{{Short description|Jewelry companies of the United States}} thumb|right|Logo used since 2010 '''Diamonique''' is the brand name used by television shopping network QVC for their cubic zirconia simulated colorless diamond, simulated colored diamond, and simulated colored gemstone jewelry (cubic zirconia is a common type of gemstone substitute).<ref>{{cite web | title = Diamonique Corporation v. Wieck Family, Ltd.1 | website = United States Patent and Trademark Office | date = February 11, 2004 | url = https://www.uspto.gov/web/offices/com/sol/foia/ttab/2dissues/2004/91123296.pdf | access-date = 28 August 2017 | archive-date = 27 August 2017 | archive-url = https://web.archive.org/web/20170827131921/https://www.uspto.gov/web/offices/com/sol/foia/ttab/2dissues/2004/91123296.pdf | url-status = dead }}</ref> QVC acquired the manufacturing facilities, proprietary technology and trade name rights from MSB Industries, Inc. in 1988.<ref>{{cite web | title = DIAMONIQUE - Trademark Details | website = JUSTIA Trademarks | url = https://trademarks.justia.com/736/31/diamonique-73631024.html | access-date = 28 August 2017 }}</ref><ref>{{cite web | author= Mott, Elizabeth | title = How to Compare Diamonique & Cubic Zirconia | website = Leaf.tv | url = https://www.leaf.tv/articles/how-to-compare-diamonique-cubic-zirconia/ | access-date = 28 August 2017 }}</ref> Starting in April 2001, QVC began a limited distribution of Diamonique jewelry at Target retail locations.<ref>{{cite news|title=QVC, Target to Market Jewelry Line|url=http://www.dmnews.com/multichannel-marketing/qvc-target-to-market-jewelry-line/article/71927/|access-date=25 August 2017|publisher=DMN|date=29 March 2001|archive-date=26 August 2017|archive-url=https://web.archive.org/web/20170826071638/http://www.dmnews.com/multichannel-marketing/qvc-target-to-market-jewelry-line/article/71927/|url-status=dead}}</ref> In the 1990s, Diamonique jewelry made up approximately 5% of QVC's sales.<ref name="auto">{{cite book |last= Levine|first= Kathy|date= 1 August 1996|title= It's Better to Laugh...Life, Good Luck, Bad Hair Days & QVC |publisher= Pocket Books |isbn= 0671511084}}</ref> Sales of jewelry for QVC have naturally declined as the company has diversified their shopping programming.<ref>{{cite press release |author=<!--Staff writer(s); no by-line.--> |title=Liberty Interactive Corporation Reports First Quarter 2017 Financial Results |url=http://ir.libertyinteractive.com/releasedetail.cfm?ReleaseID=1025506 |location=ENGLEWOOD, Colo. |publisher=Business Wire |date=9 May 2017 |access-date=2017-08-27 |archive-date=2017-08-27 |archive-url=https://web.archive.org/web/20170827131241/http://ir.libertyinteractive.com/releasedetail.cfm?ReleaseID=1025506 |url-status=dead }}</ref>
On April 15, 2026, parent company QVC Group warned that it was preparing to file for Chapter 11 bankruptcy as soon as the end of that day, citing steadily viewer declines and debt burdens. QVC Group plans to enter a prepackaged restructuring support agreement with its creditors and exit Chapter 11 bankruptcy within no later than 90 days, or by around July 2026.<ref>{{Cite web|url= https://www.bloomberg.com/news/articles/2026-04-15/tv-shopping-network-qvc-plans-to-file-bankruptcy-imminently|title= TV-Shopping Network QVC Plans to File Bankruptcy Imminently|first1=Reshmi|last1=Basu|first2=Jonathan|last2=Randles|date=2026-04-15|access-date=2026-04-15|website=Bloomberg|language=en}}</ref> On April 16, QVC Group filed for Chapter 11 bankruptcy protection in the United States District Court for the Southern District of Texas with plans to reduce over $5 billion in long-term debt, which will allow for the company to continue operating while having over $1 billion in debt remaining.<ref>{{Cite web|url= https://www.bloomberg.com/news/articles/2026-04-16/qvc-shopping-channel-files-bankruptcy-to-cut-5-billion-of-debt?srnd=homepage-americas&embedded-checkout=true|title= QVC Shopping Channel Files Bankruptcy to Cut $5 Billion of Debt|first=Reshmi|last=Basu|date=2026-04-16|access-date=2026-04-16|website=Bloomberg|language=en}}</ref>
== Designers == Celebrities and fine jewelry designers have designed collections of Diamonique Jewelry for QVC. * Morgan Fairchild<ref>{{cite news|title=Confessions of a Home-Shopping Addict |author= Stein, Jeannine |url=https://www.latimes.com/archives/la-xpm-1993-06-11-vw-2099-story.html|access-date=25 August 2017|publisher=Tribune Publishing |date=11 June 1993}}</ref> * Loni Anderson<ref>{{cite magazine | author =<!--Staff writer(s); no by-line.--> | title = Burt Difficulty Dulls Loni Jewelry Line | magazine = New York Magazine | location = New York | publisher = New York Media, LLC | date = 4 October 1993}}</ref> * Carol Channing<ref>{{cite news|title=On the Woolmark |author= Robinson, Gaile |url=https://www.latimes.com/archives/la-xpm-1991-06-07-vw-206-story.html|access-date=25 August 2017|publisher=Tribune Publishing |date=7 June 1991}}</ref> * Judith Ripka<ref>{{cite news|title=A Designer From Day 1 |author= Ripka, Judith |url=https://www.nytimes.com/2010/09/19/jobs/19boss.html|access-date=25 August 2017|publisher=Tribune Publishing |date=18 September 2010}}</ref> * Paul Klecka<ref>{{cite news|title=About |url=https://www.paulklecka.design/about |publisher=Paul Klecka |date=2019 |access-date=11 Jun 2020 }}</ref> * Tacori<ref>{{cite news|title=Bella Swan's Engagement Ring: Available on QVC? |author= Dennis, Alicia |url=http://www.zimbio.com/Bella+Swan+Fashion/articles/jGjrkd8jzY7/Bella+Swan+Engagement+Ring+Available+QVC |date=22 June 2011 |publisher=Zimbio|access-date=25 August 2017}}</ref> * Erica Courtney<ref>{{cite news|title=Erica Courtney Premieres New Collection LOVE, ERICA on QVC |url=https://news.cision.com/luxury-brand-group/r/erica-courtney-premieres-new-collection-love--erica-on-qvc,c9156455 |date=31 Aug 2011 |publisher=Cision |access-date=16 May 2017 }}</ref> * Tova Borgnine<ref>{{cite tweet |author= Borgnine, Tova |user=TovaBorgnine |number=811265044084297728 |date=20 December 2016 |title=ΤΟVΛ® Diamonique Jewelry, only available on #QVC! |link=https://twitter.com/TovaBorgnine/status/811265044084297728 |access-date=26 August 2017 }}</ref> * Michelle Mone, Baroness Mone<ref>{{cite news|url=https://www.youtube.com/watch?v=rK7o0FjRWps |archive-url=https://ghostarchive.org/varchive/youtube/20211214/rK7o0FjRWps |archive-date=2021-12-14 |url-status=live|title=Michelle Mone for Diamonique QVC Promo |work=YouTube |last=Gewirtz |first=Jo |date=11 December 2015 |access-date=29 Jun 2020 }}{{cbignore}}</ref> * Scott Kay<ref>{{cite news|url=https://www.youtube.com/watch?v=02ij09qqD4I |archive-url=https://ghostarchive.org/varchive/youtube/20211214/02ij09qqD4I |archive-date=2021-12-14 |url-status=live|title=Scott Kay Filigree Cross 0.25 cttw Diamonique & Sterling Ring on QVC |work=YouTube |last=QVCtv |date=29 May 2016 |access-date=29 Jun 2020 }}{{cbignore}}</ref> * Netali Nissim<ref>{{cite news|url=https://www.youtube.com/watch?v=7f72F2SRr8s |archive-url=https://ghostarchive.org/varchive/youtube/20211214/7f72F2SRr8s |archive-date=2021-12-14 |url-status=live|title=Netali Nissim for Diamonique 6/10 cttw Evil Eye Ring on QVC |work=YouTube |last=QVCtv |date=13 September 2015 |access-date=29 Jun 2020 }}{{cbignore}}</ref> * Lisa P. Mason<ref>{{cite news|url=https://www.youtube.com/watch?v=THwfOp8gUa4 |archive-url=https://ghostarchive.org/varchive/youtube/20211214/THwfOp8gUa4 |archive-date=2021-12-14 |url-status=live|title=My Movie |work=YouTube |last=Mason |first=Lisa |date=14 June 2020 |access-date=29 Jun 2020 }}{{cbignore}}</ref>
== See also == *Diamond simulant
== References == {{reflist}}
Category:Diamond simulants Category:QVC Category:Jewelry companies of the United States Category:Store brands Category:Companies that filed for Chapter 11 bankruptcy in 2026
{{product-stub}}