{{Short description|Taiwanese footwear company}} {{Use dmy dates|date=January 2022}} {{Infobox company | name = A.S.O Shoes | logo = | logo_size = 150px | image = 阿瘦皮鞋(天母店) - panoramio.jpg | industry = | founded = {{Start date|1952|11|5}} | founder = Lo Shui-mu | defunct = | hq_location_city = Taipei | hq_location_country = Taiwan | products = Dress shoe | num_locations = 109 stores (2024)<ref>{{Cite web|title=阿瘦：美好生活始於足下|url=https://www.verse.com.tw/article/aso-life#:~:text=%E7%9B%AE%E5%89%8D%E9%98%BF%E7%98%A6%E5%9C%A8%E5%85%A8,%E5%BC%B5%E8%B6%B3%E5%81%A5%E5%BA%B7%E8%BA%AB%E5%88%86%E8%AD%89%E3%80%82%E3%80%8D|language=zh-tw|website=verse.com.tw|author=陳怡如|date=2022-11-08}}</ref> | website = {{Official website|https://www.aso.com.tw/}} }}
'''A.S.O Shoes''' ({{zh|t=阿瘦實業股份有限公司}}), commonly known as A.S.O, is a Taiwanese footwear company specializing in dress shoes. A.S.O stands for '''Amiable Stylish Outlook'''. Founded in 1952 as a shoeshine business in Taipei by Lo Shui-mu, the company has grown into one of Taiwan’s leading shoe manufacturers.<ref>{{Cite news|title=A.S.O Shoes on an Upward Ascent|url=https://english.cw.com.tw/article/article.action?id=1233|language=en|publisher=CommonWealth Magazine|last=Chiang|first=Benjamin|date=2009-02-13}}</ref> A.S.O. is known for its high-quality, comfortable leather footwear and diversified brands that cater to a wide range of customer needs. A.S.O’s headquarters are located on Level 6, No. 168, Songjian Road, Zhongshan District, Taipei City, Taiwan.<ref>{{Cite news|title=皮鞋大戰 阿瘦降價拉客 La new文風不動|url=https://ec.ltn.com.tw/article/paper/38091|language=zh-tw|publisher=Liberty Times|author=王孟倫|date=2005-10-11}}</ref>
== History == A.S.O began as a small shoeshine stand called "A.S.O Shoeshine Service" on Yanping North Road in Taipei. Lo Shui-mu, the founder, grew up in Yilan County and moved to Taipei in his twenties to seek opportunities. After overcoming financial setbacks and health challenges, Lo expanded his business to include shoe repair and eventually began designing and manufacturing leather shoes in 1966.<ref>{{Cite news|title=不願屈就擦鞋，半世紀打造百間門市皮鞋王國 90歲阿瘦總裁羅水木|url=https://www.cw.com.tw/article/5123429|language=zh-tw|publisher=CommonWealth Magazine|author=吳佩芬|date=2022-11-11}}</ref> In 1971, A.S.O opened its first flagship store, named "A.S.O Double Horse," on Yanping North Road. The store’s name reflected Lo’s zodiac sign, the horse, which he shared with his eldest daughter. Over the years, A.S.O expanded its product range, launching sub-brands such as BESO for women's shoes and FRENO for casual footwear in 2005. Lo Shui-mu retired in 2012, passing the business to his sons, Lo Rong-yue (Joseph Lo) and Lo Rong-ke.<ref>{{Cite news|title=阿瘦從擦鞋店到上市鞋業 董座羅榮岳靠6字箴言|url=https://www.ettoday.net/news/20150716/534303.htm|language=zh-tw|publisher=ETtoday|author=張妤瑄|date=2015-07-16}}</ref> Under their leadership, A.S.O continued to innovate and diversify its offerings, including launching a range of e-commerce platforms and lifestyle brands. In 2014, A.S.O became the first Taiwanese footwear company to go public.<ref>{{Cite news|title=歡慶A.S.O阿瘦集團股票上市 買男鞋送女鞋|url=https://www.chinatimes.com/newspapers/20140922003629-260113?chdtv|language=zh-tw|publisher=China Times|author=黃玉嬌|date=2014-09-22}}</ref> In 2015, A.S.O donated NT$30 million to establish the A.S.O Lo Shui-mu Memorial Library in Lo’s hometown in Yilan County.<ref>{{Cite news|title=游錫堃作媒 皮鞋王國捐了一座圖書館|url=https://www.chinatimes.com/realtimenews/20200906001908-260407?chdtv|language=zh-tw|publisher=China Times|author=李忠一|date=2020-09-06}}</ref>
A.S.O has made significant strides in integrating technology into footwear design. In 2018, the company collaborated with the Industrial Technology Research Institute to develop a dynamic foot pressure measurement system, which is now available in all stores. By 2021, A.S.O had further expanded into foot health services, establishing Foot Medical Centers and Foot Health Nail Centers. These facilities offer treatments for common foot and nail conditions such as ingrown nails, corns, and athlete’s foot.<ref>{{Cite news|title=「不能只是一直賣鞋！」老品牌阿瘦拼轉型 宣示靠「醫療科技」站穩「腳」步|url=https://www.businesstoday.com.tw/article/category/183016/post/202112300017/|language=zh-tw|publisher=Business Today|author=黃健誠|date=2021-12-30}}</ref>
== See also == * La New
== References == {{Reflist}}
Category:Shoe brands Category:Shoe companies of Taiwan Category:Manufacturing companies established in 1952 Category:Taiwanese companies established in 1952 Category:Taiwanese brands