Bucherer

{{Short description|Swiss luxury brand}} {{about|the multibrand retailer |the watch manufacturer|Carl F. Bucherer}} {{Primary sources|date=May 2026}} {{infobox company | name = Bucherer | logo = Bucherer_Logo_RGB.png | image = Carl F. Bucherer boutique.jpg | image_size = 200px | image_caption = First Bucherer boutique in Lucerne, Switzerland | native_name = Bucherer AG | founded = {{Start date and age|1888|9|2}} | founder = Carl F. Bucherer | key_people = {{nowrap|Guido Zumbühl}} (CEO) Daniel Egli (CFO) Patrick Graf (CCO) | revenue = $1.8 billion (2022 estimate) | num_employees = 2,400+ (2022) | parent = Rolex SA (since 2024) | website = bucherer.com }}

'''Bucherer''' (also '''Bucherer Group''') is a multibrand watch and jewellery retailer based in Switzerland with over 100 stores worldwide. It was founded in 1888 by Carl F. Bucherer, who also became the namesake of a luxury Swiss watch brand. Bucherer retails brand including Rolex, Carl F. Bucherer, Baume & Mercier, Blancpain, Breguet, Cartier, Chopard, Girard-Perregaux, Jaeger-LeCoultre, Longines, Oris, Panerai, Piaget, Rado, Roger Dubuis, TAG Heuer, Tissot, Tudor, Ulysse Nardin and Vacheron Constantin.<ref>{{Cite web|url=https://www.bucherer.com/watches/watches-brands.html|title=Watch Brands at BUCHERER|website=www.bucherer.com}}</ref>

In 2024, Bucherer was bought by Rolex.<ref>{{cite web |last1=Hirota |first1=Masayuki |title=Rolex breaks taboo with takeover of Bucherer |url=https://www.swissinfo.ch/eng/business/rolex-breaks-taboo-with-takeover-of-bucherer/48833586 |website=SWI swissinfo.ch |language=en |date=25 September 2023}}</ref> thumb|200px|A Bucherer timepiece in Berlin

== History ==

=== 1888 - Early history === Carl Friedrich Bucherer and his wife, Louise, opened a watch and jewelry shop in Lucerne, Switzerland in 1888. The family business grew over the next several generations into a global luxury chain.<ref name=":0">{{Cite web |title=Swiss Watch & Fine Jewellery Experts since 1888 – The Bucherer Story {{!}} Bucherer |url=https://www.bucherer.com/ch/en/bucherer-world/company/our-history |access-date=2026-05-13 |website=www.bucherer.com}}</ref>

=== 1924 - Partnership with Rolex === In the 1920s, their sons Ernst and Carl Eduard joined the business. Ernst partnerd with Rolex founder Hans Wilsdorf in 1924, adding Rolex watched to the store's inventory and starting a partnership that lasted until Rolex acquired the company in 2023.<ref name=":0" />

=== 1996 - Germany expansion === Under third-generation leader Jörg G. Bucherer, the company began expanding internationally again in 1986. That same year, Bucherer entered the modern German market by opening a boutique in Berlin.<ref name=":0" />

=== 2002 - Andreas Huber acquisition === Bucherer expanded further into Germany in 2002 by buying the Munich-based watch retailer Andreas Huber, later rebranding the stores under the Bucherer name.<ref><nowiki>'''</nowiki>[https://www.northdata.com/Andreas%20Huber%20-%20GmbH%20&%20Co%C2%B7%20KG,%20M%C3%BCnchen/HRA%2015972 Andreas Huber Records]<nowiki>''' North Data GmbH, ''Andreas Huber GmbH & Co. KG, München (HRA 15972)''</nowiki>, commercial registry profile.</ref><ref><nowiki>'''</nowiki>[https://www.northdata.com/Bucherer+Deutschland+GmbH%2C+Munich%2C+Germany Bucherer Corporate Records:]<nowiki>'''</nowiki> Amtsgericht München (District Court of Munich), Corporate Registry Division, Commercial Register Filing for Bucherer Deutschland GmbH / Andreas Huber GmbH & Co. KG, Reference number: HRB 149582, September 12, 2002.</ref>

=== 2018 - United States expansion === Bucherer entered the US market in 2018 by buying Tourneau, a major American watch retailer. This acquisition greatly grew the company's global footprint, making it one of the largest watch and jewelry retailers in the world.<ref name=":0" />

=== 2024 - Integration into the Rolex family === Rolex announced it was buying Bucherer in August 2023. The deal was finalized in 2024 after regulatory approval, officially making the retailer part of Rolex.<ref name=":0" /> This deal solidified a business relationship between the two companies that goes back to 1924.<ref>{{Cite web |last=DeMarco |first=Anthony |title=Rolex To Acquire Watch Retailer Bucherer |url=https://www.forbes.com/sites/anthonydemarco/2023/08/24/in-a-stunning-move-rolex-acquires-watch-retailer-bucherer/ |access-date=2026-05-13 |website=Forbes |language=en}}</ref>

==References== {{Reflist}}

==External links== *{{official website|bucherer.com}}

Category:Rolex Category:2023 mergers and acquisitions Category:Swiss companies established in 1888 Category:Jewellery retailers