{{Short description|Australian online fashion retailer}} {{Use dmy dates|date=November 2019}} {{Distinguish|SHOPO}}{{Infobox Company | name = Showpo | logo = Showpo-Wordmark-Black.svg | logo_size = 250px | location = Sydney, New South Wales, Australia | key_people = Jane Lu (CEO) | products = Clothes, Shoes and Accessories | revenue = US$ 30 million (2017) | website = https://www.showpo.com | industry = Online Retail, Fashion, Clothing, Shoes }}
'''Showpo''' is an Australian online fashion retailer.<ref>{{Cite web|url=https://www.businessinsider.com.au/showpo-is-killing-it-2016-9|archive-url=https://web.archive.org/web/20160908164935/http://www.businessinsider.com.au/showpo-is-killing-it-2016-9|url-status=dead|archive-date=8 September 2016|title=Showpo is killing it|website=Business Insider|access-date=October 12, 2017}}</ref> Primarily aimed at young women.<ref>{{Cite web|url=https://www.businessinsider.com.au/showpo-is-killing-it-2016-9|archive-url=https://web.archive.org/web/20160908164935/http://www.businessinsider.com.au/showpo-is-killing-it-2016-9|url-status=dead|archive-date=8 September 2016|title=Showpo is killing it|website=Business Insider|access-date=October 12, 2017}}</ref> As of June 2017, Showpo's annual revenue was $30 million,<ref>{{Cite web|url=https://www.insideretail.com.au/blog/2017/06/08/from-the-source-jane-lu-showpo/|title=From the source: Jane Lu, Showpo|website=www.insideretail.com.au|date=8 June 2017 |access-date=October 12, 2017}}</ref> with 35% of sales occurring internationally.<ref>{{Cite web|url=https://www.businessinsider.com.au/showpo-is-killing-it-2016-9|archive-url=https://web.archive.org/web/20160908164935/http://www.businessinsider.com.au/showpo-is-killing-it-2016-9|url-status=dead|archive-date=8 September 2016|title=Showpo is killing it|website=Business Insider|access-date=October 12, 2017}}</ref>
Showpo's CEO Jane Lu has described the company's social media branding as its "biggest competitive advantage".<ref>{{Cite web|url=https://www.lifehacker.com.au/2017/07/how-jane-lu-built-showpo-into-a-powerhouse-brand/|title=How Jane Lu Built Showpo Into a Powerhouse Brand|website=www.lifehacker.com.au|date=24 July 2017 |access-date=October 12, 2017}}</ref> As of May 2017, the company had 1.1 million followers on Instagram and 895,100 Likes on Facebook.<ref>{{Cite web|url=https://www.businessinsider.com.au/showpo-jane-lu-marketing-2017-5|archive-url=https://web.archive.org/web/20170531030832/https://www.businessinsider.com.au/showpo-jane-lu-marketing-2017-5|url-status=dead|archive-date=31 May 2017|title=INSIDE SHOWPO'S MARKETING MACHINE: How Jane Lu built a powerhouse digital brand|website=www.lifehacker.com.au|access-date=October 12, 2017}}</ref>
== History == In 2010, Showpo was launched as "Show Pony" by co-founder Jane Lu, initially operating from her parents' garage in Balmain, Sydney.<ref>{{Cite web|url=http://www.couriermail.com.au/news/queensland/u-on-sunday-jane-lu-millionaire-entrepreneur-reveals-one-piece-of-advice-for-success/news-story/9947d673b84e9b4180ecda429737a31b|title=Jane Lu Millionaire Entrepreneur Reveals One Piece of Advice for Success|website=www.couriermail.com.au|access-date=October 12, 2017}}</ref> Three months after launch, the company opened a bricks and mortar store in Broadway in Sydney, followed by a kiosk in Pitt St Westfield in August 2011.<ref>{{Cite web|url=https://internetretailing.com.au/showpos-pureplay-focus-pays-dividends/|title=Showpo's pureplay focus pays dividends|website=internetretailing.com.au|date=4 November 2015 |access-date=October 12, 2017}}</ref> In 2012, Showpo had its first million-dollar month with just four staff.<ref>{{Cite web|url=https://www.businessinsider.com.au/showpo-jane-lu-marketing-2017-5|archive-url=https://web.archive.org/web/20170531030832/https://www.businessinsider.com.au/showpo-jane-lu-marketing-2017-5|url-status=dead|archive-date=31 May 2017|title=INSIDE SHOWPO'S MARKETING MACHINE: How Jane Lu built a powerhouse digital brand|website=Business Insider|access-date=October 12, 2017}}</ref> Showpo closed its profitable bricks and mortar stores in 2013 to focus its business solely online.<ref>{{Cite web|url=https://internetretailing.com.au/showpos-pureplay-focus-pays-dividends/|title=Showpo's pureplay focus pays dividends|website=internetretailing.com.au|date=4 November 2015 |access-date=October 12, 2017}}</ref> In 2014, the company turned over $10 million in sales and by 2017 it had reached a run rate of $30 million.<ref>{{Cite web|url=https://www.lifehacker.com.au/2017/07/how-jane-lu-built-showpo-into-a-powerhouse-brand/|title=Featured Workplace: Inside Showpo's Fashion HQ|website=www.lifehacker.com.au|date=24 July 2017 |access-date=October 12, 2017}}</ref>
== Showpo International == In August 2017, Showpo held its official US launch in Los Angeles, the location of its US warehouse.<ref>{{Cite web|url=http://www.powerretail.com.au/pureplay/showpo-launches-la/|title=Showpo Launches in LA|website=www.powerretail.com.au|access-date=October 12, 2017}}</ref>
== References == {{reflist}}
Category:Clothing retailers of Australia Category:Companies based in Sydney Category:Clothing companies established in 2010 Category:Australian companies established in 2010