{{Short description|Former American social network for short videos (2012–2017)}} {{Use mdy dates|date=January 2017}} {{Infobox software | title = Vine | name = Vine | logo = Vine wordmark.svg | screenshot = Vine screenshot.jpeg | collapsible = yes | screenshot size = 235px | caption = A screenshot of a Vine on Shawn Mendes's profile showing the loops counter and description | author = {{plainlist| * Dom Hofmann * Rus Yusupov * Colin Kroll }} | developer = Vine Labs, Inc. (Twitter, Inc.) | released = {{Start date and age|2013|01|24}} – {{End date and age|2017|01|17}} | operating system = Windows, macOS, Android, iOS, Windows Phone, Xbox One | replaced_by = Huddles | language count = 27 | language footnote = {{Citation needed|date=January 2016}} | genre = Video sharing | license = Proprietary software | website = {{URL|vine.co}} }}
'''Vine''' was a short-form video hosting service where users could share up to 6-second-long looping video clips. Founded in June 2012 by Rus Yusupov, Dom Hofmann and Colin Kroll,<ref>{{Cite web |date=2022-01-17 |title=It's been five years since Vine shut down. Where are the most popular ex-Viners now? |url=https://www.nbcnews.com/pop-culture/pop-culture-news/look-back-vine-six-second-video-app-made-us-scream-laugh-cry-rcna10910 |access-date=2024-09-05 |website=NBC News |language=en |archive-date=December 17, 2022 |archive-url=https://web.archive.org/web/20221217185210/https://www.nbcnews.com/pop-culture/pop-culture-news/look-back-vine-six-second-video-app-made-us-scream-laugh-cry-rcna10910 |url-status=live }}</ref><ref>{{Cite web |last=systems |date=2021-07-20 |title=What Happened To Vine? |url=https://futureparty.com/what-happened-to-vine/ |access-date=2024-09-05 |website=TheFutureParty |language=en-US |archive-date=July 22, 2024 |archive-url=https://web.archive.org/web/20240722174726/https://futureparty.com/what-happened-to-vine/ |url-status=live }}</ref> the company was bought by Twitter, Inc., four months later for $30 million.<ref>{{Cite web |last=Ng |first=Alfred |title=Why Twitter killed off Vine after a short-lived run |url=https://www.cnet.com/tech/services-and-software/twitter-kills-off-vine/ |access-date=2022-12-22 |website=CNET |language=en |archive-date=December 22, 2022 |archive-url=https://web.archive.org/web/20221222164802/https://www.cnet.com/tech/services-and-software/twitter-kills-off-vine/ |url-status=live }}</ref> Vine launched with its iOS app on January 24, 2013, with Android and Windows versions following.
Videos published on Vine's social network could also be shared on different social networking platforms such as Facebook and Twitter. The Vine app was also used to browse videos, along with a group of videos that were uploaded by theme, and hoping that users could "trend" videos. Vine competed with other social media services such as Instagram and Snapchat. By December 2015, Vine had over 200 million active users.<ref>{{Cite web |last=Levy |first=Adam |date=2015-11-08 |title=What Can Vine Be for Twitter Inc? |url=https://www.fool.com/investing/general/2015/11/08/what-can-vine-be-for-twitter-inc.aspx |access-date=2025-04-29 |website=The Motley Fool |language=en}}</ref>
Vine contributed to the rise of influencers and collaborative content creation, with some users cohabiting to increase production and audience reach. As one of the first short-form video platforms, it was relatively new, and it preceded later services such as TikTok, where similar content strategies became more widespread.<ref>https://www.nbcnews.com/pop-culture/pop-culture-news/look-back-vine-six-second-video-app-made-us-scream-laugh-cry-rcna10910</ref>
On October 27, 2016, Twitter announced that it would disable all uploads, but that viewing and download would continue to work.<ref>{{cite web |url=https://www.bbc.co.uk/news/technology-37788052 |title=Twitter axes Vine video service |work=BBC News |first=Chris |last=Foxx |date=October 27, 2016 |access-date=October 27, 2016 |archive-date=November 8, 2020 |archive-url=https://web.archive.org/web/20201108112602/https://www.bbc.co.uk/news/technology-37788052 |url-status=live }}</ref><ref name="Important News About Vine">{{cite web |title=Important News About Vine |url=http://www.medium.com/@vine/important-news-about-vine-909c5f4ae7a7#.iahhb5sa4/ |publisher=Medium.com |access-date=October 27, 2016 |archive-date=October 27, 2016 |archive-url=https://web.archive.org/web/20161027173126/https://medium.com/@vine/important-news-about-vine-909c5f4ae7a7#.iahhb5sa4/ |url-status=live }}</ref> Twitter shut down Vine on January 17, 2017, and the app was discontinued a few months later.<ref>{{Cite web |last=Fiegerman |first=Seth |date=2017-01-17 |title=Twitter officially shuts down Vine |url=https://money.cnn.com/2017/01/17/technology/vine-shuts-down/index.html |access-date=2022-12-22 |website=CNNMoney |archive-date=December 22, 2022 |archive-url=https://web.archive.org/web/20221222163300/https://money.cnn.com/2017/01/17/technology/vine-shuts-down/index.html |url-status=dead }}</ref> On January 20, 2017, Twitter launched an online archive of every Vine video that had ever been published.<ref>{{cite web|url=https://www.engadget.com/2017-01-20-vine-archive.html|title=The Vine Archive will keep the videos looping forever|last=Dalton|first=Andrew|date=2017-01-20|access-date=2023-01-03|archive-date=January 3, 2023|archive-url=https://web.archive.org/web/20230103063821/https://www.engadget.com/2017-01-20-vine-archive.html|url-status=live}}</ref> The archive was officially discontinued in April 2018.<ref name="vine-2019">{{cite web |title= Vine FAQs |url= https://help.twitter.com/en/using-twitter/vine-faqs |access-date= May 13, 2020 |archive-date= July 6, 2018 |archive-url= https://web.archive.org/web/20180706133050/https://help.twitter.com/en/using-twitter/vine-faqs |url-status= live }}</ref> Vine's co-founder Dom Hofmann created a successor not affiliated with Twitter,<ref>{{cite web |url=https://www.usatoday.com/story/tech/talkingtech/2017/12/06/ready-vine-2-0-co-founder-teases-new-app/928300001/ |title=Ready for Vine 2.0? Co-founder teases new app |last=Blumenthal |first=Eli |work=USA Today |date=December 6, 2017 |access-date=December 7, 2017 |archive-date=December 7, 2017 |archive-url=https://web.archive.org/web/20171207011603/https://www.usatoday.com/story/tech/talkingtech/2017/12/06/ready-vine-2-0-co-founder-teases-new-app/928300001/ |url-status=live }}</ref> which launched on January 24, 2020, as Byte; was renamed twice; and was discontinued on May 3, 2023. On November 13, 2025, former Twitter CEO Jack Dorsey announced a successor called diVine, which will include archives of some videos uploaded to Vine, in addition to new videos.
==History== Vine was founded by Dom Hofmann, Rus Yusupov, and Colin Kroll in June 2012. The company was acquired by Twitter in October 2012 for a reported $30 million.<ref>{{cite web |last=Fried |first=Ina |url=http://allthingsd.com/20121009/twitter-buys-vine-a-video-clip-company-that-never-launched/ |title=Twitter Buys Vine, a Video Clip Company That Never Launched |publisher=AllThingsD |date=October 9, 2012 |access-date=March 15, 2013 |archive-date=September 25, 2014 |archive-url=https://web.archive.org/web/20140925082926/http://allthingsd.com/20121009/twitter-buys-vine-a-video-clip-company-that-never-launched/ |url-status=live }}</ref><ref>{{cite web |url=https://www.cnbc.com/2013/06/23/instagram-video-taking-a-swing-at-vine-study.html |title=Instagram Video Taking a Swing at Vine: Study |work=CNBC.com |date=June 23, 2013 |access-date=March 5, 2014 |archive-date=November 12, 2020 |archive-url=https://web.archive.org/web/20201112024535/https://www.cnbc.com/id/100836937 |url-status=live }}</ref> It launched its iOS app on January 24, 2013,<ref>{{cite news |title=Is Vine set to make a comeback? |url=https://www.nzherald.co.nz/business/is-vine-set-to-make-a-comeback/3KSEFYB3HOC45FT57K7QR6ZF4E/ |access-date=15 September 2024 |work=The New Zealand Herald |date=10 December 2017 |language=en-NZ |archive-date=September 15, 2024 |archive-url=https://web.archive.org/web/20240915034219/https://www.nzherald.co.nz/business/is-vine-set-to-make-a-comeback/3KSEFYB3HOC45FT57K7QR6ZF4E/ |url-status=live }}</ref> with an Android version following on June 2, 2013.<ref name="Vine for android">{{cite web |title=Vine for android |url=https://vine.co/v/b3v5h3Piwt7 |publisher=Vine.co |access-date=June 4, 2013 |archive-date=December 4, 2018 |archive-url=https://web.archive.org/web/20181204160845/https://vine.co/v/b3v5h3Piwt7// |url-status=live }}</ref> On November 12, 2013, the application was released for Windows Phone.<ref>{{cite web |last1=Swigart |first1=Ryan |title=Say hello to Vine for Windows Phone |url=http://blog.vine.co/post/66780213547/say-hello-to-vine-for-windows-phone |website=Vine Blog |publisher=Tumblr |access-date=3 April 2015 |date=12 November 2013 |archive-date=May 6, 2016 |archive-url=https://web.archive.org/web/20160506062038/http://blog.vine.co/post/66780213547/say-hello-to-vine-for-windows-phone |url-status=dead }}</ref> In a couple of months, Vine became the most used video sharing application in the market, even with low adoption of the app.<ref>{{cite web |last=Moore |first=Robert |url=https://techcrunch.com/2013/03/06/771378/ |title=TechCrunch – Vine Takes Early Command In The Mobile Video Market Over Viddy, Socialcam And Others Despite Low Adoption |publisher=techcrunch.com |date=March 6, 2013 |access-date=April 10, 2013 |archive-date=September 6, 2013 |archive-url=https://web.archive.org/web/20130906161924/http://techcrunch.com/2013/03/06/771378/ |url-status=live }}</ref> On April 9, 2013, Vine became the most downloaded free app within the iOS App Store<ref>{{cite web |last=Souppouris |first=Aaron |url=https://www.theverge.com/2013/4/9/4204396/vine-number-one-us-app-store-free-apps-chart |title=The Verge – Vine is now the number one free app in the US App Store |work=The Verge |date=April 9, 2013 |access-date=April 10, 2013 |archive-date=March 3, 2016 |archive-url=https://web.archive.org/web/20160303184207/http://www.theverge.com/2013/4/9/4204396/vine-number-one-us-app-store-free-apps-chart |url-status=live }}</ref> and on May 1, 2014, Vine launched the web version of the service to explore videos.<ref>{{cite web |last=Det |first=Janessa |url=http://blog.vine.co/post/84443238871/vine-co-has-a-new-look |title=Vine.co has a new look |publisher=Vine blog |date=May 1, 2014 |access-date=May 26, 2014 |archive-date=July 1, 2015 |archive-url=https://web.archive.org/web/20150701181019/http://blog.vine.co/post/84443238871/vine-co-has-a-new-look |url-status=dead }}</ref>
In July 2014, Vine updated its app with a new "loop count", meaning every time someone watched a vine, a number on top of the video would appear showing how many times it was viewed. The "loop count" also included views from vines that were embedded onto other websites.<ref>{{cite web |url=http://blog.vine.co/ |title=Introducing Loop counts. |date=July 1, 2014 |access-date=July 17, 2014 |website=Vine.co |archive-date=January 1, 2017 |archive-url=https://web.archive.org/web/20170101103129/http://blog.vine.co/ |url-status=dead }}</ref><ref>{{cite web |url=http://www.ubergizmo.com/2014/07/vine-update-brings-loop-counts/ |title=Vine Update Brings Loop Counts |date=July 1, 2014 |access-date=July 17, 2014 |website=ubergizmo |last=Farooqui |first=Adnan |archive-date=August 19, 2017 |archive-url=https://web.archive.org/web/20170819105926/http://www.ubergizmo.com/2014/07/vine-update-brings-loop-counts/ |url-status=live }}</ref> On October 14, 2014, an Xbox One version was released allowing Xbox Live members to watch the looping videos.<ref name="Vine on Xbox One">{{cite web |title=Vine on Xbox One |date=October 14, 2014 |url=http://news.xbox.com/2014/10/ent-vine-on-xbox-one |publisher=Vine.co |access-date=October 14, 2014 |archive-date=October 3, 2015 |archive-url=https://web.archive.org/web/20151003042600/http://news.xbox.com/2014/10/ent-vine-on-xbox-one |url-status=live }}</ref>
On October 27, 2016, Vine announced that Twitter would be discontinuing the Vine mobile app. Vine said users of the service would be notified before any changes to the app or website were made. The company also stated that the website and the app would still be available for users to view and download Vines, but users would no longer be able to post.<ref name="variety-vineshuttingdown">{{cite web |title=Twitter Is Shutting Down Vine |url=https://variety.com/2016/digital/news/twitter-vine-shutting-down-1201902457/ |website=Variety |date=October 27, 2016 |access-date=17 December 2016 |archive-date=November 16, 2017 |archive-url=https://web.archive.org/web/20171116052435/http://variety.com/2016/digital/news/twitter-vine-shutting-down-1201902457/ |url-status=live }}</ref>
The discontinuation of Vine came as many different competing platforms began to introduce their own equivalents to Vine's short-form video approach. Platforms such as Instagram began to introduce their own takes on the short video angle, such as Instagram Video where users were able to upload 15-second videos to their profiles.
Marketers leaving the platform was also a large part of the decision by Twitter to discontinue Vine. Many monetary sources began to move to longer short video platforms, and with them followed many popular Vine creators. Between January and June of 2016, more than half of Vine users with more than 15,000 followers ceased uploading or deleted their accounts to move on to other platforms such as YouTube, Instagram and Snapchat.<ref>{{cite news |url=https://www.businessinsider.com/twitter-shutting-vine-down-2016-10 |title=Twitter is shutting down Vine |work=Business Insider |access-date=2018-11-12 |archive-date=November 13, 2018 |archive-url=https://web.archive.org/web/20181113075646/https://www.businessinsider.com/twitter-shutting-vine-down-2016-10 |url-status=live }}</ref>
On December 16, 2016, it was announced that the Vine mobile app would remain operational as a standalone service, allowing users to publish their videos directly to Twitter instead of Vine; the Vine community website would shut down in January.<ref name="variety-stillapp">{{cite web|title=Vine to Turn Into Six-Second Camera App for Twitter|url=https://variety.com/2016/digital/news/vine-camera-app-1201944268/|website=Variety|date=December 16, 2016|access-date=17 December 2016|archive-date=November 17, 2017|archive-url=https://web.archive.org/web/20171117064809/http://variety.com/2016/digital/news/vine-camera-app-1201944268/|url-status=live}}</ref> On January 17, 2017, the app was renamed to "Vine Camera".<ref>{{cite web|url=https://www.theverge.com/2017/1/5/14175670/vine-shutting-down-rebrand-download-archive|title=Vine app will shut down and become Vine Camera on January 17th|last=Vincent|first=James|date=January 5, 2017|website=The Verge|publisher=Vox Media|access-date=January 17, 2017|archive-date=January 16, 2017|archive-url=https://web.archive.org/web/20170116110551/http://www.theverge.com/2017/1/5/14175670/vine-shutting-down-rebrand-download-archive|url-status=live}}</ref> Although the app still enabled users to record six-second videos, they could only be shared on Twitter or saved on a camera roll.<ref>{{cite web | url = https://money.cnn.com/2016/12/16/technology/vine-camera-twitter-keep/index.html | title = Twitter decides to keep Vine as a camera app | date = 16 December 2016 | access-date = 17 December 2016 | website = CNN Money | author = Selena Larson | archive-date = November 8, 2020 | archive-url = https://web.archive.org/web/20201108140922/https://money.cnn.com/2016/12/16/technology/vine-camera-twitter-keep/index.html | url-status = dead }}</ref><ref>{{Cite web|url=https://techcrunch.com/2017/01/17/download-vine-camera/|title=Vine shuts off sharing, launches Vine Camera|last=Constine|first=Josh|date=January 17, 2017|website=TechCrunch |archive-url=https://web.archive.org/web/20170120021138/https://techcrunch.com/2017/01/17/download-vine-camera|archive-date=January 20, 2017|url-status=live|access-date=March 23, 2017|df=mdy-all}}</ref> The release of the Vine Camera was met with poor reviews on both the Android and iOS App Stores.<ref>{{cite web |title=Vine Camera App Reviews at BGR.com |url=http://bgr.com/2017/01/18/vine-camera-app-reviews/ |access-date=April 13, 2017 |author=Mike Wehner |date=January 18, 2017 |archive-date=April 14, 2017 |archive-url=https://web.archive.org/web/20170414081932/http://bgr.com/2017/01/18/vine-camera-app-reviews/ |url-status=live }}</ref> On January 20, 2017, Twitter launched an Internet archive of all Vine videos, allowing people to continue watching previously filmed Vine videos;<ref>{{Cite web|url=https://medium.com/@vine/the-vine-camera-archive-d58d65b05024|title=The Vine Camera & Archive|date=January 20, 2017|website=Medium|access-date=March 23, 2017|archive-date=March 24, 2017|archive-url=https://web.archive.org/web/20170324084554/https://medium.com/@vine/the-vine-camera-archive-d58d65b05024|url-status=live}}</ref> however, in 2018 this was also removed by Twitter.<ref name="vine-2019" />
''The Verge'' reported that the closure of Vine led many of its most notable users, such as Kurtis Conner, David Dobrik, Danny Gonzalez, Drew Gooden, Liza Koshy, Shawn Mendes, Jake Paul, Logan Paul, and Lele Pons, to move to YouTube.<ref>{{Cite web|title=The golden age of YouTube is over|url=https://www.theverge.com/2019/4/5/18287318/youtube-logan-paul-pewdiepie-demonetization-adpocalypse-premium-influencers-creators|access-date=2020-11-20|website=www.theverge.com|date=April 5, 2019|language=en|archive-date=May 23, 2021|archive-url=https://web.archive.org/web/20210523165559/https://www.theverge.com/2019/4/5/18287318/youtube-logan-paul-pewdiepie-demonetization-adpocalypse-premium-influencers-creators|url-status=live}}</ref>
In November 2018, co-founder Dom Hoffman announced the upcoming successor to Vine, Byte, also previously known as V2; it was slated to come out in spring 2019.<ref>{{cite web |title=Vine co-founder plans to launch successor Byte in Spring 2019 |url=https://techcrunch.com/2018/11/08/vine-co-founder-plans-to-launch-successor-byte-in-spring-2019/ |website=techcrunch.com |date=November 8, 2018 |access-date=November 13, 2018 |archive-date=November 13, 2018 |archive-url=https://web.archive.org/web/20181113075522/https://techcrunch.com/2018/11/08/vine-co-founder-plans-to-launch-successor-byte-in-spring-2019/ |url-status=live }}</ref> The Byte application launched publicly a year later on January 24, 2020. In 2021, Vine has announced that they will discontinue their app.
After Elon Musk completed his purchase of social media company Twitter, he posted a poll on Twitter on October 30, 2022, whether to "Bring back Vine?".<ref>{{cite news |title=Will Vine app return? Elon Musk's latest tweet draws attention |url=https://economictimes.indiatimes.com/news/new-updates/will-vine-app-return-elon-musks-latest-tweet-draws-attention/articleshow/95199745.cms |access-date=October 31, 2022 |work=The Economic Times |date=October 31, 2022 |archive-date=October 31, 2022 |archive-url=https://web.archive.org/web/20221031084744/http://economictimes.indiatimes.com/news/new-updates/will-vine-app-return-elon-musks-latest-tweet-draws-attention/articleshow/95199745.cms |url-status=live }}</ref> It has received over 4.9 million votes, with the majority (69.6%) being in favor.<ref>{{cite news |last1=Kan |first1=Michael |title=Elon Musk Asks Whether Twitter Should Bring Back Vine |url=https://www.pcmag.com/news/elon-musk-asks-whether-twitter-should-bring-back-vine |access-date=October 31, 2022 |work=PC Magazine |date=October 31, 2022 |language=en |archive-date=October 31, 2022 |archive-url=https://web.archive.org/web/20221031141838/https://www.pcmag.com/news/elon-musk-asks-whether-twitter-should-bring-back-vine |url-status=live }}</ref> An ''Axios'' article published on October 31, 2022, stated that Musk purportedly requested Twitter engineers work on rebooting Vine.<ref>{{Cite web |last1=Primack |first2=Sara |last2=Fischer |first1=Dan |date=2022-10-31 |title=Scoop: Musk team working to reboot Vine this year |url=https://www.axios.com/2022/10/31/vine-tiktok-twitter-musk-team-reboot |access-date=2022-11-02 |website=Axios |language=en |archive-date=November 2, 2022 |archive-url=https://web.archive.org/web/20221102193018/https://www.axios.com/2022/10/31/vine-tiktok-twitter-musk-team-reboot |url-status=live }}</ref> On April 17, 2024, Musk posted the same poll on X (formerly Twitter) which accumulated nearly 2.3 million votes, with 69.6% being in favor.<ref>{{Cite web |last=Musk |first=Elon |date=2024-04-17 |title=Bring back Vine? |url=https://x.com/elonmusk/status/1780666831310877100?lang=en |access-date=April 25, 2024 |archive-date=September 10, 2024 |archive-url=https://web.archive.org/web/20240910205421/https://x.com/elonmusk/status/1780666831310877100?lang=en |url-status=live }}</ref>
==Features== Vine enabled users to record short video clips up to six seconds long<ref name="twitter-intro">{{cite web |last=Sippey |first=Michael |date=January 24, 2013 |title=Vine: A new way to share video |url=https://blog.twitter.com/2013/vine-new-way-share-video |url-status=live |archive-url=https://web.archive.org/web/20130729162514/https://blog.twitter.com/2013/vine-new-way-share-video |archive-date=July 29, 2013 |access-date=July 25, 2013 |work=Twitter Blog |publisher=Twitter}}</ref><ref name="Vine Launch Tech Crunch">{{cite web |last=Crook |first=Jordan |date=January 24, 2013 |title=Twitter's 6-Second Video Sharing App, Vine, Goes Live In The App Store |url=https://techcrunch.com/2013/01/24/twitters-video-sharing-app-vine-goes-live-in-the-app-store/ |url-status=live |archive-url=https://web.archive.org/web/20140818151822/http://techcrunch.com/2013/01/24/twitters-video-sharing-app-vine-goes-live-in-the-app-store/ |archive-date=August 18, 2014 |access-date=January 26, 2013 |work=TechCrunch }}</ref><ref name="cnet-sixhalf">{{cite web|title=Guess what? Vine videos are longer than six seconds|url=http://www.cnet.com/news/guess-what-vine-videos-are-longer-than-six-seconds/|website=CNET|access-date=6 July 2014|archive-date=July 5, 2014|archive-url=https://web.archive.org/web/20140705171055/http://www.cnet.com/news/guess-what-vine-videos-are-longer-than-six-seconds/|url-status=live}}</ref><ref name="latimes-popularity">{{cite web |author=Dave, Paresh |url=https://www.latimes.com/business/la-xpm-2013-jun-20-la-fi-vine-20130620-story.html |title=Video app Vine's popularity is spreading, seven seconds at a time |work=Los Angeles Times |date=June 20, 2013 |access-date=July 25, 2013 |archive-date=July 22, 2013 |archive-url=https://web.archive.org/web/20130722193315/http://articles.latimes.com/2013/jun/20/business/la-fi-vine-20130620 |url-status=live }}</ref> while recording through its in-app camera. The camera would record only while the screen was being touched, enabling users to edit on the fly or create stop motion effects.<ref>{{cite web|title=Tao of Vine: the creators of Twitter's video platform speak out – and promise an Android app 'soon'|first=Ellis|last=Hamburger|date=April 25, 2013|work=The Verge|url=https://www.theverge.com/2013/4/25/4263388/tao-of-vine-mantra-great-apps-are-simple-and-complex|access-date=September 17, 2017|archive-date=December 4, 2018|archive-url=https://web.archive.org/web/20181204132441/https://www.theverge.com/2013/4/25/4263388/tao-of-vine-mantra-great-apps-are-simple-and-complex|url-status=live}}</ref> Additional features were added to the app in July 2013; these included grid and ghost image tools for the camera, curated channels (including themed areas and trending topics/users), the ability to "revine" (share again, similar to Twitter's "retweet") videos on a personal stream, and protected posts.<ref name="verge-redesign">{{cite web|title=Vine update for iOS adds redesigned camera, 'revining,' and channels|url=https://www.theverge.com/2013/7/3/4491206/vine-update-for-ios-adds-redesigned-camera-revining-and-channels|website=The Verge|access-date=6 July 2014|date=3 July 2013|archive-date=March 31, 2019|archive-url=https://web.archive.org/web/20190331015846/https://www.theverge.com/2013/7/3/4491206/vine-update-for-ios-adds-redesigned-camera-revining-and-channels|url-status=live}}</ref>
In August 2015, Vine introduced Vine Music, whose "Snap to Beat" feature creates perfect infinite music loops.<ref>{{cite magazine |last=Metz |first=Cade |title=Writing Good Code Is a Lot Like Making Beautiful Music |url=https://www.wired.com/2015/10/vine-perfect-loops/ |magazine=Wired |language=en-US |access-date=2016-09-28 |archive-date=March 9, 2017 |archive-url=https://web.archive.org/web/20170309133759/https://www.wired.com/2015/10/vine-perfect-loops/ |url-status=live }}</ref> In June 2016, Vine announced that it was experimenting with letting users attach video clips up to 140 seconds.<ref>{{Cite news |last=Newton |first=Casey |author-link=Casey Newton |date=June 21, 2016 |title=Vines can now include 140-second video attachments |work=The Verge |url=https://www.theverge.com/2016/6/21/11982628/vine-video-attachments-trailers |access-date=June 21, 2016 |archive-date=June 22, 2016 |archive-url=https://web.archive.org/web/20160622185405/http://www.theverge.com/2016/6/21/11982628/vine-video-attachments-trailers |url-status=live }}</ref>
===Vine Kids=== In January 2015, Vine launched Vine Kids, an app for iOS that was designed specifically for children aged 7 to 12.<ref name="Vine's New Kids App Is Friendly For Younger Audiences">{{cite web |last1=Chowdhry |first1=Amit |title=Vine's New Kids App Is Friendly For Younger Audiences |url=https://www.forbes.com/sites/amitchowdhry/2015/01/30/vine-kids/ |access-date=January 30, 2015 |work=Forbes |archive-date=December 4, 2018 |archive-url=https://web.archive.org/web/20181204122037/https://www.forbes.com/sites/amitchowdhry/2015/01/30/vine-kids/ |url-status=live }}</ref> It was designed by a group of Vine employees in order to try to create a safer space for younger users to eventually watch content which was deemed appropriate for children. Every video posted to the app was selected by Vine employees to ensure their safety.
Vine's Head of Communication and Marketing, Carolyn Penner, noting the features of the app, told CNN that "children can always swipe back and forth on the mobile screen to find new videos, and they can also tap on the screen to produce some sound effects".<ref>{{cite news |date=2015-02-03 |title=Vine Debuts A Version Of Its Six-Second Video App Just For Kids |language=en-US |work=Tubefilter |url=https://www.tubefilter.com/2015/02/03/vine-kids-family-friendly-video-app/ |access-date=2018-11-12 |archive-date=November 13, 2018 |archive-url=https://web.archive.org/web/20181113081420/https://www.tubefilter.com/2015/02/03/vine-kids-family-friendly-video-app/ |url-status=live }}</ref>
==Usage== Vine attracted different types of uses, including short-form comedy and music performances,<ref name="dailydot-comedy">{{cite web |last=Hathaway |first=Jay |url=http://www.dailydot.com/entertainment/vine-comedy-marlo-meekins-max-burlingame/ |title=Vine and the art of 6-second comedy |publisher=The Daily Dot |date=July 5, 2013 |access-date=July 25, 2013 |archive-date=September 20, 2013 |archive-url=https://web.archive.org/web/20130920013259/http://www.dailydot.com/entertainment/vine-comedy-marlo-meekins-max-burlingame/ |url-status=live }}</ref> video editing, and stop motion animation.<ref name="bbc-vine"/> On February 1, 2013, a Turkish journalist used Vine to document the aftermath of the 2013 United States embassy bombing in Ankara.<ref name="fc-vinenews">{{cite web |last=Ungerleider |first=Neal |url=http://www.fastcompany.com/3005630/fast-feed/using-vine-cover-breaking-news |title=Using Vine To Cover Breaking News |work=Fast Company |date=February 7, 2013 |access-date=March 15, 2013 |archive-date=April 28, 2016 |archive-url=https://web.archive.org/web/20160428013243/http://www.fastcompany.com/3005630/fast-feed/using-vine-cover-breaking-news |url-status=live }}</ref> Vine had also gained ground as a promotional tool; in 2013, the track listing of Daft Punk's album ''Random Access Memories'' was revealed via a Vine video,<ref name="VineTracklist">{{cite web|last=Minsker|first=Evan |title=Daft Punk Reveal ''Random Access Memories'' Tracklist Via Vine Video|url=http://pitchfork.com/news/50153-daft-punk-reveal-random-access-memories-tracklist-via-vine-video/|work=Pitchfork Media|publisher=Pitchfork.com|access-date=16 April 2013|date=16 April 2013|quote=[...] The French robot duo have shared the album's tracklist via a Vine video which can be watched below.|archive-date=April 18, 2013|archive-url=https://web.archive.org/web/20130418143048/http://pitchfork.com/news/50153-daft-punk-reveal-random-access-memories-tracklist-via-vine-video/|url-status=live}}</ref> and on September 9, 2013, Dunkin' Donuts became the first company to use a single Vine as an entire television advertisement.<ref>{{cite web|last=Heine|first=Christopher|title=Dunkin' Donuts Is Launching the First TV Ad Made Entirely From Vine|url=http://www.adweek.com/news/advertising-branding/dunkin-donuts-launching-first-tv-ad-made-entirely-vine-152267|publisher=Adweek|date=September 8, 2013|access-date=September 9, 2013|archive-date=September 10, 2013|archive-url=https://web.archive.org/web/20130910170241/http://www.adweek.com/news/advertising-branding/dunkin-donuts-launching-first-tv-ad-made-entirely-vine-152267|url-status=live}}</ref> A&W Restaurants launched its Mini Polar Swirls on Vine on April 1, 2014, with the claim that it was the first product launch on Vine.<ref>{{cite web |url=http://www.mediapost.com/publications/article/199180/aw-restaurants-social-media-moves-locked-out-of.html |title=A&W Restaurant's Social Media Moves: Locked Out Of LinkedIn, Rebounds with Vine |first=Amy |last=Corr |work=MediaPost Publications |date=29 April 2013 |access-date=17 June 2014 |archive-date=January 3, 2017 |archive-url=https://web.archive.org/web/20170103002528/http://www.mediapost.com/publications/article/199180/aw-restaurants-social-media-moves-locked-out-of.html |url-status=live }}</ref>
Music-oriented videos also shared success on the service; in July 2013, a Vine post featuring a group of women twerking to the 2012 song "Don't Drop That Thun Thun" became popular, spawned response videos, and led the previously obscure song to peak at number 35 on the ''Billboard'' Hot 100 chart.<ref name=spin-woplife>{{cite web |title='Wop' Life: How a Miley Cyrus Twerk Video Started Rap's 'Harlem Shake' Moment |url=https://www.spin.com/2013/04/miley-cyrus-wop-j-dash-twerk-video-youtube-harlem-shake/ |work=Spin |date=April 9, 2013 |access-date=13 April 2014 |archive-date=September 24, 2015 |archive-url=https://web.archive.org/web/20150924144740/http://www.spin.com/articles/miley-cyrus-wop-j-dash-twerk-video-youtube-harlem-shake/ |url-status=live }}</ref><ref name=billboard-10viralhits>{{cite magazine |title=10 Viral Video Hits That Charted On The Hot 100 |url=https://www.billboard.com/music/music-news/10-viral-video-hits-that-charted-on-the-hot-100-5944768/ |magazine=Billboard |access-date=13 April 2014 |archive-date=March 23, 2022 |archive-url=https://web.archive.org/web/20220323150417/https://www.billboard.com/music/music-news/10-viral-video-hits-that-charted-on-the-hot-100-5944768/ |url-status=live }}</ref><ref>{{Cite magazine|url = https://www.billboard.com/music/music-news/vine-arrives-viral-twerk-video-helps-year-old-rap-song-5155951/|title = Vine Arrives: Viral Twerk Video Helps Year-Old Rap Song Rocket up Charts|magazine = Billboard|access-date = March 23, 2022|archive-date = March 23, 2022|archive-url = https://web.archive.org/web/20220323202456/https://www.billboard.com/music/music-news/vine-arrives-viral-twerk-video-helps-year-old-rap-song-5155951/|url-status = live}}</ref> In March 2013, 22 Vines were presented in an exhibit entitled ''#SVAES'' (''The Shortest Video Art Ever Sold'') at the ''Moving Image'' art fair in New York City. Copies of the videos were available to purchase on thumb drives for US$200 each. Angela Washko's "Tits on Tits on Ikea" was sold to Dutch art advisor, curator and collector Myriam Vanneschi during the event, marking the first-ever sale of a Vine as art.<ref>{{cite web |last=Miller |first=Rachel |title=Moving Image art fair sells first ever 'Vine-art' |url=https://www.theguardian.com/technology/2013/mar/12/vine-twitter-moving-image-art-fair |work=The Guardian |date=March 12, 2013 |access-date=6 May 2014 |archive-date=April 25, 2019 |archive-url=https://web.archive.org/web/20190425060517/https://www.theguardian.com/technology/2013/mar/12/vine-twitter-moving-image-art-fair |url-status=live }}</ref>
Following the shooting of Michael Brown in August 2014, then-St Louis City Alderman Antonio French used Vine as a way to document the protests in Ferguson and the surrounding area. These videos were among the earliest accounts of the racial tensions in Ferguson, and helped bring national attention to the situation.<ref>{{cite web |last1=Simon |first1=Darran |title=Activists mourn the loss of Vine app they say shined a spotlight on Ferguson |url=http://www.cnn.com/2016/10/27/us/vine-ferguson/index.html |website=CNN |access-date=1 December 2017 |date=27 October 2016 |archive-date=December 1, 2017 |archive-url=https://web.archive.org/web/20171201232925/http://www.cnn.com/2016/10/27/us/vine-ferguson/index.html |url-status=live }}</ref>
=== Internet memes === Vine has spawned countless internet memes across its years. Here are just a few of them:
"Eyebrows on Fleek" is a vine posted on June 21, 2014, by Kayla Lewis, better known as her online personality "PEACHES MONROEE", following her complimenting her eyebrows, and saying how her eyebrows, the now iconic phrase, were "on fleek" ("on fleek" basically meaning "attractive").<ref>{{Cite web |last=Qu |first=Bonnie |date=2021-06-01 |title=The cinematic triumphs of Vine |url=https://www.polygon.com/22417319/best-vine-videos-compilation |access-date=2023-11-05 |website=Polygon |language=en-US |archive-date=November 5, 2023 |archive-url=https://web.archive.org/web/20231105211050/https://www.polygon.com/22417319/best-vine-videos-compilation |url-status=live }}</ref> The vine quickly grew in popularity around the internet, even making an appearance inside an Ariana Grande video and many beauty articles, of them repeatedly using the phrase. Following these events, Lewis wanted to trademark the phrase, stating how everyone uses the phrase, yet she doesn't get any recognition, so she started a GoFundMe page, with the profits going towards her own cosmetics line. Since then, her GoFundMe campaign continues to grow to her goal of $100,000.<ref>{{Cite web |last=Grady |first=Constance |date=2017-03-28 |title=Kayla Lewis invented "on fleek". She didn't make money from it — but others did. |url=https://www.vox.com/culture/2017/3/28/14777408/on-fleek-kayla-lewis-ihop-dennys-vine-twitter-cultural-appropriation |access-date=2023-11-05 |website=Vox |language=en |archive-date=November 5, 2023 |archive-url=https://web.archive.org/web/20231105204049/https://www.vox.com/culture/2017/3/28/14777408/on-fleek-kayla-lewis-ihop-dennys-vine-twitter-cultural-appropriation |url-status=live }}</ref>
"Squidward Dab" is a vine posted on January 26, 2016, taking place in what appears to be a SpongeBob-themed parade inside an amusement park, when a float drives along with a person wearing a Squidward costume standing atop it. A man in the crowd yells out to Squidward asking him to do the "dab", a popular dance craze at the time, to which Squidward replies and dabs. It became a very popular meme.<ref>{{Cite web |last=Layton |first=Jill |date=January 30, 2016 |title=Dancing Squidward has been made into a delightful meme |work=HelloGiggles |url=https://hellogiggles.com/dancing-squidward-meme/ |access-date=November 5, 2023 |archive-date=November 5, 2023 |archive-url=https://web.archive.org/web/20231105204047/https://hellogiggles.com/dancing-squidward-meme/ |url-status=live }}</ref><ref name=":0">{{Cite web |date=2016-10-27 |title=The 23 Most Important Vines of All Time |url=https://nymag.com/intelligencer/2016/10/best-and-funniest-vines.html |access-date=2023-11-05 |website=Intelligencer |language=en |archive-date=November 5, 2023 |archive-url=https://web.archive.org/web/20231105204049/https://nymag.com/intelligencer/2016/10/best-and-funniest-vines.html |url-status=live }}</ref>
"What are those?" is a vine posted in 2015 by A-RODney King, which was taken from an Instagram post by Brandon Moore, better known as "Young Busco", following him making fun of a police officer's shoes shouting out "What are those!?," while panning the camera towards the shoes. The vine quickly grew in popularity, receiving nearly 40 million loops and users among vine imitating the trend.<ref name=":0" /> The phrase made its way into the film ''Black Panther'' when a character from the film, Shuri, sees her brother, T'Challa and shouts out the phrase after seeing his sandals. When Moore saw that scene when he brought his family to watch the movie, he said it left him "sick as fuck". His daughter wanted to record the moment on her phone, but it was slapped out of her hand by Moore. He went on to say "didn't want to be fucking part of this," he stated to HuffPost, "Every time I see that shit, I get depressed."<ref>{{Cite web |last=Reinstein |first=Julia |date=2018-11-27 |title=The Man Behind The "What Are Those?" Meme Has Died At 31 |url=https://www.buzzfeednews.com/article/juliareinstein/what-are-those-meme-creator-dies-31 |access-date=2023-11-05 |website=BuzzFeed News |language=en |archive-date=November 5, 2023 |archive-url=https://web.archive.org/web/20231105204049/https://www.buzzfeednews.com/article/juliareinstein/what-are-those-meme-creator-dies-31 |url-status=live }}</ref> Moore died in November 2018 at the age of 31 from combined drug intoxication, with "cocaine, morphine, codeine, methamphetamines and ecstasy" found in his blood.<ref>{{Cite web |date=February 10, 2019 |title='What Are Those' Meme Creator Accidentally OD'd Cocaine, Ecstasy, Codeine Found in His System |url=https://www.tmz.com/2019/02/10/what-are-those-meme-creator-brandon-moore-death-accidental-overdose/ |access-date=2025-06-03 |website=TMZ |language=en }}</ref>
"Okay Guy" is a vine posted on December 29, 2014, by Lilianna Hogan, known as her online personality Lil e, following her and Bizagwira "Jackson" Marc when Hogan greets Marc with "hi!" to which he replies "okay". Unexpectedly, the post went viral, currently gathering over 60 million loops. Many other users on Vine took on with the trend, making their own version of it; even Justin Bieber posted a version of it.<ref name=":1" /> A tribute was made to the video and created the hashtag "#okaymovement" containing many mash-ups, some linked to the song ''Mercy'' by Kanye West.<ref>{{Cite web |date=2015-03-17 |title=The real story behind 'Okay Guy,' the viral meme that's blowing up Vine |url=https://splinternews.com/the-real-story-behind-okay-guy-the-viral-meme-thats-bl-1793846443 |access-date=2023-11-05 |website=Splinter |language=en |archive-date=November 5, 2023 |archive-url=https://web.archive.org/web/20231105205825/https://splinternews.com/the-real-story-behind-okay-guy-the-viral-meme-thats-bl-1793846443 |url-status=live }}</ref> The video was created when Hogan tried to record her mother as she got angry at her phone, but Marc got into frame. When she posted the vine, she said she "felt a bit awkward" as the video grew in popularity as she thought people were laughing at the fact that Marc was black because "that's what people do on Vine". Marc is a porter for Volcanoes National Park the hills of north-west Rwanda, where the video is set in. He said that he is "very proud and happy" of the popularity of the video, though he said it was also "strange" to see the video.<ref name=":1">{{Cite web |last=Pugh |first=Stephen Abbott |date=2015-04-28 |title=This Is What Happens When A Guy From Rwanda Finds Out He's Been Internet Famous For Months |url=https://www.buzzfeed.com/stephena14/meeting-the-okay-guy-in-rwanda |access-date=2023-11-05 |website=BuzzFeed |language=en-gb |archive-date=November 5, 2023 |archive-url=https://web.archive.org/web/20231105204049/https://www.buzzfeed.com/stephena14/meeting-the-okay-guy-in-rwanda |url-status=live }}</ref>
"9+10" is a vine posted in June 2013 by DREHUPEMSU, following him telling his brother that he is stupid. He replies, "no I'm not," so DREHUPEMSU continues with the question, "what's nine plus ten?". His brother replies with "twenty-one", and is again called stupid. The vine went viral, currently gaining over 700,000 likes and over 30 million loops. On September 10, 2021, a post was made on Instagram by a gimmick account named "TwentyOneCount" saying how today is 9/10/21, which contains the same digits as 9+10=21. People started joking about how the day could be something that could impact the world greatly, such as how the day could be Judgement day, or how a natural disaster or a terrorist attack could occur. After the post, the account gained over 118,000 followers and some of the posts reaching over 150,000 likes.<ref>{{Cite web |title=MSN |url=https://www.msn.com/ |access-date=2023-11-05 |website=www.msn.com |archive-date=January 31, 2019 |archive-url=https://web.archive.org/web/20190131090906/https://www.msn.com/ |url-status=live }}</ref><ref>{{Cite web |last=Bain |first=Ellissa |date=2021-09-10 |title=9/10/21 meme explained: What is happening today? |url=https://www.hitc.com/en-gb/2021/09/10/9-10-21-meme/ |url-status=dead |archive-url=https://web.archive.org/web/20230202140436/https://www.hitc.com/en-gb/2021/09/10/9-10-21-meme/ |archive-date=February 2, 2023 |access-date=2023-11-05 |website=HITC |language=en-GB}}</ref>
== Reception == A BBC review described collections of Vine videos as "mesmerizing", like "[watching a] bewildering carousel of six-second slices of ordinary life [roll] past."<ref name="bbc-vine">{{cite web |last=Rohrer |first=Finlo |url=https://www.bbc.co.uk/news/magazine-21267741 |title=BBC News – Vine: Six things people have learned about six-second video in a week |work=BBC News |date=January 31, 2013 |access-date=March 15, 2013 |archive-date=April 11, 2019 |archive-url=https://web.archive.org/web/20190411121950/https://www.bbc.co.uk/news/magazine-21267741 |url-status=live }}</ref>
An article by ''The New Yorker'' investigated the impact of online video platforms in creating a new generation of celebrities, stating: "A Vine's blink-quick transience, combined with its endless looping, simultaneously squeezes time and stretches it."<ref>{{cite news |url=https://www.theverge.com/2016/10/28/13456208/why-vine-died-twitter-shutdown |title=Why Vine died |work=The Verge |access-date=2018-11-12 }}</ref> While a given loop's brevity seems to "squeeze time", repeated viewings allow users to absorb rich detail, thereby subjectively "stretching time".
Many brands used the service as a free platform for advertising their products, showing off exclusive content and creating contests to keep consumers interested in the brand. Cadbury UK had used their profile to show off new confectioneries that were in the making and created a contest around giving out samples to keep people coming back to the chocolate company. Many local and chain bookstores used the site to show off new books. Other companies developed a more personal connection with consumers using their six-second videos. This also allowed fans of different brands to show off their loyalty to the brand and in turn advertised the brand from a different perspective, this included makeup videos and the like.<ref>{{cite news |url=https://codeboxr.com/social-impact-of-vine-and-how-to-best-use-it/ |title=Social Impact of Vine and How to Best Use It |work=Codeboxr |access-date=2018-11-12 |language=en-US |archive-date=November 13, 2018 |archive-url=https://web.archive.org/web/20181113165717/https://codeboxr.com/social-impact-of-vine-and-how-to-best-use-it/ |url-status=live }}</ref>
Soon after its launch, Vine faced criticism for how it handled pornography; while porn is not forbidden by Twitter's guidelines,<ref>{{cite web |url=http://news.cnet.com/8301-1023_3-57566074-93/pornographic-video-clips-already-showing-up-on-twitters-vine/?part=rss&subj=news&tag=title |title= Pornographic video clips already showing up on Twitter's Vine |last1=Musil |first1=Steven |date=January 27, 2013 |work=CNET |access-date=January 28, 2013}}</ref> one sexually explicit clip was accidentally featured as an "Editor's Pick" in the Vine app as a result of "human error".<ref>{{cite news |url=http://www.3news.co.nz/Twitter-accidentally-promotes-porn-clip/tabid/412/articleID/284792/Default.aspx |work=3 News NZ |title=Twitter accidentally promotes porn clip |date=January 29, 2013 |access-date=January 30, 2013 |archive-date=October 29, 2013 |archive-url=https://web.archive.org/web/20131029191713/http://www.3news.co.nz/Twitter-accidentally-promotes-porn-clip/tabid/412/articleID/284792/Default.aspx |url-status=dead }}</ref> Because pornography violates Apple's terms of service,<ref>{{cite web |url=https://abcnews.go.com/Technology/twitters-vine-includes-pornographic-content/story?id=18336708 |title=Porn Appears in Twitter's New Vine App |date=January 28, 2013 |first=Joanna |last=Stern |work=ABC News |access-date=October 24, 2013 |archive-date=April 10, 2019 |archive-url=https://web.archive.org/web/20190410232315/https://abcnews.go.com/Technology/twitters-vine-includes-pornographic-content/story?id=18336708 |url-status=live }}</ref> the app's rating was changed to 17+ in February 2013 following a request by Apple.<ref>{{cite web |url=https://abcnews.go.com/Technology/twitters-vine-app-store-rating-17-adds-social/story?id=18420254 |title=Twitter's Vine Changes App Store Rating to +17, Adds Social Sharing Features |work=ABC News |date=February 6, 2013 |access-date=March 15, 2013 |archive-date=April 27, 2019 |archive-url=https://web.archive.org/web/20190427150904/https://abcnews.go.com/Technology/twitters-vine-app-store-rating-17-adds-social/story?id=18420254 |url-status=live }}</ref> Vine was listed among ''Time''{{'}}s '50 Best Android Apps for 2013'.<ref>{{cite magazine |url=https://techland.time.com/2013/07/01/50-best-android-apps-for-2013/slide/pulse-news/ |archive-url=https://web.archive.org/web/20130704153053/http://techland.time.com/2013/07/01/50-best-android-apps-for-2013/slide/pulse-news/ |url-status=live |archive-date=July 4, 2013 |title=50 Best Android Apps for 2013 |magazine=Time |date=June 30, 2013 |first=Jared |last=Newman |access-date=June 30, 2013 |df=mdy-all}}</ref>
==Competitors== Instagram added 15-second video sharing in June 2013. Since then, the video functionality expanded with additional features: widescreen videos, 60-second videos, and up to 10 minutes of video in a multi-video post. As with Vine, Instagram videos loop and have no playback controls by default. Snapchat added 10-second video sharing in December 2012.
YouTube launched a GIF creator in 2014.<ref>{{cite web |url=https://techcrunch.com/2014/12/11/youtube-gif-maker/ |title=YouTube Gets A Built-In GIF Creator |last1=Kumparak |first1=Greg |date=December 11, 2014 |publisher=TechCrunch |access-date=June 4, 2018 |archive-date=June 6, 2018 |archive-url=https://web.archive.org/web/20180606060028/https://techcrunch.com/2014/12/11/youtube-gif-maker/ |url-status=live }}</ref> This tool allows up to six seconds of any supported YouTube video to be converted to a GIF.<ref>{{cite web |url=https://support.google.com/youtube/answer/6118473?hl=en&ref_topic=3014330 |title=Share animated GIFs of YouTube videos – YouTube Help |publisher=Google Inc. |language=en |access-date=June 4, 2018 }}{{Dead link|date=March 2023 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> Sign-ups for the GIF beta are now discontinued.<ref>{{cite web |url=https://docs.google.com/forms/d/1aE43uOjK0sXTqrzMHls_7FKxTcdS_iQaHTNHX-DPkL8/closedform |title=GIF Beta sign up |publisher=Google Docs |access-date=June 4, 2018 |archive-date=May 24, 2019 |archive-url=https://web.archive.org/web/20190524100938/https://docs.google.com/forms/d/1aE43uOjK0sXTqrzMHls_7FKxTcdS_iQaHTNHX-DPkL8/closedform |url-status=live }}</ref> YouTube later began catering to those who create primarily shorter videos with its YouTube Shorts platform.
TikTok (called Douyin in China) was created a few months before the discontinuation of Vine. Its current edition is the result of the merger of the original TikTok app with Musical.ly, which was founded in 2014 and became popular in 2015.<ref>{{cite web |last1=Carson |first1=Biz |title=How one small design tweak rocketed this startup to No. 1 in the App Store |url=https://www.businessinsider.com/how-musically-became-so-successful-2016-6 |website=Business Insider |date=May 25, 2016 |access-date=October 5, 2019 |archive-date=March 11, 2020 |archive-url=https://web.archive.org/web/20200311214805/https://www.businessinsider.com/how-musically-became-so-successful-2016-6 |url-status=live }}</ref> TikTok is similar to Vine in that it is a simple short video platform with the added option of Duet, meaning that two different TikTok creators may collaborate at different times to create a final video; ''The Verge'' called it "the closest thing we'll get to having Vine back".<ref>{{cite news |url=https://www.theverge.com/2018/8/2/17644260/musically-rebrand-tiktok-bytedance-douyin |title=The popular Musical.ly app has been rebranded as TikTok |work=The Verge |access-date=2018-11-12 |archive-date=December 30, 2020 |archive-url=https://web.archive.org/web/20201230132224/https://www.theverge.com/2018/8/2/17644260/musically-rebrand-tiktok-bytedance-douyin |url-status=live }}</ref> TikTok is not much younger than Vine, as its predecessor Musical.ly was introduced only a year after Vine's inception, but it increased in popularity in the late 2010s after Vine was shut down.<ref>{{cite web |last1=Jennings |first1=Rebecca |title=TikTok, explained |url=https://www.vox.com/culture/2018/12/10/18129126/tiktok-app-musically-meme-cringe |website=Vox |language=en |date=10 December 2018 |access-date=October 5, 2019 |archive-date=December 4, 2019 |archive-url=https://web.archive.org/web/20191204213402/https://www.vox.com/culture/2018/12/10/18129126/tiktok-app-musically-meme-cringe |url-status=live }}</ref>
==Successors== {{main|Huddles (app)}} Huddles (originally named "Byte", later Clash) is a successor to Vine created by a team led by Vine co-founder Dom Hofmann.<ref>{{cite web |last=Norwin |first=Alyssa |title=Vine 2: Founder Teases Return Of Video Hosting Service & The Internet Is Stoked |work=Hollywood Life |url=http://hollywoodlife.com/2017/12/06/vine-2-announcement-v2-reveal |publisher=Adweek |date=December 6, 2017 |access-date=March 30, 2018 |archive-date=April 1, 2018 |archive-url=https://web.archive.org/web/20180401003909/http://hollywoodlife.com/2017/12/06/vine-2-announcement-v2-reveal/ |url-status=live }}</ref> Videos could have lasted between two and six-and-a-half seconds and looped continuously. The launch had originally been planned for mid-2018. Reports from early 2018 showed that Hofmann had already started reaching out to social media personalities in hopes to secure viral content for the new platform.<ref>{{cite news |url=https://techcrunch.com/2018/01/23/how-vine-2-works/ |title=Here's how Vine replacement v2 will work |last=Constine |first=Josh |work=TechCrunch |access-date=2018-02-07 |language=en |archive-date=February 8, 2018 |archive-url=https://web.archive.org/web/20180208064121/https://techcrunch.com/2018/01/23/how-vine-2-works/ |url-status=live }}</ref> On May 4, 2018, Hofmann announced on the V2 community forums website and the official Twitter account that the project had been postponed indefinitely. On November 8, 2018, Hofmann announced the official name for 'V2' would be 'Byte', and that it was set for release in the spring of 2019.<ref>{{cite web |url=https://twitter.com/dhof/status/1060613118089445377 |title=our new looping video app is called byte. launching spring 2019 |last=Hofmann |first=Dom |date=2018-11-08 |website=Twitter |archive-url=https://web.archive.org/web/20181108211312/https://twitter.com/dhof/status/1060613118089445377 |archive-date=2018-11-08 |url-status=live }}</ref> Byte underwent a closed beta period with community members from a Byte dedicated forum who were invited to test the app. Byte was officially launched on the iOS and Android stores on January 24, 2020.<ref>{{cite web|last=Statt|first=Nick|url=https://www.theverge.com/2020/1/24/21081002/byte-vine-successor-available-now-launch-dom-hofmann-ios-android|title=Vine successor Byte is available now on iOS and Android|work=The Verge|date=January 24, 2020|access-date=January 24, 2020|archive-date=January 25, 2020|archive-url=https://web.archive.org/web/20200125030858/https://www.theverge.com/2020/1/24/21081002/byte-vine-successor-available-now-launch-dom-hofmann-ios-android|url-status=live}}</ref> On January 26, 2021, Hofmann announced in the Byte forum that the app would be run by a company named Clash. Months later Byte was re-launched and renamed to Clash, which was eventually renamed again to Huddles. On May 3, 2023, Huddles announced its discontinuation as a standalone service via a series of tweets<ref name="dc tweet">{{Cite Tweet |user=huddlesapp |number=1653852818065993728 |title=hello friends[.] as we continue to move the Huddles operation to its new home, we'll be removing the mobile app from both app stores so it's not just a login screen sitting there staring at you like that awkward kid in class[.] we're beginning this process today through next week 💕 |access-date=2023-07-14 |language=en}}</ref> and a Medium blog post.<ref>{{Cite web |last=Huddles |date=2023-03-17 |title=Huddles is joining a larger Creator family |url=https://medium.com/@huddlesappco/huddles-is-joining-a-larger-creator-family-3fcba7a4ee2f |access-date=2023-07-13 |website=Medium |language=en |archive-date=May 28, 2023 |archive-url=https://web.archive.org/web/20230528181644/https://medium.com/@huddlesappco/huddles-is-joining-a-larger-creator-family-3fcba7a4ee2f |url-status=live }}</ref> The company began to remove the Huddles app from the Apple's App Store and Google Play Store in a phased manner, with the process commencing immediately upon announcement.<ref name="dc tweet" />
=== DiVine === On November 14, 2025, Jack Dorsey announced the beta release of DiVine built by Evan Henshaw-Plath. The app uses the same 6-second looping video format as Vine, and will restore 150,000 to 200,000 Vines from 60,000 creators acquired from Archive Team, a digital preservation group which saved the Vines before the app's shutdown in 2016.<ref name=":2">{{Cite web |last=Perez |first=Sarah |date=2025-11-13 |title=Jack Dorsey funds diVine, a Vine reboot that includes Vine's video archive |url=https://techcrunch.com/2025/11/12/jack-dorsey-funds-divine-a-vine-reboot-that-includes-vines-video-archive/ |access-date=2025-11-14 |website=TechCrunch |language=en-US}}</ref> The app runs on the Nostr protocol.<ref>{{Cite web |date=2025-11-13 |title=What to know about Jack Dorsey's new Vine revival, DiVine |url=https://www.yahoo.com/news/article/what-to-know-about-jack-dorseys-new-vine-revival-divine-215918687.html |access-date=2025-11-14 |website=Yahoo News |language=en-US}}</ref> The team behind the app will also follow DMCA takedown requests from former Vine accounts, or provide their previous account with the videos to the end user.<ref name=":2" /> The app also uses Proofmode, an AI detection technology from the Guardian Project, which will attempt to filter and remove videos with AI content.<ref name=":2" />
==See also== {{Portal|2010s|Comedy|Internet}} * Internet meme * Likee (formerly LIKE) * Snapchat * TikTok ===Other defunct social networks=== * Path * BlackBerry Messenger * Mig33 * Friendster * Skype * Myspace
==References== {{Reflist|30em}}
==External links== {{Commonscat}} * {{Official website}}
{{Online social networking}} {{Twitter navbox}}
Category:2010s fads and trends Category:2010s in Internet culture Category:2012 mergers and acquisitions Category:2013 software Category:Android (operating system) software Category:Defunct social networking services Category:Former video hosting services Category:Internet properties disestablished in 2017 Category:Internet properties established in 2013 Category:IOS software Category:Twitter services and applications Category:Twitter, Inc. acquisitions Category:Universal Windows Platform apps Category:Video software Category:Xbox One software Category:Vine (service)