Tacori

{{Short description|Jewelry company}} {{Infobox company | name = Tacori | logo = File:Tacori-logo.png | logo_size = | logo_alt = | logo_caption = | logo_padding = | image = | image_size = | image_alt = | image_caption = | native_name = | native_name_lang =  | former_name = | type = | industry = Jewellers | founded = 1969, in Glendale, California, United States | founder = Haig Tacorian | hq_location_city = Glendale | hq_location_country = United States | area_served = United States, Canada | key_people = Paul Tacorian, CEO | products = Jewelry | brands = | services = | owner =  | ratio =  | rating =  | website = {{URL|http://www.tacori.com/}} }}

'''Tacori''' is an American jewelry design house and manufacturer based in Glendale, California. The brand is heavily associated with bridal jewelry.

== History == The company was established by Haig Tacorian and his wife Gilda, both coming from Romania and of Armenian heritage. Gilda's father was a jeweler in Romania during the 1950s by the Communist Regime of Romania. Gilda and her family were granted to emigrate from Romania to The United States in 1962, with Haig following in 1970. In 1972, the couple joined Gilda's father in founding a new jewelry company in California, B&T Jewelers. Seven years later, Gilda and Haig founded their own company, Tacori, which was based in the Downtown LA Jewelry District. In 1998, Haig commissioned an engagement ring from a fellow jeweler,<ref>{{Cite web |title=Engagement Rings |url=https://luxurydiamonds.ca/ |access-date=2025-11-17 |website=Luxury Diamonds |language=en}}</ref> Garo Kourounian, which had a design that included a crescent shape which matched the top two curves of a heart. The heart design evolved and became Tacori's signature crescent silhouette. The couple's children and other relatives have joined the family business.<ref>{{Cite web|url=https://www.tacori.com/the-tacori-story|title=The Tacori Story|website=www.tacori.com|access-date=2019-12-09}}</ref>

Originally focused on selling pearls, the company expanded into diamonds in the early 1990s and by 2005 had become heavily identified with bridal jewelry, including engagement rings and bridal wear accessories.<ref name=":0">{{Cite web|url = http://www.idexonline.com/portal_FullMazalUbracha.asp?id=24584|title = The Manufacturer's Map|date = September 5, 2005|access-date = August 19, 2014|website = IDEX Magazine}}</ref> This bridal jewelry became very popular in the United States after the television series The Bachelor and The Bachelorette began featuring its product lines in their programs.<ref name=":0" /><ref>{{Cite book|title = Reality Bites Back: The Troubling Truth About Guilty Pleasure TV.|last = Pozner|first = Jennifer|publisher = Seal Press|year = 2010|isbn = 978-1580053754|pages = 38}}</ref> The design house's jewelry is known for its crescent silhouette and as of 2005 had launched over 30 lawsuits to protect the trademark.<ref name=":0" /> In 2013, Tacori was named on the "Top Five most visible brands" in the category of jewelry by ''INDESIGN'' magazine; that same year, it was announced as a finalist for the Communications category of the Jewelers of America's annual GEM Award in response to its advertisement "Par Chance", directed by Steve Antin.<ref>{{Cite web|url = http://tips.jewelers.org/2013/12/get-to-know-2014-gem-award-nominees-tacori.html|title = Get to Know 2014 GEM Award Nominees: Tacori|date = December 9, 2013|access-date = August 19, 2014|website = The JA Report|publisher = Jewelers of America}}</ref> Released in December 2012, the ad campaign was intended to both display the design house's new line and to help associate the brand identity with personality traits of the wearer.<ref>{{Cite news|url = http://www.luxurydaily.com/tacori-explains-target-customers-via-behind-the-scenes-video/|title = Tacori explains target customers via behind-the-scenes video|last = King|first = Jen|date = August 5, 2013|work = Luxury Daily|access-date = August 19, 2014}}</ref>

Tacori jewelry is primarily retailed throughout the United States and Canada, in addition to some international retail locations.<ref>{{cite web|title=Jewelry Stores|url=http://www.tacori.com/where-to-buy-engagement/zip/international|publisher=Tacori|access-date=23 June 2016|language=en}}</ref><ref>{{cite web|title=The History of Tacori|url=http://raymondleejewelers.net/diamondsbyraymondlee/the-history-of-tacori/|publisher=Raymond Lee Jewelers|access-date=23 June 2016}}</ref>

== References == {{reflist}}

==External links== *[http://www.tacori.com/ Tacori] *[http://www.harlings.com/collections/tacori/ The Bachelor Canada] *[https://www.anglodiamond.com/tacori-engagement Tacori - Engagement Rings] *[https://www.goldsilversales.com/diamonds Tacori - Diamond Rings]

Category:American jewelry designers Category:Jewelry companies of the United States Category:Companies based in Glendale, California

Tacori

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