{{Short description|French artist (born 1977)}} {{Infobox artist | name = Item Idem | image = Cyril Duval Tianmu Taipei November 2019.jpg | imagesize = | alt = | caption = Item Idem in Taipei, 2019 | birth_name = Cyril Loup Aime Duval Hörlin du Houx | birth_date = {{birth date and age|1977|12|31|mf=y}} | birth_place = Paris, France | death_date = | death_place = | field = Media based conceptual art, retail design | training = | movement = | works = | patrons = | influenced = | awards = Great Indoors Award | elected = }}
'''Cyril Duval''' (born December 31, 1977), who works under the name '''Item Idem''', is a French conceptual artist, designer, and filmmaker. He lives and works in Taipei, Taiwan.<ref>{{cite web |title=ITEM IDEM |url=https://www.nowness.com/contributor/182494/item-idem |website=NOWNESS |access-date=6 February 2020}}</ref>
== Biography ==
Duval was born in Paris, France, in 1977.<ref name="experimentadesign-2008">{{cite web |title=Cyril Duval |url=http://www.experimentadesign.pt/2008/en/0302.html?_bios/cyrilduval.html |website=ExperimentaDesign Amsterdam 2008 |access-date=5 February 2020}}</ref> His mother worked for the luxury goods manufacturer Hermès, while his father was an interior decorator. Duval studied for six years at the École nationale supérieure d'arts de Paris-Cergy, before moving to Tokyo in 2004.<ref name="visionaireworld-voir-dire">{{cite web |title=ITEM IDEM'S VOIR DIRE |url=https://visionaireworld.com/blogs/imported/item-idem-s-voir-dire?_pos=2&_sid=65b8714b8&_ss=r |website=VISIONAIRE |access-date=5 February 2020}}</ref>
== Career ==
Duval's work encompasses conceptual art, film, sculpture, product design, and visual communication.<ref name="frieze-film-talks">{{cite web |title=Frieze Film & Talks: ITEM IDEM and Yang Fundong |url=https://frieze.com/event/frieze-film-talks-item-idem-and-yang-fundong |website=Frieze |access-date=5 February 2020}}</ref> His alter ego Item Idem (Latin for "the same"),<ref name="kennedy-2008">{{cite web |last1=Kennedy |first1=Gabrielle |title=Cyril Duval gets inspired by poodles, Rem Koolhaas and Louis Vuitton |url=http://design.nl/item/cyril_duval_finds_inspiration_in_poodles_rem_koolhaas_and_louis_vuitton |website=Design.nl |access-date=5 February 2020 |date=3 October 2008 |archive-date=5 February 2020 |archive-url=https://web.archive.org/web/20200205120121/http://design.nl/item/cyril_duval_finds_inspiration_in_poodles_rem_koolhaas_and_louis_vuitton |url-status=dead }}</ref> operates as a brand for the artist, whose work often builds on top of existing fashion and retail brands.<ref name="fantom-2009">{{cite journal |last1=Gartenfeld |first1=Alex |title=AT HOME ONLINE |journal=Fantom Photographic Quarterly |issue=1 |date=Summer 2009 |pages=36–37}}</ref> The New York Times reviewed one of Duval's performances as "Celine Dion at the Oscars channeling René Magritte,"<ref name="nytimes-2009">{{cite web |last1=Silva |first1=Horacio |title=Designer Knockoff |url=https://www.nytimes.com/2009/06/07/fashion/07moment.html |website=The New York Times |access-date=5 February 2020 |date=8 June 2009}}</ref> while the writer John Stones has described the artist's persona as "Austin Powers pretending to be Philippe Starck, art directed by Marcel Duchamp and scripted by Oscar Wilde."<ref name="designweek-2009">{{cite web |last1=Stones |first1=John |title=Profile |url=https://www.designweek.co.uk/profile-41/ |website=Design Week |access-date=5 February 2020 |date=19 June 2008}}</ref>
=== Retail design and installations ===
In 2004, Duval was discovered by Sarah Andelman, the creative director of Colette.<ref name="visionaireworld-voir-dire" /> The Paris-based boutique teamed Duval up with the Japanese fashion label Comme des Garçons in Tokyo.<ref>{{cite web |title=As Told To, by Item Idem |url=https://www.interviewmagazine.com/art/item-idem |website=Interview Magazine |access-date=31 December 2019 |date= 5 December 2008}}</ref><ref>{{cite web |last1=Munz |first1=Eva |title=Spielzimmer des Spätkapitalismus |url=https://www.welt.de/print/wams/lifestyle/article149896073/Spielzimmer-des-Spaetkapitalismus.html |website=WELT |access-date=31 December 2019 |date=13 December 2015}}</ref> His work began to incorporate interior design and conceptual installations. In 2004, Duval collaborated with other artists on a relational aesthetics-inspired, multidisciplinary space called ''Caniche Courage'', and later transformed his three-story Shibuya residence into a living exhibition.<ref name="apartmento-2009">{{cite magazine |last1=Castets |first1=Simon |title=CYRIL DUVAL control tower |magazine=Apartamento Magazine |date=Winter 2009–2010 |issue=4 |pages=94–101}}</ref>
Duval initiated a series of staged retail and working environments, beginning with ''The Wrong Store'' (2006) in Paris, a collaboration with Tobi Wong conceived as an ersatz gift-shop counterpart to Maurizio Cattelan's ''Wrong Gallery''.<ref name="stones-2009">{{cite book |last1=Stones |first1=John |title=Very Small Shops |date=2009 |publisher=Laurence King Publishing |pages=248–249}}</ref> Back in Tokyo, he transformed the window display of a fashion boutique into a temporary work space titled ''The Wrong Office'',<ref name="kennedy-2008"></ref> which he followed up with ''The Wrong Motel''.
Duval collaborated with Bernhard Willhelm on the German fashion designer's flagship store at the PARCO department store in Shibuya, Tokyo.<ref>{{cite book |last1=Sterlacci |first1=Francesca |last2=Arbuckle |first2=Joanne |title=Historical Dictionary of the Fashion Industry |date=30 June 2017 |publisher=Rowman & Littlefield |page=530}}</ref><ref>{{cite web |last1=Onderwater |first1=Alexandra |title=Cyril Duval |url=https://wheretheycreate.com/Cyril-Duval |website=Where They Create |publisher=PAUL BARBERA |access-date=31 December 2019}}</ref> The shop's re-use of cardboard, plastic, and rope materials was inspired by the resourcefulness of Japan's homeless communities.<ref name="visionaireworld-voir-dire" /> The store won the Best Shop Concept for FRAME magazine's 2007 Great Indoors Award.<ref>{{cite web |title=The Great Indoors Award - Winners |url=http://www.the-great-indoors.com/2007/Winners |website=The Great Indoors |access-date=31 December 2019 |archive-date=24 December 2019 |archive-url=https://web.archive.org/web/20191224085525/http://www.the-great-indoors.com/2007/Winners |url-status=dead }}</ref>
In 2009, Duval participated in the Cycles and Seasons fashion and art event in Moscow.<ref>{{cite web |last1=Silva |first1=Horacio |title=Making a Racket - Item Idem |url=https://tmagazine.blogs.nytimes.com/2009/05/14/making-a-racket-item-idem/ |website=The New York Times Style Magazine |access-date=2 January 2020 |date=14 May 2009}}</ref> In 2011, Duval was the first artist-in-residence at BLESS HOME, an apartment-cum-shop in Berlin,<ref name="sleek-2011">{{cite web |last1=Perlson |first1=Hili |title=Cyril Duval |url=https://www.sleek-mag.com/article/cyril-duval/ |website=SLEEK |access-date=5 February 2020 |date=14 June 2011}}</ref><ref>{{cite web |last1=Toth |first1=Zsuzsanna |title=Mira Schröder |url=https://www.freundevonfreunden.com/interviews/mira-schroeder/ |website=Friends of Friends |access-date=5 February 2020 |date=23 October 2013}}</ref> which became his temporary studio while serving as the art director for Bruce LaBruce's production of ''Pierrot Lunaire''.<ref>{{cite web |last1=Ladner |first1=Michael |title=Bruce LaBruce and Item Idem At the Opera |url=http://www.buttmagazine.com/magazine/interviews/pierrot-lunaire/ |website=BUTT |access-date=6 February 2020 |date=10 March 2011}}</ref><ref name="sleek-2011" /> In 2015, he built an installation as an interior for Airbnb's Art House for Art Basel Hong Kong.<ref>{{cite web |last1=Nguyen |first1=David Minh |title=Airbnb Art House HK |url=https://davidminhnguyen.com/Airbnb-Art-House-HK |access-date=5 February 2020}}</ref>
Duval has worked with a number of art publications, including as the Fashion Director for Tokion (2005),<ref name="neojaponisme-2006">{{cite web |last1=Marx |first1=W. David |title=On the New Japanese Tokion |url=https://neojaponisme.com/2006/09/18/on-the-new-japanese-tokion/ |website=Néojaponisme |access-date=5 February 2020 |date=18 September 2006 }}{{Dead link|date=February 2026 |bot=InternetArchiveBot }}</ref> Fashion Features Director for Modern Weekly China (2013), Special Projects coordinator for Flash Art (2006),<ref>{{cite magazine |title=Announcement |magazine=Flash Art International |date=January–February 2016 |issue=306 |url=https://www.art-agenda.com/announcements/185365/n-a |access-date=7 February 2020}}</ref> and as a collaborator with 032c,<ref name="032c-2014">{{cite web |title=RAZZLE DAZZLE ITEM IDEM |url=https://032c.com/razzle-dazzle-item-idem-cyril-duval-reading-032c-in-the-harbor-of-hydra-greece-w-the-jeff-koons-designed-yacht-guilty-making-a-cameo-in-the-background |website=032c |access-date=5 February 2020 |date=11 July 2014}}</ref> T: The New York Times Style Magazine,<ref>{{cite web |title=Cyril Duval |url=https://tmagazine.blogs.nytimes.com/author/cyril-duval/ |website=T Magazine |access-date=7 February 2020 |date=2009}}</ref> and LEAP Magazine.<ref name="li-2016">{{cite web |last1=Li |first1=Alvin |title=LEAP x Art Basel Hong Kong 2016 Roundup |url=http://www.leapleapleap.com/2016/05/leap-x-art-basel-hong-kong-2016-roundup/ |website=LEAP |access-date=5 February 2020 |date=14 May 2016}}</ref> He has also worked on large-scale commercial projects for CELINE and Ford.<ref>{{cite web |title=Item Idem Interview |url=https://blog.logomagazine.com/post/91652209970/item-idem-interview |website=Logo Magazine |access-date=7 February 2020 |date=13 July 2014}}</ref>
=== Exhibitions and collaborations ===
In 2007, Duval reconfigured CELINE's Tokyo store to host his exhibition ''Displaysthetics'' during DesignTide Tokyo.<ref>{{cite web |title=Displaysthetics |url=https://www.tokyoartbeat.com/event/2007/FBED.en |website=Tokyo Art Beat |access-date=7 February 2020 |date=2007}}</ref> In 2008, he participated in Fredric Snitzer Gallery's show in Miami, ''Death by Basel'', with an oversized Chanel logo in the style of McDonald's Golden Arches, as a comparison of the brands and their markets.<ref>{{cite web |last1=Gartenfeld |first1=Alex |title=As Told To, by Item Idem |url=https://www.interviewmagazine.com/art/item-idem |website=Interview Magazine |access-date=9 April 2021 |date=5 December 2008}}</ref> For AA Bronson's School for Young Shaman's exhibition in New York, Duval fashioned a cape out of Louis Vuitton bags and melted car tires, which was an homage to Joseph Beuys.<ref>{{cite magazine |last1=Bronson |first1=AA |last2=Duval |first2=Cyril |title=Item Idem vs. AA Bronson |magazine=Stimuli |date=2008 |issue=2 |pages=102–109}}</ref><ref name="kennedy-2008" />
For the exhibition ''Dysfashional'' at the Garage Museum in Moscow in 2010, Duval created a work titled ''Mount Blushmore'', a crystal engraving which combined images of fashion icons Anna Wintour, Donatella Versace, John Galliano and Karl Lagerfeld.<ref>{{cite web |last1=Pfeiffer |first1=Alice |title=Item Idem Climbs Mount Blushmore |url=https://www.dazeddigital.com/fashion/article/9026/1/item-idem-climbs-mount-blushmore |website=DAZED |access-date=6 February 2020 |date=25 November 2010}}</ref> In 2014, Duval mounted his first solo exhibition at Johannes Vogt, New York, titled ''Voir Dire''.<ref>{{cite web |title=ITEM IDEM Invades New York City with a "Tiki Pop" Reflection on Late Capitalism September 12, 2014 |url=https://032c.com/item-idem-invades-new-york-city-with-a-tiki-pop-reflection-on-late-capitalism/ |website=032c |access-date=6 February 2020 |date=14 September 2014}}</ref><ref>{{cite web |last1=LaSane |first1=Andrew |title=Cyril Duval to Open First US Solo Exhibition at Johannes Vogt Gallery |url=https://www.complex.com/style/2014/06/cyril-duval-solo-exhibition-at-johannes-vogt-gallery |website=Complex |access-date=6 February 2020 |date=10 June 2014}}</ref><ref name="visionaireworld-voir-dire" /><ref>{{cite web |last1=Ballesteros |first1=Maxime |title=Item Idem "Voir Dire" opening at Johannes Vogt, New York |url=https://purple.fr/diary/item-idem-voir-dire-opening-at-johannes-vogt-new-york/ |website=Purple |access-date=6 February 2020 |date=24 September 2014}}</ref>
In 2016, Duval participated in the Work in Progress artist residency in Times Square, New York.<ref>{{cite web |last1=Nunes |first1=Andrew |title=7 Artists Take On an Unusual Artist Residency in Times Square |url=https://www.vice.com/en/article/corporate-artist-residency-in-times-square/ |website=VICE |date=28 June 2016 |access-date=31 December 2019 |format=Jun 29 2016}}</ref><ref>{{cite web |last1=Zabludowicz |first1=Tiffany |title=Can Making Art Be an Office Job? Introducing Work in Progress, My New Corporate Artist Residency in Times Square |url=http://www.artspace.com/magazine/contributors/watch_this_space/tiffany-zabludowicz-on-work-in-progress-part-1-53818 |website=Artspace |access-date=31 December 2019 |date=14 May 2016}}</ref><ref>{{cite web |last1=Chiaverina |first1=John |title=Office Space: Artists Take Over 19th Floor of Times Square Building for Three-Week Residency |url=https://www.artnews.com/art-news/news/office-space-artists-take-over-19th-floor-of-times-square-building-for-three-week-residency-6409/ |website=ARTNews |access-date=30 January 2020 |date=25 May 2016}}</ref> That same year, he held an exhibition titled ''Method of Loci'' at The Breeder Gallery in Athens, Greece,<ref>{{cite web |title=Item Idem: Method of Loci |url=https://myartguides.com/exhibitions/athens/item-idem-method-of-loci/ |website=My Art Guides}}</ref><ref>{{cite web |last1=ΚΩΝΣΤΑΝΤΙΝΙΔΗΣ |first1=ΓΙΑΝΝΗΣ |title=Μπαίνοντας με φλογοβόλο σε σούπερ μάρκετ: Στην έκθεση "Item Idem / Method of Loci", στη γκαλερί Breeder Πηγή: www.lifo.gr |url=https://www.lifo.gr/articles/arts_articles/121968 |website=LiFO |date=20 November 2016 |language=Greek}}</ref> and collaborated with Flash Art Special Projects in a special presentation at Paramount Ranch.<ref>{{cite web |last1=Piston |first1=Job |title=Barn Rising: Scenes from an Unusual Art Fair at Paramount Ranch |url=https://www.wmagazine.com/gallery/paramount-ranch-santa-monica-art-fair#11 |website=W Magazine|date=February 2016 }}</ref><ref>{{cite web |title=The Setting is Paramount |url=http://www.randian-online.com/np_market/the-setting-is-paramount/ |website=Ran Dian |access-date=7 February 2020 |date=5 February 2016}}</ref>
Duval has exhibited at the Centre Pompidou, the Garage Museum,<ref>{{cite web |last1=Pfeiffer |first1=Alice |title=Item Idem Climbs Mount Blushmore |url=https://www.dazeddigital.com/fashion/article/9026/1/item-idem-climbs-mount-blushmore |website=Dazed |access-date=31 December 2019 |date=25 November 2010}}</ref> MoMA PS1, and Palais de Tokyo.<ref>{{cite web |last1=Galvan |first1=Martha |title=Consumer Reports: Item Idem |url=https://www.artnews.com/art-news/artists/consumer-reports-item-idem-5622/ |website=ARTnews |date=11 January 2016 |access-date=31 December 2019}}</ref> His work has been featured in 032c, Casa BRUTUS, FRAME, The New York Times, Frankfurter Allgemeine Zeitung, Harper’s Bazaar Korea, and WWD.<ref name="experimentadesign-2008"></ref><ref>{{cite web |title=ITEM IDEM |url=https://www.absolutart.com/us/artist/item-idem/ |website=Absolut Art}}</ref>
=== Shanzhai Biennial ===
Duval is the co-founder of the artists collective Shanzhai Biennial with stylist Avena Gallagher and artist Babak Radboy. The collective describes itself as a "multinational brand posing as an art-project posing as an [sic] multinational brand posing as a biennial",<ref name="nowness-2013">{{cite web |title=Shanzhai Biennial: Dark Optimism |url=https://www.nowness.com/story/shanzhai-biennial-dark-optimism |website=NOWNESS |access-date=6 February 2020 |date=13 May 2013}}</ref> "a pure brand unencumbered by products",<ref name="cohen-2014">{{cite web |last1=Cohan |first1=Nate |title=Corporate Aesthetics: Shanzhai Biennial |url=https://www.artnews.com/art-in-america/interviews/corporate-aesthetics-shanzhai-biennial-56395/ |website=Art in America |access-date=31 December 2019 |date=30 April 2014}}</ref> in other words a "meta-brand".<ref name="complex-shanzhai-2014">{{cite web |last1=Pasori |first1=Cedar |title=Interview: Shanzhai Biennial Discuss Turning This Year's Frieze London Art Fair Into a Lifestyle Brand |url=https://www.complex.com/style/2014/10/shanzhai-biennial-interview |website=Complex |access-date=7 February 2020 |date=15 October 2014}}</ref> The name is meant to evoke a bi-annual art exhibition, but instead of taking a city as its namesake, it refers to the Shanzhai counterfeit consumer goods industry in China, and the intentionally incorrect appropriation of luxury brand names.<ref name="kaleidoscope-2013">{{cite web |last1=McGarry |first1=Kevin |title=Shanzhai Biennial |url=http://kaleidoscope.media/shanzhai-biennial/ |website=Kaleidoscope |access-date=6 February 2020 |date=2013}}</ref> Inspired by knockoff goods in Manhattan's Chinatown, the collective was initiated as a critique of the art and fashion industries, as well as a celebration of the ingenuity and humour of Shanzhai culture.<ref name="dazed-2013">{{cite web |last1=Kretowicz |first1=Steph |title=Wear the Apple logo, because you can |url=https://www.dazeddigital.com/fashion/article/16351/1/wear-the-apple-logo-because-you-can |website=DAZED |date=13 June 2013}}</ref><ref>{{cite web |last1=Pearce |first1=Walter |title=Shanzhai Couture With Cyril Duval |url=https://imposemagazine.com/bytes/fashion/shanzhai-couture-with-cyril-duval |website=Impose Magazine |access-date=6 February 2020 |date=1 May 2014}}</ref> The collective undertakes projects by invitation from cultural institutions or brands, and highlights the aspect of Shanzhai that M+ curator Aric Chen has called the "pop art of China".<ref name="duval-2015">{{cite web |last1=Duval |first1=Cyril |title=SHANZHAI |url=http://www.leapleapleap.com/2015/07/shanzhai/ |website=LEAP |access-date=6 February 2020 |date=27 July 2015}}</ref><ref>{{cite web |last1=Ottavi |first1=Marie |title=La copie, nouveau pop art chinois |url=https://next.liberation.fr/arts/2013/11/12/la-copie-nouveau-pop-art-chinois_944766 |website=Libération |access-date=6 February 2020 |language=French |date=12 November 2013}}</ref>
As a precursor to the collective's projects, Duval curated a selection of Shanzhai objects in collaboration with DIS Magazine.<ref>{{cite web |last1=Camblin |first1=Victoria |title=Shanzhai Anxiety |url=http://dismagazine.com/discussion/14213/shanzhai-anxiety/ |website=DIS Magazine |access-date=7 February 2020 |date=2011}}</ref> The objects were photographed by Marco Roso for an exhibition titled ''Shanzhai Anxiety'' at Colette in 2011.<ref>{{cite web |last1=Key |first1=Robin |title=Copy cat: New exhibition studies fake goods |url=https://www.lsnglobal.com/news/article/3416/copy-cat-new-exhibition-studies-fake-goods |website=LSN |access-date=7 February 2020 |date=3 March 2011}}</ref>
''Shanzhai Biennial No. 1'' was held during Beijing Design Week 2012.<ref>{{cite book |title=2012 Beijing Design Week Guide Book |date=2012 |page=327}}</ref> The artists created a fake fashion campaign photo-shoot based on the paintings of Chinese artist Yue Minjun, and installed a false store-front in Beijing's Chaochangdi village, complete with red carpet, rope lines, and a step and repeat press wall.<ref name="vmagazine-2012">{{cite magazine |last1=Sandberg |first1=Patrik |title=Say Hai to Shanzhai |url=https://vmagazine.com/article/say-hai-to-shanzhai/ |magazine=V Magazine |access-date=6 February 2020 |date=12 November 2012}}</ref><ref>{{cite magazine |title=Copy Cats |magazine=PIN-UP |date=Winter 2012–2013 |issue=12 |page=41}}</ref> The ad campaign also ran as an eight-page editorial in the Chinese lifestyle magazine ''Modern Weekly''.<ref name="dismagazine-2012">{{cite web |title=Shanzhai Biennial is Definitely NOT a Biennial! |url=http://dismagazine.com/blog/36715/shanzhai-biennial-is-definitely-not-a-biennial/ |website=dis |access-date=6 February 2020 |date=24 September 2012}}</ref><ref name="kaleidoscope-2013" /> When the New York Times mistook the project for "a high-concept fashion line" that hadn't yet produced a collection,<ref name="tmagazine-2012">{{cite web |last1=Misheff |first1=Johnny |title=Visiting Artists - Babak Radboy |url=https://tmagazine.blogs.nytimes.com/2012/10/03/visiting-artists-babak-radboy/ |website=T Magazine |publisher=The New York Times |access-date=6 February 2020 |date=3 October 2012}}</ref> the artists decided not to issue a correction.<ref name="vmagazine-2012" />
''Shanzhai Biennial No. 2'' consisted of a video depicting the artist Wu Ting Ting dressed as a shampoo bottle and lip-syncing to a Chinese rendition of Sinéad O'Connor’s ''Nothing Compares 2 U'', and was displayed on an LED curtain for MoMA PS1's ''ProBio'' exhibition in 2013.<ref name="cohen-2014"></ref><ref name="dazed-2013" />
The artists followed this up with ''Shanzhai Biennial No. 3'' at Frieze London 2014, conceived as a branding exercise for the art fair.<ref name="cohen-2014" /> Working with a local luxury real-estate agency, the artists transformed a booth space into a model real-estate office ostensibly selling a £32 million London mansion, complete with a professional ad campaign,<ref>{{cite web |last1=Piejko |first1=Jennifer |title=Shanzhai Biennial |url=https://www.artforum.com/picks/shanzhai-biennial-48914 |website=ARTFORUM |access-date=6 February 2020 |date=November 2014}}</ref><ref>{{cite web |last1=Pechman |first1=Alexandra |title=Shanzhai Biennial at the Frieze Art Fair |url=https://www.wmagazine.com/story/shanzhai-biennial-frieze-art-fair/ |website=W Magazine |date=17 October 2014}}</ref> and trafficking in the Frieze brand with a fake luxury bag, and limited edition souvenirs.<ref name="spike-2015">{{cite magazine |last1=Burke |first1=Harry |title=Portrait Shanzhai Biennial |magazine=Spike |date=2015 |volume=Autumn 2015 |issue=45 |url=http://www.spikeartmagazine.com/en/articles/portrait-shanzhai-biennial |access-date=6 February 2020 |archive-date=31 December 2019 |archive-url=https://web.archive.org/web/20191231053921/http://www.spikeartmagazine.com/en/articles/portrait-shanzhai-biennial |url-status=dead }}</ref>
Shanzhai Biennial has collaborated with the designer Telfar Clemens,<ref>{{cite web |last1=Hughes |first1=Aria |title=Telfar Clemens Is Teaching the Fashion Industry How to Be Inclusive |url=https://wwd.com/fashion-news/fashion-features/telfar-clemens-teaching-fashion-industry-to-be-inclusive-11136734/ |website=WWD |access-date=6 February 2020 |date=9 February 2018}}</ref> the musician Fatima Al Qadiri,<ref name="dismagazine-2012" /> as well as TankTV and DIS Magazine, and has exhibited work at West Bund Art & Design, Centre Pompidou, and the New Museum.<ref>{{cite web |title=Shanzhai Biennial |url=https://projectnativeinformant.com/artist/shanzhai-biennial/ |website=Project Native Informant |access-date=6 February 2020}}</ref>
=== Films ===
In 2013, Duval created the short film ''Joss'' with Chinese artist Cheng Ran, depicting paper funeral items resembling fashion accessories and commercial brands being destroyed by flames and fire crackers.<ref>{{cite web |title=Joss |url=https://www.seditionart.com/cheng-ran/joss?lang=en |website=Sedition Art |access-date=5 February 2020}}</ref> The film has been screened at Palais de Tokyo (Paris),<ref>{{cite web |last1=Qian |first1=He |title=INSIDE INSIDE CHINA/L'INTÉRIEUR DU GÉANT |url=http://www.leapleapleap.com/2015/01/inside-inside-chinalinterieur-du-geant/ |website=LEAP |access-date=5 February 2020 |date=21 January 2015}}</ref> K11 Art Foundation Pop-up Space (Hong Kong),<ref>{{cite web |last1=Wee |first1=Darryl |title="Inside China- L'Intérieur du Géant" Comes to Hong Kong |url=http://www.blouinartinfo.com/news/story/1114759/inside-china-linterieur-du-geant-comes-to-hong-kong |website=Blouin Artinfo |access-date=5 February 2020 |date=11 March 2015 |archive-url=https://web.archive.org/web/20150313130635/http://www.blouinartinfo.com/news/story/1114759/inside-china-linterieur-du-geant-comes-to-hong-kong |archive-date=13 March 2015 |url-status=dead }}</ref> and Museum of Contemporary Art Taipei.<ref>{{cite web |title=Cheng Ran & Item Idem |url=https://publicdelivery.org/cheng-ran-item-idem/ |website=Public Delivery |access-date=5 February 2020}}</ref>
Duval's short film ''NUII'' premièred at the Bethlehem Baptist Church in Los Angeles in 2017. The film features corporate and political symbols being burnt in effigy.<ref>{{cite web |last1=Piejko |first1=Jennifer |title=exclusive: artist cyril duval's explosive inauguration day video |url=https://i-d.co/article/exclusive-artist-cyril-duvals-explosive-inauguration-day-video/ |website=i-D |access-date=31 December 2019 |date=21 January 2017}}</ref> His experimental short film ''COLD SINGLE'' was filmed in Taitung, Taiwan, with Taiwanese director Mel Hsieh, inspired by his life in the country. The film was presented for the first time at ASIA NOW at the Paris Asian Art Fair in 2019,<ref>{{cite web |title=ITEM IDEM - IRL |url=https://www.asianowparis.com/en/2019/artists/item-idem-irl |website=ASIA NOW |access-date=31 December 2019}}</ref><ref>{{cite web |title=IRL Platform |url=https://www.asianowparis.com/en/2019/irl |website=ASIA NOW |access-date=31 December 2019}}</ref><ref>{{cite web |title=Preview ASIA NOW Paris Asian Art Fair |url=https://artspectacleasia.com/preview-asia-now-paris-asian-art-fair/ |website=Art Spectacle Asia |access-date=31 December 2019| date=15 October 2019}}</ref> with its US première set for Frieze Los Angeles 2020 at the Paramount Theatre.<ref name="frieze-film-talks" />
== Brand ==
=== Incorporation and trademark registration ===
After returning to Paris, Cyril Duval founded and incorporated Item Idem in France and the European Union as a Société par actions simplifiée unipersonnelle (SASU).<ref>{{cite web |title=ITEM IDEM – SIREN: 942744608 |website=Annuaire des Entreprises |publisher=data.gouv.fr |url=https://annuaire-entreprises.data.gouv.fr/entreprise/item-idem-942744608}}</ref>
In spring 2025, the name Item Idem was registered as a trademark under several classes of the Nice Classification, covering product and service categories related to objects, editions, design, textiles, clothing, retail, cultural activities, and artistic services.<ref>{{cite web |title=Marque ITEM IDEM – Numéro 5157393 |website=INPI |publisher=Institut national de la propriété industrielle |url=https://data.inpi.fr/marques/FR5157393}}</ref>
=== Opening of the Paris space ===
In autumn 2025, Cyril Duval opened a permanent Item Idem retail space at 12 rue Bleue, in the 9th arrondissement of Paris.<ref>{{cite web |last=Andreas |title=Paris: ITEM IDEM store opening |website=Superfuture |date=18 November 2025 |url=https://superfuture.com/2025/11/new-shops/paris-item-idem-store-opening/}}</ref>
The venue is located in a former supermarket and was conceived to accommodate both retail activities and temporary exhibitions.<ref>{{cite web |last=Solomon |first=Anna |title=Is this Paris' most design-focused holiday shop? |website=Wallpaper* |date=25 November 2025 |url=https://www.wallpaper.com/design-interiors/design-events/item-idem-market-exhibition-paris}}</ref>
According to ''Wallpaper*'', the space combines a shop and an exhibition area, presenting contemporary artworks, limited editions, and design objects, alongside works produced by the artist.<ref name="wallpaper">{{cite web |last=Solomon |first=Anna |title=Is this Paris' most design-focused holiday shop? |website=Wallpaper* |date=25 November 2025 |url=https://www.wallpaper.com/design-interiors/design-events/item-idem-market-exhibition-paris}}</ref>
=== Exhibition program and collaborations ===
The project presents works by contemporary artists and designers, as well as pieces associated with the Memphis movement, the Fluxus group, and postmodern design from the 1980s and 1990s.<ref name="wallpaper" />
Exhibitions are organized on a quarterly basis under the title ''Display''.<ref>{{cite web |title=DISPLAY #1: SUPERMARKET at ITEM IDEM |website=The Design Release |url=https://thedesignrelease.com/event/par-item-idem-display-1-supermarket-item-idem}}</ref>
The first exhibition, ''Display #1: Supermarket'' (October–November 2025), brought together works by artists associated with the Fluxus movement, including Ben Vautier and George Maciunas.<ref>{{cite web |title=DISPLAY #1: SUPERMARKET at ITEM IDEM |website=The Design Release |url=https://thedesignrelease.com/event/par-item-idem-display-1-supermarket-item-idem}}</ref>
Item Idem has also collaborated with contemporary artists, notably Barbara Kruger.<ref>{{cite web |title=Barbara Kruger x Performa x ITEM IDEM: The Drop 2025 |website=Wallpaper* |date=15 December 2025 |url=https://www.wallpaper.com/art/exhibitions-shows/art-basel-paris-2025#section-barbara-kruger-x-performa-x-item-idem-the-drop-2025}}</ref>
As part of a partnership with Performa, Item Idem participated in the editing and distribution of the reissue of ''Untitled (The Drop)'', a work originally created for the Performa 17 Biennial in 2017. The reissue took the form of a limited-edition series of garments.<ref>{{cite web |title=Untitled (The Drop) is back: Barbara Kruger's capsule collection with Performa and ITEM IDEM |website=nss magazine |date=15 December 2025 |url=https://www.nssmag.com/en/fashion/43698/untitled-the-drop-is-back?preview=xrhctc}}</ref>
The second exhibition, ''The Holiday Market'' (November 2025–February 2026), presented pieces of Italian postmodern design, including works by Ettore Sottsass, Martine Bedin, Peter Shire, Lawrence Weiner, objects by Philippe Starck, as well as pieces by Alessandro Guerriero from Studio Alchimia.<ref>{{cite web |title=DISPLAY #1: SUPERMARKET at ITEM IDEM |website=The Design Release |url=https://thedesignrelease.com/event/par-item-idem-display-1-supermarket-item-idem}}</ref>
=== Critical reception ===
The project has been the subject of articles in several publications specializing in design and contemporary art.
''The Design Release'' describes Item Idem as a space combining commercial and cultural functions.<ref>{{cite web |title=DISPLAY #1: SUPERMARKET at ITEM IDEM |website=The Design Release |url=https://thedesignrelease.com/event/par-item-idem-display-1-supermarket-item-idem}}</ref>
''Wallpaper*'' presents the venue as a space dedicated to art, design, and limited editions.<ref name="wallpaper" />
According to ''The Art Newspaper'', the project is part of an approach aimed at offering works at price levels considered more accessible than those of traditional gallery circuits.<ref>{{cite web |title=Item Idem: New Design Retail in Paris |website=The Fuse |url=https://www.thefuse.co.za/news/e7curS5#gsc.tab=0}}</ref>
Several other media, including ''MKRS Family'' and ''Cultur Inse Magazine'', highlight the project within Cyril Duval’s professional trajectory.<ref>{{cite web |title=New Hotspots and Legendary Haunts |website=MKRS Family |url=https://www.mkrs.family/p/new-hotspots-and-legendary-haunts}}</ref><ref>{{cite web |title=ITEM IDEM Paris |website=Cultur Inse Magazine |url=https://culturinsemagazine.com/pages/item-idem-2}}</ref>
==References== {{Reflist}}
{{ACArt}}
{{DEFAULTSORT:Item Idem}} Category:Living people Category:Artists from Paris Category:French conceptual artists Category:French designers Category:1977 births