{{short description|Process of producing video content}} {{Cleanup rewrite|date=August 2020}} '''Video production''' is the process of producing video content. It is the equivalent of filmmaking, but with video recorded either as analog signals on videotape, digitally in video tape or as computer files stored on optical discs, hard drives, SSDs, magnetic tape or memory cards instead of film stock. There are three main stages of video production, pre-production, production and post-production.

==Television broadcast== {{main|Broadcast}} {{See also|Television studio}} thumb|260px|Video production of a political commercial, San Diego, California (2004) Two styles of producing video are ''ENG'' (Electronic news gathering) and ''EFP'' (Electronic field production).<ref>{{Cite book|last1=Medoff|first1=Norman|url=https://books.google.com/books?id=-fnpAwAAQBAJ&q=Two+styles+of+producing+video+are+ENG+%28Electronic+news-gathering%29+and+EFP+%28Electronic+field+production%29&pg=PT137|title=Portable Video: ENG & EFP|last2=Fink|first2=Edward J.|date=2012-09-10|publisher=CRC Press|isbn=978-1-136-04770-1|language=en}}</ref>

==Video production for distance education == Video production for distance education is the process of capturing, editing, and presenting educational material specifically for use in on-line education. The process involves scripting, content organization, video capture, and editing to produce educational materials delivered online. It differs from other types of video production in at least three ways:<ref name="moore2012">Moore, M. G., & Kearsley, M. G. (2012). 'Distance education: A systems view of on line learning'. (3rd ed.). Belmont, CA: Wadsworth/Cengage Learning.</ref>

*It augments traditional teaching tools used in on-line educational programs. *It may incorporate motion video with sound, computer animations, stills, and other digital media. *Capture of content may include use of cell phone integrated cameras and extend to commercial high-definition Broadcast quality cameras.

Webcasting is also being used in education for distance learning projects; one innovative use was the ''DiveLive'' programs.<ref>{{cite web|url=http://digital.ncdcr.gov/cdm/ref/collection/p249901coll22/id/695248|title=Live from Morehead City, it's Queen Anne's Revenge|work=ncdcr.gov}}</ref>

==Internet video production== {{main|Internet video}} [[File:The Impact Of Wikipedia.webm|thumbtime=3:52|thumb|300px|A marketing video for the Wikimedia Foundation]]

Increasing internet speeds, the transition to digital from physical formats such as tape to file-based media and the availability of cloud-based video services has increased use of the internet to provision services previously delivered on-premise in the context of commercial content creation for example video editing. In some cases the lower costs of equivalent services in the cloud has driven adoption and in others the greater scope for collaboration and time savings.<ref>{{cite web |title=Will facilities ever go completely cloud-based|url=https://www.broadcastnow.co.uk/tech/will-facilities-ever-go-completely-cloud-based/5127033.article|date=26 February 2018|language=en}}</ref><ref>{{cite web|author=Price, Allison|title=Shifting Gears: How cloud is revolutionizing TV post-production|url=https://www.digitalfilmtree.com/shifting-gears-how-cloud-is-revolutionizing-tv-post-production/|date=15 June 2015|language=en}}</ref>

Individual Internet marketing videos are primarily produced in-house and by small media agencies, while a large volume of videos are produced by big media companies, crowdsourced production marketplaces, or in scalable video production platforms.<ref>{{cite web |title=The Advantages of Individual Marketing |url=https://smallbusiness.chron.com/advantages-individual-marketing-31178.html |access-date=31 May 2019 |language=en}}</ref>

==See also== *B-roll *List of video topics *Television studies

==References== {{Reflist}}

==External links== *{{Commons category-inline|Video productions}}

{{DEFAULTSORT:Video Production}} Category:Broadcast engineering Category:Film and video technology Category:Television terminology * Category:Articles containing video clips