{{short description|Irish website}} {{Use dmy dates|date=April 2022}} {{Infobox newspaper | logo = JOE Website logo.svg | type = Online newspaper | founded = {{start date|2010}} | ceased_publication = | owners = JOE Media Group | founders = Niall McGarry | publisher = JOE Media Group | editor = Ros Madigan | associate_editor = | staff_writers = | circulation = 2<!-- "JOE.ie and Her.ie attract seven combined million monthly page views". --> million unique visitors per month<ref name="bettingOnSport" /> | headquarters = Dublin | website = {{ubl|{{URL|joe.ie}}|{{URL|joe.co.uk}}}} }} '''JOE''' ('''JOE.ie''' and '''JOE.co.uk''') is a millennial-focused<ref>{{Cite web |last=Prior |first=David |date=10 October 2016 |title=Social Chain launches rival to The Lad Bible and Joe.co.uk with millennial-focused Sporf |url=http://www.prolificnorth.co.uk/2016/10/social-chain-launches-rival-to-the-lad-bible-and-joe-co-uk-with-millennial-focused-sporf/ |url-status=live |archive-url=https://web.archive.org/web/20161011162405/http://www.prolificnorth.co.uk/2016/10/social-chain-launches-rival-to-the-lad-bible-and-joe-co-uk-with-millennial-focused-sporf/ |archive-date=11 October 2016 |access-date=11 October 2016 |website=ProlificNorth.co.uk}}</ref> distributed social media publisher in Ireland and the United Kingdom, with over 2 million unique visitors per month.<ref name="bettingOnSport">{{Cite web |last=Slattery |first=Laura |date=6 November 2014 |title=How Irish digital media companies are betting on sport |url=http://www.irishtimes.com/business/media-and-marketing/how-irish-digital-media-companies-are-betting-on-sport-1.1989213 |url-status=live |archive-url=https://web.archive.org/web/20160327053823/http://www.irishtimes.com/business/media-and-marketing/how-irish-digital-media-companies-are-betting-on-sport-1.1989213 |archive-date=27 March 2016 |access-date=8 November 2016 |website=Irish Times}}</ref> It is owned by Greencastle Media Group, which is itself owned by David Sefton, John Quinlan and Paul O'Donohoe.<ref name="sprite">{{Cite web |last=Slattery |first=Laura |date=3 November 2016 |title=Complaints upheld against 'sexist' Sprite advertisement |url=https://www.irishtimes.com/business/media-and-marketing/complaints-upheld-against-sexist-sprite-advertisement-1.2853648 |access-date=4 November 2016 |website=Irish Times}}</ref><ref name="indo">{{Cite web |date=7 June 2015 |title=JOE.ie boss McGarry plots €20m move on UK market |url=http://www.independent.ie/business/irish/joeie-boss-mcgarry-plots-20m-move-on-uk-market-31283349.html |access-date=4 November 2016 |website=Irish Independent}}</ref><ref name="guardian">{{Cite news |last=Jackson |first=Jasper |date=23 October 2016 |title='Assumptions other titles make about young men are flawed' says Joe.co.uk boss |work=The Guardian |url=https://www.theguardian.com/media/2016/oct/23/assumptions-other-titles-make-about-young-men-are-flawed-says-joecouk-boss |access-date=4 November 2016}}</ref><ref>{{Cite web |date=27 October 2016 |title=Here's what Offaly man Joe Troy makes of his epic Snapchat story going viral worldwide |url=https://www.dailyedge.ie/joe-troy-snapchat-story-3048573-Oct2016/ |url-status=live |archive-url=https://web.archive.org/web/20161104121833/http://www.dailyedge.ie/joe-troy-snapchat-story-3048573-Oct2016/ |archive-date=4 November 2016 |access-date=4 November 2016 |website=DailyEdge.ie |quote=The next day, his friend decided to post it on Facebook and send it to Joe.ie}}</ref><ref>{{Cite web |last=Sexton |first=Colette |date=7 August 2016 |title=Never a slow week for Joe.ie |url=https://www.businesspost.ie/business/the-inside-track-30-327459 |url-access=subscription |url-status=live |archive-url=https://web.archive.org/web/20161108000431/https://www.businesspost.ie/business/the-inside-track-30-327459 |archive-date=8 November 2016 |access-date=8 November 2016 |publisher=Sunday Business Post}}</ref>
== Background == The publisher's original website '''Joe.ie''' was founded by Irish entrepreneur Niall McGarry.<ref name="indo" /><ref name="guardian" /> '''Her.ie''' is a related website aimed at young women in Ireland. '''HerFamily.ie''' also forms part of the publishing group.<ref name="SBPUK15">{{Cite web |date=22 April 2015 |title=Maximum launches Joe.co.uk |url=https://www.businesspost.ie/business/maximum-launches-joe-co-uk-31965 |url-access=subscription |access-date=14 November 2016 |website=Sunday Business Post}}</ref> Joe Media Ltd. entered administration in May 2020,<ref>{{Cite web |date=26 May 2020 |title=Owner of social news website Joe.co.uk enters administration |url=https://www.prolificnorth.co.uk/news/publishing-news/2020/05/owner-social-news-website-joecouk-enters-administration |website=Prolific North}}</ref> exiting in October 2020.<ref>{{Cite news |title=Several senior management staff leaving Joe.ie company |url=https://www.irishtimes.com/business/media-and-marketing/several-senior-management-staff-leaving-joe-ie-company-1.4455816 |newspaper=The Irish Times}}</ref>
The Joe.ie website was founded in 2010 and nominated in October of that year for a Golden Spider Award in the ''One to Watch'' category.<ref>{{Cite web |title=JOE.ie founder to speakin (sic) Galway |url=http://www.advertiser.ie/galway/article/63079/joeie-founder-to-speakin-galway |access-date=8 November 2016 |publisher=Advertiser.ie}}</ref><ref>{{Cite press release |title=TV3's ShowPal™ wins prestigious Spider Award |date=29 November 2013 |publisher=TV3 (Ireland) |url=http://3e.tv3.ie/pr_sub.php?type=2&view_pr=364 |access-date=8 November 2016 |author=<!--Staff writer(s); no by-line.-->}}</ref><ref>{{Cite web |last=Dillon Scott |first=Piers |date=29 October 2010 |title=A quick tour of this year's Eircom Spiders awards and nominees |url=http://sociable.co/web/a-quick-tour-of-this-years-eircom-spiders-awards-and-nominees/ |url-status=live |archive-url=https://web.archive.org/web/20121015163250/http://sociable.co/web/a-quick-tour-of-this-years-eircom-spiders-awards-and-nominees/ |archive-date=15 October 2012 |access-date=8 November 2011 |website=TheSociable.co}}</ref>
Irish showbiz website Goss.ie described it as "more influential" than traditional media in August 2016.<ref>{{Cite web |last=Ryan |first=Ali |date=24 August 2016 |title=Our Influencer List Explained |url=http://www.goss.ie/influencer-list-explained/ |url-status=dead |archive-url=https://web.archive.org/web/20160825080816/http://www.goss.ie/influencer-list-explained/ |archive-date=25 August 2016 |access-date=8 November 2016 |website=Goss.ie}}</ref> It was edited by Paddy McKenna.<ref name="Slattery">{{Cite news |last=Slattery |first=Laura |title=Complaints upheld against 'sexist' Sprite advertisement |language=en |newspaper=The Irish Times |url=https://www.irishtimes.com/business/media-and-marketing/complaints-upheld-against-sexist-sprite-advertisement-1.2853648 |access-date=2022-03-15}}</ref>
The site's Android app has had over 50,000 installs with a ratio of 2:1 for 5 star reviews vs 1 star reviews.<ref>{{Cite web |title=JOE -The voice of Irish men - Apps on Google Play |url=https://play.google.com/store/apps/details?id=ie.joe.app |website=Google Play}}</ref> In November 2016, The Advertising Standards Authority for Ireland upheld a complaint about an advert for Sprite which was featured on the site.<ref name="Slattery" />
SportsJOE.ie was launched in 2014, as an offshoot of JOE.ie, offering "in-depth analysis".<ref name="bettingOnSport" /> ''Daily Telegraph'' and ''Sunday Independent'' sports columnist Dion Fanning moved to the site in 2015.<ref name="bettingOnSport" /><ref>{{Cite web |last=Farrell |first=Sinéad |date=27 March 2016 |title=Sunday Paper Review: Dion Fanning explains his reasons for switching to Sports Joe and tackles the subject of click bait |url=http://www.newstalk.com/reader/47.305.372/68872/blog_list/ |url-status=live |archive-url=https://web.archive.org/web/20161106144559/http://www.newstalk.com/reader/47.305.372/68872/blog_list/ |archive-date=6 November 2016 |access-date=6 November 2016 |publisher=Newstalk}}</ref>
In February 2024, Niamh Geoghegan took on the role of Managing Director of JOE Media Group,<ref name="adworld.ie">{{Cite web |date=2024-02-16 |title=JOE Media Group Announces New Senior Leadership Team {{!}} AdWorld.ie |url=https://www.adworld.ie/2024/02/16/joe-media-group-announces-new-senior-leadership-team/ |access-date=2025-10-05 |language=en-US}}</ref> having formerly been its Head of Creative Strategy. Ros Madigan, was announced as Head of Content and Social Strategy,<ref name="adworld.ie"/> leading the strategic content output of all seven brands currently under the Irish arm of JOE Media Group [JOE, Sports JOE, Her, Her Family, Lovin Dublin, Lovin Ireland & Gay Star News].
== JOE.co.uk == '''JOE.co.uk''' was launched for the United Kingdom market in September 2015 with Tony Barrett of ''The Times'' and former footballer Ledley King among the contributors.<ref>{{Cite magazine |last=Southern |first=Lucinda |date=7 January 2016 |title=Lad-lite publisher JOE Media rings in 2016 by doubling its UK team |url=http://digiday.com/publishers/joe-media-kicks-off-2016-doubling-uk-team |url-status=live |magazine=Digiday |archive-url=https://web.archive.org/web/20160109221331/http://digiday.com/publishers/joe-media-kicks-off-2016-doubling-uk-team |archive-date=9 January 2016}}</ref><ref name="MHQ">{{Cite web |last=Flynn |first=Robert |date=31 August 2015 |title=Joe.ie all set to launch new website "for men, not lads." |url=http://www.mediahq.com/blog/2015/08/31/joe-ie-all-set-to-launch-new-website-for-men-not-lads/ |url-status=live |archive-url=https://web.archive.org/web/20161114105612/http://www.mediahq.com/blog/2015/08/31/joe-ie-all-set-to-launch-new-website-for-men-not-lads/ |archive-date=14 November 2016 |access-date=14 November 2016 |website=MediaHQ.com}}</ref><ref name="guardian" /><ref name=SBPUK15/>
BBC political researcher Joey D'Urso cited content from JOE.co.uk, such as a video superimposing Labour leader Jeremy Corbyn's face onto that of the rapper Stormzy while the leader appears "to rap a list of policies", as an example of viral social media content which helped Labour's standing in the 2017 general election (especially among the youth), but which was not directly funded by the party itself.<ref>{{Cite news |last=D'Urso |first=Joey |date=31 March 2018 |title=Who spent what on Facebook at 2017 election? |work=BBC News |url=https://www.bbc.co.uk/news/uk-politics-43487301 |access-date=21 August 2018}}</ref>
In 2018, the company hired Brian Whelan from Channel 4 News to oversee video operations and the BBC's Simon Clancy to run their podcast shows.<ref>{{Cite web |last=ResponseSource |title=Simon Clancy and Brian Whelan join JOE.co.uk |url=https://www.responsesource.com/bulletin/news/simon-clancy-brian-whelan-join-joe-co-uk/ |access-date=2020-01-14 |website=ResponseSource |language=en}}</ref>
In 2020, JOE and Swedemason won the 2020 "Content Creator of the Year" award in The Drum's online media awards for their viral videos of mashing up politicians' words to fit a song.<ref>{{Cite web |date=17 February 2020 |title=JOE Media : Swedemason - Content Creator of the Year |url=https://archive.onlinemediaawards.net/the-drum-online-media-awards-2020/content-creator-of-the-year/swedemason |url-status=live |archive-url=https://web.archive.org/web/20220605225250/https://archive.onlinemediaawards.net/the-drum-online-media-awards-2020/content-creator-of-the-year/swedemason |archive-date=2022-06-05 |access-date=2022-06-05 |website=The Drum}}</ref>
==PoliticsJOE== PoliticsJOE is the political stream for the media company.<ref>{{Cite web |title=Private Eye | Ian Hislop's Review Of The Year: 2022 |url=https://www.private-eye.co.uk//eyeplayer/play/415 |website=www.private-eye.co.uk}}</ref><ref>{{Cite web |last=Peat |first=Jack |date=2 June 2023 |title=PoliticsJOE journalist speaks out about being groped in parliament bar |url=https://www.joe.co.uk/politics/politicsjoe-journalist-speaks-out-about-being-groped-in-parliament-bar-396343 |website=JOE.co.uk}}</ref> Previously led by Oli Dugmore, who left in October 2025.<ref>{{cite web |title=Oli Dugmore, head of news and politics, JOE Media, on virtue signalling |url=https://www.journalism.co.uk/podcast/oli-dugmore-head-of-news-and-politics-joe-media-on-virtue-signalling/s399/a892912/ |archive-url=https://web.archive.org/web/20250315042051/https://www.journalism.co.uk/podcast/oli-dugmore-head-of-news-and-politics-joe-media-on-virtue-signalling/s399/a892912/ |archive-date=15 March 2025 |url-status=dead |website=Journalism.co.uk |access-date=2024-05-11 |date=27 January 2022 }}</ref><ref>{{cite web |last1=Lyon |first1=Ali |title=What the rise of Politics Joe says about young people's relationship with the news? |url=https://www.cityam.com/what-the-rise-of-politics-joe-says-about-young-peoples-relationship-with-the-news/ |website=City AM |access-date=2025-02-14 |date=30 June 2024 }}</ref><ref>{{cite web |last=Dugmore |first=Oli |author-link=Oli Dugmore |title=Leaving JOE after five years – what a ride. |url=https://x.com/OliDugmore/status/1974091529376420249 |website=X (formerly Twitter) |date=October 2025 |access-date=2025-11-18 |language=en }}</ref> PoliticsJOE had the most popular political video of 2019, with over 40 million views.<ref>{{cite news |title=BBC Radio 4 - The Media Show, Delete the media? |url=https://www.bbc.co.uk/programmes/m000cc77 |access-date=2024-11-07 |work=BBC |date=2019-12-18}}</ref> During the 2024 United Kingdom general election, the PoliticsJOE podcast had the fifth largest average viewership of UK political podcasts on YouTube.<ref>{{cite web |last1=Maher |first1=Bron |title='The first podcast election': Political podcasts explode in run-up to polling day |url=https://pressgazette.co.uk/podcasts/first-political-podcast-election-youtube-rest-is-politics-goalhanger/ |website=Press Gazette |access-date=25 July 2024}}</ref>
PoliticsJOE also presents ''PoliticsJOE Podcast'', where Oli Dugmore, Ava Santina and Ed Campbell discuss political and news events sometimes several times a week.<ref>{{cite web |title=[Ask AI] Pubcast GPT {{!}} PoliticsJOE |url=https://www.podcastworld.io/podcasts/pubcast-8u0i5d6i |website=Podcastworld |access-date=2025-05-18 |language=en}}</ref>
== References == {{reflist}}
== External links == *{{official website|1=https://www.joe.ie/}}
Category:2010 establishments in Ireland Category:Irish news websites Category:British news websites