{{short description|Brand of German chocolate}} {{Infobox brand | name = Moser-Roth | logo = File:Moser-Roth logo.png | logo_upright = | logo_alt = | logo_caption = | image = | image_upright = | alt = | caption = | producttype = Chocolate | currentowner = August Storck | producedby = August Storck | country = Germany | introduced = | discontinued = | related = | markets = | previousowners = | trademarkregistrations = | ambassadors = | tagline = | website = | module = <!-- or: misc --> | module1 = <!-- or: misc1 --> }} '''Moser-Roth''' is a brand of German chocolate produced by Storck for Aldi.
==History== The Moser-Roth brand name has been transferred several times to different companies.
The original Roth company was founded in 1841, in Stuttgart by pastry chef Wilhelm Roth Jr. In 1876 Roth retired from the company and the small factory was taken over by Wilhelm Wagner and ''Kommerzienrat'' Sproesser. In 1881 the company moved to larger premises.
In 1896 the company merged with its Stuttgart competitor E. O. Moser & Cie, which had been founded in 1846 by master confectioner {{ill|Eduard Otto Moser|de}} (1818–1878).
The brand name Moser-Roth was registered in 1902 and the company had the largest chocolate factory in Stuttgart in the 20th century, employing as many as 550 people in about 1910.<ref name=Stuttgarter>Pander, Christine (2008). [http://www.von-zeit-zu-zeit.de/index.php?template=thema&theme_id=94 "''1900: Das Zentrum der Schokoladenproduktion'' "] {{Webarchive|url=https://web.archive.org/web/20170901030041/http://www.von-zeit-zu-zeit.de/index.php?template=thema&theme_id=94 |date=2017-09-01 }}. ''von Zeit zu Zeit'', ''Stuttgarter Zeitung''. {{in lang|de}}.</ref> Other local chocolate companies in Stuttgart at the time until the 1970s included {{ill|Eszet (company)|de|Eszet|lt=Eszet}}, Haller (1921-1968, not even popular as Moser-Roth or Ritter Sport, not even sold in stores at all), Waldbaur, Schoko-Buck, Friedel, and Alfred Ritter GmbH & Co. KG, of which only the last is still in existence. Eszet is now made by Sarotti.
Early in 1942 the company was shut down for political reasons by the Nazi Party. In September 1944, the entire factory burned down in an air raid.<ref name=Stuttgarter/><ref name=Haller>Bauer, Tina (2007). ''{{ill|Stuttgarter Wochenblatt|de}}'', 8 February 2007, [http://wirtemberg.de/schokolade4.htm online] at ''Die Schokoladen-Seite Stuttgarts 4 - Moser-Roth'', Wirtemberg.de. Retrieved 11 November 2014. {{in lang|de}}.</ref>
Karl Haller of Stuttgart acquired the Moser-Roth brand name in 1947 and in 1948 resumed production in the Obertürkheim section of the city.<ref name=Haller/> After his death his obscure Haller company was acquired by Melitta; chocolate production continued until the 1970s, after which the Moser-Roth brand name passed through various owners, being finally sold to Storck.<ref name=Haller/> Since June 2007 Storck has produced chocolate for Aldi at Moser-Roth GmbH, located in the Berlin borough of Reinickendorf. Moser-Roth is Aldi's premium brand of chocolate;<ref>Brück, Mario (2010).[http://www.wiwo.de/unternehmen/suesswarenhersteller-das-bittere-nasch-erbe-von-storck-chef-axel-oberwelland-seite-all/5616410-all.html "''Das bittere Nasch-Erbe von Storck-Chef Axel Oberwelland'' "]. ''Wirtschaftswoche'', 31 January 2010. {{in lang|de}}.</ref><ref>Schneider, Willy; Hennig, Alexander (2010). ''Zur Kasse, Schnäppchen!: Warum wir immer mehr kaufen, als wir wollen''. Munich: Südwest. {{ISBN|9783517085951}}. [https://books.google.com/books?id=ZCxwJ1dyOD0C&dq=Moser-Roth+Schokolade&pg=PT152 n.p.] {{in lang|de}}.</ref> it received an award from the German Agricultural Society in 2007.<ref>Schaab, Sylvia; Eschenbek, Werner (2008). ''Aldi - Welche Marke steckt dahinter? 100 neue Top-Artikel und ihre prominenten Hersteller'', Volume 2. Munich: Südwest. {{ISBN|9783517083810}}. [https://books.google.com/books?id=w4ZQRsdSmJgC&dq=Moser-Roth+Schokolade&pg=PT27 n.p.] {{in lang|de}}.</ref>
==References== {{Reflist}}
==Further reading== *Lämmle, August (1941). ''Rückblick zum 100jährigen Bestehen der Firma Moser-Roth deren Geschäftsfreunden gewidmet, 1841–1941''. Stuttgart: Stäble & Friedel. [http://www.bv-untertuerkheim.de/pdf/Moser-Roth-Festschrift1941.pdf pdf] at Untertuerkheim.de. {{in lang|de}}.
{{Storck}}
Category:Aldi Category:German chocolate companies Category:Food and drink companies established in 1841 Category:August Storck brands Category:Brand name chocolate Category:Economy of Stuttgart Category:German companies established in 1841