{{Short description|British musician and video editor}} {{Use dmy dates|date=April 2017}} {{Use British English|date=September 2016}} {{Infobox musical artist | name = Swedemason | image = | image_size = | alias = | origin = United Kingdom | genre = | years_active = 2007–present | label = Dental Records | website = [https://www.youtube.com/channel/UCoUqzYqTYp9SE9RTkUYusZA YouTube channel] | current_members = | past_members = }}
'''Swedemason''' (sometimes styled ''Swede Mason'') is a British musician and video editor who created the track "Masterchef Synesthesia" (also known as "Buttery Biscuit Base") which was released in the United Kingdom in 2011 and reached No. 37 in the UK Singles Chart.<ref>{{cite web|date=19 January 2013|title=Official Charts Company - Swede Mason|website=Official Charts |url=https://www.officialcharts.com/artist/7068/swede-mason/|publisher=}}</ref>
The song itself is <!-- buttery biscuit -->based on voice samples of ''MasterChef'' hosts Gregg Wallace and John Torode, both of whom have spoken out in favour of the track.<ref>{{Cite web|url=https://www.youtube.com/watch?v=jRpfGb5ZBII|title=Buttery Biscuit Base – Good Food Show Winter 2011|date=1 December 2011|website=YouTube|publisher=PCI Studio|access-date=24 September 2016}}</ref><ref>{{Cite web|url=https://twitter.com/GreggAWallace/status/85768408536322048|title=Gregg Wallace on Twitter|last=Wallace|first=Gregg|authorlink=Gregg Wallace|date=28 June 2011|website=Twitter|archive-url=https://web.archive.org/web/20160924050736/https://twitter.com/GreggAWallace/status/85768408536322048|archive-date=24 September 2016|url-status=live|access-date=24 September 2016}}</ref> The associated YouTube video gained over 10 million views,<ref>{{Cite web|url=https://www.youtube.com/watch?v=IfeyUGZt8nk|title=Masterchef Synesthesia – Swedemason|last=|first=|date=28 June 2011|website=YouTube|publisher=Swedemason|access-date=24 September 2016}}</ref> becoming the sixth most viewed YouTube video in the UK in 2011,<ref>{{Cite web |date=2011-12-20 |title=YouTube reveals most watched videos in 2011 |url=https://www.telegraph.co.uk/technology/news/8966325/YouTube-reveals-most-watched-videos-in-2011.html |access-date=2022-06-05 |website=The Telegraph}}</ref> and was described by ''The Guardian'' as a "masterpiece of editing".<ref>{{Cite news|url=https://www.theguardian.com/media/pda/2011/jul/08/viral-video-chart-justin-bieber-masterchef-wikileaks|title=Guardian Viral Video Chart: Justin Bieber, MasterChef and WikiLeaks|last=Baird|first=Dugald|date=8 July 2011|newspaper=The Guardian|language=en-GB|issn=0261-3077|archive-url=https://web.archive.org/web/20160924051656/https://www.theguardian.com/media/pda/2011/jul/08/viral-video-chart-justin-bieber-masterchef-wikileaks|archive-date=24 September 2016|url-status=live|access-date=24 September 2016}}</ref> Swedemason said that the video took him around a year to complete.<ref>{{Cite web|url=http://sabotagetimes.com/music/the-next-cassette-boy-introducing-masterchef-mash-up-genius-swede-mason|title=Introducing Masterchef Synesthesia Genius Swede Mason|last=Tesha|first=Sifaeli|date=8 August 2011|website=Sabotage Times|archive-url=https://web.archive.org/web/20160924051954/http://sabotagetimes.com/music/the-next-cassette-boy-introducing-masterchef-mash-up-genius-swede-mason|archive-date=24 September 2016|url-status=usurped|access-date=24 September 2016}}</ref><ref>{{Cite web |date=2011-08-14 |title=Mash hits: How video remixes went mass market |url=https://www.independent.co.uk/tech/mash-hits-how-video-remixes-went-mass-market-2337607.html |access-date=2022-06-05 |website=The Independent |language=en}}</ref> A semi-final challenge in the 18th series of ''MasterChef'' was based on the track, to mark ten years since its release.<ref>{{Cite web |last=Carr |first=Flora |date=2022-04-29 |title=MasterChef's Gregg Wallace announces Buttery Biscuit Base task in hilarious clip |url=https://www.radiotimes.com/tv/entertainment/masterchef-buttery-biscuit-base-task-newsupdate/ |access-date=2022-06-05 |website=Radio Times |language=en}}</ref><ref>{{Cite web |title=BBC One - MasterChef, Series 18, Episode 18 |url=https://www.bbc.co.uk/programmes/m0016tb6 |access-date=2022-06-05 |website=BBC |language=en-GB}}</ref>
Swedemason's other viral videos include one of Donald Trump singing "Once in a Lifetime" by Talking Heads, which has over 6 million views<ref>{{Cite web |date=2017-12-01 |title=Trump Is Literally A Talking Head In This 'Once In A Lifetime' Mashup |url=https://www.huffpost.com/entry/donald-trump-talking-heads-parody_n_5a210b5ee4b03350e0b5ac6f |access-date=2022-06-05 |website=HuffPost UK |language=en}}</ref><ref>{{Citation |title=Trump vs Talking Heads - Swedemason | date=30 November 2017 |url=https://www.youtube.com/watch?v=nSuregWhlWk |language=en |access-date=2022-06-05}}</ref> and one of Jeremy Clarkson. His work has been commissioned by Sky News for their political coverage,<ref>{{cite web|url=https://www.youtube.com/watch?v=yJsn9cB9D08|title=2017 showreel - Swedemason|last=swedemason|date=5 July 2017|publisher=|via=YouTube}}</ref> and Sky Atlantic to promote ''Game of Thrones''.<ref>{{Cite web |date=2019-04-15 |title=Game of Thrones Characters Hilariously Rap 'Ice Ice Baby' in 'A Song of Vanilla Ice and Fire' Mashup |url=https://laughingsquid.com/game-of-thrones-song-of-vanilla-ice-and-fire/ |access-date=2022-06-05 |website=Laughing Squid |language=en-US}}</ref><ref>{{Citation |title=A Song of Vanilla Ice and Fire - Swedemason | date=29 August 2017 |url=https://www.youtube.com/watch?v=jsYAYXeVtoM |language=en |access-date=2022-06-05}}</ref> He has worked with JOE to create viral videos cutting up politicians' words to fit songs, winning the 2020 "Content Creator of the Year" award in The Drum's online media awards.<ref>{{Cite web |title=JOE Media : Swedemason - Content Creator of the Year |url=https://archive.onlinemediaawards.net/the-drum-online-media-awards-2020/content-creator-of-the-year/swedemason |url-status=live |archive-url=https://web.archive.org/web/20220605225250/https://archive.onlinemediaawards.net/the-drum-online-media-awards-2020/content-creator-of-the-year/swedemason |archive-date=2022-06-05 |access-date=2022-06-05 |website=The Drum}}</ref>
His stage name is a reference to the episode "Rio Reno" of ''Renegade''.<ref>{{cite web|url=https://www.facebook.com/wobblewobblewobblewobblewobble/posts/240861645948591?comment_id=3446324&comment_tracking=%7B%22tn%22:%22R0%22%7D|title=Let's get Swede Mason in the charts|website=www.facebook.com}}</ref>
==EP and singles== *"Masterchef Synesthesia (Buttery Biscuit Base)" (2011; No label)
==References== {{Reflist}}
==External links== * {{YouTube|u=swedemason}} * {{SoundCloud|swedemason}}
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{{DEFAULTSORT:Swedemason}} Category:British film editors Category:Living people Category:Year of birth missing (living people)
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