{{Short description|American online advertising technology company}} {{Infobox company | name = | logo = Innovid_logo.png | logo_size = 150px | logo_alt = Innovid logo | logo_caption = | image = | image_size = | image_alt = | image_caption = | native_name = | native_name_lang = <!-- Use ISO 639-1 code, e.g. "fr" for French. For multiple names in different languages, use {{lang|[code]|[name]}}. --> | former_name = | type = Private company | traded_as = | industry = Ad Tech, <br> Software, <br> Advertising | founded = 2007 <!-- if known: {{start date and age|YYYY|MM|DD}} in city, state, country --> | founders = | hq_location = New York, NY | hq_location_city = | hq_location_country = | locations = | area_served = Worldwide | key_people = | products = | brands = | services = | num_employees = ~900 | parent = Mediaocean | owner = <!-- or: | owners = --> | ratio = <!-- for BANKS ONLY --> | rating = <!-- for BANKS ONLY --> | website = [http://www.innovid.com/ www.innovid.com] }}
'''Innovid''' is an American online advertising technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to include display and digital out-of-home when Herolens was acquired in 2019.<ref>{{Cite web|url=https://www.adweek.com/programmatic/innovid-acquires-herolens-ad-tech-mergers-acquisitions-strong/|title=Innovid Acquires Herolens, Proving Ad-Tech Mergers Are Still Going Strong|last=Wodinsky|first=Shoshana|date=September 18, 2019|website=www.adweek.com|language=en-US|access-date=2020-03-13}}</ref>
== History == Innovid was founded in 2007 by Zvika Netter, Tal Chalozin, and Zack Zigdon.<ref>{{cite web|last1=Tsipori|first1=Tali|title=Innovid rises as television tumbles|url=http://www.globes.co.il/en/article-innovid-rises-as-television-tumbles-1001100534|website=Globes|accessdate=July 21, 2016|date=April 2, 2016}}</ref> Prior to starting Innovid, Netter and Chalozin co-founded the tech hub and nonprofit organization GarageGeeks where high-profile tech personalities from around the world came to speak about innovation, including Sergey Brin,<ref>{{cite web|last1=Schenker |first1=Jennifer L. |title=Israel's Garage Geeks Gather to Hear Google's Brin |url=http://www.businessweek.com/globalbiz/blog/europeinsight/archives/2008/05/israels_garage.html |website=Businessweek |accessdate=July 25, 2016 |date=May 16, 2008 |url-status=bot: unknown |archiveurl=https://web.archive.org/web/20080520125720/http://www.businessweek.com/globalbiz/blog/europeinsight/archives/2008/05/israels_garage.html |archivedate=May 20, 2008 }}</ref> Craig Mundie, and Wikipedia co-founder Jimmy Wales.<ref>{{cite web|last1=Shamah|first1=David|title=Seeking great tech ideas? Check the garage|url=http://www.israel21c.org/seeking-great-tech-ideas-check-the-garage-2/|website=Israel21c|accessdate=April 28, 2016|date=January 20, 2011}}</ref>
Between 2008 and 2019, Innovid raised more than $82 billion in funding.<ref>{{cite web|last1=Hendrickson|first1=Mark|title=Innovid Preparing Technology for Placing Interactive Virtual Items into Videos|url=https://techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/|website=TechCrunch|accessdate=April 28, 2016|date=March 4, 2008}}</ref><ref>{{Cite web |date=2026-02-18 |title=Innovid - 2026 Company Profile & Team - Tracxn |url=https://tracxn.com/d/companies/innovid/__wcYrrkhJLMY0W7fIULUanuPqSSbnmud_6cl6VxITDPE |access-date=2026-02-24 |website=tracxn.com |language=en}}</ref>
As of 2015, the company had raised $52.6 million in six rounds of funding from investors including Genesis Partners, NewSpring Capital, Silicon Valley Bank, Cisco Investments, and Sequoia Capital.<ref>{{cite web|title=Innovid Raises $27.5 Million in Funding|url=http://www.technewstoday.com/27883-innovid-raises-275-million-in-funding/|website=Tech News Today|accessdate=April 28, 2016|date=December 24, 2015|archive-url=https://web.archive.org/web/20160816051415/http://www.technewstoday.com/27883-innovid-raises-275-million-in-funding/|archive-date=August 16, 2016|url-status=dead}}</ref>
In 2017, Innovid acquired Taykey, a Tel Aviv-based company focused on real-time, automatic ad targeting software.<ref>{{Cite news|url=https://techcrunch.com/2017/11/30/innovid-acquires-taykey/|title=Innovid acquires Taykey to provide more data to video advertisers|last=Ha|first=Anthony|date=30 November 2017|work=TechCrunch|access-date=30 November 2017|publisher=Oath Inc.}}</ref><ref>{{cite magazine|url=https://www.wired.co.uk/magazine/archive/2013/11/european-startups/tel-aviv|title=Europe's hottest startup capitals: Tel Aviv|magazine=Wired}}</ref><ref>{{cite news|url=https://techcrunch.com/2012/08/22/taykey-topical-advertising-platform/|title=Taykey's Topical Advertising Platform Finds A Company's 'Hidden Consumers'|work=TechCrunch}}</ref>
In 2019, Innovid acquired Herolens, a Buenos Aires-based display and digital out-of-home advertising company.<ref>{{Cite web |url=https://www.marketingdive.com/news/ctv-startup-innovid-acquires-display-advertising-firm-herolens/563391/ |title=CTV startup Innovid acquires display ad firm Herolens |website=Marketing Dive |language=en-US |access-date=2019-12-11}}</ref>
In February 2022, Innovid announced that it would acquire TVSquared for $160 million.<ref>{{cite news |last1=Spangler |first1=Todd |title=Connected-TV Ad Platform Innovid to Acquire TVSquared for $160 Million |url=https://variety.com/2022/digital/news/innovid-acquires-tvsquared-1235173520/ |access-date=February 7, 2022 |work=Variety |date=February 7, 2022}}</ref>
== Technology/platform ==
=== Ad Serving === Innovid provides independent ad serving technology for CTV, digital video, display, social, and audio advertising.<ref>{{Cite web |date=2025-03-18 |title=With Flashtalking Merger, Innovid Rebrand Signals New Approach to Independent Ad-Serving – Beet.TV |url=https://www.beet.tv/2025/03/with-flashtalking-merger-innovid-rebrand-signals-new-approach-to-independent-ad-serving.html |access-date=2026-03-17 |website=Beet.TV - The Root to the Media Revolution |language=en-US}}</ref><ref>{{Cite web |last=Boyle |first=Alyssa |date=2024-04-09 |title=Innovid Wants To Create Harmony Within The CTV Supply Chain |url=https://www.adexchanger.com/tv/innovid-wants-to-create-harmony-within-the-ctv-supply-chain/ |access-date=2026-03-17 |website=AdExchanger |language=en-US}}</ref>
The company's ad server supports cross-channel campaigns and their measurement. It includes functions for formatting creative assets for different publisher requirements and monitoring delivery and performance data.<ref>{{Cite web |last= |date=2025-07-09 |title=Innovid Unveils New Tools to Boost Retail Media Performance |url=https://www.martechcube.com/innovids-feature-beat-new-tools-to-power-retail-media-performance/ |access-date=2026-03-24 |language=en-US}}</ref>
=== AI === In November 2025, Innovid launched Orchestrator, an AI-powered workflow platform and AI agents designed to coordinate data, creative, and media execution across advertising channels.<ref>{{Cite web |title=Innovid aims to streamline advertising processes with launch of AI Orchestrator {{!}} Mi3 |url=http://www.mi-3.com.au/12-11-2025/innovid-aims-streamline-advertising-processes-launch-ai-orchestrator |access-date=2026-03-04 |website=www.mi-3.com.au |language=en}}</ref>
== Corporate affairs ==
=== Leadership === Innovid is managed by CEO Zvika Netter. Other key executives are:<ref>{{Cite web|url=https://www.innovid.com/about/|title=Innovid {{!}} Get to know your friendly video marketing experts|website=Innovid|language=en-US|access-date=2019-12-13}}</ref>
* Tal Chalozin, CTO * Zack Zigdon, MD International * Guy Kuperman, CSO * Ken Markus, CCO
== Partnerships == Innovid partnered with Roku to deliver personalized, targeted, and interactive video ads via Roku apps<ref>{{cite web|last1=Perez|first1=Sarah|title=Roku and Innovid Roll Out Interactive Ads, Including SMS-Based Reminders To Watch|url=https://techcrunch.com/2015/06/18/roku-and-innovid-roll-out-interactive-video-ads-including-sms-based-reminders-to-watch/|website=TechCrunch|accessdate=July 25, 2016|date=June 18, 2015}}</ref> and allow viewers to easily subscribe to specific channels with a click of the remote.<ref>{{cite web|last1=Ungerleider|first1=Neal|title=Roku's New Plan To Stay Competitive In The Streaming Wars: On-Player Advertising|url=http://www.fastcompany.com/3055824/how-roku-plans-to-combat-apple-tv-and-other-streaming-giants-on-player-advertising|website=Fast company|accessdate=July 25, 2016|date=January 25, 2016}}</ref>
In February 2016, Innovid announced a partnership with Snapchat, to provide advertisers with detailed analytics about ad campaigns.<ref>{{cite web|last1=Andrews|first1=Robert|title=Innovid Measures Snapchat's Vertical Videos For Brands|url=http://www.beet.tv/2016/04/4ainnovidtal.html|website=Beet.TV|accessdate=April 28, 2016|date=April 4, 2016}}</ref> Two months later, Innovid rolled out an integration with Facebook and Instagram, to help marketers deliver interactive video ads to both platforms while tracking analytics.<ref>{{cite web|last1=Johnson|first1=Lauren|title=Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram|url=http://www.adweek.com/news/technology/brands-can-now-create-interactive-video-campaigns-facebook-and-instagram-170889|website=Adweek|accessdate=April 28, 2016|date=April 18, 2016}}</ref> In June 2016, Innovid also teamed up with Twitter to give advertisers access to more data about Twitter video ad campaigns.<ref>{{cite web|last1=Johnson|first1=Lauren|title=Twitter Advertisers Can Now Get More Stats on How Their Videos Are Performing|url=http://www.adweek.com/news/technology/twitter-advertisers-can-now-get-more-stats-how-their-videos-are-performing-172062|website=Adweek|accessdate=July 25, 2016|date=June 17, 2016}}</ref> In December 2016, Innovid partnered with marketing clouds Oracle, Adobe, and IBM, enabling marketers for the first time to include video throughout the customer journey.<ref>{{Cite web|url=http://www.thedrum.com/news/2016/12/06/innovid-inks-marketing-cloud-deals-meaning-advertisers-can-orchestrate-videos-across|title=Innovid inks marketing cloud deals meaning advertisers can orchestrate videos across screens|website=The Drum|access-date=2016-12-29}}</ref>
MODI Media, the TV arm of GroupM, recognized Innovid’s focus on the connected TV/ OTT market and began collaborating with the company to empower MODI Media’s OTT video delivery and analytics.<ref>{{cite web|last1=Lafayette|first1=Jon|title=Modi Media Using Innovid to Measure OTT Campaigns|url=http://www.broadcastingcable.com/news/currency/modi-media-using-innovid-measure-ott-campaigns/156847|website=Broadcasting & Cable|accessdate=July 25, 2016|date=May 26, 2016}}</ref>
In September 2019, Innovid and Roku announced that they were partnering on advertising measurement tools that would report across over-the-top (OTT) and traditional TV. Innovid's connected TV data would be matched with Roku's automatic content recognition (ACR) data to measure daily reach, frequency, and demographics.<ref>{{Cite web|url=https://www.thedrum.com/news/2019/09/23/roku-developing-ad-measurement-tools-will-soon-run-across-all-ott|title=Roku is developing ad measurement tools that will soon run across all of OTT|website=The Drum|language=en|access-date=2020-03-06}}</ref>
== Awards == # 2009 Tech Pioneers Who Will Change Your Life: Zvika Netter<ref>{{cite magazine|last1=Stewart|first1=Catrina|title=Tech Pioneers Who Will Change Your Life|url=https://content.time.com/time/specials/packages/article/0,28804,1948486_1948485_1948480,00.html|magazine=TIME|date=17 December 2009|access-date=April 28, 2016}}</ref> # 2010 World Economic Forum Tech Pioneers: Tal Chalozin<ref>{{cite web|title=Embracing Disruption: Redesigning the Future|url=http://www3.weforum.org/docs/WEF_TP_Brochure_2010.pdf|website=World Economic Forum|accessdate=April 28, 2016}}</ref> # 2011 Streaming Media 100 Companies That Matter Most in Online Video<ref>{{cite web|last1=Schumacher-Rasmussen|first1=Eric|title=The List of the 100 Companies that Matter Most in Online Video|url=http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/The-List-of-the-100-Companies-that-Matter-Most-in-Online-Video-78122.aspx|website=StreamingMedia.com|date=11 October 2011|accessdate=April 28, 2016}}</ref> # 2012 Digiday Video Awards Best Video Technology Innovation<ref>{{cite web|last1=Schnitzer|first1=Erika|title=Dollar Shave Club: Digiday's Best Video Ad Campaign|url=http://digiday.com/awards/dollar-shave-club-digidays-best-video-ad-campaign/|website=Digiday|accessdate=April 28, 2016|date=December 14, 2012}}</ref> # 2014 Digiday Video Awards Best In-Stream Video Ad<ref>{{cite web|last1=Wallace|first1=Caitlin|title=GE Wins Best in Show at Digiday Video Awards|url=http://digiday.com/announcement/pereira-odell-wins-digiday-video-awards/|website=Digiday|accessdate=April 28, 2016|date=February 6, 2014}}</ref> # 2014 Interactive Advertising Bureau MIXX IAB Rising Stars Digital Video Ad Gold Winner<ref>{{cite web|title=2014 IAB MIXX Awards Winners Gallery|url=http://www.iab.net/mixxawards/gallery2014/tools-tactics-and-platforms/iab_rising_stars_digital_video_ad.html|website=IAB|accessdate=April 28, 2016}}</ref> # 2015 Crain’s Best Places to Work in NYC<ref>{{cite web|title=Best Places to Work 2015|url=http://www.crainsnewyork.com/section/bestplaces/2015|website=Crain's New York Business|accessdate=April 28, 2016}}</ref> # 2015 Interactive Advertising Bureau MIXX IAB Rising Stars Digital Video Ad Gold Winner<ref>{{cite web|title=2015 IAB MIXX Awards Winners Gallery|url=http://www.iab.net/mixxawards/gallery2015/tools-tactics-and-platforms/digital-video-ad-iab-rising-stars.html|website=IAB|accessdate=April 28, 2016}}</ref> # 2015 AdAge's Best Places to Work<ref>{{cite web|title=Ad Age's Best Places to Work 2015|url=http://adage.com/article/news/ad-age-s-places-work-2015/301323/#Innovid|website=AdAge|accessdate=April 28, 2016|date=November 16, 2015}}</ref> # 2016 Inc. Magazine's Best Workplaces<ref>{{cite web|title=The 50 Best Places to Work in 2016|url=http://www.inc.com/magazine/201606/inc-staff/best-workplaces-2016.html|website=Inc.|date=25 May 2016|accessdate=July 21, 2016}}</ref> # 2016 Multichannel News' 40 Under 40<ref>{{cite web|last1=Gibbons|first1=Kent|title=MCN Names '40 Under 40' Class of 2016|url=http://www.multichannel.com/mcn-names-40-under-40-class-2016/406142|website=Multichannel News|accessdate=July 21, 2016|date=July 6, 2016}}</ref> # 2016 Stevie Award Winner for Women in Business: Beth-Ann Eason<ref>{{cite web|title=2016 Stevie Award Winners |url=http://stevieawards.com/women/2016-stevie-award-winners|website=stevieawards.com|date=5 October 2016 |accessdate=April 5, 2017}}</ref> # 2016 Interactive Advertising Bureau MIXX IAB Award: Best Interactive Video Ad<ref>{{cite web|title=2016 IAB MIXX Awards Winners Announced, Honoring This Year's Most Noteworthy Digital Marketing|url=https://www.iab.com/news/2016-iab-mixx-awards-winners-announced-honoring-years-noteworthy-digital-marketing/|website=IAB|date=28 September 2016|accessdate=April 5, 2017}}</ref> # 2016 Crain Communications Best Places To Work in New York City<ref>{{cite web|title=Crain's unveils the 100 Best Places to Work in New York City in 2016|url=http://www.crainsnewyork.com/article/20160928/SMALLBIZ/160929892/crains-unveils-the-100-best-places-to-work-in-new-york-city-in-2016/|website=CrainsNewYork.com|date=27 September 2016|accessdate=April 5, 2017}}</ref> # 2016 Los Angeles Business Journal Best Places To Work in Los Angeles<ref>{{cite web|title=Los Angeles Business Journal Best Places to Work|url=http://www.bestplacestoworkla.com/index.php?option=com_content&task=view&id=69/|website=bestplacestoworkla.com|accessdate=April 5, 2017}}</ref> #2018 Drum Digital Trading Award for Best Creative Optimization<ref>{{Cite web|url=https://info.innovid.com/blog/innovid-compass-point-media-and-johnsonville-win-big-at-drum-digital-trading-awards|title=Innovid, Compass Point Media and Johnsonville Win Big at The Drum Digital Trading Awards|last=O'Connell|first=Liz|website=info.innovid.com|language=en-us|access-date=2019-12-19}}</ref>
==Patents== [http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PTXT&s1=8745657.PN.&OS=PN/8745657&RS=PN/8745657 US Patent No. 8745657]{{Dead link|date=September 2025 |bot=InternetArchiveBot }} Inserting interactive objects into video content
==References== {{reflist|30em}}
==External links== *[http://www.innovid.com/ Official website]
Category:Marketing companies established in 2007 Category:American companies established in 2007 Category:2007 establishments in New York City Category:Companies based in New York City Category:Digital marketing companies of the United States