{{Short description|Measure of typographic weight or density}} {{distinguish|Text color}} {{Refimprove|date=November 2014}} [[File:Hz Programm.png|thumb|Automated even type color in a demonstration from the early 1990s. The technology was later purchased by Adobe and added to their InDesign product.]]
'''Type color''', is an element of typography that describes how dense or heavy the text appears on the page.<ref name=":0">{{Cite book|title = The Elements of Typographic Style|last = Bringhurst|first = Robert|publisher = Hartley & Marks|year = 2004|isbn = 0881792055|location = Vancouver, BC|pages = 25}}</ref> Finding the correct balance of type color and white space can make text more easily readable.<ref>{{cite book|last1=Williams|first1=Robin|title=Beyond The Mac is not a typewriter : more typographic insights and secrets|date=1996|publisher=Peachpit Press|location=Berkeley, Calif.|isbn=0201885980|page=[https://archive.org/details/beyondmacisnotty0000will/page/155 155]|chapter=Typographic color|chapter-url-access=registration|chapter-url=https://archive.org/details/beyondmacisnotty0000will/page/155}}</ref> The term ''type color'' should not be confused with the usual meaning of color, (i.e. red, yellow, blue); instead it has more to do with the blackness or boldness of the text on the page. A bold font weight creates more contrast on the page, therefore creates more emphasis.<ref name=":1">{{Cite web|url = http://practicaltypography.com/color.html|title = Butterick's Practical Typography - Color|date = 2014|access-date = November 1, 2014|website = Butterick's Practical Typography|last = Butterick|first = Matthew}}</ref> Using a bold font is therefore one way that type color can be adjusted.
There are four different decisions a typographer can make that affect the type color. These are the letter spacing, the way the specific font or type is designed, word spacing, and line spacing (leading).<ref name=":0" /> Text will appear darker or blacker if the letters are kerned more closely, or if there is less spacing between the lines of text. Other elements that affect type color can be harder to grasp, such as the rhythm of the type, the contrast, and even the texture.<ref name=":1" /> Type color should be fairly consistent throughout a piece of text, with possible slight changes for emphasis.<ref name=":0" />
Type color of text is affected by the amount and weight of the strokes on a page. Similar to when writing with a pen on paper, the more layers of strokes, the darker the text. At smaller sizes, darker colored text does not necessarily mean that text will be more legible. The boldness and weight at this smaller size can actually make a piece of text more difficult to read. For this reason, the fonts that are commonly used to type large blocks of text are not overly dark or heavy on the page. They create a good balance of text color and white space. This balance is important for an attractive and legible piece of text. Acceptable and legible levels of type color may differ between body text and headings or titles.<ref>{{Cite web|url = http://facweb.cs.depaul.edu/sgrais/typographic_color.htm|title = Typographic Color|access-date = November 1, 2014|last = Grais|first = Stuart|archive-date = October 16, 2014|archive-url = https://web.archive.org/web/20141016163140/http://facweb.cs.depaul.edu/sgrais/typographic_color.htm|url-status = dead}}</ref>
Type color also extends to refer to the overall blackness of a page of text. A paragraph or page of text that is more dense or bolder will have an overall blacker effect when viewed as a whole. Likewise, a finer font or less dense text will have more white space, making the overall effect less dark.<ref>{{Cite web|url = http://fontslate.info/terminology/index.html#c|title = Font Slate - Typographic terminology|date = 2012|access-date = November 1, 2014|website = Font Slate|publisher = Wolson Design|last = Wolson|first = Andrew|archive-date = October 18, 2014|archive-url = https://web.archive.org/web/20141018111752/http://fontslate.info/terminology/index.html#c|url-status = dead}}</ref>
==See also== * Emphasis ('''bold''', ''italic'', {{sc|SMALL CAPS}}) * Reversing type * White space (visual arts)
==References== {{Reflist}} {{Typography terms}} {{Design}} {{Color topics}}
Category:Typography Category:Color
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