{{Short description|Fake product image created in 2021}} {{Infobox product | title = Mayoreo | image = Mayoreo fake product image.jpg | image_size = 250 | alt = | caption = Mayoreo Sauce, a fake product created in 2021 | type = Fake product | inventor = Doctor Photograph | manufacturer = | available = No }} '''Mayoreo''', or '''Mayoreo Sauce''', is a fake food product image created by the Instagram account Doctor Photograph and originally posted on June 23, 2021. It was then shared on various social media platforms before being fact-checked by the website Snopes two days later. Since then, the story has been covered by a number of media outlets, including a local news station in Houston. Mayoreo is a portmanteau of mayonnaise and Oreo.
==History== The original Mayoreo image was posted by the Doctor Photograph account on Instagram on June 23, 2021.<ref name="usatoday 20210629"/><ref name="snopes fact check"/><ref name="doctorphotograph instagram post"/> The image was subsequently widely shared on social media platforms such as Facebook, leading the fact-checking website Snopes to investigate it and declare it to be a fake product depicted using photo manipulation. As part of their investigation, they contacted Kraft Heinz, who stated they did not make such a product.<ref name="usatoday 20210629"/><ref name="snopes fact check"/><ref name="food wine 20210630"/> Kraft Heinz stated that they were "intrigued" by the combination.<ref name="print mag 20210630"/><ref name="campaign 20210630"/> Oreo stated that, while Mayoreo was fake, they were "always exploring new flavors and product innovations".<ref name="campaign 20210630"/>
Since the image was released, the story has been covered by multiple media outlets, including a local Fox station in Houston.<ref name="mashed 20230124"/> ''Food & Wine'' stated that the likely reason so many people were unsure whether to believe the product was real was due to Kraft Heinz marketing some unusual products prior to the image being released, especially those in their Saucy Sauce product line.<ref name="food wine 20210630"/>
Doctor Photograph is known for creating fake product images and posting them to their social media accounts.<ref name="print mag 20210630"/><ref name="mashed 20230124"/>
==References== {{reflist |30em |refs=
<ref name="campaign 20210630">{{cite web |url=https://www.campaignlive.co.uk/article/mayoreo-oreo-heinz-intrigued-idea/1720925 |title=Mayoreo? Oreo and Heinz 'intrigued' by the idea |first=Diana |last=Bradley |date=June 30, 2023 |publisher=Campaign |access-date=June 29, 2023 |archive-date=June 29, 2023 |archive-url=https://archive.today/20230629173829/https://www.campaignlive.co.uk/article/mayoreo-oreo-heinz-intrigued-idea/1720925 |url-status=live }}</ref>
<ref name="doctorphotograph instagram post">{{cite web |url=https://www.instagram.com/p/CQeMC0rAW20/ |title=@heinz, you son of a bitch. I'm in. |author=Doctor Photograph |date=June 23, 2021 |publisher=Instagram |access-date=June 29, 2023 }}</ref>
<ref name="food wine 20210630">{{cite web |url=https://www.foodandwine.com/news/mayoreo-oreo-mayonnaise-not-real |title=Oreo Mayonnaise Isn't Real (But it Might as Well Be) |first= Mike |last=Pomranz |date=June 30, 2021 |publisher=Food & Wine |access-date=June 29, 2023 |archive-date=June 29, 2023 |archive-url=https://archive.today/20230629172736/https://www.foodandwine.com/news/mayoreo-oreo-mayonnaise-not-real |url-status=live }}</ref>
<ref name="mashed 20230124">{{cite web |url=https://www.mashed.com/449352/does-heinz-mayoreo-sauce-really-exist/ |title=Does Heinz Mayoreo Sauce Really Exist? |first=Courtney |last=Iseman |date=January 24, 2023 |publisher=Mashed |access-date=June 29, 2023 |archive-date=June 29, 2023 |archive-url=https://archive.today/20230629171251/https://www.mashed.com/449352/does-heinz-mayoreo-sauce-really-exist/ |url-status=live }}</ref>
<ref name="print mag 20210630">{{cite web |url=https://www.printmag.com/design-news/mayoreo-is-the-stuff-of-photoshop-nightmares/ |title=Mayoreo is the Stuff of Photoshop Nightmares |first=Bill |last=McCool |date=June 30, 2021 |publisher=Print |access-date=June 29, 2023 |archive-date=June 29, 2023 |archive-url=https://archive.today/20230629165725/https://www.printmag.com/design-news/mayoreo-is-the-stuff-of-photoshop-nightmares/ |url-status=live }}</ref>
<ref name="snopes fact check">{{cite web |url=https://www.snopes.com/fact-check/heinz-new-condiment-mayoreo/ |title=Did Heinz Launch a New Condiment Called 'Mayoreo'? |first=Dan |last=McGuill |date=June 25, 2021 |publisher=Snopes |access-date=June 29, 2023 |archive-date=June 29, 2023 |archive-url=https://archive.today/20230629164323/https://www.snopes.com/fact-check/heinz-new-condiment-mayoreo/ |url-status=live }}</ref>
<ref name="usatoday 20210629">{{cite web |url=https://www.usatoday.com/story/news/factcheck/2021/06/29/fact-check-mayoreo-sauce-not-real-product/7783572002/ |title=Fact check: 'Mayoreo Sauce' is not a real Heinz product |first=Devon |last=Link |date=June 29, 2021 |publisher=USA Today |access-date=June 29, 2023 |archive-date=June 29, 2023 |archive-url=https://archive.today/20230629163145/https://www.usatoday.com/story/news/factcheck/2021/06/29/fact-check-mayoreo-sauce-not-real-product/7783572002/ |url-status=live }}</ref>
}}
Category:Humor media Category:Internet memes introduced in 2021 Category:Kraft Foods brands Category:Mayonnaise Category:Oreo Category:Fictional foods and drinks