{{Short description|Taiwanese footwear company}} {{Use dmy dates|date=January 2022}} {{Infobox company | name = La New International Corporation | logo = | logo_size = 150px | image = Taichung Meicun Store, La New International 20240316.jpg | image_caption = La New, Taichung Meicun Store | industry = | founded = {{Start date|1996|04|29}} | founder = Liu Bao-You | defunct = | hq_location_city = New Taipei | hq_location_country = Taiwan | products = Casual footwear | num_locations = 133 stores (2024)<ref>{{Cite web|title=La New 門市資訊|url=https://www.lanew.com.tw/v2/Shop/StoreList/38115|language=zh-tw|website=lanew.com.tw}}</ref> | website = {{Official website|www.lanew.com.tw}} }}
'''La New International Corporation''' ({{zh|t=老牛皮國際}}) is a footwear company based in New Taipei, Taiwan. Founded on 29 April 1996 by Liu Bao-You, La New had opened more than 100 retail stores nationwide by 2024. La New's headquarters are located in Xizhi District, New Taipei City, Taiwan.
== History == In its early years, La New utilized a consignment sales model, which later proved problematic due to widespread issues with unpaid invoices from retailers. As a result, the company shifted its strategy, retracting from third-party stores and opening its first standalone store on Minsheng East Road in Taipei. To further its brand development, La New invested heavily in research and development. In 2001, it established the La New Foot Research Institute, allocating NT$10 million annually to design shoes tailored to special foot shapes.<ref>{{Cite news|title=皮鞋大戰 阿瘦降價拉客 La new文風不動|url=https://ec.ltn.com.tw/article/paper/38091|language=zh-tw|publisher=Liberty Times|author=王孟倫|date=11 October 2005}}</ref>
Despite facing economic challenges, including an underperformance of several external investments, La New's market position was strengthened through strategic partnerships.<ref>{{Cite news|title=La New 老闆 68 歲賣拉麵：不斜槓，等死嗎？|url=https://www.businessweekly.com.tw/Archive/Article?StrId=68858&rf=google|language=zh-tw|publisher=Business Weekly|author=鄭郁萌|date=14 February 2019}}</ref> In 2006, the company gained visibility in Japan, leveraging the success of the La New Bears', now known as Rakuten Monkeys, performance in the Asia Baseball Championship, which facilitated the opening of several La New stores in Japan.<ref>{{Cite news|title=台湾のカジュアル靴「ラニュー」が新橋に国内2号店－男性靴中心|url=https://shinbashi.keizai.biz/headline/179/|language=Japanese|publisher=新橋経済新聞|date=7 August 2007}}</ref><ref>{{Cite news|title=台湾のカジュアル靴「ラニュー」が自由が丘に国内3号店|url=https://jiyugaoka.keizai.biz/headline/57/|language=Japanese|publisher=自由が丘経済新聞|date=25 September 2007}}</ref>
In 2009, La New expanded its business model, founding the LamiGo Group, which diversified into sectors such as travel agencies, leisure clubs, and banquet halls. La New was also known for its involvement in the Chinese Professional Baseball League (CPBL), where it operated the Lamigo Monkeys (later sold to Rakuten in 2019<ref>{{Cite news|title=Lamigo桃猿宣布 股權100%轉讓給日商樂天|url=https://www.cna.com.tw/news/aspt/201909195003.aspx|language=zh-tw|publisher=Central News Agency (Taiwan)|author=楊啟芳|date=19 September 2019}}</ref>). This acquisition marked a significant shift in the company's focus as it moved away from professional sports investments.
== See also == * A.S.O
== References == {{Reflist}}
Category:Shoe brands Category:Shoe companies of Taiwan Category:Manufacturing companies established in 1996 Category:Taiwanese companies established in 1996 Category:Taiwanese brands