{{Short description|British music and arts brand}} {{Use dmy dates|date=April 2022}} {{infobox brand | name = Real Gold | logo = Real Gold logo transparent.svg | origin = United Kingdom | producttype = Merchandise<br />Recorded music<br />Events<br />Print publishing<br />Arts spaces | website = {{URL|wearerealgold.com}} }}
'''Real Gold''' is a British music and arts brand established in London in Summer 2006.<ref>{{cite web | url=https://www.dazeddigital.com/artsandculture/article/33972/1/this-film-traces-the-importance-of-londons-nightlife-deano-jo-real-gold | title=This film traces the importance of London's nightlife | date=16 December 2016 }}</ref>
The brand operates across various industries including recorded music,<ref>{{cite web | url=https://i-d.co/article/soundtracking-ten-in-years-in-london-with-braiden/ | title=soundtracking ten years in london with braiden | date=14 March 2017 }}</ref> event promotion, print publishing<ref>{{cite web | url=https://www.dazeddigital.com/photography/article/22068/1/larger-than-life-and-twice-as-ugly | title=Larger than life and twice as ugly | date=6 October 2014 }}</ref><ref>{{cite web | url=https://www.independent.co.uk/news/media/press/the-niche-magazines-riding-out-the-gloom-1622760.html | title=The niche magazines riding out the gloom | website=Independent.co.uk | date=16 February 2009 }}</ref> and merchandising.<ref>{{cite web | url=https://hypebeast.com/2010/9/real-gold-dont-forget-the-struggle-dont-forget-the-streets-tee | title=Real Gold "Don't Forget the Struggle, Don't Forget the Streets" Tee | date=21 September 2010 }}</ref> It is commonly associated with the hospitality sector, having opened The Alibi,<ref>{{cite web | url=https://www.factmag.com/2018/08/21/the-alibi-will-close-end-of-the-month/ | title=Dalston institution the Alibi will close at the end of the month | date=21 August 2018 }}</ref> and Pamela bar in Dalston,<ref>{{cite web | url=https://www.urbanjunkies.com/london/food-drink/pamela/ | title=PAMELA – Urban Junkies }}</ref> Five Miles in Seven Sisters and more.<ref>{{cite web | url=https://www.standard.co.uk/reveller/clubbing/five-miles-london-tottenham-seven-sisters-club-brewery-club-a4096896.html | title=The GO Clubbing guide to Five Miles | date=20 March 2019 }}</ref>
There is a heavy use of cataloguing with all the brand's output very similar to that of Factory Records.
== History == The brand was founded by Dean 'Deano Jo' Joannides.<ref name="auto">{{cite web | url=https://aestheticamagazine.com/interview-with-ben-freeman-and-deano-jo-founders-of-future-artefacts-east-london/ | title=Aesthetica Magazine - Interview with Ben Freeman and Deano Jo, Founders of Future Artefacts, East London }}</ref> The first incarnation of Real Gold was that of a DJ collective,<ref>{{cite web | url=https://wearerealgold.com/community/rgdj/ | title=RGDJ | Real Gold }}</ref> before evolving into a more focused event promotion organisation. Real Gold began creating merchandise that showcased various types of creative talent, which were labelled as 'Releases', most commonly taking the form of t-shirts, vinyl records and fanzines.<ref>{{cite web | url=https://wearerealgold.com/releases/ | title=Releases | REAL GOLD }}</ref> With early Real Gold associates becoming known independently in their own respective careers (see Collaborators), in 2009 the brand evolved into the working alias for Deano Jo and enveloped most of his entrepreneurial work.<ref>{{cite web | url=https://lighthousearts.podbean.com/e/light-last-dance-3-deano-jo/ | title=Light+ Last Dance 3: Deano Jo }}</ref> Deano Jo was listed in The Independent's 2009 feature on 'The 15 people who will define the future of arts in Britain'<ref>{{cite web | url=https://www.independent.co.uk/arts-entertainment/art/features/revealed-the-15-people-who-will-define-the-future-of-arts-in-britain-1708375.html | title=Revealed: The 15 people who will define the future of arts in Britain | website=Independent.co.uk | date=18 June 2009 }}</ref> and profiled in Dazed & Confuzed's article on the world's most inspiring young entrepreneurs.<ref>{{cite web | url=https://www.dazeddigital.com/music/article/3518/1/yce-deano-jo | title=YCE: Deano Jo | date=19 June 2009 }}</ref>
== Collaborators == Early members and frequent collaborators include photographer Ben Rayner,<ref>{{cite web | url=https://www.vice.com/en/article/back-then-with-ben-rayner-december-2006-vs-2016/ | title=Looking Back at a Legendary UK Warehouse Party }}</ref> creative director Ronojoy Dam,<ref>{{cite web | url=https://www.dummymag.com/features/the-census-have-you-ever-ridden-a-horse/ | title=The Census: "Have you ever ridden a horse?" }}</ref> art director Ben Freeman,<ref name="auto"/> chef Gabriel Pryce,<ref>{{cite web | url= http://cultureandlife.co.uk/2011/07/14/one-to-watch-gabriel-pryce/| title= One to Watch: Gabriel Pryce| date= 14 July 2011}}</ref> artist Lewis Teague Wright<ref>{{cite web | url=https://fadmagazine.com/2012/04/12/rgevent0022-magnitude/ | title=RGEVENT0022 // Magnitude Art Opening Thursday 12th April 2012 | date=12 April 2012 }}</ref> and many more. Real Gold worked with musicians Adele, Florence and the Machine and Laura Marling at early stages in their careers.<ref>{{cite web | url=https://then.y-o-u-n-g.com/#entry-turkish-gold-w-adele--florence | title=YOUNG then }}</ref>
In 2017 they commissioned and presented 'The Best of Risky Roadz' at Rio Cinema, Dalston and The Mockingbird Cinema, Birmingham.<ref>{{cite web | url=https://www.whyareyoubeingweirdwithme.com/film-events-promotion-marketing-20172018 | title=Real Gold - Risky Roadz }}</ref>
In 2020 they presented the debut art exhibition for musician Frank Carter.<ref>{{cite web | url=https://www.trebuchet-magazine.com/frank-carter-900-days-of-chaos/ | title=Frank Carter's 900 Days of Chaos | date=29 January 2020 }}</ref><ref>{{cite web | url=https://wearerealgold.com/rgcollab0019/ | title=Rgcollab0019 | Real Gold }}</ref>
== Associated Businesses and Organisations ==
===Current===
° Love Brother<ref>{{Cite web|url=https://love-brother.com/|title=LOVE BROTHER - The new movement for men's mental health|website=love-brother.com}}</ref><br /> ° Pamela<ref>{{Cite web|url=https://pamelabar.com/|title=Pamela|website=pamelabar.com}}</ref><br /> ° Sweeney<ref>{{Cite web|url=https://sweeney.one/|title=Sweeney|website=sweeney.one}}</ref><br /> ° Thug Nation<ref>{{Cite web|url=http://thugnation.life/|title=Thug Nation|website=thugnation.life}}</ref><br /> ° Yeah Boi!<ref>{{Cite web|url=https://yeahboi.london/|title=Yeah Boi! Creative and strategic marketing consultancy|website=Yeah Boi!}}</ref>
===Previously===
° The Alibi<ref>{{cite web | url=https://guestlist.net/article/93561/goodbye-alibi | title=Goodbye Alibi | date=21 August 2018 }}</ref><br /> ° Birthdays<br /> ° Five Miles<ref>{{cite web | url=https://www.vice.com/en/article/uk-music-venues-clubs-closures/ | title=A Memorial to the UK Venues We’ve Loved and Lost | date=22 March 2021 }}</ref><br /> ° Future Artefacts<br /> ° Rita's<ref>{{cite web | url=https://www.anothermag.com/design-living/2142/ritas-bar-dining | title=Rita's Bar & Dining | date=21 August 2012 }}</ref>
== Releases ==
{| class="wikitable" !width="50"| Catalogue Number !width="650"| Title !width="50"| Year |- | RG0001A || "Halloween" T-shirt by Jack Bechtler | rowspan=3 | 2006 |- | RG0002A || "Turkish Gold" T-shirt by Kate Moross and Georgia-Rose Fairman (collaboration with Young Turks) |- | RG0003A || "We Got Your Back" T-shirt by Ted Lovett and Ben Rayner |- | RG0004A || "Real Gs Mixtape" CD by Team Mega Mix | rowspan=2 | 2007 |- | RG0005A || "Romancing The Bottle" 7 inch by The Train Chronicles |- | RG0006A || "Waterparks" T-shirt by Jack Bechtler || 2008 |- | RG0007A || Sticker Pack 1 | rowspan=2 | 2009 |- | RG0008A || Poster Set 1 |- | RG0009A || "Don't Forget The Struggle, Don't Forget The Streets" T-shirt || 2010 |- | RG0010A || "Real Gold Photographers' Senate - 01" Zine | rowspan=3 | 2011 |- | RG0011A || "Real Gold Photographers' Senate - 02' Zine |- | RG0012A || "Real Bold" T-Shirt designed by Nick Richie (collaboration with Bold Tendencies) |- | RG0013A || "The Alibi Faces" T-Shirt by Ted Pearce | rowspan=4 | 2012 |- | RG0014A || "Fight Back" T-Shirt |- | RG0015A || "Mass Movement" T-Shirt (collaboration with T-Shirt Party) |- | RG0016A || "06" T-Shirt by Lucas Donaud |- | RG0017A || "Hatred Alone Is Immortal" (Black) T-Shirt by Dylan Hughes | rowspan=3 | 2013 |- | RG0017B || "Hatred Alone Is Immortal" (White) T-Shirt by Dylan Hughes |- | RG0018A || “Know We” T-Shirt |- | RG0019A || James Pearson-Howes x Tim Head "Cerebus" T-Shirt | rowspan=4 | 2014 |- | RG0019B || James Pearson-Howes x Tim Head "London Lad" T-Shirt |- | RG0019C || James Pearson-Howes x Tim Head "Pink Sky" T-Shirt |- | RG0020A || "Larger Than Life, Twice As Ugly" Zine by Louie Jenkins |- | RG0021A || "The Alibi 5th Birthday" Zine | rowspan=2 | 2015 |- | RG0022A || "Dalston Squad" Badge by Rob Whoriskey |- | RG0023A || "X years in London" Video by Joe Ridout | rowspan=2 | 2016 |- | RGo\o || "X years in London OST" Cassette Tape by Braiden (collaborative release with Off Out) |- | RG0024A || Poundlandbandit "Memes About Ket Fiends" Zine by poundlandbandit || 2017 |- | RG0025A || "The Alibi Women" T-Shirt by Ted Pearce || 2018 |- | RG0026A || "Takeaways" Zine by Rae Chen Elliman || 2024 |- | RG0027A || "Palestine: Khawa" Zine by BB and Jorj Goss || 2025 |- |}
== Events ==
===Main Event Series===
° RGEVENT<br /> ° RGCOLLAB<br /> ° RGDJ
===Other Event Series===
° Cough / Cool<br /> ° North Angel<br /> ° Rich History<br /> ° The Golden Gloves<br /> ° The International Amalgamation of Champions
===RGEVENT===
{| class="wikitable" !width="110"| Catalogue Number !width="450"| Title !width="50"| Year |- | RGEVENT0001 || "A Large Party" | rowspan=2 | 2006 |- | RGEVENT0002 || "A Fucked Up New Year" |- | RGEVENT0003 || "Goldtube" | rowspan=4 | 2007 |- | RGEVENT0004 || "The Train Chronicles Release Show" |- | RGEVENT0005 || "The Train Chronicles" |- | RGEVENT0006 || "Cheeseburger Pool Party" |- | RGEVENT0007 || "A Larger Party" | rowspan=2 | 2008 |- | RGEVENT0008 || "Suedeheads" |- | RGEVENT0009 || "Every Man For Himself" | rowspan=4 | 2009 |- | RGEVENT0010 || "RIP Roger / Larry Troutman" |- | RGEVENT0011 || "Real Gold's 3rd Birthday" |- | RGEVENT0012 || "New Year's Eve" |- | RGEVENT0013 || "1-800 Mega Death " || 2010 |- | RGEVENT0014 || "Real Gold Photographers Senate Edition One" | rowspan=7 | 2011 |- | RGEVENT0015 || "The Alibi's First Birthday" |- | RGEVENT0016 || "Real Gold Photographers Senate Edition Two" |- | RGEVENT0017 || "Real Bold 1" |- | RGEVENT0018 || "Aaliyah - 10 Years Gone" |- | RGEVENT0019 || "Real Gold - Five" |- | RGEVENT0020 || "One Night Stand" |- | RGEVENT0021 || "The Alibi’s 2nd Birthday" | rowspan=4 | 2012 |- | RGEVENT0022 || "Magnitude" |- | RGEVENT0023 || "6th Birthday Party - NTS Takeover" |- | RGEVENT0024 || "6th Birthday Party" |- | RGEVENT0025 || "The Alibi 3rd Birthday" | rowspan=2 | 2013 |- | RGEVENT0026 || "XX By XXXVI" |- | RGEVENT0027 || "The Alibi 4th Birthday" | rowspan=5 | 2014 |- | RGEVENT0028 || "Real Gold Summer Jam" |- | RGEVENT0029 || "Larger Than Life, Twice As Ugly" |- | RGEVENT0030 || "DJ Funk" |- | RGEVENT0031 || "DJ Q" |- | RGEVENT0032 || "The Alibi 5th Birthday" || 2015 |- | RGEVENT0033 || "The Alibi 6th Birthday" | rowspan=5 | 2016 |- | RGEVENT0034 || "Pammy's First Birthday" |- | RGEVENT0035 || "Show Me The Body" |- | RGEVENT0036 || "X years in London" |- | RGEVENT0037 || "10 Years" |- | RGEVENT0038 || "The Alibi 7th Birthday" | rowspan=5 | 2017 |- | RGEVENT0039 || "Five Miles Launch Party" |- | RGEVENT0040 || "The Best of Risky Roadz" |- | RGEVENT0041 || "The Best of Risky Roadz : Birmingham" |- | RGEVENT0042 || "PoundlandBandit - Memes About Ket Fiends" |- | RGEVENT0043 || "The Alibi Women T-Shirt Launch Party" | rowspan=3 | 2018 |- | RGEVENT0044 || "The Alibi 8th Birthday" |- | RGEVENT0045 || "Real Gold Summer Jam" |- | RGEVENT0046 || "REAL GOLD UK Garage Jam - Summer Block Party" || 2019 |- | RGEVENT0047 || "Real Gold 15th Birthday - Next 15" || 2021 |}
===RGCOLLAB===
{| class="wikitable" !width="110"| Catalogue Number !width="450"| Title !width="50"| Year |- | RGCOLLAB0001 || "Best Window" with BEST | rowspan=8 | 2006 |- | RGCOLLAB0002 || "Chalk" with Chalk Club |- | RGCOLLAB0003 || "Turkish Gold" with Young Turks |- | RGCOLLAB0004 || "New Kids On The Yacht 1" with Young Turks & Team Mega Mix |- | RGCOLLAB0005 || "New Kids On The Yacht 2" with Young Turks & Team Mega Mix |- | RGCOLLAB0006 || "Louis Enchante & Friends" with Louise Enchante |- | RGCOLLAB0007 || "Young and Lost" with Young and Lost Club |- | RGCOLLAB0008 || "Silver and Gold" with Silverspoon Attire |- | RGCOLLAB0009 || "Wallfly" with This Is Music || 2009 |- | RGCOLLAB0010 || "Bold Tendencies 5 Launch" with Bold Tendencies || 2011 |- | RGCOLLAB0011 || "Mass Movement" with T-Shirt Party || 2012 |- | RGCOLLAB0012 || "Live Evil" with Live Evil Festival || 2014 |- | RGCOLLAB0013 || "10 Years — Dinner" with Nike 1948 || 2016 |- | RGCOLLAB0014 || "Liam Hodges" with Liam Hodges | rowspan=2 | 2017 |- | RGCOLLAB0015 || "Off Out" with Off Out Records |- | RGCOLLAB0016 || "Daytime Party Fun Day Awesome Fest #2" with Five Miles | rowspan=2 | 2018 |- | RGCOLLAB0017 || "Five Miles NYE" with Five Miles |- | RGCOLLAB0018 || "Lucky 13th Birthday Dinner" with Hennessy || 2019 |- | RGCOLLAB0019 || "900 Days of Chaos" with Frank Carter || 2020 |- |}
===RGDJ===
{| class="wikitable" !width="110"| Catalogue Number !width="450"| Title !width="50"| Year |- | RGDJ0001 || "Gabriel's Leaving" | rowspan=9 | 2006 |- | RGDJ0002 || "Troubled Minds" |- | RGDJ0003 || "1-800 Mega Mix Battle 1" |- | RGDJ0004 || "Dummy Sunday" |- | RGDJ0005 || "Socks Off" |- | RGDJ0006 || "1-800 Mega Mix Battle 2 |- | RGDJ0007 || "Four Years Of Vice Magazine" |- | RGDJ0008 || "Anna Su" |- | RGDJ0009 || "Fucked Up" |- | RGDJ0010 || "People Are Germs" | rowspan=4 | 2007 |- | RGDJ0011 || "So In Love" |- | RGDJ0012 || "The Do Club" |- | RGDJ0013 || "Push" |- | RGDJ0014 || "Haiti Fundraiser" || 2010 |- | RGDJ0015 || "Dazed Live" || 2011 |- |}
==References== {{reflist}}
Category:Clothing brands Category:English artist groups and collectives