{{Short description|Contextual advertising network}} {{Multiple issues| {{more citations needed|date=July 2016}} {{advert|date=July 2016}} {{Cleanup rewrite|date=December 2020}} }}{{Infobox company | founded = 2010 | founder = Divyank Turakhia }} Media.net is a contextual advertising network. On August 21, 2016, Miteno Communication Technology (also known as Shuzhi.AI), a Chinese consortium, acquired Media.net for US$900 million.<ref>{{cite web |last=Munford |first=Monty |title=Chinese Consortium Acquires Media.Net For $900 Million in 3rd Largest Ever AdTech Deal |url=https://www.forbes.com/sites/montymunford/2016/08/22/chinese-consortium-acquires-media-net-for-900-million-in-3rd-largest-ever-adtech-deal/ |publisher=Forbes |date=22 August 2016 |access-date=11 November 2025}}</ref><ref>{{cite web |last=Mannes |first=John |title=Media.net acquired for $900M in mega ad-tech deal |url=https://techcrunch.com/2016/08/22/media-net-acquired-for-900m-in-mega-ad-tech-deal/ |publisher=TechCrunch |date=22 August 2016 |access-date=11 November 2025}}</ref>
The company has over 800 employees across North America, Asia, and Europe.{{cn|date=April 2026}} It has its headquarters in New York and its global headquarters in Dubai.<ref>{{cite web |title=Media.net Review: Factsheet, Overview, Pros and Cons |url=https://www.adpushup.com/blog/media-net-review-pros-and-cons/ |publisher=AdPushUp |date=7 June 2021 |access-date=11 November 2025}}</ref>
== History == Media.net was founded in 2010 by Indian entrepreneur Divyank Turakhia.<ref>{{cite web |title=Mumbai’s richest young techie |url=https://mumbaimirror.indiatimes.com/others/sunday-read/mumbais-richest-young-techie/articleshow/67212573.cms |publisher=Mumbai Mirror |access-date=11 November 2025}}</ref> In its early years, the company partnered with Yahoo! and the Bing search network to provide contextual advertising services for web publishers.<ref>{{cite web |title=Yahoo, Media.net launch contextual ads programme |url=https://www.techcircle.in/2012/09/28/yahoo-media-net-launch-contextual-ads-programme |publisher=TechCircle |access-date=11 November 2025}}</ref> By the mid-2010s, Media.net had grown into a major player in the contextual advertising space, with offices and staff across North America, Asia, and the Middle East.<ref>{{cite web |title=Media.net acquired by Chinese consortium |url=https://www.mediapost.com/publications/article/282960/ad-tech-start-up-medianet-acquired-by-chinese-con.html |publisher=MediaPost |access-date=11 November 2025}}</ref>
In 15 October 2018, Divyank Turakhia moved into an advisory role, and Vaibhav Arya became the CEO of Media.net.<ref>{{cite web |title=Vaibhav Arya appointed CEO of Media.net |url=https://www.media.net/press/aryaappointedasceo |publisher=Media.net |date=15 October 2018 |access-date=11 November 2025}}</ref> Furthermore, in June 2020, Media.net became a member of the IAB Tech Lab Board of Directors, and its Senior Vice President of Business Operations, Karan Dalal, joined the board. This reflects the company’s role in industry standardizaion and global advertising technology.<ref>{{cite web |title=Media.net Joins IAB Tech Lab Board of Directors |url=https://www.einpresswire.com/article/519468302/leading-contextual-advertising-company-media-net-joins-iab-tech-lab-s-board-of-directors |publisher=EIN Presswire |date=15 June 2020 |access-date=11 November 2025}}</ref> By 2016, Media.net managed about US$450 million in annual advertising revenue, with around 90% of that coming from the U.S. market.<ref>{{cite web |title=Ad Tech Start Up Media.net Acquired By Chinese Consortium For $900 Million |url=https://www.mediapost.com/publications/article/282960/ad-tech-start-up-medianet-acquired-by-chinese-con.html |publisher=MediaPost |date=23 August 2016 |access-date=11 November 2025}}</ref> In 2015, Media.net reported revenues of about US$232 million, more than half of which came from mobile advertising.<ref>{{cite web |title=China consortium buys ad tech venture Media.net for $900 million |url=https://economictimes.indiatimes.com/small-biz/startups/china-consortium-buys-ad-tech-venture-media-net-for-900-million/articleshow/53818452.cms |publisher=Economic Times |date=22 August 2016 |access-date=11 November 2025}}</ref> Also, In April 2022, Media.net partnered with NewsGuard to help brands advertise responsibly on news websites, supporting efforts in brand safety and contextual advertising.<ref>{{cite web |title=Media.net and NewsGuard Partner to Help Brands Advertise Responsibly |url=https://www.globenewswire.com/news-release/2022/04/28/2431693/0/en/Media-net-and-NewsGuard-partner-to-help-brands-advertise-responsibly-on-news-while-avoiding-misinformation.html |publisher=GlobeNewswire |date=28 April 2022 |access-date=11 November 2025}}</ref>
==References== {{Reflist}}
== External links ==
* [https://www.media.net/ Official website]
Category:Online advertising Category:Online advertising services and affiliate networks Category:Contextual advertising Category:Companies based in Dubai Category:Companies with year of establishment missing