-1414457585|title=Struggling New York Students Find a Future in Watchmaking|author=Sophia Hollander|date=28 October 2014|work=WSJ}}</ref>
==References== {{Reflist|2}}
==External links== *{{official|http://www.tourneau.com/}}
Category:Jewelry retailers of the United States Category:American companies established in 1900 Category:Manufacturing companies established in 1900 Category:Retail companies established in 1900 Category:Retail companies based in New York (state) Category:1900 establishments in the Russian Empire