Peach John

{{Short description|Japanese mail-order retailer of lingerie and women's apparel}} {{more citations needed|date=September 2009}} {{Use dmy dates|date=October 2021}} {{Infobox company | name = Peach John Co., Ltd. | logo = PeachJohn-logo.png | logo_size = 100 | logo_alt = | image = JPR Harajuku building Tokyo.JPG | image_size = | image_alt = | image_caption = The headquarters building in Shibuya, Tokyo | trading_name = | native_name = 株式会社ピーチ・ジョン | native_name_lang = ja |type = Subsidiary |foundation = {{Start date and age|1994|06|01|df=y}} |location = Shibuya, Tokyo, Japan |key_people = President, Chairman, & CEO: Akiyuki Ueno<ref name="pj_profile"/> |industry = Apparel |products = bras, panties, sleepwear, shoes, clothing, bags, accessories, cosmetics and health care products |num_employees = 140 ({{as of|2016|03|lc=y}})<ref name="pj_profile">{{cite web |url= http://www.peachjohn.co.jp/al/info/about/index.html?sid=footer_about |title= Company profile |year= 2016|work= Official website|publisher= Peach John|location= Japan|language= Japanese|access-date= 12 September 2016}}</ref> |revenue = {{profit}} ¥17 billion JPY (FY 2006)<ref>[http://www.u-netsurf.ne.jp/hbscoj/eventdetail/071112BusinessAwards.htm HBS Club of Japan 2007 Business Awards Dinner] {{Webarchive|url=https://web.archive.org/web/20160303174031/http://www.u-netsurf.ne.jp/hbscoj/eventdetail/071112BusinessAwards.htm |date=3 March 2016 }} HBS Club of Japan. Retrieved 11 March 2008.</ref> | parent = Wacoal Holdings | homepage = {{URL|www.peachjohn.co.jp}} }}

{{nihongo|'''Peach John Co., Ltd.'''|株式会社ピーチ・ジョン|Kabushiki-gaisha pichi jon}} is a Japanese mail-order retailer of lingerie and women's apparel targeted at women in their teens and 20s.

== History == The company was founded 1 June 1994 by Mika Noguchi and her then-husband, Shoji Noguchi, in Tokyo, Japan. At the time, Mika Noguchi, aged 29, established a small mail-order company specializing in importing American lingerie.{{citation needed|date=September 2016}}

The name Peach John (ピーチ・ジョン ''Pīchi Jon'') draws inspiration from the Japanese folktale hero ''Momotarō'' (桃太郎), with ''Momo'' (桃) translating to "peach", and ''Tarō'' (太郎) being a common masculine given name as common as John.<ref>{{Cite news|url=https://www.oricon.co.jp/pressrelease/122878/|title=【衝撃発表】PEACHは桃。JOHNは太郎。PEACH JOHNのカタログ100号目のミューズは、桃から生まれた「桃太郎ーラ(ももたローラ)」!|work=ORICON STYLE|access-date=13 February 2018|language=ja-JP}}</ref> Mika Noguchi desired a name beginning with the letter P as she found the ''pī'' (ピー) sound to be "cute".<ref>{{Cite news|url=http://peachjohn.com/news/2017/02/10/%E3%83%94%E3%83%BC%E3%83%81%E3%83%BB%E3%82%B8%E3%83%A7%E3%83%B3%EF%BC%9D%E6%A1%83%E5%A4%AA%E9%83%8E-%E5%90%8D%E5%89%8D%E3%81%AE%E7%94%B1%E6%9D%A5%E3%82%92%E5%A4%A7%E5%85%AC%E9%96%8B/|title=PEACH JOHN OFFICIAL WEB'|access-date=13 February 2018|language=ja}}{{Dead link|date=September 2025 |bot=InternetArchiveBot }}</ref>

As the company expanded its product line, in 2001 Peach John nearly succumbed to bankruptcy. After restructuring, the company was able to pay back their 2 billion yen debt in 13 months.<ref>[http://search.japantimes.co.jp/cgi-bin/nb20070508a3.html Bomb bra put Peach John on path to popularity] Japan Times. Retrieved 11 March 2008.</ref> In May 2006, the Japanese lingerie maker Wacoal formed a capital alliance with Peach John which allowed Wacoal to hold 49 percent of the company's shares. Then on 10 January 2008, Wacoal bought Noguchi's remaining shares, giving Wacoal full control of Peach John Co., Ltd.<ref>[http://219.106.254.117/Article.asp?Art_ID=16055 Wacoal to Take Full Control of Mail Order Firm Peach John]{{Dead link|date=September 2025 |bot=InternetArchiveBot }} JCN Network. Retrieved 11 March 2008.</ref>

== Collaborations == On occasion, Peach John has collaborated with Bandai on items to mark milestone anniversaries of anime/manga franchises:

* ''Sailor Moon'' lingerie and pajamas, including costume lingerie sets based on Sailor Soldier outfits, in celebration of the franchise's 20th anniversary.<ref>{{cite news|url=https://www.crunchyroll.com/anime-news/2013/12/10/premium-bandai-to-release-sailor-moon-lingerie-and-pajamas|title=Premium Bandai to Release ''Sailor Moon'' Lingerie and Pajamas |last=Komatsu |first=Mikikazu |work=Crunchyroll |date=11 December 2013 |accessdate=22 July 2021}}</ref> * ''Neon Genesis Evangelion'' lingerie and pajamas inspired by the franchise's various characters in celebration of the franchise's 20th anniversary.<ref>{{cite news|url=https://www.crunchyroll.com/anime-news/2015/10/02/evangelion-anniversary-celebrated-with-peach-john-lingerie-and-pajamas|title=''Evangelion'' Anniversary Celebrated With Peach John Lingerie and Pajamas |last=Green |first=Scott |work=Crunchyroll |date=2 October 2015 |accessdate=22 July 2021}}</ref>

==References== {{Reflist}}

==External links== * {{Official website|peachjohn.co.jp}} {{in lang|ja}}

Category:Wacoal Category:Clothing brands of Japan Category:Clothing retailers of Japan Category:Clothing companies established in 1994 Category:Retail companies established in 1994 Category:Lingerie brands