Americana at Brand

{{Short description|Mixed-use retail and residential complex in Glendale, California, United States}} {{Use American English|date=August 2025}} {{Use mdy dates|date=April 2025}} {{Infobox building | name = The Americana at Brand | native_name = | native_name_lang = | logo = | logo_size = | logo_alt = | logo_caption = | image = AmericanaBrandSign.jpg | image_size = 250px | image_alt =  | image_caption = Americana signage | pushpin_map = | pushpin_map_alt = | map_caption = | pushpin_mapsize = | pushpin_label = | pushpin_mark = | pushpin_relief = | former_names = | alternate_names = | etymology = | status = | cancelled = | topped_out = | building_type = | architectural_style = | classification = | location = Glendale, California | address = 889 Americana Way<br /> Glendale, California 91210 | location_city =  | location_country = | coordinates = {{coord|34|08|38|N|118|15|23|W|type:landmark_region:US-CA|display=inline,title}} | altitude = | current_tenants = | namesake = | groundbreaking_date = | construction_start_date = 2006<ref name="LA Times">{{cite web|work=Los Angeles Times|title=Americana: The Beautiful?|date=April 27, 2008 |url=https://www.latimes.com/archives/la-xpm-2008-apr-27-ig-americana27-story.html|access-date=January 2, 2017}}</ref> | construction_stop_date = | est_completion = | topped_out_date = | completion_date = | opened_date = May 2, 2008<ref name="MSNBC">{{cite news |title= 'The Grove' Developer Opens New Open-Air Mall In Glendale |url=http://www.msnbc.msn.com/id/24434725 |archive-url=https://web.archive.org/web/20080508185441/http://www.msnbc.msn.com/id/24434725/ |url-status=dead |archive-date=May 8, 2008 |publisher= MSNBC / KNBC|date= May 3, 2008}}</ref> | inauguration_date = | relocated_date = | renovation_date = | closing_date = | demolished_date =  | cost = US$400 million+<ref name="LA Times"/> | ren_cost = | client = | owner = Caruso Affiliated | landlord = | affiliation = | height = | architectural = | tip = | antenna_spire = | roof = | top_floor = | observatory = | diameter = | circumference = | weight = | other_dimensions = | structural_system = | material = | size = | floor_count = 4 | floor_area = | elevator_count = | grounds_area = | architect = | architecture_firm = {{Unbulleted list | Caruso Affiliated | CREO Industrial Arts<ref name="CREO">{{cite web|work=CREO|title=The Americana At Brand - CREO Industrial Arts|url=http://creoindustrialarts.com/signage_graphics/retail_and_mixed_use/the_americana_at_brand|access-date=January 2, 2017}}</ref> | Romero Thorsen Design<ref name="CREO"/><ref name="RTD">{{cite web|work=Romeo Thorsen Design|title=AMERICANA AT BRAND - RTD LA|url=http://rtd-la.com/?portfolio=americana-at-brand|access-date=January 2, 2017}}</ref> }} | developer = Caruso Affiliated | engineer = | structural_engineer = | services_engineer = | civil_engineer = | other_designers = | quantity_surveyor = | main_contractor = | awards = | designations = | known_for = | ren_architect = | ren_firm = | ren_engineer = | ren_str_engineer = | ren_serv_engineer = | ren_civ_engineer = | ren_oth_designers = | ren_qty_surveyor = | ren_contractor = | ren_awards = | number_of_stores = 82<ref name="Americana Directory">{{cite web|title=The Americana at Brand|url=https://www.americanaatbrand.com/directory.php|access-date=January 2, 2017|archive-url=https://web.archive.org/web/20170103171926/https://www.americanaatbrand.com/directory.php|archive-date=January 3, 2017|url-status=dead}}</ref> | number_of_anchors = 6 | hotel_chain = | number_of_rooms = {{Unbulleted list | 242 apartments<ref name="Apartments">{{cite web|url=http://apartments.americanaatbrand.com/|title=The Americana at Brand Luxury Apartments|website=apartments.americanaatbrand.com|access-date=October 6, 2016}}</ref> | 100 condominiums }} | number_of_suites = | number_of_restaurants = 32<ref name="Americana Directory"/> | number_of_bars = | facilities =

| parking = | website = {{URL|americanaatbrand.com}} | embed = | embedded = | references = | footnotes = }}

'''The Americana at Brand''' is a lifestyle center in Glendale, California. The center features anchor stores Nordstrom and Barnes & Noble.

The property was built and is owned and operated by Los Angeles businessman Rick J. Caruso and his company Caruso Affiliated. It was named for Leslie Coombs Brand, a real estate developer who developed Glendale.<ref>{{cite web | title=Landscape Architect Articles | url=https://landscapearchitect.com/landscape-articles/a-vibrant-village-celebration-of-community-culture-and-connectiona-vibrant-village-celebration-of-community-culture-and-connection-11826 }}</ref>

Caruso Affiliated has built and operates many other projects, including The Grove at Farmers Market in Los Angeles. The complex comprises 100 condominiums and 242 luxury apartments.<ref name="Apartments"/> thumb|Aerial view of downtown Glendale's shopping areas (The Americana at Brand and Glendale Galleria) The Americana project stirred debate in Glendale for four years. Some merchants feared the Grove-style "lifestyle center" would diminish business at the stores along Brand Boulevard and in the Glendale Galleria. Some residents worried about overdevelopment and traffic congestion.<ref name="Latimes04012008">{{Cite news | last = Mia DiMassa | first = Cara | title = Glendale set to welcome once-disputed development | newspaper = Los Angeles Times | date = April 1, 2008 | url = http://www.latimes.com/news/local/la-me-americana1apr01,1,5287829.story }}</ref>

Both The Americana at Brand and The Grove are organized upon the idea of a city center—with a mix of architectural styles, building heights and materials used, as well as vast open spaces at each project's center. Caruso Affiliated often casts its developments in a particular milieu. The architectural style of the Americana reflects the brick factory facades of the industrial era, with its massive elevator shaft with exposed steel beams, while The Grove is reminiscent of 1930s Los Angeles, California. Each of the two intends to appear to be a public space, but is private property and is protected as such. However, the two-acre park in the center of the complex is entirely public property. The private security force that patrols the property prevents anyone from taking photographs with professional equipment without permission. The Americana at Brand allows dogs on the property — except on its grassy area. The only breed restricted is the pit bull. Each store decides whether it allows pets.

The project opened to the public on May 2, 2008.<ref name="MSNBC"/>

[[File:The Americana at Brand.jpg|250px|thumb|left|The Americana at Brand in Glendale]]

==List of tenants== As of July 2022, there are over 80 tenants in the Americana.

===Anchors=== *Nordstrom (opened in 2013, formerly occupied at the Glendale Galleria) *Barnes & Noble *AMC Theatres (reopened in August 2021, formerly Pacific Theatres)<ref>{{Cite web|last=D'Alessandro|first=Anthony|date=2021-07-19|title=AMC Closes Deal For Grove & Americana Leases In L.A.; Venues Reopening In August With PLF Upgrades – Update|url=https://deadline.com/2021/07/amc-pacific-theatres-grove-americana-movie-theaters-arclight-1234775901/|url-status=live|access-date=2021-07-19|website=Deadline|language=en-US|archive-url=https://web.archive.org/web/20210719204926/https://deadline.com/2021/07/amc-pacific-theatres-grove-americana-movie-theaters-arclight-1234775901/ |archive-date=2021-07-19 }}</ref> *The Cheesecake Factory

==Attractions== In addition to The Americana at Brand's upscale shops, restaurants and movie theater, the outdoor mall features ''Waters of Americana,'' an animated fountain by WET. The musical fountain, located in the central landscaped park, performs every hour on the hour, though a non-musical program runs between shows. A gold-leaf statue, chosen by developer Rick Caruso, rises from the center of the fountain's smaller pool. The statue is a replica of Donald De Lue's 1949 ''Spirit of American Youth'' sculpture in France, a memorial to Americans who fought at Normandy in World War II.<ref>{{cite web|url=http://wetdesign.com/wetdesign.html |title=WET News |publisher=WET Design |access-date=2008-06-02 |url-status = dead|archive-url=https://web.archive.org/web/20070918215247/http://www.wetdesign.com/wetdesign.html |archive-date=September 18, 2007 }}</ref> The statue also serves as the icon for The Americana at Brand.

An internal transit system uses a battery-powered trolley car (built by the Gomaco Trolley Company)<ref name="taut-2008jul">''Tramways & Urban Transit'' magazine, July 2008, p. 277. UK: LRTA Publishing.</ref> to shuttle visitors through the main square and around the perimeter of the complex. The line was in operation from the opening of the Americana at Brand complex, in May 2008.<ref name="taut-2008jul"/> George F. McGinnis, a retired Disney Imagineer, designed the trolley cars.

On Nov 6, 2021, Stranger Things day, Netflix launched the first-ever Stranger Things store in the Americana at Brand. The shop immerses fans in a world of supernatural mystery and 80's nostalgia in a one-of-a-kind Stranger Things experience.<ref>{{Cite web |title=Stranger Things Pop-Up at the Americana at Brand in Los Angeles |url=https://www.losangeles101.org/local-scene/stranger-things-pop-up-store |access-date=2022-04-02 |website=LosAngeles101 |language=en-US}}</ref><ref>{{Cite web |last=Candy |first=Americana at Brand/ |last2=Crystal |date=2022-05-16 |title=The Interactive Stranger Things Store at the Americana in Los Angeles |url=https://www.thetravelpockets.com/new-blog/stranger-things-store-in-los-angeles |access-date=2025-10-25 |website=Travel Pockets |language=en-US}}</ref>

Since opening, the center has expanded its offering of luxury goods, adding Bottega Veneta, Byredo, Chanel, David Yurman, Golden Goose, Gucci, Louis Vuitton, Omega, Tiffany & Co. and Yves Saint Laurent stores.<ref>{{Cite web|url=https://us.fashionnetwork.com/news/The-americana-at-brand-strengthens-luxury-offering-for-15th-anniversary,1585982.html|work=Fashion Network|title=The Americana at Brand strengthens luxury offering for 15th anniversary|author=Alexis Chenu|date=December 3, 2023|access-date=August 29, 2025}}</ref><ref>{{Cite web|url=https://americanaatbrand.com/shopping/|title=Shopping|access-date=August 29, 2025}}</ref>

== Skyline Pitch == The city's first rooftop soccer space opened in October 2025. Created by experiential agency elemento L2, it features a venue of 25,000 square feet on top of the Americana parking structure. There are two full size soccer fields, training areas, fut tennis, a panna cage, interactive play stations and gathering space, for parties and events.<ref>{{Cite web |last=rjohnson |date=2025-10-16 |title=Skyline Pitch Takes LA Soccer to New Heights with Rooftop Fields |url=https://calsouth.com/skyline-pitch-la-opens/ |access-date=2026-02-11 |website=Cal South |language=en-US}}</ref><ref>{{Cite web |date=2025-11-14 |title=Looking for a pickup game of soccer? Try the Americana at Brand parking lot |url=https://www.latimes.com/travel/story/2025-11-14/skyline-pitch-soccer-fields-americana-at-brand |access-date=2026-02-11 |website=Los Angeles Times |language=en-US}}</ref><ref>{{Cite web |title=skyline pitch Archives |url=https://www.laparent.com/keyword/skyline-pitch/ |access-date=2026-02-11 |website=L.A. Parent |language=en-US}}</ref>

== Holiday season == 270px|thumb|right|The Americana at Brand with its 100-foot Christmas tree as seen on Thursday, November 21, 2013. This image was taken minutes after the Americana at Brand's annual Christmas tree lighting ceremony. Downtown Los Angeles is visible in the distance. During the holiday shopping season, fake snow is produced periodically every evening. In mid-November, a Christmas tree is displayed, and lit every evening, beginning with their annual ''Tree Lighting Ceremony.'' The tree remains lit every evening for the remainder of the holiday season. The tree is up to 100 feet or more, and it is usually one of the tallest trees in Los Angeles County.

==See also== *{{annotated link|Glendale Galleria}}

== References == {{Reflist}}

== External links == {{Commons category|Americana at Brand}} * [http://www.americanaatbrand.com/ Official Website of The Americana at Brand]

Category:Shopping malls in the San Fernando Valley Category:Buildings and structures in Glendale, California Category:Tourist attractions in Glendale, California Category:Shopping malls established in 2008 Category:Lifestyle centers (retail) Category:Outdoor shopping malls in California