Landfolk
CommercialYes
LanguageEnglish, Danish, German, Norwegian, Swedish, Italian, French, Spanish, Dutch
Area servedDenmark, Norway, Sweden, Germany, Italy, France
OwnerLandfolk A/S
FounderChristian Schwarz Lausten, Anders Boelskifte Mogensen, Chris Kjær Sørensen, Jonas Grau, Cathrine K. Reimann, Camilla Swartz Primdahl, Lars Kloster Silkjær
CeoChristian Schwarz Lausten
FoundedFebruary 1, 2021 (age 5) in Aarhus, Denmark
HeadquartersAarhus, Denmark
Current statusActive

Landfolk is a Danish online marketplace for curated vacation rentals[1] It is headquartered in Aarhus and operates across Denmark, Norway, Sweden, Germany, Italy, and France.[2][3][4]

History

Landfolk was founded on February 1, 2021, in Aarhus, Denmark, by seven former colleagues from Airbnb, including Cathrine K. Reimann, Camilla Swartz, Christian Schwarz Lausten and Anders Boelskifte Mogensen.[5][6][7] They had previously co-founded and sold the meeting-room platform Gaest.com to Airbnb in 2019.[8]

By early 2022 the platform featured over 300 properties in Denmark.[8]

In March 2022 Landfolk received a seed investment from Heartland.[8] The funding was used for international expansion, and Landfolk launched in Norway and Germany later that year.[5]

In mid-2024, Landfolk announced a Series A funding round of €10.3 million, led by Denmark’s Export and Investment Fund (EIFO) with participation from SEED Capital and Heartland.[9]

In October 2024, Landfolk introduced a visual search feature called Daisy, which allows users to search using natural language.[10]

In late 2024, Landfolk acquired Danitalia, a vacation rental agency in Italy.[11]

As of 2025, Landfolk operates in seven countries: Denmark, Norway, Sweden, Germany, Italy, Spain and France.[2][12]

Awards

In May 2024, Landfolk received the "Best New E-commerce" award from the Danish Chamber of Commerce.[12]

In May 2025, Landfolk received the "Best B2C company with online revenue under DKK 100 million" award from the Danish Chamber of Commerce.[13]

References

  1. ^ Gelpke, Anne (February 17, 2024). "Designstark unterwegs: Ein Ferienhaus auf Nordjütland"
  2. ^ Benck, Sune Højrup (2 February 2025). "»Der ikke skal være Ikea-møbler for 30.000 kroner strøet ud med lind hånd«: Sommerhusplatform går ind i Italien". Politiken
  3. ^ Sørensen, Marlene (May 9, 2023). "(S+) Dänemark-Urlaub: Die besten Tipps für die Insel Lolland Falster". Der Spiegel
  4. ^ Marshall, Sarah (August 6, 2022). "Skip the sweltering Med and head to these cool, crowd-free Scandinavian islands instead". The Telegraph. – via The Daily Telegraph
  5. ^ Krogh, Flemming (February 19, 2023). "Århusianske iværksættere har succes med udlejning af særlige sommerhuse: Nu udvider de markedet i Europa". Århus Stiftstidende
  6. ^ Vergara, Manuel Almeida (August 5, 2023). "Datsche de luxe: Wo Sie schicke Ferienhäuschen in der Uckermark buchen können". Berliner Zeitung
  7. ^ Holst, Flora Juul (March 15, 2023). "Tidligere Airbnb-folk henter nye millioner til sommerhusportal". Dagbladet Børsen
  8. ^ Allen, Patricia (March 21, 2022). "Danish summerhouse platform Landfolk picks up big funding boost to get city dwellers out of town"
  9. ^ Singh, Vishal (July 18, 2024). "Denmark's Landfolk secures €10.3M"
  10. ^ Macaulay, Thomas (October 9, 2024). "Holiday homes platform launches 'global first' visual search engine". TNW
  11. ^ Fox, Linda (January 24, 2025). "Landfolk expands into Italy with acquisition of Danitalia"
  12. ^ "Landfolk selects Agillic to scale up personalisation in the international market for holiday homes". Finansavisen
  13. ^ "Aarhusiansk ferieplatform vinder prestigefyldt e-handelspris". Aarhus Kommune Erhverv