{{Short description|American-Polish beauty and wellness platform}} {{Infobox company | name = Booksy, Inc. | logo = Booksy-logo-black.svg | image = Wejście do biurowca skyliner.jpg | image_caption = Entrance to the Skyliner in Warsaw, where Booksy’s offices are located<ref>{{Cite web |last=Szczepański |first=Cezary |date=2021-10-20 |title=Booksy otworzy biuro w jednym z najwyższych wieżowców w Warszawie |trans-title=Booksy will open an office in one of the tallest skyscrapers in Warsaw |url=https://mycompanypolska.pl/artykul/booksy-otworzy-biuro-w-jednym-z-najwyzszych-wiezowcow-w-warszawie/7916 |access-date=2026-03-02 |website=My Company Polska |language=pl}}</ref> | type = Private | industry = {{Unbulleted list|Software as a service|Beauty services|Online marketplace}} | founded = {{Start date and age|2014|07|08}} in Warsaw, Poland | founder = {{Unbulleted list|Stefan Batory|Konrad Howard|Agnieszka Zembrzycka|Tomasz Zembrzycki}} | hq_location = | hq_location_city = Chicago, Illinois | hq_location_country = U.S. | area_served = {{hlist|United States|United Kingdom|Poland|Spain|France|Mexico|Brazil|South Africa<ref name=":2" /><ref name=":15" />}} | key_people = {{Unbulleted list|Stefan Batory (CEO)|Konrad Howard (CPO)|Greg Sheppard (CPCO)<ref name="ExecTeam">{{Cite web |last=Gonzalez |first=Natalia |date=2024-04-08 |title=Booksy Bolsters Its Executive Team with Key Hires from Tech Giants |url=https://biz.booksy.com/en-us/blog/booksy-bolsters-its-executive-team-with-key-hires-from-tech-giants |access-date=2026-03-02 |website=Booksy blog |language=en-US}}</ref>|Selim Dogguy (CTO)<ref name="ExecTeam" />|Kristina Salen (CFO)<ref name="ExecTeam" />}} | products = {{Unbulleted list|Booksy|Booksy Biz|Booksy Med|Booksy Marketplace|Booksy Payments|Booksy Store}} | services = {{Unbulleted list|Appointment scheduling software|Client relationship management|Payment processing|Marketplace services|B2B e-commerce platform}} | num_employees = 700<ref name=":0" /> | num_employees_year = 2024 | website = {{URL|https://booksy.com/}} }}
'''Booksy''' is a software-as-a-service and marketplace platform company operating in the beauty and wellness industry, founded in Warsaw, Poland in 2014,<ref>{{Cite web |last=Bełcik |first=Anna |date=2015-02-04 |title=Start na amerykańskim rynku |trans-title=Start on the American market |url=https://www.pb.pl/start-na-amerykanskim-rynku-782380 |url-access=subscription |access-date=2026-03-07 |website=Puls Biznesu |language=pl-PL}}</ref> headquartered in Chicago, Illinois.<ref name=":0">{{Cite web |last=Wanat |first=Zosia |date=2023-12-11 |title=‘We’re running a marathon’: How Poland's Booksy broke into America |url=https://sifted.eu/articles/how-booksy-broke-into-america/ |access-date=2026-03-02 |website=Sifted}}</ref><ref>{{Cite web |last=Hines |first=Michael |date=2018-01-16 |title=50 Chicago Startups to Watch in 2018 {{!}} Built In Chicago |url=https://www.builtinchicago.org/articles/50-chicago-startups-watch-2018 |access-date=2026-03-02 |website=Built In |language=en}}</ref><ref name=":15">{{Cite web |last=Duszczyk |first=Michał |date=2021-11-28 |title=Stefan Batory: Będziemy rosnąć przez akwizycje, chcemy kupować mniejszych graczy |trans-title=Stefan Batory: We will grow through acquisitions, we want to buy smaller players |url=https://www.rp.pl/biznes/art19144551-stefan-batory-bedziemy-rosnac-przez-akwizycje-chcemy-kupowac-mniejszych-graczy |url-access=subscription |access-date=2026-03-02 |website=Rzeczpospolita |language=pl}}</ref> Its namesake platform provides appointment scheduling software, client management tools, and payment processing services for hair salons, barbershops, beauty salons, and wellness service providers.<ref name=":4">{{Cite web |last=O'Hear |first=Steve |date=2017-03-02 |title=Booksy, the mobile-first booking app for appointment-based businesses, raises $4.2M |url=https://techcrunch.com/2017/03/02/booksy/ |access-date=2026-03-02 |website=TechCrunch |language=en-US}}</ref>
As of 2020, Booksy was available in 25 countries<ref name=":13" /> including the United States, United Kingdom, Poland, Spain, Mexico, Brazil, South Africa.<ref name=":15" /> and France.<ref name=":22" /> In 2024, the platform served over 40 million consumers and 140,000 businesses globally,<ref name=":1">{{Cite web |last=Bełcik |first=Anna |date=2025-06-18 |title=Booksy jak dziesięć jednorożców. W strategii czterokrotny wzrost użytkowników i nowe produkty (WYWIAD) |trans-title=Booksy Like Ten Unicorns. The Strategy: Quadrupling Users and New Products (INTERVIEW) |url=https://xyz.pl/booksy-jak-dziesiec-jednorozcow-zapowiada-duze-zmiany-w-strategii-wywiad/ |url-access=subscription |access-date=2026-03-02 |website=XYZ |language=pl-PL}}</ref> facilitating 260 million appointments annually worth over $10 billion in transaction value.<ref name=":14">{{Cite web |last=Zawadzki |first=Bartosz |date=2026-03-02 |title=Płatności będą dla Booksy nowym silnikiem |trans-title=Payments will be the new engine for Booksy |url=https://www.pb.pl/platnosci-beda-dla-booksy-nowym-silnikiem-1242648 |url-access=subscription |access-date=2026-03-02 |website=Puls Biznesu |language=pl-PL}}</ref>
== History ==
=== Founding and early years (2014–2017) === Booksy was founded in July 2014<ref>{{Cite web |title=BOOKSY INTERNATIONAL {{!}} Rejestr.io |url=https://rejestr.io/krs/515914/booksy-international |access-date=2026-03-02 |website=rejestr.io}}</ref> by Polish entrepreneurs Stefan Batory and Konrad Howard who adopted a global-first strategy from inception, with their first client based in the United States.<ref name=":24">{{Cite web |last=Burtan |first=Grzegorz |date=2020-02-25 |title=Polski Booksy chce być gigantem jak Uber i Airbnb |trans-title=Polish Booksy wants to be a giant like Uber and Airbnb |url=https://cyfrowa.rp.pl/biznes-ludzie-startupy/art18066321-polski-booksy-chce-byc-gigantem-jak-uber-i-airbnb |url-access=subscription |access-date=2026-03-02 |website=Rzeczpospolita |language=pl}}</ref><ref name=":9">{{Cite web |last=Duszczyk |first=Michał |date=2019-09-28 |title=Booksy wyjął 115 mln zł z inwestorskich portfeli |trans-title=Booksy withdrew PLN 115 million from investor portfolios |url=https://www.pb.pl/booksy-wyjal-115-mln-zl-z-inwestorskich-portfeli-971651 |url-access=subscription |access-date=2026-03-02 |website=Puls Biznesu |language=pl-PL}}</ref> Batory, a mathematician and ultramarathoner who had previously founded a taxi-hailing app iTaxi,<ref>{{Cite web |last=Acher-Czanda |first=Barbara |date=2016-10-30 |title=Opowiem ci o sobie |trans-title=I'll tell you about myself |url=https://www.rp.pl/biznes/art10859001-opowiem-ci-o-sobie |url-access=subscription |access-date=2026-03-02 |website=Rzeczpospolita |language=pl}}</ref> relocated to California to focus on the American market.<ref name=":2">{{Cite web |last=Prewęcka |first=Karolina |date=2016-01-27 |title=Fryzjer umawiany bladym świtem |trans-title=Hairdresser appointment at the crack of dawn |url=https://mycompanypolska.pl/artykul/strategie-fryzjer-umawiany-bladym-switem/502 |access-date=2026-03-02 |website=My Company Polska |language=pl}}</ref> In the 2000s, he founded a web portal Ahoj.pl, and software company Eo Networks.<ref name=":3">{{Cite web |last=Dorbian |first=Iris |date=2017-03-03 |title=Booksy inks $4.2 mln Series A |url=https://www.venturecapitaljournal.com/booksy-inks-4-2-mln-series/ |access-date=2026-03-02 |website=Venture Capital Journal |language=en-US}}</ref> Howard, a software engineer and user experience designer, had managed e-commerce sites in the United States, United Kingdom, and South Africa.<ref name=":2" /> Additional co-founders included Agnieszka and Tomasz Zembrzycki, who had earlier developed a beauty portal Wizaz.pl.<ref name=":2" /><ref name=":3" />
The concept for Booksy emerged from Batory's personal frustration as a marathon runner who struggled to schedule appointments with massage therapists while working a full-time job and raising two children.<ref name=":1" /> Batory partnered with Howard to develop a solution to eliminate the need for real-time phone coordination.<ref>{{Cite web |last=Chapman |first=Tom |date=2019-10-11 |title=Booksy Is Making Appointment Scheduling Easier and More Efficient |url=https://siliconprairienews.com/2019/10/booksy-is-making-appointment-scheduling-easier-and-more-efficient/ |access-date=2026-03-02 |website=Silicon Prairie News |language=en-US}}</ref> The founders considered multiple service categories, but ultimately focused on beauty and wellness after determining those services offered the best product-market fit.<ref>{{Cite web |date=2019-09-04 |title=Biznesowa uroda Booksy |trans-title=Booksy's Business Beauty |url=https://startup.pfr.pl/artykul/biznesowa-uroda-booksy |access-date=2026-03-02 |website=Serwis PFR Startup |publisher=Polski Fundusz Rozwoju S.A. |language=pl}}</ref>
In September 2015, Booksy secured seed funding of PLN 3 million, achieving a valuation of PLN 20 million.<ref name=":5">{{Cite web |last=Bełcik |first=Anna |date=2016-01-12 |title=Booksy ma miliony na ekspansję |trans-title=Booksy has millions for expansion |url=https://www.pb.pl/booksy-ma-miliony-na-ekspansje-818161 |url-access=subscription |access-date=2026-03-02 |website=Puls Biznesu |language=pl-PL}}</ref> By January 2016, the company employed 80 people and served 5,000 salons with over 20,000 users.<ref name=":5" /> The platform recorded 339,000 appointments by November 2015, with 42% of bookings occurring outside business hours.<ref name=":5" /> By December 2015, the total financing amounted to PLN 12 million.<ref name=":5" />
In March 2017, Booksy raised a $4.2 million Series A round.<ref name=":4" /><ref>{{Cite web |last=FinSMEs |date=2017-03-03 |title=Booksy Raises $4.2M in Series A Funding |url=https://www.finsmes.com/2017/03/booksy-raises-4-2m-in-series-a-funding.html |access-date=2026-03-02 |website=FinSMEs |language=en-US}}</ref> At the time, the platform was processing 1 million monthly reservations and was valued at $35 million, with over 100 employees.<ref>{{Cite web |last=Jedliński |first=Karol |date=2017-03-07 |title=Booksy włącza turbo |trans-title=Booksy turns on the turbo |url=https://www.pb.pl/booksy-wlacza-turbo-856201 |url-access=subscription |access-date=2026-03-02 |website=Puls Biznesu |language=pl-PL}}</ref> In June 2019, Batory claimed Booksy was used by 15% of Wrocław residents and 10% of Warsaw residents,<ref name=":6">{{Cite web |last= |date=2019-06-21 |title=Od startupu do prężnie działającej globalnej firmy. Booksy liderem e-rezerwacji usług w segmencie urody |trans-title=From a startup to a thriving global company, Booksy is a leader in online booking for beauty services |url=https://brief.pl/od-startupu-do-preznie-dzialajacej-globalnej-firmy-booksy-liderem-e-rezerwacji-uslug-w-segmencie-urody/ |access-date=2026-03-02 |website=Brief.pl |language=pl-PL}}</ref> while its U.S. monthly user base had reached 20% of Uber's reach and 25% of Airbnb's.<ref name=":6" />
=== Expansion and partnerships (2018–2020) === In July 2018, Booksy completed a $13.2 million Series B funding round (PLN 49.3 million) led by Piton Capital, with investments including Sebastian Kulczyk's Manta Ray Ventures.<ref name=":10">{{Cite web |last="AF" |date=2018-07-05 |title=Booksy pozyskało środki na rozwój. Wśród inwestorów Sebastian Kulczyk |trans-title=Booksy has secured funding for expansion. Among the investors is Sebastian Kulczyk |url=https://www.forbes.pl/pierwszy-milion/nowa-runda-finansowania-aplikacji-booksy/7flwml9 |url-access=subscription |access-date=2026-03-02 |website=Forbes |language=pl}}</ref><ref>{{Cite web |last=Degeler |first=Andrii |date=2018-07-05 |title=Polish-founded Booksy raises $13.2 million for its beauty services booking platform |url=https://tech.eu/2018/07/05/polish-founded-booksy-raises-13-2-million-for-its-beauty-services-booking-platform/ |access-date=2026-03-02 |website=Tech.eu |language=en-GB}}</ref><ref name=":11">{{Cite web |last=Bełcik |first=Anna |date=2020-12-14 |title=Booksy i Versum połączyły biznesy |trans-title=Booksy and Versum have merged their businesses |url=https://www.pb.pl/booksy-i-versum-polaczyly-biznesy-1103148 |url-access=subscription |access-date=2026-03-02 |website=Puls Biznesu |language=pl-PL}}</ref> The same month, Booksy acquired its Polish competitor Lavito, which had 400,000 users, and 2,500 salons.<ref name=":7">{{Cite web |last=Bełcik |first=Anna |date=2018-07-18 |title=Booksy przejęło polskiego konkurenta |trans-title=Booksy took over its Polish competitor |url=https://www.pb.pl/booksy-przejelo-polskiego-konkurenta-935302 |url-access=subscription |access-date=2026-03-02 |website=Puls Biznesu |language=pl-PL}}</ref><ref>{{Cite web |last=Zawadka |first=Karolina |date=2016-05-18 |title=Fryzjera najłatwiej znaleźć w sieci |trans-title=The easiest way to find a hairdresser is online |url=https://www.pb.pl/fryzjera-najlatwiej-znalezc-w-sieci-831356 |url-access=subscription |access-date=2026-03-02 |website=Puls Biznesu |language=pl-PL}}</ref> The combined entity processed 2.5 million global appointments monthly.<ref name=":7" />
In 2019, the platform's client base included high-profile users including Barack Obama's personal barber, Beyoncé's stylist Kimberly Kimble, Neymar's barber, and Nergal's barbershop chain.<ref name=":8">{{Cite web |last=Ziomek |first=Witold |date=2019-05-26 |title=Facebook łączy się z Booksy. Ogromna szansa dla polskiej firmy |trans-title=Facebook merges with Booksy. A huge opportunity for the Polish company. |url=https://www.money.pl/gospodarka/facebook-laczy-sie-z-booksy-ogromna-szansa-dla-polskiej-firmy-6385095953200769a.html |access-date=2026-03-02 |website=Money.pl - portal finansowy |language=pl}}</ref><ref>{{Cite web |last=Duszczyk |first=Michał |date=2019-09-28 |title=Stefan Batory oczarował amerykańskich fryzjerów. I Nergala |trans-title=Stefan Batory charmed American hairdressers. And Nergal |url=https://cyfrowa.rp.pl/biznes-ludzie-startupy/art18050581-stefan-batory-oczarowal-amerykanskich-fryzjerow-i-nergala |url-access=subscription |access-date=2026-03-02 |website=Rzeczpospolita |language=pl}}</ref> The same year, Booksy partnered with L'Oréal, integrating approximately 900 expert salons in Poland<ref name=":13">{{Cite web |last=Szczepański |first=Cezary |date=2020-09-16 |title=Booksy zawarło porozumienie z Google. Polski startup rusza z wielką ekspansją |trans-title=Booksy has reached an agreement with Google. The Polish startup is embarking on a major expansion |url=https://mycompanypolska.pl/artykul/booksy-zawarlo-porozumienie-z-google-polski-startup-rusza-z-wielka-ekspansja/5251 |url-access=subscription |access-date=2026-03-02 |website=My Company Polska |language=pl}}</ref><ref name=":12">{{Cite web |last=Bełcik |first=Anna |date=2019-06-16 |title=Booksy jest warte L’Oréala |trans-title=Booksy is worth L’Oréal |url=https://www.pb.pl/booksy-jest-warte-loreala-963665 |url-access=subscription |access-date=2026-03-02 |website=Puls Biznesu |language=pl-PL}}</ref> and achieving monthly transaction values of 300 million PLN in Poland.<ref name=":12" /> At the time, Booksy was facilitating over 2 million appointments monthly with an annualized value of $620 million and serving 4.2 million users globally.<ref name=":6" />
In September 2019, Booksy raised another $28.5 million round (PLN 115 million), which amounted to PLN 200 million in total.<ref name=":9" /> The company was valued at $710 million, processing 2.6 million monthly appointments with 5 million users and 300,000 service providers.<ref name=":9" />
During 2020, Booksy expanded into non-beauty sectors, partnering with financial institutions including BNP Paribas,<ref>{{Cite web |last=Bełcik |first=Anna |date=2020-05-19 |title=Booksy otwiera się na… banki |trans-title=Booksy opens to… banks |url=https://www.pb.pl/booksy-otwiera-sie-na-banki-991565 |url-access=subscription |access-date=2026-03-02 |website=Puls Biznesu |language=pl-PL}}</ref><ref>{{Cite web |date=2021-09-13 |title=Skyrocketing Startups |url=https://wbj.pl/skyrocketing-startups/post/132000 |access-date=2026-03-02 |website=Warsaw Business Journal |language=en}}</ref> Alior Bank,<ref>{{Cite web |last=Bełcik |first=Anna |date=2020-05-28 |title=Alior Bank też sięgnął po Booksy |trans-title=Alior Bank also reached out to Booksy |url=https://www.pb.pl/alior-bank-tez-siegnal-po-booksy-992429 |url-access=subscription |access-date=2026-03-02 |website=Puls Biznesu |language=pl-PL}}</ref> and Crédit Agricole,<ref name=":11" /> as well as an electronics retailer X-Kom,<ref>{{Cite web |last=Dobroszek |first=Kuba |date=2020-08-10 |title=x-kom nawiązuje współpracę z Booksy. Po odbiór sprzętu umówimy się w aplikacji |trans-title=x-kom is partnering with Booksy. We'll arrange pickup of your equipment in the app |url=https://mycompanypolska.pl/artykul/x-kom-nawiazuje-wspolprace-z-booksy-po-odbior-sprzetu-umowimy-sie-w-aplikacji/5079 |url-access=registration |access-date=2026-03-02 |website=My Company Polska |language=pl}}</ref> and telecom provider Play.<ref name=":11" /> In August 2020, Booksy acquired U.S.-based competitor GoPanache, which served 500,000 users.<ref>{{Cite web |last=Bełcik |first=Anna |date=2020-08-06 |title=Booksy przejęło GoPanache |trans-title=Booksy acquired GoPanache |url=https://www.pb.pl/booksy-przejelo-gopanache-998735 |url-access=subscription |access-date=2026-03-07 |website=Puls Biznesu |language=pl-PL}}</ref><ref>{{Cite web |date=2020-05-11 |title=Booksy, the biggest appointment app in the beauty industry, is merging with GoPanache |url=https://www.prnewswire.com/news-releases/booksy-the-biggest-appointment-app-in-the-beauty-industry-is-merging-with-gopanache-301110042.html |access-date=2026-03-07 |website=PRNewswire |language=en}}</ref> By September 2020, Booksy had grown to 7 million users across 25 countries,<ref name=":13" /> processing 60-70% more appointments than traditional booking methods.<ref name=":13" />
=== Consolidation and pandemic response (2020–2021) === thumb|Booksy co-founders Stefan Batory and Konrad Howard on the hair show Premiere Orlando, June 2018 In December 2020, Booksy merged with its largest Polish competitor, Versum (which operated a reservation portal Moment.pl), creating a combined entity with 13 million active consumers and 500 employees.<ref>{{Cite web |last=Szczepański |first=Cezary |date=2020-12-14 |title=Fuzja startupowych gigantów. Booksy połączy się z Versum |trans-title=Merger of startup giants: Booksy to merge with Versum |url=https://mycompanypolska.pl/artykul/fuzja-startupowych-gigantow-booksy-polaczy-sie-z-versum/5820 |access-date=2026-03-03 |website=My Company Polska |language=pl}}</ref><ref name=":17">{{Cite web |last=Duszczyk |first=Michał |date=2020-12-14 |title=Booksy łączy się z rywalem i staje się globalnym liderem |trans-title=Booksy merges with rival and becomes global leader |url=https://cyfrowa.rp.pl/biznes-ludzie-startupy/art17960281-booksy-laczy-sie-z-rywalem-i-staje-sie-globalnym-liderem |url-access=subscription |access-date=2026-03-03 |website=Rzeczpospolita |language=pl}}</ref><ref name=":18">{{Cite web |last=Duszczyk |first=Michał |date=2020-12-14 |title=Kandydat na jednorożca rośnie w siłę mimo pandemii |trans-title=Unicorn Candidate Grows Strong Despite the Pandemic |url=https://www.rp.pl/media/art371681-kandydat-na-jednorozca-rosnie-w-sile-mimo-pandemii |url-access=subscription |access-date=2026-03-03 |website=Rzeczpospolita |language=pl}}</ref> Versum founders Sebastian Maśka and Paweł Kantyka joined Booksy's management team,<ref name=":11" /> with the merger projected to generate 100 million visits valued at 10 billion PLN in 2021.<ref name=":11" />
During the COVID-19 pandemic, in March 2020, Booksy experienced revenue declines of up to 70% in some markets as beauty salons closed,<ref name=":19">{{Cite web |last=Gillet |first=Kit |date=2021-01-27 |title=Booksy raises $70m after a tumultuous year |url=https://sifted.eu/articles/booksy-70m-funding/ |access-date=2026-03-03 |website=Sifted}}</ref> forcing workforce reductions from 350 employees to 180.<ref name=":18" /><ref name=":19" /> Following the easing of restrictions, the company experienced record demand, with June, July, and August 2020 becoming the company's most profitable months to date.<ref name=":19" /> On May 13, 2020, the platform received 500,000 reservation requests within 24 hours of salon reopening announcements.<ref name=":19" /> The workforce subsequently grew to 230 employees by mid-2020, expanding to 500 following the Versum merger.<ref name=":17" /><ref name=":19" /><ref>{{Cite web |last=Masajło |first=Dominika |date=2020-05-14 |title=Wirtualne kolejki do salonów |trans-title=Virtual queues to salons |url=https://www.pb.pl/wirtualne-kolejki-do-salonow-991127 |url-access=subscription |access-date=2026-03-03 |website=Puls Biznesu |language=pl-PL}}</ref>
In January 2021, Booksy completed a $70 million Series C funding round.<ref name=":19" /><ref>{{Cite web |last=Duszczyk |first=Michał |date=2021-01-27 |title=Polski Booksy podbija świat. Rekordowe wsparcie od Amerykanów |trans-title=Polish Booksy Takes the World by Storm. Record Support from Americans |url=https://cyfrowa.rp.pl/biznes-ludzie-startupy/art17965521-polski-booksy-podbija-swiat-rekordowe-wsparcie-od-amerykanow |url-access=subscription |access-date=2026-03-04 |website=Rzeczpospolita |language=pl}}</ref><ref name=":20">{{Cite web |last=Butcher |first=Mike |date=2021-01-27 |title=Booksy raises $70M war chest to acquire salon appointment apps, expand internationally |url=https://techcrunch.com/2021/01/27/booksy-raises-70m-war-chest-to-acquire-salon-appointment-apps-expand-internationally/ |access-date=2026-03-04 |website=TechCrunch |language=en-US}}</ref><ref>{{Cite web |date=2021-06-30 |title=Booking Platform Booksy Raises $70 Million |url=https://beautymatter.com/articles/booking-platform-booksy-raises-70-million |access-date=2026-03-04 |website=BeautyMatter |language=en}}</ref><ref>{{Cite web |date=2021-11-03 |title=A turn-up for the books – How Booksy went from small start-up to 13m customers |url=https://www.itweb.co.za/article/a-turn-up-for-the-books-how-booksy-went-from-small-start-up-to-13m-customers/mYZRXM9a58pMOgA8 |access-date=2026-03-04 |website=ITWeb |language=en-ZA}}</ref> This brought total fundraising to $120 million (PLN 450 million).<ref name=":16">{{Cite web |last=Duszczyk |first=Michał |date=2021-11-22 |title=Stefan Batory stworzył jednorożca. Rynek startupów wystrzelił |trans-title=Stefan Batory created a unicorn. The startup market has exploded. |url=https://www.rp.pl/biznes/art19126091-stefan-batory-stworzyl-jednorozca-rynek-startupow-wystrzelil |url-access=subscription |access-date=2026-03-02 |website=Rzeczpospolita |language=pl}}</ref><ref name=":21">{{Cite web |last=Szczepański |first=Cezary |date=2021-01-27 |title=Booksy zamyka wielką rundę finansowania. "120 mln dolarów na digitalizację" |trans-title=Booksy Closes Major Funding Round: "$120 Million for Digitalization" |url=https://mycompanypolska.pl/artykul/booksy-zamyka-rekordowa-runde-finansowania-%22120-mln-dolarow-na-digitalizacje%22/6048 |access-date=2026-03-04 |website=My Company Polska |language=pl}}</ref> In September 2021, Booksy acquired Genbook, a Sydney-headquartered competitor with U.S. operations serving 22,000 businesses.<ref name=":19" /><ref>{{Cite web |last=Dobroszek |first=Kuba |date=2021-09-16 |title=Booksy przejmuje amerykańskiego konkurenta. Powstanie największy marketplace dla branży hair&beauty |trans-title=Booksy Acquires American Competitor. Creates Largest Hair & Beauty Marketplace |url=https://mycompanypolska.pl/artykul/booksy-przejmuje-amerykanskiego-konkurenta-powstanie-najwiekszy-marketplace-dla-branzy-hairbeauty/7686 |access-date=2026-03-04 |website=My Company Polska |language=pl}}</ref> In November 2021, the company acquired French competitor Kiute, which served 10,000 salons and was described as "one of the largest Polish acquisitions abroad."<ref name=":20" /><ref name=":22">{{Cite web |last=Duszczyk |first=Michał |date=2021-11-30 |title=Booksy podbija Francję. Jedno z największych polskich przejęć za granicą |trans-title=Booksy conquers France. One of the largest Polish acquisitions abroad. |url=https://cyfrowa.rp.pl/biznes-ludzie-startupy/art19151571-booksy-podbija-francje-jedno-z-najwiekszych-polskich-przejec-za-granica |url-access=subscription |access-date=2026-03-04 |website=Rzeczpospolita |language=pl}}</ref><ref>{{Cite web |last=Szczepański |first=Cezary |date=2021-12-02 |title=Booksy przejmuje konkurenta z Francji. Będzie dalszy rozwój przez akwizycje |trans-title=Booksy is taking over a French competitor. It will continue to expand through acquisitions |url=https://mycompanypolska.pl/artykul/booksy-przejmuje-konkurenta-z-francji-bedzie-dalszy-rozwoj-przez-akwizycje/8231 |access-date=2026-03-04 |website=My Company Polska |language=pl}}</ref> By the end of 2021, Booksy had reached 20 million users globally<ref name=":21" /><ref name=":22" /> and employed 1,200 people at its peak.<ref name=":23">{{Cite web |last=Domaradzki |first=Krzysztof |date=2022-07-15 |title=„Zwalniamy, żeby przyspieszyć”. Booksy tnie zatrudnienie i porządkuje biznes przed recesją |trans-title="We're slowing down to speed up." Booksy cuts jobs and cleans up business before recession |url=https://www.forbes.pl/biznes/zwalniamy-zeby-przyspieszyc-booksy-tnie-zatrudnienie-i-porzadkuje-biznes-przed/jh4rpv4 |url-access=subscription |access-date=2026-03-04 |website=Forbes |language=pl}}</ref>
=== Growth (2022–present) === In July 2022, Booksy underwent restructuring to achieve profitability in 2023,<ref name=":0" /><ref name=":23" /> operating with 700 employees as of 2024.<ref name=":23" /> In 2024, Booksy reported revenue of $65.9 million (PLN 260 million), generating over $10 billion in annual platform transaction volume while processing more than 260 million appointments.<ref name=":14" /> The company serves over 40 million consumers and over 140,000 businesses globally,<ref name=":1" /> with operations focused on five core markets: United States, United Kingdom, Poland, Spain, and France.<ref name=":15" />
In May 2024, Booksy acquired a Polish medical and physiotherapy platform Znajdź Gabinet [''Find a Salon''], expanding beyond the beauty sector into healthcare services.<ref>{{Cite web |last=Dobroszek |first=Kuba |date=2024-06-06 |title=Booksy i Znajdź Gabinet łączą siły. Dostarczą kompleksowe narzędzie dla fizjoterapeutów |trans-title=Booksy and ZnajdzGabinet are joining forces to provide a comprehensive tool for physiotherapists |url=https://mycompanypolska.pl/artykul/booksy-i-znajdz-gabinet-lacza-sily-dostarcza-kompleksowe-narzedzie-dla-fizjoterapeutow/15026 |access-date=2026-03-05 |website=My Company Polska |language=pl}}</ref>
== Products and services == Booksy is a software suite that provides appointment-based businesses with a customer relationship management, marketing automation, inventory management, point-of-sale management, financial reporting, the management of commission for employees, and in-app payments.<ref name=":4" /><ref>{{Cite web |title=Booksy |url=https://wediditinpoland.eu/innowacja/booksy/ |access-date=2026-03-07 |website=We Did it in Poland |series=Fundacja WłączeniPlus |publisher=Business & Science Poland |language=en-US}}</ref><ref>{{Cite web |last=Mikrusek |first=Tomasz |date=2024-10-05 |title=Booksy – aplikacja dla firm i klientów. Co to jest i do czego służy Booksy? |trans-title=Booksy – an app for businesses and consumers. What is Booksy and what is it used for? |url=https://happyvr.pl/post/p/booksy/ |access-date=2026-03-07 |website=HappyVR |language=pl-PL}}</ref>
{{Infobox software | title = Booksy Biz | logo = Logo-Booksy-2.jpg | logo size = 70px | screenshot = Booksy-biz-dashboard.jpg | caption = Example dashboard with analytics inside Booksy Biz web app | developer = Booksy International | released = {{Start date and age|2014}} | engine = Appointment scheduling software | platform = {{hlist|Web platform|Android|iOS}} | genre = {{Unbulleted list|Customer relationship management|Workflow management system|Time-tracking software|Marketing automation|Inventory management software|Financial reporting}} | license = Proprietary | website = {{URL|https://biz.booksy.com/}} }} * Booksy – a booking management mobile app that allows customers to self-book visits to beauty salons, barbers, hairdressers, massage therapists, and nail technicians in a convenient booking process.<ref name=":4" /> * Booksy Biz – primary offering for service providers, featuring appointment scheduling, calendar management, client relationship management, point-of-sale functionality, and analytics.<ref>{{Cite web |title=Features of Booksy - the tools for your business |url=https://biz.booksy.com/en-us/features |access-date=2026-03-07 |website=biz.booksy.com |language=en-US}}</ref> The platform includes appointment reminders, online booking capabilities available 24/7, and marketing tools designed to help businesses attract new clients.<ref name=":25" /> * Booksy Med – an additional module for physiotherapists and osteopaths required to maintain electronic medical records. Integrated with official medical databases that issue e-referrals.<ref>{{Cite web |last=Gacoń |first=Jacek |date=2025-06-15 |title=Booksy Med, czyli co najpopularniejsza w Polsce platforma do rezerwacji wizyt oferuje branży medycznej? Z naszym kodem 3 miesiące gratis! |trans-title=Booksy Med, or what does Poland's most popular appointment booking platform offer the medical industry? Get 3 months free with our code! |url=https://jakdorobic.pl/booksy-med/ |access-date=2026-03-07 |website=JakDorobic.pl |language=pl-PL}}</ref> * Booksy Marketplace – allows service providers to promote their businesses to potential clients through paid placement in the consumer-facing app.<ref name=":14" /> Service providers pay a commission when they acquire new clients through the marketplace.<ref name=":14" /><ref name=":26">{{Cite web |title=Fast, easy, secure Payments |url=https://biz.booksy.com/en-us/features/payments |access-date=2026-03-07 |website=biz.booksy.com |language=en-US}}</ref> * Booksy Boost – a promotion system of prioritizing a profile’s position on the Booksy marketplace, to help businesses increase bookings and foster customer relationships. Businesses are charged a commission only when new clients book an appointment.<ref>{{Cite web |title=Get more visibility and more bookings with Boost |url=https://biz.booksy.com/en-us/features/boost |access-date=2026-03-07 |website=biz.booksy.com |language=en}}</ref> * Booksy Payments – transaction processing for service providers directly through the platform.<ref name=":19" /><ref name=":26" /> By 2025, the payments feature expanded to Poland, France, and the United Kingdom.<ref name=":14" /> * Booksy Store – a B2B e-commerce platform integrated into Booksy Biz that allows salon owners to order professional beauty products directly from suppliers.<ref name=":14" /><ref name=":27">{{Cite web |last=Forna |first=Julia |date=2024-05-10 |title=Booksy z nową funkcją – od teraz salony beauty mogą zamawiać produkty bezpośrednio u dostawców |trans-title=Booksy with a new feature – from now on, beauty salons can order products directly from suppliers |url=https://mycompanypolska.pl/artykul/booksy-z-nowa-funkcja-od-teraz-salony-beauty-moga-zamawiac-produkty-bezposrednio-u-dostawcow/14748 |access-date=2026-03-07 |website=My Company Polska |language=pl}}</ref> The platform features inventory tracking, direct ordering from over 150,000 products, and point-of-sale integration for retail sales within salons.<ref name=":14" /><ref name=":27" /> Launched in May 2024 in Poland as the test market before expansion to other markets.<ref>{{Cite web |last=Bartodziej |first=Mariusz |date=2024-04-29 |title=Semilac i Booksy łączą siły. Rusza kosmetyczny marketplace dla firm |trans-title=Semilac and Booksy Join Forces: Cosmetics Marketplace Launches for Businesses |url=https://www.pb.pl/semilac-i-booksy-lacza-sily-1214619 |url-access=subscription |access-date=2026-03-07 |website=Puls Biznesu |language=pl-PL}}</ref>
=== Platform integrations === Booksy integrates with major social platforms including Google Reserve (appointment booking through Google Search and Google Maps), Instagram, and Yelp.<ref name=":10" /><ref name=":12" /><ref name=":27" /> In May 2019, Booksy was selected as one of four companies to integrate globally with Facebook's Appointments feature, enabling businesses to manage bookings directly through their Facebook pages.<ref name=":6" /><ref name=":8" /> In November 2025, Booksy integrated their appointment management systems with AI agents<ref>{{Cite web |last=Sparkco AI Engineering Team |date=2025-10-21 |title=Consolidating Square and Booksy Appointments with AI |url=https://sparkco.ai/blog/consolidating-square-and-booksy-appointments-with-ai |access-date=2026-03-07 |website=Sparkco AI |language=en}}</ref> including Google Search AI-powered results AI Overviews.<ref>{{Cite web |last=Farago |first=Julie |date=2025-11-17 |title=New ways to plan travel with AI in Search |url=https://blog.google/products-and-platforms/products/search/agentic-plans-booking-travel-canvas-ai-mode/ |access-date=2026-03-07 |website=The Keyword |publisher=Google |language=en-us}}</ref>
== Recognition and awards == In September 2018, Booksy was named one of the five fastest-growing marketplaces globally by Andreessen Horowitz.<ref name=":24" />
In January 2026, co-founders Batory and Howard received a Wektory award from Pracodawcy RP (''Employers of Poland''), recognized as "creators of a global platform that revolutionized the services market."<ref>{{Cite web |date=2026-01-18 |title=24. edycja Wektorów Pracodawców RP – kto otrzymał |trans-title=24th edition of the Vectors of the Employers of Poland – the Recipients |url=https://www.pb.pl/24-edycja-wektorow-pracodawcow-rp-dla-kogo-nagrody-1255080 |url-access=subscription |access-date=2026-03-05 |website=Puls Biznesu |language=pl-PL}}</ref> In 2024, Booksy was selected to join Endeavor, an global network supporting high-impact entrepreneurs.<ref name=":25">{{Cite web |title=Entrepreneur Companies |url=https://poland.endeavor.org/entrepreneur-companies/ |access-date=2026-03-05 |website=Endeavor Poland |language=en-US}}</ref>
== References == <references />
== External links == * {{Official website|https://booksy.com/}} * [https://biz.booksy.com/ Booksy online booking system]
Category:Companies based in Chicago Category:Online marketplaces of the United States Category:Software companies established in 2014 Category:Software as a Service (SaaS) companies Category:Software companies of Poland