{{short description|Swedish fragrance company}} {{Infobox company | name = Byredo | logo = | image = Picture of Byredo perfume.jpg | type = Subsidiary | traded_as = | former_name = | industry = | founded = {{Start date and age|2006}} ; Stockholm, Sweden | founder = Ben Gorham | hq_location_city = | hq_location_country = Sweden | num_locations = | area_served = Europe, North America, Asia | key_people = | products = Luxury goods | parent = Puig | divisions = | website = {{URL|https://www.byredo.com/|byredo.com}} }} '''Byredo''' is a Swedish company that produces luxury fragrances, leather goods, and accessories.
==History== Byredo was founded in Stockholm in 2006 by Ben Gorham.<ref>{{Cite news |last=Conlon |first=Scarlett |date=2020-01-18 |title=Ben Gorham: ‘With Byredo I wanted a more inclusive approach to luxury’ |url=https://www.theguardian.com/fashion/2020/jan/18/ben-gorham-interview-with-byredo-i-wanted-more-inclusive-approach-to-luxury |access-date=2023-07-27 |work=The Observer |language=en-GB |issn=0029-7712}}</ref><ref>Lisa Niven, [http://www.vogue.co.uk/article/interview-with-ben-gorham-byredo-founder Vogue Meets Byredo's Ben Gorham] ''Vogue'', 1 September 2016</ref> The name Byredo is a portmanteau of "by redolence".<ref name="Manzanita buys" /> The first fragrance released was Green (sage, orange and musk).<ref name=":0">{{Cite news |last=Meltzer |first=Marisa |date=2015-05-27 |title=Byredo Brings Its Scent Memories to SoHo |url=https://www.nytimes.com/2015/05/28/fashion/byredo-brings-its-scent-memories-to-soho.html |access-date=2024-10-07 |work=The New York Times}}</ref> In 2013, Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital.<ref name="Manzanita buys">[https://www.cosmeticsbusiness.com/news/article_page/Manzanita_buys_majority_stake_in_Byredo/88117 Manzanita buys majority stake in Byredo] 1 May 2013</ref><ref>''Women's Wear Daily'', [https://wwd.com/business-news/financial/manzanita-capital-buys-byredo-stake-6913024/ Manzanita Capital Buys Byredo Stake: The owner of SpaceNK and Diptyque has purchased a majority stake in the Swedish fragrance house.] Samantha Conti, April 29, 2013</ref> This company was invested in Diptyque and Malin + Goetz,<ref name="Byredo celebrates">{{Cite web |last=Stocks |first=Christopher |date=2016-09-06 |title=Name game: Byredo celebrates its tenth anniversary with a nameless fragrance |url=https://www.wallpaper.com/lifestyle/name-game-byredo-celebrates-its-tenth-anniversary-with-a-nameless-fragrance |access-date=2024-10-07 |website=wallpaper.com |language=en}}</ref> and also owns Space NK.<ref name="Manzanita buys" /> In 2015, Byredo opened a second store in New York's Soho.<ref name=":0" /> Its first collection of handbags and other accessories debuted at the 2017 Paris Fashion Week.<ref name="LAUREN JOSEPH">[https://www.surfacemag.com/articles/ben-gorham-pushes-byredo-into-lifestyle/ Founder Ben Gorham continues to push Byredo out of its comfort zone.] LAUREN JOSEPH, Surface magazine, October 20, 2017</ref>
In May 2022, Spanish conglomerate Puig acquired a majority stake in Byredo.<ref>{{cite web | url=https://www.voguebusiness.com/beauty/puig-snaps-up-majority-stake-in-cool-swedish-fragrance-brand-byredo | title=Puig snaps up majority stake in cool Swedish fragrance brand Byredo | date=31 May 2022 }}</ref> The acquisition is intended to bolster Puig's high-end luxury portfolio, with Byredo's founder, Ben Gorham, continuing as a shareholder and chief creative officer.<ref>{{Cite web |last=Shoaib |first=Maliha |title=Puig snaps up majority stake in cool Swedish fragrance brand Byredo |url=https://www.voguebusiness.com/beauty/puig-snaps-up-majority-stake-in-cool-swedish-fragrance-brand-byredo |website=Vogue Business |date=2022-05-31 |access-date=2025-04-24 |language=en}}</ref>
In November 2023, Byredo launched fine jewelry as a new permanent category for the brand.<ref>{{Cite web |last=Weil |first=Jennifer |date=2023-11-20 |title=EXCLUSIVE: Byredo Is Launching Fine Jewelry |url=https://wwd.com/accessories-news/jewelry/byredo-launching-fine-jewelry-1235934925/ |access-date=2023-11-20 |website=WWD |language=en-US}}</ref>
==Collaborations== Byredo released products in collaboration with perfumer Jérôme Epinette (2016),<ref name="Byredo celebrates" /> photographers Inez and Vinoodh (2016),<ref>{{Cite web |last=Ward |first=Maria |date=2016-12-09 |title=Party Like It’s 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration |url=https://www.vogue.com/article/byredo-ben-gorham-inez-and-vinoodh-fragrance-collaboration-1996 |access-date=2024-10-07 |website=Vogue |language=en-US}}</ref> designer Virgil Abloh (2018),<ref>{{Cite web |date=2018-03-03 |title=Off-White and Byredo Just Launched a Perfume Called Elevator Music—And It's Already a Cult Obsession |url=https://www.vogue.com/article/off-white-byredo-fragrance-elevator-music-clothing-collaboration-virgil-abloh-ben-gorham |access-date=2022-04-27 |website=Vogue |language=en-US}}</ref> furniture company IKEA (2020),<ref>{{Cite web |date=2020-11-02 |title=Ikea and Byredo's Founder Just Launched a Candle Collection You Need to Buy |url=https://www.harpersbazaar.com/beauty/health/a34553096/ikea-candle-collection-byredo-ben-gorham/ |access-date=2024-10-07 |website=Harper's BAZAAR |language=en-US}}</ref> makeup artist Isamaya Ffrench (2020)<ref>{{Cite web |last=Wu |first=Sarah Y. |date=2020-10-01 |title=Inside Byredo Makeup’s Surprising, Colorful Launch |url=https://www.forbes.com/sites/sarahwu/2020/10/01/inside-byredo-makeups-surprising-colorful-launch/ |access-date=2024-10-07 |website=Forbes |language=en}}</ref> and US rapper Travis Scott (2021).<ref>{{Cite web |last=Walsh |first=Savannah |date=2021-01-19 |title=It's Lit! Travis Scott's Highly Popular Byredo Collaboration Has Just Been Restocked |url=https://www.elle.com/beauty/a35254299/travis-scott-byredo-restocked/ |access-date=2021-02-23 |website=ELLE |language=en-US}}</ref>
==References== {{Reflist}}
== External links == *[https://www.byredo.com/ Byredo] {{Perfume}}
Category:Cosmetics companies of Sweden Category:Luxury brands Category:Perfume houses Category:Swedish brands Category:2006 establishments in Sweden Category:Manufacturing companies based in Stockholm Category:Niche perfumes Category:21st-century establishments in Stockholm