{{Short description|Chocolate cookie with creme filling made by Nabisco}} {{Other uses}} {{pp|small=yes}} {{Use mdy dates|date=April 2026}} {{Use American English|date=January 2018}} {{infobox brand | name = Oreo | logo = Oreologo2001.png | logo_size = 200 | image = Oreo-Two-Cookies.png | image_size = 250 | caption = Two Oreo cookies | type = Sandwich cookie | producedby = {{ubl|Mondelez International|Nabisco|Cadbury|Continental Biscuits Limited}} | currentowner = Mondelez International{{efn|name="2012 Kraft split"|Nabisco was a subsidiary of Kraft Foods until 2012 when the global snack division of Kraft Foods was rebranded as Mondelez International.<ref>{{cite web |url=https://dealbook.nytimes.com/2012/03/21/kraft-mondelez-and-the-art-of-corporate-rebranding/ |title=Kraft, 'Mondelez' and the Art of Corporate Rebranding |date=March 21, 2012 |first=Michael J. |last=de la Merced |work=The New York Times (DealB%k) |url-status=live |archive-url=https://web.archive.org/web/20121006204547/https://dealbook.nytimes.com/2012/03/21/kraft-mondelez-and-the-art-of-corporate-rebranding/ |archive-date=October 6, 2012 }}</ref>}} | origin = United States | introduced = {{start date and age|1912|3|6}}<ref name="2017 Fact Sheet">{{cite web |url=https://www.mondelezinternational.com/en/~/media/MondelezCorporate/Uploads/downloads/OREO_Fact_Sheet.pdf |title=2017 Fact Sheet |work=Mondelez International |access-date=October 4, 2019 |archive-date=August 26, 2019 |archive-url=https://web.archive.org/web/20190826235732/https://www.mondelezinternational.com/en/~/media/MondelezCorporate/Uploads/downloads/OREO_Fact_Sheet.pdf |url-status=dead }}</ref> | discontinued = | related = | markets = Worldwide | previousowners = | trademarkregistrations = | ambassadors = | tagline = "Wonderfilled"<br />"Milk's favorite cookie"<br />"Only Oreo"<br />"Stay Playful" | website = {{URL|https://www.oreo.com}} }}
'''Oreo'''<ref>{{Cite web |url=https://trademarks.justia.com/779/49/oreo-77949295.html |title=OREO - Trademark Details |website=Justia Trademarks |access-date=February 27, 2026 }}</ref> ({{IPAc-en|ˈ|ɔːr|i|oʊ|audio=LL-Q1860 (eng)-Flame, not lame-Oreo.wav}}; stylized in all caps) is an American brand of sandwich cookie consisting of two cocoa biscuits with a sweet fondant<ref>{{Cite web |last=Nash |first=Elias |date=July 3, 2023 |title=The Reason Fondant Frosting Is So Popular For Wedding Cakes |url=https://www.thedailymeal.com/1327838/reason-fondant-frosting-popular-wedding-cakes/ |access-date=July 3, 2023 |website=The Daily Meal |url-status=live |archive-url=https://web.archive.org/web/20230703162300/https://www.thedailymeal.com/1327838/reason-fondant-frosting-popular-wedding-cakes/ |archive-date=July 3, 2023 }}</ref> filling. Oreos were introduced in 1912 by Nabisco,<ref name=":3">{{Cite web |last=Magazine |first=Smithsonian |title=The Factory That Oreos Built |url=https://www.smithsonianmag.com/history/factory-oreos-built-180969121/ |url-status=live |archive-url=https://web.archive.org/web/20180825215513/https://www.smithsonianmag.com/history/factory-oreos-built-180969121/ |archive-date=August 25, 2018 |access-date=December 26, 2023 |website=Smithsonian Magazine }}</ref> and the brand has been owned by Mondelez International since its acquisition of Nabisco in 2012.<ref>{{cite web |url=http://phx.corporate-ir.net/phoenix.zhtml?c=129070&p=irol-newsArticle&ID=1593014 |title=News Release: Kraft Foods Announces Intent to Create Two Independent, {{as written|Publi|cally [sic]}} Traded Companies |website=phx.corporate-ir.net |publisher=Kraft Foods Inc. |date=August 4, 2011 |access-date=March 26, 2015 |archive-url=https://web.archive.org/web/20151017145022/http://phx.corporate-ir.net/phoenix.zhtml?c=129070&p=irol-newsArticle&ID=1593014 |archive-date=October 17, 2015 |url-status=dead }}</ref> Oreo cookies are available in more than 100 countries.<ref name="2017 Fact Sheet"/> Many varieties of Oreo cookies have been produced, and limited-edition runs have become popular in the 21st century.
Oreo cookies are an imitation of the Hydrox chocolate cream-centered cookie introduced in 1908, but they had outstripped Hydrox in popularity so largely that a majority of the general public believe Hydrox is instead an imitation of Oreo. Oreo has been the highest-selling cookie brand in the world since 2014.<ref>{{Cite web |title=Sales of the leading cookie brands worldwide in 2014 (in billion U.S. dollars) |url=https://www.statista.com/statistics/420561/global-cookie-market-sales-of-the-leading-brands/ |access-date=July 26, 2021 |website=Statista |date=February 2015 |url-status=live |archive-url=https://web.archive.org/web/20170417140519/https://www.statista.com/statistics/420561/global-cookie-market-sales-of-the-leading-brands/ |archive-date=April 17, 2017 }}</ref>
== Etymology == The origin of the name "''Oreo''" is obscure, but there are many hypotheses, including derivations from the French word {{Lang|fr|or}}, meaning "gold" (the original tin was gold-colored<ref name=":4">{{Cite news |last=Bartiromo |first=Michael |date=April 8, 2023 |title=What does 'Oreo' mean? The mysterious (and maybe controversial) story behind the cookie |url=https://www.abc4.com/news/national/what-does-oreo-mean-the-mysterious-and-maybe-controversial-story-behind-the-cookie/ |work=ABC4 |archive-date=July 10, 2025 |access-date=July 17, 2024 |archive-url=https://web.archive.org/web/20250710020629/https://www.abc4.com/news/national/what-does-oreo-mean-the-mysterious-and-maybe-controversial-story-behind-the-cookie/ |url-status=dead }}</ref>); the Greek word {{Lang|el|όρος}} (oros), meaning "mountain" (the cookie was originally conceived to be dome-shaped<ref name=":4" /><ref>{{Cite web |last=Molloy |first=Jessie |date=October 18, 2022 |title=The Mysterious Origin Of The Name 'Oreo' |url=https://www.tastingtable.com/1060321/the-mysterious-origin-of-the-name-oreo/ |access-date=July 17, 2024 |website=Tasting Table }}</ref>); or the Greek word {{lang|el|ωραίο}} ({{transliteration|el|bgn/pcgn|oreo}}) meaning "nice" or "attractive".<ref name="Imponderables">{{Cite book |title=Why do clocks run clockwise? and other Imponderables |last=Feldman |first=David |publisher=Harper & Row Publishers |year=1988 |orig-date=1987 |isbn=978-0-06-091515-5 |location=New York City |pages=173–174 |author-link=David Feldman (author) }}</ref> Others{{who?|date=October 2025}} believe that the cookie was named Oreo simply because the name was short and easy to pronounce.<ref>{{Cite web |url=http://history1900s.about.com/od/1910s/a/oreohistory.htm |title=History of the Oreo Cookie |publisher=About |access-date=October 13, 2014 |archive-date=December 8, 2016 |archive-url=https://web.archive.org/web/20161208193311/http://history1900s.about.com/od/1910s/a/oreohistory.htm |url-status=dead }}</ref> Another theory, proposed by the food writer Stella Parks, is that the name derives from the Greek ''Oreodaphne'', a genus of the laurel family, originating from the Greek words 'oreo' (ωραίο) meaning 'beautiful' and 'daphne' (δάφνη) referring to the laurel. She observes that the original design of the Oreo includes a laurel wreath, and the names of several of Nabisco's cookies at the time of the original Oreo had botanical derivations, including ''Avena'', ''Lotus'', and Helicon (from ''Heliconia'').<ref>{{Cite web |url=http://www.seriouseats.com/2017/08/history-of-oreos-bravetart-cookbook.html |title=How Oreos Got Their Name: The Rise of an American Icon |last=Parks |first=Stella |orig-year=August 15, 2017 |date=February 5, 2019 |publisher=Serious Eats |access-date=March 6, 2019 }}</ref><ref>{{Cite book |title=BraveTart |last=Parks |first=Stella |publisher=W. W. Norton & Co. |year=2017 |isbn=978-0-393-23986-7 |location=New York |pages=209–210 }}</ref>
== History == === 20th century === [[File:Vector Oreo.svg|thumb|upright=0.8|Digital representation of the trademarked pattern embossed onto both faces of an Oreo cookie]] The "Oreo Biscuit"<!-- this was original name; wasn't renamed to "cookie" until later--> was first developed and produced by the National Biscuit Company (today known as Nabisco) in 1912<ref name=":3" /><ref>{{Cite web |url=http://www.kraftfoodscompany.com/Brands/largest-brands/brands-O/oreo.aspx |title=Oreo |date=January 3, 2011 |publisher=Kraft Foods |archive-url=https://web.archive.org/web/20120326155619/http://www.kraftfoodscompany.com/brands/largest-brands/brands-o/oreo.aspx |archive-date=March 26, 2012 |access-date=March 2, 2011 }}</ref><ref>{{cite web |last1=Olver |first1=Lynne |author1-link=Lynne Olver |title=history notes{{mdash}}cookies, crackers & biscuits |url=http://www.foodtimeline.org/foodcookies.html#oreos |website=The Food Timeline |access-date=January 6, 2021 |archive-url=https://web.archive.org/web/20120717061521/http://www.foodtimeline.org/foodcookies.html/#oreos |archive-date=July 17, 2012 |date=June 24, 2012 |url-status=dead }}</ref> at its Chelsea, New York City factory in the present-day Chelsea Market complex, located on Ninth Avenue between 15th and 16th Streets.<!-- Citation published as http://articles.nydailynews.com/2012-05-20/news/31791204_1_oreo-cookies-nabisco-chocolate-covered which is no longer available; the current URL provides only the lede. The archive URL only has page 1 of 2 of the article. The source information available online no longer supports some of the assertions in the article. --><ref name="nydn">{{Cite news |last=Hinckley |first=David |date=May 20, 2012 |title=Celebrating the life of 'Mr. Oreo' |work=New York Daily News |type= |url=https://www.nydailynews.com/2012/05/20/man-who-developed-oreo-cookie-filling-dead-at-76-sam-j-porcello-was-known-at-nabisco-as-mr-oreo/ |url-status=dead |access-date=June 2, 2012 |archive-url=https://web.archive.org/web/20121029133717/http://articles.nydailynews.com/2012-05-20/news/31791204_1_oreo-cookies-nabisco-chocolate-covered |archive-date=October 29, 2012 }}</ref> In 2002, this same block of Ninth Avenue was ceremonially named as "Oreo Way".<ref name=":3" /><ref name="nydn"/> The name Oreo was trademarked on March 14, 1912.<ref name="patentlisting">{{Cite web |url=https://trademarks.justia.com/710/62/oreo-71062166.html |title=Oreo – Trademark Details |access-date=July 10, 2012 |website=Justia Trademarks |url-status=live |archive-url=https://web.archive.org/web/20130116235959/https://trademarks.justia.com/710/62/oreo-71062166.html |archive-date=January 16, 2013 }}</ref> It was launched as an imitation of the original Hydrox cookie manufactured by Sunshine company, which was introduced in 1908.<ref name="Lukas">{{Cite news |url=https://money.cnn.com/magazines/fortune/fortune_archive/1999/03/15/256478/index.htm |title=Oreos to Hydrox: Resistance Is Futile |last=Lukas |first=Paul |date=March 15, 1999 |website=CNN Money |access-date=November 29, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090527151419/https://money.cnn.com/magazines/fortune/fortune_archive/1999/03/15/256478/index.htm |archive-date=May 27, 2009 }}</ref>
The original design on the face of the Oreo featured a wreath around the edge of the cookie and the name "OREO" in the center.<ref name="post">{{Cite news |url=http://www.nypost.com/p/entertainment/food/the_big_NESHrxY07rFd4bph3tkvnO |title=The Big O: The Chelsea-born Oreo cookie celebrates its 100th birthday |last=Eber |first=Hailey |date=February 25, 2012 |work=New York Post |pages=44–45 |url-status=live |archive-url=https://web.archive.org/web/20120622174046/http://www.nypost.com/p/entertainment/food/the_big_NESHrxY07rFd4bph3tkvnO |archive-date=June 22, 2012 }}</ref> In the United States, they were sold for {{US$|0.25|1912|long=no}} a pound (454 g) in novelty metal canisters with clear glass tops. The first Oreo was sold on March 6, 1912, to a grocer in Hoboken, New Jersey.<ref name="100 years">{{Cite magazine |url=https://newsfeed.time.com/2012/03/06/100-years-of-oreos-9-things-you-didnt-know-about-the-iconic-cookie/ |title=100 Years of Oreos: 9 Things You Didn't Know About the Iconic Cookie |last=Grossman |first=Samantha |date=March 6, 2012 |magazine=TIME NewsFeed |url-status=live |archive-url=https://web.archive.org/web/20120424071053/https://newsfeed.time.com/2012/03/06/100-years-of-oreos-9-things-you-didnt-know-about-the-iconic-cookie/ |archive-date=April 24, 2012 }}</ref>
thumb|right|upright=0.75|Oreo advertisement, 1961 The Oreo Biscuit was renamed in 1921 to "Oreo Sandwich";<ref name="Imponderables"/> in 1948, the name was changed to "Oreo Crème Sandwich"; and in 1974 it became the "Oreo Chocolate Sandwich Cookie",<ref name="Imponderables"/> the name that has remained to this day. A new design for the face of the cookie was launched in 1924;<ref name="post"/> the modern-day Oreo design was developed in 1952 by William A. Turnier,<ref>{{Cite web |url=http://www.indyweek.com/indyweek/the-story-of-william-a-turnier-the-man-who-designed-the-oreo-cookie/Content?oid=2640604 |title=The story of William A. Turnier, the man who designed the Oreo cookie |last=Wallace |first=Emily |date=August 24, 2011 |work=Indy Week |url-status=dead |archive-url=https://web.archive.org/web/20110927014845/http://www.indyweek.com/indyweek/the-story-of-william-a-turnier-the-man-who-designed-the-oreo-cookie/Content?oid=2640604 |archive-date=September 27, 2011 }}</ref> incorporating the Nabisco logo. In 1920, a second lemon crème-filled variety of the Oreo was introduced, as an alternative to the white crème-filled variety, but this was discontinued in 1924<ref name="post"/> and the original flavor was the only version available for the next several decades.<ref>{{Cite book |title=The Oxford Companion to Sugar and Sweets |last=Goldstein |first=Darra |publisher=Oxford University Press |year=2015 |isbn=978-0-19-931339-6 |pages=494 |author-link=Darra Goldstein }}</ref>
The modern Oreo cookie filling was developed by Nabisco's principal food scientist, Sam Porcello,<ref name="nydn"/><ref name="time">{{Cite magazine |url=https://newsfeed.time.com/2012/05/24/farewell-mr-oreo-man-who-invented-oreo-filling-dies-at-76/ |title=RIP, 'Mr.Oreo': Man Who Invented Oreo Filling Dies At 76 |last=Locker |first=Melissa |date=May 24, 2012 |magazine=TIME NewsFeed |access-date=June 2, 2012 |url-status=live |archive-url=https://web.archive.org/web/20120705092413/https://newsfeed.time.com/2012/05/24/farewell-mr-oreo-man-who-invented-oreo-filling-dies-at-76/ |archive-date=July 5, 2012 }}</ref> who retired from Nabisco in 1993.<ref name="nydn"/> Porcello held five patents directly related to his work on the Oreo;<ref name="time"/> he also created a range of Oreo cookies that were covered in dark chocolate and white chocolate.<ref name="nydn"/><ref name="time"/> In the early 1990s, health concerns prompted Nabisco to replace the lard in the crème filling with partially hydrogenated vegetable oil.<ref name="lardtransfat">{{Cite news |url=http://www.chicagotribune.com/chi-oreo-3,0,3862619,full.story |title=For every fad, another cookie |last1=Alexander |first1=Delroy |date=August 23, 2005 |work=Chicago Tribune |archive-url=https://web.archive.org/web/20131016205310/http://www.chicagotribune.com/chi-oreo-3,0,3862619,full.story |archive-date=October 16, 2013 |url-status=dead |last2=Manier |first2=Jeremy |last3=Callahan |first3=Patricia |author3-link=Patricia Callahan }}</ref> This also made it possible for the bakery to become kosher-certified, a lengthy and expensive process for Nabisco.<ref>{{Cite web |title=Getting the lard out: The koshering of the Oreo cookie |url=https://news.cornell.edu/stories/2008/02/getting-lard-out-koshering-oreo-cookie |url-status=live |archive-url=https://web.archive.org/web/20130608145415/https://news.cornell.edu/stories/2008/02/getting-lard-out-koshering-oreo-cookie |archive-date=June 8, 2013 |access-date=December 26, 2023 |website=Cornell Chronicle }}</ref> Similarly, Oreo cookies are popular with people that have certain dietary restrictions, such as vegans, as the crème filling does not use any animal products.<ref>{{Cite web |url=http://www.huffingtonpost.com/2013/09/12/surprising-vegan-foods_n_3895853.html |title=12 Surprising Vegan Foods |date=September 12, 2013 |work=The Huffington Post |url-status=live |archive-url=https://web.archive.org/web/20130918010933/http://www.huffingtonpost.com/2013/09/12/surprising-vegan-foods_n_3895853.html |archive-date=September 18, 2013 }}</ref> However, there is still a risk of cross-contamination from other dairy-containing products made in the same production areas; in the FAQ section of the Oreo website, on the question of whether Oreo cookies are suitable for vegans, the response is "Many Oreo products are suitable for vegans but may include cross-contaminants of milk, so please check allergen advice."<ref>{{Cite web |title=Orep UK FAQs |url=https://www.oreo.co.uk/faq |access-date=July 17, 2023 |website=Oreo UK |url-status=live |archive-date=July 1, 2023 |archive-url=https://web.archive.org/web/20230701210911/https://oreo.co.uk/faq/ }}</ref>
=== 21st century === [[File:Oreo pride poster.jpg|thumb|upright=0.75|2012 Rainbow Oreo advertisement supporting Pride month|alt=An Oreo cookie with multiple fillings in rainbow colors followed by the caption "June 25, Pride."]] In January 2006, Nabisco and its parent (at the time) Kraft Foods eliminated the trans fat in the Oreo cookie and replaced it with non-hydrogenated vegetable oil as one of the main ingredients for Oreo cookies in general.<ref name="lardtransfat"/><ref name="Harvard">{{Cite journal |url=https://www.nejm.org/doi/full/10.1056/nejm199906243402511 |title=Trans Fatty Acids and Coronary Heart Disease |access-date=September 14, 2006 |author1=Ascherio, A. |author2=Katan, M. B. |author3=Zock, P. L. |author4=Stampfer, M. J. |author5=Willett, W. C. |display-authors=2 |journal=The New England Journal of Medicine |date=June 1999 |volume=340 |issue=25 |pages=1994–1998 |issn=0028-4793 |doi=10.1056/NEJM199906243402511 |pmid=10379026 |url-access=subscription }}</ref><ref>{{Cite web |url=http://www.bantransfats.com/theoreocase.html |title=The Oreo Case |website=BanTransFats.com |access-date=November 16, 2013 |url-status=live |archive-url=https://web.archive.org/web/20070307180210/http://www.bantransfats.com/theoreocase.html |archive-date=March 7, 2007 }}</ref>
In June 2012, Oreo posted an advertisement displaying an Oreo cookie with rainbow-colored crème to celebrate LGBT Pride month;<ref>{{Cite web |url=https://www.thepinknews.com/2012/06/26/oreo-unveils-rainbow-cookie-image-for-pride/ |title=Oreo unveils rainbow cookie image for Pride |last=Gray |first=Stephen |date=June 26, 2012 |website=PinkNews |access-date=June 30, 2012 |url-status=live |archive-url=https://web.archive.org/web/20230329123222/https://www.thepinknews.com/2012/06/26/oreo-unveils-rainbow-cookie-image-for-pride/ |archive-date=March 29, 2023 }}</ref> the cookie itself was fictional and was not being manufactured or made available for sale. The advertisement prompted some negative comments from conservatives, but Kraft stood by their promotion, stating that "Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the Oreo ad is a fun reflection of our values."<ref>{{Cite news |url=https://www.reuters.com/article/kraft-oreo-gaypride-idUSL2E8HQH6120120626 |title=Rainbow-colored Oreo filled with controversy |date=June 27, 2012 |work=Reuters |access-date=June 30, 2012 |url-status=live |archive-url=https://web.archive.org/web/20170627015535/https://www.reuters.com/article/kraft-oreo-gaypride-idUSL2E8HQH6120120626 |archive-date=June 27, 2017 }}</ref> This was followed during 2012 by a series of adverts commemorating other holidays and events, including a blue, white, and red crème Oreo to honor Bastille Day, a stream of cookie crumbs marking the appearance of the Delta Aquariids meteor shower, and a cookie with a jagged bite taken out of it to promote Shark Week on Discovery Channel.
When the power went out during Super Bowl XLVII in 2013, the Oreo marketing team tweeted "you can still dunk in the dark" from its social media command center; this was retweeted almost 15,000 times and increased Oreo's count of Twitter, Facebook, and Instagram followers.<ref>{{cite web |first=Jenny |last=Rooney |title=Behind The Scenes Of Oreo's Real-Time Super Bowl Slam Dunk |work=Forbes |url=https://www.forbes.com/sites/jenniferrooney/2013/02/04/behind-the-scenes-of-oreos-real-time-super-bowl-slam-dunk/?sh=2e7153862e66 |date=February 4, 2013 |url-status=live |archive-url=https://web.archive.org/web/20220225224232/https://www.forbes.com/sites/jenniferrooney/2013/02/04/behind-the-scenes-of-oreos-real-time-super-bowl-slam-dunk/?sh=20bd130a2e66 |archive-date=February 25, 2022 }}</ref> One commentator remarked that this "solidified the viability and necessity of real-time marketing".<ref>{{cite web |first=Jenny |last=Rooney |title=Lisa Mann Pulled The Trigger On The 'Oreo Tweet;' Now She's Heading Up Marketing At Kind |work=Forbes |url=https://www.forbes.com/sites/jenniferrooney/2015/03/03/lisa-mann-had-her-hand-on-the-trigger-of-the-oreo-tweet-now-shes-heading-up-marketing-at-kind/?sh=66c0fba428a0 |date=March 3, 2015 |url-status=live |archive-url=https://web.archive.org/web/20220225224231/https://www.forbes.com/sites/jenniferrooney/2015/03/03/lisa-mann-had-her-hand-on-the-trigger-of-the-oreo-tweet-now-shes-heading-up-marketing-at-kind/?sh=3e1cfd3728a0 |archive-date=February 25, 2022 }}</ref>
According to an April 2022 research report published in the journal ''Physics of Fluids'', it was proven impossible to split the cream filling of an Oreo cookie down the middle. The filling always adheres to one side of the wafer, no matter how quickly the cookie is twisted.<ref>{{cite news |last=Kiefer |first=Philip |url=https://www.popsci.com/science/twisting-oreo-creme-filling/ |title=What MIT's new 'Oreometer' revealed about twisting Oreos |work=Popular Science |date=April 19, 2022 |access-date=April 20, 2022 |url-status=live |archive-url=https://web.archive.org/web/20230208234043/https://www.popsci.com/science/twisting-oreo-creme-filling/ |archive-date=February 8, 2023 }}</ref><ref>{{cite journal |last1=Owens |first1=Crystal E. |last2=Fan |first2=Max R. |last3=Hart |first3=A. John |last4=McKinley |first4=Gareth H. |title=On Oreology, the fracture and flow of "milk's favorite cookie®" |journal=Physics of Fluids |date=April 1, 2022 |volume=34 |issue=4 |article-number=043107 |doi=10.1063/5.0085362 |issn=1070-6631 |doi-access=free |hdl=1721.1/145488 |hdl-access=free }}</ref>
== International distribution == Oreo cookies are distributed worldwide through a variety of sales and marketing channels. As their popularity continues to grow, so too does the amount of distribution that comes with it. According to the Kraft Foods company, the Oreo is the "World's Best Selling Cookie".<ref>{{Cite web |url=http://www.kraftfoodscompany.com/sitecollectiondocuments/pdf/Oreo_Global_Fact_Sheet_100th_Birthday_as_on_Jan_12_2012_FINAL.pdf |title=Oreo Global Fact Sheet |archive-url=https://web.archive.org/web/20131028094642/http://www.kraftfoodscompany.com/sitecollectiondocuments/pdf/Oreo_Global_Fact_Sheet_100th_Birthday_as_on_Jan_12_2012_FINAL.pdf |archive-date=October 28, 2013 |url-status=dead }}</ref> In March 2012, ''Time'' magazine reported that Oreo cookies were available in more than 100 countries. In 2012 it was estimated that, since the Oreo cookie's inception in 1912, over 450 billion Oreos had been sold worldwide;<ref name="100 years"/> just five years later, Mondelez reported that 40 billion -- nearly 10% of that 100-year quantity -- was now being produced worldwide annually.<ref name="2017 Fact Sheet" />
Oreos were first introduced into Britain through the supermarket chain Sainsbury's. For several years, this was the only supermarket chain in the UK to stock the Oreo until May 2008, when Kraft decided to fully launch the Oreo across the whole of the UK. Its packaging was redesigned into the more familiar British tube design, accompanied by a £4.5M television advertising campaign based around the "twist, lick, dunk" catchphrase.<ref name="BBCMay2008">{{Cite web |url=https://news.bbc.co.uk/2/hi/uk_news/magazine/7376123.stm |title=Can Oreo win over British biscuit lovers? |publisher=BBC News Magazine |date=May 2, 2008 |last=Geoghegan |first=Tom |url-status=live |archive-url=https://web.archive.org/web/20080505060626/http://news.bbc.co.uk/1/hi/magazine/7376123.stm |archive-date=May 5, 2008 }}</ref> In a 2020 national poll the Oreo was ranked the 16th most popular biscuit in the UK, with McVitie's chocolate digestive topping the list.<ref>{{cite news |title=Britain's top 20 favourite types of biscuit ranked |url=https://www.walesonline.co.uk/news/uk-news/britains-top-20-favourite-types-18883376 |last=Shaw |first=Neil |date=September 5, 2020 |access-date=August 22, 2021 |work=Wales Online |url-status=live |archive-url=https://web.archive.org/web/20200906162547/https://www.walesonline.co.uk/news/uk-news/britains-top-20-favourite-types-18883376 |archive-date=September 6, 2020 }}</ref>
In the UK, Kraft partnered with McDonald's to introduce the Oreo McFlurry (which was already on sale in several other countries, including the US) into McDonald's locations across the country during its annual ''Great Tastes of America'' promotions; in October 2015, the Oreo McFlurry then became a permanent menu item at McDonald's in the UK. An Oreo-flavored "Krushem" drink was also on sale in KFC stores across Britain.
The ingredients of the British Oreo (as listed on the UK Oreo website) are slightly different from those of the US Oreo. Unlike the US version, the British Oreo originally contained whey powder, which was not suitable for people with lactose intolerance. Additionally, as the whey powder was sourced from cheese made with calf rennet, the British version was also unsuitable for vegetarians.<ref>{{Cite web |url=http://www.nabiscoworld.com/Brands/ProductInformation.aspx?BrandKey=oreo&Site=1&Product=4400000820 |title=Product Detail – Oreo Sandwich Cookies |date=January 1, 2006 |website=NabiscoWorld.com |access-date=March 2, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110227005746/http://www.nabiscoworld.com/Brands/ProductInformation.aspx?BrandKey=oreo&Site=1&Product=4400000820 |archive-date=February 27, 2011 }}</ref> On December 6, 2011, Kraft announced that production of Oreo was to start in the UK with their Cadbury Trebor Bassett factory in Sheffield, South Yorkshire, being selected to manufacture Oreo in Britain for the first time. Production began there in May 2013.<ref name=startsuk>{{Cite web |url=https://www.foodmanufacture.co.uk/Article/2013/05/10/Food-manufacturing-giant-starts-UK-Oreos-production |title=Mondelēz starts UK manufacture of Oreos |last=Stone |first=Michael |date=May 9, 2013 |website=FoodManufacture.co.uk |access-date=March 27, 2018 |url-status=live |archive-url=https://web.archive.org/web/20220517171620/https://www.foodmanufacture.co.uk/Article/2013/05/10/Food-manufacturing-giant-starts-UK-Oreos-production |archive-date=May 17, 2022 }}</ref>
Oreo cookies were introduced onto the Indian market by Cadbury India in 2011.<ref name=entersindian>{{Cite news |url=http://economictimes.indiatimes.com/industry/cons-products/food/cadbury-enters-indian-biscuit-market-launches-oreo-brand/articleshow/7618573.cms |title=Cadbury enters Indian biscuit market, launches 'Oreo' brand |date=March 3, 2011 |newspaper=The Economic Times |location=New Delhi |url-status=live |archive-url=https://web.archive.org/web/20180801190320/https://economictimes.indiatimes.com/industry/cons-products/food/cadbury-enters-indian-biscuit-market-launches-oreo-brand/articleshow/7618573.cms |archive-date=August 1, 2018 }}</ref> In Pakistan, Oreo is manufactured and sold by Continental Biscuits Limited under the LU brand.<ref name=cbl>{{cite web |title=.:::CBL:::. Oreo by LU |url=https://www.continentalbiscuits.com.pk/oreo/ |website=ContinentalBiscuits.com.pk |access-date=August 27, 2025 |url-status=live |archive-url=https://web.archive.org/web/20250827075940/https://www.continentalbiscuits.com.pk/oreo/ |archive-date=August 27, 2025 }}</ref> In Japan, Oreo and other Nabisco products were produced by Yamazaki Baking until Mondelez terminated their licensing deal in favor of moving production to China.<ref name=end>{{cite web |url=https://soranews24.com/2016/05/18/taste-the-beginning-of-the-end-for-japanese-ritz-wasabi-cheddar-tarako-cream-cheese/ |title=Taste the beginning of the end for Japanese Ritz: Wasabi & Cheddar / Tarako & Cream Cheese |author=Master Blaster |website=SoraNews24 |date=May 18, 2016 |access-date=August 18, 2021 |url-status=live |archive-url=https://web.archive.org/web/20230129091355/https://soranews24.com/2016/05/18/taste-the-beginning-of-the-end-for-japanese-ritz-wasabi-cheddar-tarako-cream-cheese/ |archive-date=January 29, 2023 }}</ref> A year later, Yamazaki introduced their version of Oreo, Noir, which is produced at the former Oreo factory in Ibaraki Prefecture.<ref>{{cite web |url=https://soranews24.com/2017/12/01/japans-new-imitation-oreos-are-here-but-how-do-they-compare-to-the-made-in-china-real-deal/ |title=Japan's new imitation Oreos are here, but how do they compare to the made-in-China real deal? |first=Casey |last=Baseel |website=SoraNews24 |date=December 1, 2017 |access-date=August 18, 2021 |url-status=live |archive-url=https://web.archive.org/web/20230329123215/https://soranews24.com/2017/12/01/japans-new-imitation-oreos-are-here-but-how-do-they-compare-to-the-made-in-china-real-deal/ |archive-date=March 29, 2023 }}</ref>
== Production == By 2017, more than 40 billion Oreo cookies were being produced annually in 18 countries around the world.<ref name="2017 Fact Sheet" /> Oreo cookies for the Asian markets are manufactured in India,<ref name="entersindian" /> Indonesia, Bahrain, and China.<ref name="end" /> Oreo cookies for the European market are made in Spain and at the Cadbury factory in the UK;<ref name="startsuk" /> they are made in Russia (Mondelēz Rus) for consumers in several CIS countries;<ref>{{cite news |last1=Nieburg |first1=Oliver |title=Mondelēz to ramp up Oreo distribution in Russia |url=https://www.confectionerynews.com/Article/2015/10/05/Oreo-in-Russia-Mondelez-starts-local-production |access-date=October 5, 2021 |work=confectionerynews.com |date=October 4, 2015 }}</ref> and those sold in Australia are manufactured in Indonesia, China or Bahrain, depending on the flavor. The version produced in Canada (sold under the Christie's brand) included coconut oil but as of 2023, the ingredient list included vegetable oil and modified palm oil, similar to the American cookies.<ref>{{Cite web |last=International |first=Mondelēz |title=Oreo Original Cookies 723 G |url=https://www.snackworks.ca/en/Products/ProductDetails?ProductId=00066721009555_CA |url-status=dead |access-date=March 11, 2023 |website=snackworks.ca |archive-url=https://web.archive.org/web/20220812145552/https://www.snackworks.ca/en/Products/ProductDetails?ProductId=00066721009555_CA |archive-date=August 12, 2022 }}</ref> Manufacture of Oreo biscuits began in Pakistan in early 2014, in collaboration with Mondelez International of the United States and Continental Biscuits Limited (CBL) of Pakistan, at the CBL production plant in Sukkur.<ref name="cbl" />
=== Oreo boycott === {{main|Oreo boycott}} In 2015, Mondelez announced its decision to close some of its American factories and move production to Mexico, prompting the Oreo boycott.<ref name=inquirer>{{cite news |url=http://www.philly.com/philly/blogs/inq-phillydeals/Oreo-maker-faces-billionaire-squeeze-labor-boycott-calls.html |title=Oreo sees support, but also backlash and boycott, for gay pride rainbow cookie |author-first1=Joseph N. |author-last1=DiStefano |date=August 12, 2015 |access-date=July 9, 2015 |publisher=Philly.com |archive-date=January 10, 2018 |archive-url=https://web.archive.org/web/20180110234207/http://www.philly.com/philly/blogs/inq-phillydeals/Oreo-maker-faces-billionaire-squeeze-labor-boycott-calls.html |url-status=live }}</ref> In 2016, after production had started in Mexico, the AFL–CIO encouraged the boycott and published consumer guidance to help identify which Mondelez products were made in Mexico.<ref name=afl>{{cite news |url=http://wp.unionlabel.org/2016/05/04/afl-cio-endorsement-of-bctgms-boycott-of-made-in-mexico-mondelez-international-snack-foods/ |title=AFL-CIO endorsement of BCTGM's boycott of "Made in Mexico" Mondelez International snack foods |author=Staff |date=May 4, 2016 |access-date=May 4, 2016 |publisher=AFL–CIO |archive-date=December 6, 2024 |archive-url=https://web.archive.org/web/20241206192357/http://wp.unionlabel.org/2016/05/04/afl-cio-endorsement-of-bctgms-boycott-of-made-in-mexico-mondelez-international-snack-foods/ |url-status=dead }}</ref>
== Ingredients == The ingredients of Oreo cookies have remained largely unchanged from the original, although numerous alternative varieties and flavors have emerged over time. Oreo cookies were made with lard until the mid-1990s, when Nabisco swapped the animal fat with partially hydrogenated vegetable oil. In the mid-2000s, Nabisco eliminated the partially hydrogenated oil from the ingredients, due to growing health concerns.<ref>{{Cite web |date=March 3, 2017 |title=6 things you didn't know about Oreo cookies |url=https://www.foxnews.com/food-drink/6-things-you-didnt-know-about-oreo-cookies |access-date=August 7, 2022 |website=Fox News }}</ref> The classic Oreo cookie is made using 11 main ingredients:<ref>{{cite web |url=https://nutritionbeast.com/2013/10/oreo-cookie-ingredients-nutrition-history/ |title=Splitting Open The Oreo Cookie: Ingredients, Nutrition & History |author=Lisa |date=October 17, 2013 |publisher=nutritionbeast.com |access-date=May 8, 2018 |archive-url=https://web.archive.org/web/20180630052907/https://nutritionbeast.com/2013/10/oreo-cookie-ingredients-nutrition-history/ |archive-date=June 30, 2018 |url-status=dead }}</ref>
# Sugar # Unbleached enriched flour (wheat flour, niacin, iron, thiamine mono-nitrate (vitamin B<sub>1</sub>), riboflavin (vitamin B<sub>2</sub>), folic acid) # High oleic canola oil or palm oil # Cocoa (treated with alkali) # High-fructose corn syrup # Leavening agent (baking soda or monocalcium phosphate) # Corn starch # Salt # Soy lecithin # Vanillin # Chocolate
== Varieties == {{Main|List of Oreo varieties}} {{multiple image | image1 = Oreo-Size-Variations.jpg | caption1 = Left to right: Oreo Mini, regular Oreo, and Double Stuf Oreo | image2 = Nabisco-Oreo-Double-Triples.jpg | caption2 = Oreo Double Triples | image3 = 2020-01-28 10 11 18 A Golden Oreo in the Dulles section of Sterling, Loudoun County, Virginia.jpg | caption3 = Golden Oreo | image4 = 2021-03-18 00 15 21 A single The Most Stuf Oreo in the Franklin Farm section of Oak Hill, Fairfax County, Virginia.jpg | caption4 = ''The Most Stuf'' Oreo | direction = vertical }} In addition to their traditional design of two chocolate wafers separated by a crème filling, Oreo cookies have been produced in a multitude of different varieties since they were first introduced. This list is only a guide to some of the more notable and popular types; not all are available in every country. The main varieties in the United States are: * ''Double Stuf Oreo'' – Introduced in 1974,<ref name="100th">{{Cite web |url=http://www.kraftfoodscompany.com/sitecollectiondocuments/pdf/Oreo_Global_Fact_Sheet_100th_Birthday_as_on_Jan_12_2012_FINAL.pdf |title=Oreo 100th Birthday Global Fact Sheet |website=kraftfoodscompany.com |archive-url=https://web.archive.org/web/20131028094642/http://www.kraftfoodscompany.com/sitecollectiondocuments/pdf/Oreo_Global_Fact_Sheet_100th_Birthday_as_on_Jan_12_2012_FINAL.pdf |archive-date=October 28, 2013 |url-status=dead |access-date=July 20, 2012 }}</ref> this variety has about double the normal amount of crème filling as the original. Available with various flavors of crème filling: original, chocolate, peanut butter, cool mint, and birthday cake. In the UK these are called ''Double Creme Oreos'' and are only available in original flavor. The ''Golden Double Stuf Oreo'', featuring golden Oreo wafers with a double portion of original vanilla-flavored crème, was introduced in 2009. * ''Football Oreo'' – Gridiron football-shaped Oreo cookies, introduced in 1976.<ref>{{cite web |title=Football Shaped Oreo |url=https://www.taquitos.net/cookies/Football-Shaped-Oreo |website=taquitos.net |access-date=May 16, 2023 |url-status=live |archive-date=August 11, 2020 |archive-url=https://web.archive.org/web/20200811000006/https://www.taquitos.net/cookies/Football-Shaped-Oreo }}</ref><!--Only available in US and Canada?--> * ''Big Stuf Oreo'' – A short-lived variety of the Oreo cookie, introduced in 1987<ref name="100th"/> but discontinued in 1991, these were several times the size of a normal Oreo. Sold individually, each ''Big Stuf'' contained {{convert|250|Cal}}<ref>{{Cite news |url=https://www.chicagotribune.com/1989/07/07/the-era-of-gargantuan-gastronomy-belies-our-concern-with-calories/ |title=The Era Of Gargantuan Gastronomy Belies Our Concern With Calories |last=Brataas |first=Anne |date=July 7, 1989 |access-date=July 20, 2012 |work=Chicago Tribune |url-status=live |archive-date=February 3, 2019 |archive-url=https://web.archive.org/web/20190203094248/https://www.chicagotribune.com/news/ct-xpm-1989-07-07-8902150620-story.html }}</ref> and 13 grams of fat. * ''Golden Oreo'' – Introduced in 2004,<ref name="2017 Fact Sheet"/> this has "golden" vanilla-flavored wafers on the outside of the cookie, as an alternative to the original chocolate-flavored wafers. Available with various flavors of crème filling including original, chocolate, lemon and birthday cake. The chocolate crème variety, being the reverse of the original cookie, was known as the ''Uh-Oh Oreo'' until 2007.<ref>{{cite web |url=https://www.biscuitpeople.com/magazine/post/the-short-history-of-oreo-cookies |title=The Short History of Oreo Cookies |website=BiscuitPeople.com |date=May 27, 2022<!--reposted--> |access-date=July 16, 2023 |url-status=live |archive-date=December 18, 2022 |archive-url=https://web.archive.org/web/20221218214222/https://www.biscuitpeople.com/magazine/post/the-short-history-of-oreo-cookies }}</ref> * ''Oreo Mini'' – Introduced in 1991,<ref>{{Cite news |url=https://www.nytimes.com/1991/10/24/business/rjr-nabisco-reports-neet-of-123-million-in-3d-quarter.html |title=RJR Nabisco Reports Neet Of $123 Million in 3d Quarter |last=Foltz |first=Kim |date=October 24, 1991 |access-date=March 2, 2011 |work=The New York Times |url-status=live |archive-date=June 5, 2019 |archive-url=https://web.archive.org/web/20190605220920/https://www.nytimes.com/1991/10/24/business/rjr-nabisco-reports-neet-of-123-million-in-3d-quarter.html }}</ref> these are miniature bite-sized versions of the original Oreo cookie. After being discontinued in the late 1990s, they were re-released in 2000 along with the redesigned 2001 Dodge Caravan minivan as part of a promotional tie-in with Daimler AG.<ref>{{Cite news |url=http://www.accessmylibrary.com/coms2/summary_0286-28159731_ITM |archive-url=https://web.archive.org/web/20100530062823/http://www.accessmylibrary.com/coms2/summary_0286-28159731_ITM |url-status=dead |archive-date=May 30, 2010 |title=New Mini Oreos Debut in New Mini Van |date=August 10, 2000 |work=PR Newswire }}</ref> Their packaging in the 1990s consisted of a "miniaturized" version of the full-sized cardboard tray and box used in Oreo packaging at the time. Their revised packaging consists of an aluminum foil bag.{{citation needed|date=May 2012}} ''Oreo Minis'' are available with various flavors of crème filling including original, chocolate, strawberry, and the new mint flavor which debuted in 2015. As well as the bagged version, they are also sold in Nabisco To-Go Cups, lidded plastic cups which fit into car cup-holders. * ''Oreo Cakesters'' – Introduced in 2007, Oreo Cakesters are Oreo's version of a whoopie pie, soft chocolate snack cakes with vanilla, chocolate or peanut butter creme in the middle. They were discontinued in 2012. They returned in 2022 after a petition was started to have them brought back. The same year, Nabisco announced that Cakesters would be making a return in 2022, including Oreo and Nutter Butter varieties. * ''Mega Stuf Oreo'' – Released in February 2013, the ''Mega Stuf'' variety is similar to ''Double Stuf'', but with even more white crème filling. They come in both chocolate and golden wafer varieties. * ''Oreo Thins'' – Introduced in July 2015, this is a thin version of the original Oreo cookie. ''Thins'' come in both chocolate and golden wafer varieties, with various crème flavors including chocolate, mint, lemon and tiramisu. Each cookie contains only 40 calories; they are 66% thinner than the original version. * ''Chocolate Oreo'' – An Oreo cookie with chocolate crème filling.<!--Introduced when?--> * ''Mint Oreo'' – A variety of Oreo with two chocolate wafers separated by a mint-flavored crème filling.<!--Introduced when?--> * ''The Most Stuf'' – Introduced in January 2019, an initially limited edition Oreo with approximately four times the amount of crème filling of a standard Oreo. After two limited runs, it was quietly brought back as a permanent product in late 2020. While they were first offered in traditional Oreo packages and widely available when they were limited edition, the permanent version is only found in individual four-packs as well as 12 four-pack collections within convenience store settings. * ''Gluten Free'' – Introduced in January 2021, available in both traditional and Double Stuf varieties<ref>{{Cite news |url=https://www.cnn.com/2020/11/16/business/gluten-free-oreos/index.html |title=Oreo is finally releasing gluten-free cookies |last=Benveniste |first=Alexis |date=November 16, 2020 |access-date=February 4, 2021 |url-status=live |archive-url=https://web.archive.org/web/20210203053914/https://edition.cnn.com/2020/11/16/business/gluten-free-oreos/index.html |archive-date=February 3, 2021 }}</ref>
Special edition ''Double Stuf Oreo'' cookies are produced during springtime, and around Halloween and Christmas. These have colored frosting reflecting the current holiday: blue or yellow for springtime; orange for Halloween; and red or green for the Christmas holiday. One side of each seasonal cookie is stamped with an appropriate design; the spring cookies feature flowers, butterflies, etc., while the Halloween editions feature a jack o'lantern, ghost, cat, flock of bats, or broom-riding witch.<!--What designs are featured on the Christmas ones?--> The 2017 ''Halloween Oreo'' broke with this tradition, having orange-colored crème filling (albeit with classic vanilla flavor) but carrying no seasonal designs.
In some countries, Oreos come in a variety of flavors that are not familiar to the U.S. market. For example, ''Green Tea Oreos'' are only available in China and Japan, while ''Lemon Ice Oreos'' were only ever introduced in Japan or ''Blueberry Ice Cream'' available in China, Indonesia, Malaysia, Singapore, Thailand and Vietnam. Additionally, there are alfajor Oreo cookies available in Argentina, composed of three Oreo cookies with vanilla filling between each, and covered in chocolate.
=== Limited editions === [[File:Limited Edition Peeps Oreo Cookies 4 (32619975810).jpg|thumb|upright=0.75|Peeps Oreo limited edition]] Beginning in the early 2010s, Nabisco began releasing limited edition runs of cookies with more exotic flavors. These typically appear in stores for a short period only, before being discontinued, although some varieties have since resurfaced, for example: Reese's Oreos returned for a second limited run after they were first introduced for a limited period in 2014; and Birthday Cake Oreos, originally introduced in 2012, have since become permanently available.<ref name="List">{{cite web |url=https://www.glamour.com/story/special-oreos-flavors-limited-edition |title=A Comprehensive List of Every Special Oreo Flavor, Ever |last=Clinton |first=Leah Melby |date=June 17, 2015 |publisher=Glamour |access-date=February 21, 2017 |url-status=live |archive-url=https://web.archive.org/web/20160422062420/https://www.glamour.com/story/special-oreos-flavors-limited-edition |archive-date=April 22, 2016 }}</ref> Some limited editions are only made available at certain retailers.<ref>{{Cite web |url=https://www.foodbeast.com/news/blueberry-oreos-fruity-crisps/ |title=New Oreo Flavors: Blueberry Pie & Fruity Crisps |last=Ayerouth |first=Elie |date=May 26, 2016 |website=foodbeast.com |access-date=February 21, 2017 |url-status=live |archive-url=https://web.archive.org/web/20190203133138/https://www.foodbeast.com/news/blueberry-oreos-fruity-crisps/ |archive-date=February 3, 2019 }}</ref>
Limited-edition runs usually feature a crème filling that has been flavored to replicate the taste of a specific fruit or dessert, from familiar flavors such as lemon or mint, to the more specific and unusual flavors of blueberry pie or red velvet cake. They may also incorporate different varieties of cookie wafer, for example Cinnamon-Bun Oreos featured cinnamon-flavored wafers and "frosting-flavored crème". In recent years, some limited editions have paired Oreos with other recognizable confectionery brands, including Reese's, Swedish Fish, and Peeps.
Oreo's six-person team in charge of special flavors is extremely secretive; the company will not disclose even the group's name. The limited-edition flavors largely serve as advertising for Oreo's regular varieties.<ref name=":1">{{Cite news |last=Bromwich |first=Jonah Engel |date=December 16, 2020 |title=We Asked: Why Does Oreo Keep Releasing New Flavors? |work=The New York Times |url=https://www.nytimes.com/2020/12/16/style/oreo-flavors.html |access-date=December 16, 2020 |issn=0362-4331 |url-status=live |archive-url=https://web.archive.org/web/20210127221139/https://www.nytimes.com/2020/12/16/style/oreo-flavors.html |archive-date=January 27, 2021 }}</ref> {| class="wikitable sortable" |+List of limited edition Oreo flavors !Name !Release !Description |- |Birthday Cake |February 2012 – July 2012 |Created to celebrate Oreo's 100th birthday.<ref name=":1"/> Made up of two chocolate Oreo cookie wafers with a birthday cake–flavored crème filling and sprinkles inside. On one of the two wafers, the traditional design was replaced with a birthday candle and the words "OREO 100". The birthday cake flavor has since been reintroduced, with a "double stuf" amount of crème filling, in both chocolate and golden Oreo varieties, except that the cookies no longer display the "OREO 100" print.<ref>{{Cite web |title=Showing results for ''oreo birthday cake'' |url=http://www.snackworks.com/search/product-results.aspx?searchText=oreo+birthday+cake |access-date=October 13, 2014 |website=Snackworks.com |archive-date=March 5, 2016 |archive-url=https://web.archive.org/web/20160305211415/http://www.snackworks.com/search/product-results.aspx?searchText=oreo+birthday+cake |url-status=dead }}</ref> Now permanently available. |- |Lemon Twist |2012–2013 |A golden Oreo with a lemon-flavored crème filling.
|- |Watermelon |Summer 2013 |A golden Oreo with watermelon-flavored crème filling. Largely unsuccessful.<ref name=":2">{{Cite news |last=Salam |first=Maya |date=July 3, 2017 |title=When Just Vanilla Won't Do, How About a Blueberry Pie Oreo? |work=The New York Times |url=https://www.nytimes.com/2017/07/03/business/oreo-new-flavors.html |access-date=December 16, 2020 |issn=0362-4331 |url-status=live |archive-url=https://web.archive.org/web/20170801085157/https://www.nytimes.com/2017/07/03/business/oreo-new-flavors.html |archive-date=August 1, 2017 }}</ref> |- |Strawberries n' Cream |2013 |A golden Oreo with a crème filling consisting of two halves, one strawberry-flavored and one similar to traditional Oreo crème. |- |Fruit Punch |2014 |A golden Oreo with fruit punch-flavored crème. |- |Cookie Dough |March 2014 |A chocolate Oreo with cookie dough–flavored crème filling.<ref>{{Cite news |last=Moss |first=Michael |date=March 11, 2014 |title=The Cookie Dough Oreo |work=The New York Times |url=https://www.nytimes.com/2014/03/12/dining/the-cookie-dough-oreo.html |url-status=live |archive-url=https://web.archive.org/web/20141010064720/https://www.nytimes.com/2014/03/12/dining/the-cookie-dough-oreo.html |archive-date=October 10, 2014 }}</ref> |- |Root Beer Float |July 2014 |A golden Oreo filled with root beer–flavored crème.<ref name=":1"/> |- |Pumpkin Spice |September 2014 |A golden Oreo with pumpkin spice–flavored crème filling. |- |Red Velvet |February 2015 |First released in February 2015, and since reintroduced. Two red Oreo cookie wafers with cream cheese-flavored crème filling. Designed to emulate the popular red velvet cake. Also available in Indonesia. |- |Key Lime Pie |July 2015 |Two graham-flavored Oreo cookie wafers filled with key lime-flavored crème filling. |- |Cinnamon Bun |January 2016 |Two cinnamon-flavored cookie wafers filled with frosting-flavored crème filling. Designed to emulate a cinnamon bun. |- |S'mores |Summer 2016 |Two graham-flavored cookie wafers with a double layer of crème filling, one layer chocolate-flavored and one layer marshmallow-flavored. Inspired by the traditional campfire snack. |- |Fruity Crisp |June 2016 |A golden Oreo with a fruity and colorful rice crisp crème filling, similar to Fruity Pebbles. |- |Blueberry Pie |June 2016; 2017 |Two graham-flavored cookie wafers with a blueberry-flavored crème filling. |- |Swedish Fish |August 2016 |A chocolate Oreo with a red crème filling, flavored to resemble the red-colored Swedish Fish candy. Originally released exclusively through Kroger stores in the United States. |- |Peeps |February 2017; February 2018 |Originally released for Easter 2017. A golden Oreo filled with pink "marshmallow Peeps"–flavored crème.<ref>{{Cite web |last=Ledbetter |first=Carly |date=February 2, 2017 |title=Peeps-Flavored Oreos Are Here And We Don't Know Who Will Eat Them |url=https://www.huffingtonpost.co.uk/entry/take-a-peep-at-these-new-oreo-flavors_n_58ab1b5fe4b07602ad56c7be |access-date=February 21, 2017 |work=The Huffington Post |url-status=live |archive-url=https://web.archive.org/web/20230713172302/https://www.huffingtonpost.co.uk/entry/take-a-peep-at-these-new-oreo-flavors_n_58ab1b5fe4b07602ad56c7be |archive-date=July 13, 2023 }}</ref> Second version, released in February 2018, made with Peeps-embossed chocolate Oreo cookie wafers and purple "marshmallow Peeps"–flavored crème filling. |- |Waffle and Syrup |May 2017 |A golden Oreo with a ring of vanilla crème filling and a blob of maple syrup–flavored crème in the center.<ref name=":1"/> Exclusive to Albertsons stores in the United States.<ref>{{Cite news |last=Saelinger |first=Tracy |date=May 8, 2017 |title=Oreos for breakfast?! Meet the new Waffles & Syrup flavor |website=TODAY |url=https://www.today.com/food/oreo-waffles-syrup-flavor-hits-select-stores-week-t111243 |url-status=live |archive-url=https://web.archive.org/web/20170611163552/https://www.today.com/food/oreo-waffles-syrup-flavor-hits-select-stores-week-t111243 |archive-date=June 11, 2017 }}</ref> |- |Chocolate Hazelnut |January 2018 |A golden Oreo with a "Nutella-like"-flavored crème filling.<ref>{{Cite news |title=Nutella-Lovers Will Lose Their Sh*t Over the New Chocolate Hazelnut Oreos! |last=Cullum |first=Erin |date=October 5, 2017 |work=PopSugar.com |url=https://www.popsugar.com/food/Chocolate-Hazelnut-Oreos-44112889 |access-date=March 7, 2018 |url-status=dead |archive-url=https://web.archive.org/web/20180113045850/https://www.popsugar.com/food/Chocolate-Hazelnut-Oreos-44112889 |archive-date=January 13, 2018 }}</ref> Released January 1, 2018. |- |Salted Caramel |2018 |A golden Oreo with a salted caramel flavor crème filling. |- |Firework | |Two classic Oreo cookie wafers with Pop Rocks candy within the crème.<ref>{{cite magazine |last=Bruner |first=Raisa |date=May 8, 2017 |title=The New 'Firework' Oreos Are Like Sparklers In Your Mouth |url=https://time.com/4770605/firework-oreos/ |access-date=November 13, 2018 |magazine=Time |url-status=live |archive-url=https://web.archive.org/web/20230419124128/https://time.com/4770605/firework-oreos/ |archive-date=April 19, 2023 }}</ref> Released around the Fourth of July in the United States. |- |Peppermint Bark |October 2018 |Two classic Oreo cookie wafers with "double stuf" amount of peppermint-flavored crème with red sugar crystals. |- |Easter Egg |January 2019 |A chocolate Oreo in an oval shape to resemble an egg, with purple-colored crème filling and four Easter-related designs on the wafer: a bunny in a basket, a baby chick wearing bunny ears, and spots and stripes to resemble the painting of an Easter egg. |- |Chocolate Marshmallow |January 2020 |Includes marshmallow pieces in the cookie wafers and chocolate marshmallow crème filling.<ref name=":0">{{Cite web |last=Gray |first=Melissa |date=January 5, 2020 |title=Oreo has two new flavors for the new year: Caramel Coconut and Chocolate Marshmallow |url=https://edition.cnn.com/2020/01/05/business/oreo-new-flavors-caramel-coconut-chocolate-marshmallow-trnd/index.html |access-date=January 6, 2020 |website=CNN |url-status=live |archive-url=https://web.archive.org/web/20200108083438/https://edition.cnn.com/2020/01/05/business/oreo-new-flavors-caramel-coconut-chocolate-marshmallow-trnd/index.html |archive-date=January 8, 2020 }}</ref> |- |Caramel Coconut |January 2020 |Caramel crème filling with coconut flavor and coconut pieces.<ref name=":0"/> |- |Supreme |March 2020 |Double-stuf Oreos branded by Supreme.<ref name=":1"/> |- |Oreo Thing Prints |1996 |Two classic Oreo cookie wafers with the top wafer displaying one of ten designs featuring the Nabisco Thing, the company mascot from 1995 to 2000. |- |Lady Gaga |January 2020 |Salmon-colored cookie wafers with malachite-green filling; same flavor as a golden Oreo. Released to promote Lady Gaga's album ''Chromatica'' (2020).<ref name=":1"/> |- |Strawberry Frosted Donut |March 2021 |A golden Oreo with two layers of crème filling, made up of one layer of glittery pink strawberry-flavored crème and one layer of donut-flavored crème. |- |Hot Chicken Wing | |Exclusive to China.<ref name=":1"/> |- |Wasabi | |Exclusive to China.<ref name=":1"/> |- |Crispy Tiramisù | |<ref name=":1"/> |- |Carrot Cake | |<ref name=":1"/> |- |Jelly Donut | |<ref name=":1"/> |- |Mississippi Mud Pie | |<ref name=":1"/> |- |Piña Colada | |Oreo Thins.<ref name=":1"/> |- |Banana Split | |<ref name=":1"/> |- |Peanut Butter and Jelly | |<ref name=":1"/> |- |Mystery | |Churro-flavored.<ref name=":1"/> |- |Team USA |2020 |A chocolate Oreo with three layers ("Triple-Stuf") of filling, colored red, white, and blue.<ref name=":1"/> Released to promote the United States Olympic Team. |- |Mint | |<ref name=":2"/> |- |Reese's |2014 | |- |The Most Stuf |2019 |Regular Oreos with four times the amount of crème filling. |- |Triple Double Chocolate Mint | |A chocolate Oreo with chocolate and mint crème filling. |- |Android | |Green crème filling. Promotional flavor with Google. |- |Coconut Delight | |Regular Oreos with coconut crème filling. Exclusive to Indonesia. |- |Strawberry Milkshake | |Strawberry crème filling. First introduced in Canada; later released in the United States. |- |Strawberry | |Available in Chile, Indonesia, Malaysia, the Philippines, and Singapore. |- |Green Tea | |Available in China and Japan. |- |Lemon Ice | |Exclusive to Japan. |- |Orange Ice Cream |2011 |Available in Indonesia, Malaysia, Singapore, and Thailand. |- |Oreo DQ Blizzard Creme |April 2010 |Promoted the 25th anniversary of the Dairy Queen Blizzard. |- |Oreo Trio Chocolate | |Exclusive to Mexico. |- |Oreo Pokémon |2021 (US)<br />2024 (Asia) |Promotion for the ''Pokémon'' franchise. One side of the wafer has one of sixteen Pokémon, including Pikachu and the rare Mew. Introduced in 2021 in the United States and 2024 in Asia. |- |Neapolitan |2022 |Waffle cone flavored cookies with vanilla, strawberry and chocolate triple layered crème filling; reminiscent of Neapolitan ice cream.<ref>{{Cite web |last=Schroeder |first=Eric |date=June 16, 2022 |title=Oreo adding Neapolitan flavor |url=https://www.foodbusinessnews.net/articles/21578-oreo-adding-neapolitan-flavor |access-date=October 20, 2025 |website=Food Business News |language=en }}</ref> |- |Oreo Batman |2022 |Promotion for 2022 film ''The Batman''. Has a Batman face on the wafer. Available in Europe, Canada, Mexico, and Australia. |- |Oreo Blackpink |2022–2023 |Pink-colored cookie wafers with dark chocolate crème filling. A special package is available with an exclusive photo card. Promotion for the Korean girl group Blackpink. First available in Indonesia; later in the Philippines, Thailand, Malaysia, Singapore, Vietnam, and South Korea.<ref>{{Cite web |last=Nur Hikmah |first=Riad |date=December 6, 2022 |title=Oreo x Blackpink akan Rilis di Beberapa Negara Asia, Mana Saja? |trans-title=Oreo x Blackpink to be Released in Several Asian Countries, Which Ones? |url=https://kumparan.com/kumparanfood/oreo-x-blackpink-akan-rilis-di-beberapa-negara-asia-mana-saja-1zO2UaagIM9/4 |access-date=December 16, 2022 |website=Kumparan |language=id |url-status=live |archive-url=https://web.archive.org/web/20221216154037/https://kumparan.com/kumparanfood/oreo-x-blackpink-akan-rilis-di-beberapa-negara-asia-mana-saja-1zO2UaagIM9 |archive-date=December 16, 2022 }}</ref> |- |The Most Oreo Oreo |2023 |Crème filling contains small bits of Oreo cookie wafer.<ref>{{Cite web |last=Wiener-Bronner |first=Danielle |date=January 24, 2023 |title=There's actually a presale for Oreo's newest flavor |url=https://www.cnn.com/2023/01/24/business/oreos-new-flavor/index.html |access-date=January 25, 2023 |website=CNN |url-status=live |archive-url=https://web.archive.org/web/20230127131828/https://www.cnn.com/2023/01/24/business/oreos-new-flavor/index.html |archive-date=January 27, 2023 }}</ref> |- |Oreo Cajeta Coronado |May 2024 |Exclusive to Mexico. |- |Oreo Coca-Cola |September 9, 2024<ref>{{Cite web |title=Instagram |url=https://www.instagram.com/p/C_V9Ceruvi7/ |access-date=October 13, 2024 |website=Instagram }}</ref> |Part of a campaign with Coca-Cola, which made its own Oreo-flavored Coca-Cola product to match.<ref>{{Cite web |last=Brandon |date=September 18, 2024 |title=REVIEW: Limited Edition Oreo Coca-Cola Zero Sugar |url=https://www.theimpulsivebuy.com/wordpress/2024/09/18/limited-edition-oreo-coca-cola-zero-sugar-review/ |access-date=October 13, 2024 |website=The Impulsive Buy }}</ref><ref>{{Cite web |title=Limited Edition Coca-Cola Creations |url=https://www.coca-cola.com/us/en/brands/coca-cola/products/coca-cola-creations#oreo |access-date=October 13, 2024 |website=Coca-Cola US }}</ref> |- | Post Malone Oreo Cookies<ref>{{Cite web |url=https://www.oreo.com/products/post-malone |title=2CT Post Malone OREO Cookies |archive-url=https://web.archive.org/web/20250127150359/https://www.oreo.com/products/post-malone?size=2+Pack |archive-date=January 27, 2025 }}</ref><ref>{{cite web |last=Cross |first=Greta |title=Post Malone, Oreo collab in new twisted salted caramel cookie |website=USA TODAY |date=January 22, 2025 |url=https://www.usatoday.com/story/money/food/2025/01/22/post-malone-oreo-twisted-salted-caramel/77668229007/ |access-date=February 22, 2025 }}</ref><ref>{{cite web |last=Campbell |first=Annie |title=The 'Best Oreo Ever' Just Landed at Costco for a Limited Time |website=Allrecipes |date=February 20, 2025 |url=https://www.allrecipes.com/post-malone-oreo-at-costco-11682293 |access-date=February 22, 2025 }}</ref> | January 2025 | |- | Selena Gomez Oreo Cookies | 2025 |This collaborative campaign introduced Selena Gomez's Signature Chocolate and Cinnamon Creme OREO Cookies, which included an exclusive remix of her song I Can't Get Enough that could be listened when scanning the OREO cookies with her signature on them.<ref>{{Cite web |url=https://www.oreoselena.com/ |title=OREO Selena Gomez |access-date=December 28, 2025 }}</ref><ref>{{cite web |last=Valinsky |first=Jordan |title=Selena Gomez created this first-ever Oreo flavor |website=CNN |date=May 20, 2025 |url=https://edition.cnn.com/2025/05/20/food/selena-gomez-oreo |access-date=December 28, 2025 }}</ref> |}
== Advertising campaigns ==
=== You Can Still Dunk in the Dark === When the lights went out during Super Bowl XLVII in 2013, Oreo immediately parodied the event on social media with a "You Can Still Dunk in the Dark" post. The post earned 15,000 retweets and 20,000 Facebook likes in an hour.<ref>{{Cite web |last=McLaughlin |first=Kylie |date=April 28, 2017 |title=5 Times Oreo's Advertising Game Proved It Really is America's Favorite Cookie |url=https://spoonuniversity.com/lifestyle/the-5-best-oreo-advertising-campaigns |access-date=April 27, 2023 |website=SpoonUniversity.com |url-status=live |archive-url=https://web.archive.org/web/20201017235106/https://spoonuniversity.com/lifestyle/the-5-best-oreo-advertising-campaigns |archive-date=October 17, 2020 }}</ref>
=== Oreo Daily Twist === Oreo Daily was a social media campaign celebrating Oreo's 100th birthday. Every day, from June 25 to October 2, Oreo posted ads of their cookies transformed into something new to celebrate national holidays, pop culture milestone, and key moments in American history. Using reinvented Oreo cookies, ads in the campaign honored the Mars rover landing, Elvis week, the invention of ''Pac-Man'', and the release of ''The Dark Knight'' in theaters.<ref>{{Cite web |last=Mertes |first=Alyssa |date=April 10, 2023 |title=What Was Oreo's Daily Twist Campaign & Did It Work? |url=https://www.qualitylogoproducts.com/blog/oreos-daily-twist-ad-campaign/ |access-date=April 27, 2023 |website=QualityLogoProducts.com |url-status=live |archive-url=https://web.archive.org/web/20230427172359/https://www.qualitylogoproducts.com/blog/oreos-daily-twist-ad-campaign/ |archive-date=April 27, 2023 }}</ref>
=== Dunk Challenge === In 2017, NBA player Shaquille O'Neal starred in an Oreo commercial to promote their #OreoDunkSweepstakes. In the ad, O'Neal can be seen performing an acrobatic slam dunk of an Oreo cookie into a glass of milk. Fans could show off their own dunking abilities for the chance to win prizes.<ref>{{cite web |title=Oreo Dunk Challenge TV Spot, 'Shaquille O'Neal's Acrobat Skills' |url=https://www.ispot.tv/ad/ActT/oreo-dunk-challenge-shaquille-oneals-acrobat-skills |website=iSpot.tv |date=February 7, 2017 |access-date=April 27, 2023 |url-status=live |archive-url=https://web.archive.org/web/20210117132751/https://www.ispot.tv/ad/ActT/oreo-dunk-challenge-shaquille-oneals-acrobat-skills |archive-date=January 17, 2021 }}</ref>
=== Global Oreo Vault === In October 2020, Nabisco announced on social media that it had created a small concrete bunker in Svalbard, Norway to preserve the Oreo recipe in the extremely unlikely<ref name=":02">{{Cite web |title=Oreo stashed its cookies in a doomsday vault in preparation for the 'Election Day asteroid' |url=https://www.cnet.com/culture/internet/oreo-tucked-its-cookies-into-an-asteroid-proof-doomsday-vault/ |author-first1=Amanda |author-last1=Kooser |date=October 23, 2020 |access-date=July 7, 2023 |website=CNET |language=en |archive-date=August 18, 2024 |archive-url=https://web.archive.org/web/20240818082301/https://www.cnet.com/culture/internet/oreo-tucked-its-cookies-into-an-asteroid-proof-doomsday-vault/ |url-status=live }}</ref><ref>{{Cite web |date=July 5, 2023 |title=Oreo has built a doomsday vault to protect its cookies and recipe |url=https://www.unilad.com/news/oreo-build-doomsday-vault-preserving-cookies-348051-2023070 |author-first1=Kit |author-last1=Roberts |access-date=July 7, 2023 |website=UNILAD |language=en }}</ref> event that the 2018 VP1 asteroid impacted the Earth on November 2 or 3, 2020.<ref>{{Cite web |title=Oreo Built an Asteroid-Proof Vault to Protect Its Cookies |url=https://nerdist.com/article/oreo-asteroid-proof-vault-arctic-nabisco/ |last=Walsh |first=Michael |date=October 28, 2020 |access-date=July 7, 2023 |website=Nerdist |url-status=live |archive-url=https://web.archive.org/web/20210227014143/https://nerdist.com/article/oreo-asteroid-proof-vault-arctic-nabisco/ |archive-date=February 27, 2021 }}</ref><ref>{{Cite web |title=Oreo Builds Vault to Store Cookie Stash for the World |url=https://www.foodnetwork.com/fn-dish/news/where-is-oreo-cookie-vault |last=Reiter |first=Amy |date=November 4, 2020 |access-date=July 7, 2023 |website=Food Network |url-status=dead |archive-url=https://web.archive.org/web/20201130085131/https://www.foodnetwork.com/fn-dish/news/where-is-oreo-cookie-vault |archive-date=November 30, 2020 }}</ref><ref>{{cite web |last=Spry |first=Jeff |title=Oreo built a doomsday vault to protect cookies from an asteroid. No, we're not kidding. |website=Syfy Wire |date=October 28, 2020 |url=https://www.syfy.com/syfywire/oreo-constructs-vault-to-protect-cookies-from-asteroid |access-date=January 21, 2021 |url-status=live |archive-url=https://web.archive.org/web/20211025190913/https://www.syfy.com/syfy-wire/oreo-constructs-vault-to-protect-cookies-from-asteroid |archive-date=October 25, 2021 }}</ref> The image of the vault was based on the Svalbard Global Seed Vault,<ref name=":02" /><ref>{{Cite web |date=October 23, 2020 |title=Oreo built a doomsday vault to protect its cookies from a harmless asteroid |url=https://futurism.com/the-byte/oreo-built-doomsday-vault-protect-cookies-harmless-asteroid |author-first1=Dan |author-last1=Robitzski |access-date=July 7, 2023 |website=Futurism |archive-date=July 8, 2023 |archive-url=https://web.archive.org/web/20230708104335/https://futurism.com/the-byte/oreo-built-doomsday-vault-protect-cookies-harmless-asteroid |url-status=live }}</ref> and its supposed coordinates were placed near the seed vault.<ref>{{Cite web |last=Schwartz |first=Nate |date=November 3, 2020 |title=Oreo planned to defeat an asteroid. Here's how |url=https://www.deseret.com/u-s-world/2020/11/3/21546931/oreo-recipe-vault-asteroid |access-date=July 8, 2023 |website=Deseret News |language=en |archive-date=September 14, 2024 |archive-url=https://web.archive.org/web/20240914091840/https://www.deseret.com/u-s-world/2020/11/3/21546931/oreo-recipe-vault-asteroid/ |url-status=live }}</ref> The vault supposedly contained Oreos wrapped in Mylar, powdered milk and the recipe for Oreo cookies.<ref>{{Cite web |last=Meisenzahl |first=Mary |title=Oreo built an 'asteroid-proof doomsday vault' for cookies as advertising takes a turn for the apocalyptic |url=https://www.businessinsider.com/oreo-asteroid-proof-doomsday-vault-in-norway-photos-2020-10 |access-date=July 7, 2023 |website=Business Insider |language=en-US |archive-date=July 7, 2023 |archive-url=https://web.archive.org/web/20230707193004/https://www.businessinsider.com/oreo-asteroid-proof-doomsday-vault-in-norway-photos-2020-10 |url-status=live }}</ref> The campaign was inspired by a tweet posted on October 3, 2020.<ref name=":12">{{Cite web |last=Zelaya |first=Ian |date=December 14, 2020 |title=How Oreo Made a Doomsday Vault That Fans Voted 2020's Top Ad |url=https://www.adweek.com/agencies/how-oreo-ended-up-building-a-doomsday-vault-that-fans-voted-the-best-ad-stunt-of-2020/ |access-date=July 7, 2023 |website=www.adweek.com |language=en-US |archive-date=July 7, 2023 |archive-url=https://web.archive.org/web/20230707193005/https://www.adweek.com/agencies/how-oreo-ended-up-building-a-doomsday-vault-that-fans-voted-the-best-ad-stunt-of-2020/ |url-status=live }}</ref><ref>{{Cite web |last=Steiner |first=Chelsea |date=November 1, 2020 |title=Let's Survive the Apocalypse in the Global Oreo Vault |url=https://www.themarysue.com/global-oreo-vault/ |access-date=July 7, 2023 |website=The Mary Sue |language=en |archive-date=February 29, 2024 |archive-url=https://web.archive.org/web/20240229051149/https://www.themarysue.com/global-oreo-vault/ |url-status=live }}</ref> The company uploaded a series of scripted parody videos about the vault to YouTube,<ref>{{Cite web |last=Pomranz |first=Mike |date=October 26, 2020 |title=Oreo Built a 'Doomsday' Vault to Protect Its Recipe and Cookies |url=https://www.foodandwine.com/news/oreo-doomsday-vault-norway |access-date=July 7, 2023 |website=Food & Wine |language=en |archive-date=October 9, 2024 |archive-url=https://web.archive.org/web/20241009173338/https://www.foodandwine.com/news/oreo-doomsday-vault-norway |url-status=live }}</ref> and released social media content that built up to a mockumentary about the vault's creation.<ref name=":12" /><ref>{{Cite web |last=Gill |first=Tarvin |date=October 27, 2020 |title=Oreo built a doomsday vault for its cookies in case an asteroid hits earth. Which it wont. |url=https://sea.mashable.com/culture/12978/oreo-built-a-doomsday-vault-for-its-cookies-in-case-an-asteroid-hits-earth-which-it-wont |access-date=July 7, 2023 |website=Mashable SEA |language=en-sg |archive-date=July 8, 2023 |archive-url=https://web.archive.org/web/20230708104334/https://sea.mashable.com/culture/12978/oreo-built-a-doomsday-vault-for-its-cookies-in-case-an-asteroid-hits-earth-which-it-wont |url-status=live }}</ref> The stunt was created by the Oreo marketing team and advertising agencies 360i and The Community.<ref name=":12" />
The campaign was nominated for and received several awards for advertisements and online content. It was nominated for a 2020 Clio Award,<ref>{{Cite web |title=Oreo - The OREO Doomsday Vault |url=https://clios.com/awards/winner/integrated-campaign/oreo/oreo-s-doomsday-vault-92055 |access-date=July 7, 2023 |website=Clios |language=en |archive-date=July 8, 2023 |archive-url=https://web.archive.org/web/20230708104338/https://clios.com/awards/winner/integrated-campaign/oreo/oreo-s-doomsday-vault-92055 |url-status=dead }}</ref> and 2021 Webby Award,<ref>{{Cite web |title=The OREO Doomsday Vault |url=http://winners.webbyawards.com/2021/social/social-content-series-campaigns/food-drink-series-campaigns/182519/the-oreo-doomsday-vault |access-date=July 7, 2023 |website=Webby Awards |language=en |archive-date=July 7, 2023 |archive-url=https://web.archive.org/web/20230707193005/https://winners.webbyawards.com/2021/social/social-content-series-campaigns/food-drink-series-campaigns/182519/the-oreo-doomsday-vault |url-status=live }}</ref> and won a 2021 Muse Award,<ref>{{Cite web |last=Awards |first=MUSE Advertising |title=The Oreo Doomsday Vault by The Community & 360i |url=https://museaward.com/winner-info.php?id=220079 |access-date=July 7, 2023 |website=MUSE Advertising Awards |language=en |archive-date=July 8, 2023 |archive-url=https://web.archive.org/web/20230708153330/https://museaward.com/winner-info.php?id=220079 |url-status=live }}</ref> Shorty Award,<ref>{{Cite web |title=The Oreo Doomsday Vault - The Shorty Awards |url=http://shortyawards.com/13th/the-oreo-doomsday-vault-2 |access-date=July 7, 2023 |website=shortyawards.com |archive-date=October 7, 2025 |archive-url=https://web.archive.org/web/20251007213145/https://shortyawards.com/13th/the-oreo-doomsday-vault-2 |url-status=live }}</ref> and Cresta Award.<ref>{{Cite web |title=The OREO Doomsday Vault |url=https://www.cresta-awards.com/index.cfm?action=ows:entries.details&e=70271&project_year=2021 |access-date=July 7, 2023 |website=www.cresta-awards.com |language=en |archive-date=July 7, 2023 |archive-url=https://web.archive.org/web/20230707193004/https://www.cresta-awards.com/index.cfm?action=ows:entries.details&e=70271&project_year=2021 |url-status=live }}</ref> The campaign also won Adweek's Reader's Choice bracket for marketing events of the year.<ref name=":12" />
=== Reese's Collaboration === A Reese's Oreo Cup was created based on the friendship of Angel Reese and Paige Bueckers, who are partnered with Reese's and Oreo respectively.<ref>{{Cite web |date=December 7, 2025 |title=Sky Star Angel Reese & Paige Bueckers Unite in Marketing Campaign |url=https://www.si.com/wnba/sky/news/sky-star-angel-reese-paige-bueckers-unite-marketing-campaign |access-date=December 14, 2025 |website=Chicago Sky On SI |language=en-US }}</ref><ref>{{Cite web |date=December 8, 2025 |title=Angel Reese and Paige Bueckers Team Up for $3.5 Billion Brand |url=https://firstsportz.com/angel-reese-paige-bueckers-team-3-5-billion-brand/ |access-date=December 14, 2025 |language=en-US }}</ref>
==Use of the word "Oreo" as a slur== Oreo cookies, due to their almost-black cookies and white filling, have often been used in popular culture as a metaphor for relations between African Americans and White Americans.
=== Applied to a single person === The term "Oreo" has occasionally been used as a racial slur aimed at a person of mixed-race or African-American heritage who is accused of trying to act white.<ref name="Wilmore1989">{{cite book |last=Wilmore |first=Gayraud S. |author-link=Gayraud Wilmore |title=African American Religious Studies: An Interdisciplinary Anthology |url=https://archive.org/details/africanamericanr00wilm |url-access=registration |access-date=May 30, 2014 |year=1989 |publisher=Duke University Press |isbn=978-0-8223-0926-0 |page=[https://archive.org/details/africanamericanr00wilm/page/441 441] }}</ref><ref name="SpitzbergThorndike1992">{{cite book |last1=Spitzberg |first1=Irving J. |last2=Thorndike |first2=Virginia V. |title=Creating Community on College Campuses: Beyond the Cultural Politics of Enjoyment |url=https://books.google.com/books?id=qynjlOFSHfoC&pg=PA35 |access-date=May 30, 2014 |year=1992 |publisher=SUNY Press |isbn=978-0-7914-1005-9 |page=35 }}</ref><ref>{{cite news |last1=Chow |first1=Kat |last2=Demby |first2=Gene |title=Overthinking It: Using Food As A Racial Metaphor |url=https://www.npr.org/sections/codeswitch/2014/09/12/348008432/overthinking-it-using-food-as-a-racial-metaphor |access-date=June 30, 2020 |website=NPR.org |date=September 14, 2014 |url-status=live |archive-url=https://web.archive.org/web/20150614132747/https://www.npr.org/sections/codeswitch/2014/09/12/348008432/overthinking-it-using-food-as-a-racial-metaphor |archive-date=June 14, 2015 }}</ref><ref>{{cite news |last1=BieryGolick |first1=Keith |title=They called her an 'Oreo' for straightening her hair. Now, this black student is fighting racism in Mason. |url=https://www.cincinnati.com/story/news/2018/02/15/they-called-her-oreo-straightening-her-hair-now-black-student-fighting-racism-mason/337434002/ |access-date=June 30, 2020 |newspaper=The Cincinnati Enquirer |date=February 15, 2018 |url-status=live |archive-url=https://web.archive.org/web/20230716095338/https://www.cincinnati.com/story/news/2018/02/15/they-called-her-oreo-straightening-her-hair-now-black-student-fighting-racism-mason/337434002/ |archive-date=July 16, 2023 }}</ref> The insult may be levied as an accusation that the person perpetuates the "un-level playing field for blacks", and is based on the implication that the person is like the cookie, "black on the outside and white on the inside".<ref>{{Cite news |url=https://www.orlandosentinel.com/1998/01/14/uf-president-apologizes-for-remark/ |title=Uf President Apologizes For Remark |last1=Griffin |first1=Michael |last2=James |first2=Joni |date=January 14, 1998 |newspaper=Orlando Sentinel |url-status=live |archive-url=https://web.archive.org/web/20131029195137/http://articles.orlandosentinel.com/1998-01-14/news/9801140635_1_john-lombardi-uhlfelder-oreo |archive-date=October 29, 2013 }}</ref> For example, the protagonist of the 1974 novel, ''Oreo'', was nicknamed Oreo because of a mixed Jewish-American and African-American heritage.<ref>{{cite magazine |last1=Senna |first1=Danzy |title=An Overlooked Classic About the Comedy of Race |url=https://www.newyorker.com/books/page-turner/an-overlooked-classic-about-the-comedy-of-race |access-date=June 30, 2020 |magazine=The New Yorker |date=May 7, 2015 |url-status=live |archive-url=https://web.archive.org/web/20221231011902/https://www.newyorker.com/books/page-turner/an-overlooked-classic-about-the-comedy-of-race |archive-date=December 31, 2022 }}</ref> Former American president Barack Obama, due to his biracial heritage, has been compared to an Oreo by political pundits and television personalities such as John McLaughlin and Rush Limbaugh.<ref>{{cite magazine |last1=Coates |first1=Ta-Nehisi |title=John McLaughlin on Barack Obama—Black people think he's an Oreo |url=https://www.theatlantic.com/entertainment/archive/2008/07/john-mclaughlin-on-barack-obama-black-people-think-he-apos-s-an-oreo/4974/ |access-date=June 30, 2020 |magazine=The Atlantic |date=July 16, 2008 |url-status=live |archive-url=https://web.archive.org/web/20200630185826/https://www.theatlantic.com/entertainment/archive/2008/07/john-mclaughlin-on-barack-obama-black-people-think-he-apos-s-an-oreo/4974/ |archive-date=June 30, 2020 }}</ref><ref>{{cite magazine |last=Ford |first=Rebecca |title=Rush Limbaugh Likens President Obama to Oreo Cookie |url=https://www.hollywoodreporter.com/news/rush-limbaugh-likens-president-obama-224951 |access-date=June 30, 2020 |magazine=The Hollywood Reporter |date=August 18, 2011 |url-status=live |archive-url=https://web.archive.org/web/20210805231402/https://www.hollywoodreporter.com/news/general-news/rush-limbaugh-likens-president-obama-224951/ |archive-date=August 5, 2021 }}</ref>
In 2021, the chair of the Lamar County Democrats, Gary O'Connor, compared South Carolina Senator Tim Scott, the only African-American Republican in the United States Senate, to an Oreo after Scott gave the Republican response to Joe Biden's joint address to Congress. Amid fierce criticism, O'Connor apologized for his remarks and offered his resignation.<ref>{{cite web |url=https://www.newsweek.com/gary-oconnor-texas-democrat-who-called-tim-scott-oreo-announces-resignation-1588626 |title=Gary O'Connor, Texas Democrat Who Called Tim Scott an 'Oreo,' Announces Resignation |last=Fung |first=Katherine |date=May 4, 2021 |website=Newsweek |url-status=live |archive-url=https://web.archive.org/web/20210720174500/https://www.newsweek.com/gary-oconnor-texas-democrat-who-called-tim-scott-oreo-announces-resignation-1588626 |archive-date=July 20, 2021 }}</ref> However, the Lamar County Democrats chose not to accept his resignation and O'Connor wrote a public letter of apology for his remarks.<ref>{{cite web |url=https://nypost.com/2021/05/05/texas-dems-reject-resignation-of-pol-calling-sen-tim-scott-oreo/ |title=Texas county Dems reject resignation of pol who called Sen. Tim Scott 'oreo' |date=May 5, 2021 |last=Chamberlain |first=Samuel |website=New York Post |access-date=August 26, 2021 |url-status=live |archive-url=https://web.archive.org/web/20210514065051/https://nypost.com/2021/05/05/texas-dems-reject-resignation-of-pol-calling-sen-tim-scott-oreo/ |archive-date=May 14, 2021 }}</ref>
=== Applied to three people === In the 1976 movie ''A Star Is Born'', Barbra Streisand's character Esther Hoffman is the white central member of The Oreos, a three-girl singing group, between black actresses Venetta Fields and Clydie King.<ref>{{cite magazine |last1=Keegan |first1=Rebecca |title=Why Every Era Gets the A Star Is Born It Deserves |url=https://www.vanityfair.com/hollywood/2018/08/why-every-era-gets-the-a-star-is-born-it-deserves |magazine=Vanity Fair |date=August 30, 2018 |url-status=live |archive-url=https://web.archive.org/web/20230307140115/https://www.vanityfair.com/hollywood/2018/08/why-every-era-gets-the-a-star-is-born-it-deserves |archive-date=March 7, 2023 }}</ref>
== See also == {{portal|Food}} * Cookies and cream * Hydrox * Domino (cookie) * Mayoreo, a fake product based on the Heinz Saucy Sauces product line<ref name="food wine 20210630">{{cite web |url=https://www.foodandwine.com/news/mayoreo-oreo-mayonnaise-not-real |title=Oreo Mayonnaise Isn't Real (But it Might as Well Be) |first=Mike |last=Pomranz |date=June 30, 2021 |publisher=Food & Wine |access-date=June 29, 2023 |archive-date=June 29, 2023 |archive-url=https://archive.today/20230629172736/https://www.foodandwine.com/news/mayoreo-oreo-mayonnaise-not-real |url-status=live }}</ref>
==Explanatory notes== {{notelist}}
== Citations == {{reflist}}
== External links == * {{Official website|https://www.oreo.com}} * [http://www.foodtimeline.org/foodcookies.html#oreos Additional history notes on Oreo cookies]
{{Mondelez}}
Category:Oreo Category:Sandwich cookies Category:Mondelez International brands Category:Nabisco brands Category:Products introduced in 1912 Category:Trademarks