{{short description|Austrian telecommunications company}} {{Expand German|T-Mobile Austria|date=April 2018}} {{Infobox company | name = T-Mobile Austria GmbH | logo = Magenta Telekom Logo.svg | logo_size = 150px | trading_name = Magenta Telekom | former_name = T-Mobile Austria | type = Subsidiary | area_served = Austria | key_people = Thomas Kicker (CEO) | industry = Telecommunications | products = Mobile telephony<br />Wireless broadband<br />Internet<br /> CATV | revenue = €1,49 billion <small>(2025)</small><ref name="Unternehmensbeschreibung">{{cite web |url=https://www.magenta.at/unternehmen#:~:text=Magenta%20Telekom%20(T%2DMobile%20Austria,rund%201%2C39%20Milliarden%20Euro. |title=Das Unternehmen |language=German |trans-title=The Company |date=August 11, 2025 |publisher=Magenta Telekom }}</ref> | num_employees = 2200 <small>(2025)</small><ref name="Unternehmensbeschreibung"/> | parent = Deutsche Telekom | homepage = {{URL|magenta.at}} | predecessor = UPC Austria | foundation = {{Start date and age|1977}} (as Telekabel Wien) <br /> {{Start date and age|1996}} (as max.mobil) <br /> {{Start date and age|2002}} (as T-Mobile Austria) | location_city = Vienna | location_country = Austria }}
'''T-Mobile Austria GmbH''', trading as '''Magenta Telekom''', is the second largest mobile and fixed company in Austria. It is owned by Deutsche Telekom. In 2022 it had 5.2 million customers.<ref>{{cite web |title=Magenta Telekom mit positiver Umsatz- und Ergebnisentwicklung im Geschäftsjahr 2022 | date=23 February 2023 |url=https://newsroom.magenta.at/2023/02/23/jahresergebnisse-2022/#:~:text=Der%20Jahresumsatz%20von%20Magenta%20Telekom,Privatkunden%20%26%20B2B%2DKunden).}}</ref> Its CEO is Thomas Kicker since 1 August 2025.<ref>{{Cite web |last=Traunwieser |first=Christian |date=2025-05-15 |title=Thomas Kicker wird neuer CEO von Magenta Telekom |url=https://newsroom.magenta.at/2025/05/15/thomas-kicker-wird-neuer-ceo-von-magenta-telekom/ |access-date=2025-08-20 |website=Magenta Newsroom |language=de-AT}}</ref>
== History == thumb|T-Mobile Austria headquarters in Landstraße, Vienna (July 2005) The company was founded as ''max.mobil'' in 1996 by the Ö-Call consortium. In 2000, the company was bought by Deutsche Telekom. In 2002, max.mobil was renamed to T-Mobile Austria. In 2019, there was a merger of the companies UPC Austria and T-Mobile Austria, resulting in Magenta Telekom.<ref name="With Magenta Telekom into Austria’s Digital Future">{{cite web |url=https://www.telekom.com/en/media/media-information/archive/with-magenta-telekom-into-austria-s-digital-future-571436 |title=With Magenta Telekom into Austria's Digital Future |date=7 May 2019 |author=René Bresgen |publisher=Deutsche Telekom }}</ref>
=== tele.ring acquisition === In 2005, T-Mobile Austria acquired mobile provider '''tele.ring''' from its parent company Western Wireless Corporation for 1.3 billion euros, and transformed it into its own lower-cost flanker brand.<ref>{{cite web |url=https://www.telegeography.com/products/commsupdate/articles/2005/08/11/t-mobile-gets-tele-ring/ |title=T-Mobile gets tele.ring |date=11 August 2005 |publisher=TeleGeography }}</ref> The ''tele.ring'' branding was discontinued on 23 March 2020.<ref>{{Cite web|url=https://www.wienerzeitung.at/nachrichten/wirtschaft/oesterreich/2048571-tele.ring-geht-in-Magenta-auf.html|title = Telekommunikation - tele.ring geht in Magenta auf}}</ref>
=== UPC Austria acquisition === In December 2017, T-Mobile Austria announced it would acquire cable provider UPC Austria (originally founded in 1977 as '''Telekabel Wien''') from its parent company Liberty Global for 1.9 billion euros.<ref>{{cite web |url=https://www.telegeography.com/products/commsupdate/articles/2017/12/22/liberty-global-to-sell-upc-austria-to-t-mobile/ |title=Liberty Global to sell UPC Austria to T-Mobile |date=22 December 2017 |publisher=TeleGeography }}</ref> The acquisition was approved by the European Commission on 10 July 2018.<ref>{{cite web |url=https://www.telecompaper.com/news/ec-greenlights-t-mobile-acquisition-of-upc-austria--1251969 |title=EC greenlights T-Mobile acquisition of UPC Austria |date=10 July 2018 |website=Telecompaper }}</ref>
The company announced plans to retire the "T-Mobile" and "UPC" brands in 2019, merging the companies under a single "T" brand. The new brand name was announced on the evening of 6 May 2019.<ref name="t-rebrand">{{cite web |url=https://newsroom.t-mobile.at/2018/08/02/ultimate-promise/ |title=Two become one: T-Mobile and UPC make the ultimate promise for Austria's digital future |date=2 August 2018 |author=Helmut Spudich |publisher=T-Mobile Austria }}{{Dead link|date=July 2025 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>
== Innovation == In 2008, T-Mobile was the first mobile communications provider in Austria to introduce the iPhone, followed by the first Android device<ref>{{Cite web |date=2009-01-20 |title=Ab sofort gibt's das neue Google Handy G1 |url=https://www.oe24.at/digital/ab-sofort-gibt-s-das-neue-google-handy-g1/455959 |access-date=2025-08-11 |website=www.oe24.at |language=de}}</ref> in 2009 and the first Windows Phone 8<ref>{{Cite news |date=2012-10-29 |title=Weltweit erstes Smartphone mit Windows Phone 8 ging auf der Mariahilfer Straße über den T-Mobile Ladentisch - 0676 Blog T-Mobile Austria |url=https://blog.t-mobile.at/2012/10/29/weltweit-erstes-smartphone-mit-windows-phone-8-ging-auf-der-mariahilfer-strase-uber-den-t-mobile-ladentisch/ |archive-url=https://web.archive.org/web/20180911191342/https://blog.t-mobile.at/2012/10/29/weltweit-erstes-smartphone-mit-windows-phone-8-ging-auf-der-mariahilfer-strase-uber-den-t-mobile-ladentisch/ |archive-date=2018-09-11 |access-date=2025-08-11 |work=0676 Blog T-Mobile Austria |language=de-DE}}</ref> in 2012. On October 19, 2010, T-Mobile launched Austria's first LTE network in Innsbruck.<ref>{{Cite web |last=david.kotrba |date=2018-02-09 |title=5G in Innsbruck: T-Mobile überträgt zwei Gigabit pro Sekunde |url=https://futurezone.at/digital-life/5g-in-innsbruck-t-mobile-uebertraegt-zwei-gigabit-pro-sekunde/400003250 |access-date=2025-08-11 |website=futurezone.at |language=de}}</ref> In February 2018, T-Mobile became the first mobile communications provider worldwide to present the first drone flight via 5G, the successor technology to LTE/4G.<ref>{{Cite web |last=Redaktion |date=2019-03-26 |title=Österreich ist 5G-Pionierland: T-Mobile Austria startet 5G-Netz |url=https://newsroom.magenta.at/2019/03/26/5g-start/ |access-date=2025-08-11 |website=Magenta Newsroom |language=de-AT}}</ref> With the conclusion of the 5G frequency auction in early March 2019, Magenta Telekom acquired usage rights to expand the 5G communications standard throughout Austria. Based on these frequencies, Magenta Telekom launched the first 5G mobile stations on March 26, 2019, primarily in rural areas.<ref>{{Cite web |last=Redaktion |date=2019-03-26 |title=Österreich ist 5G-Pionierland: T-Mobile Austria startet 5G-Netz |url=https://newsroom.magenta.at/2019/03/26/5g-start/ |access-date=2025-08-11 |website=Magenta Newsroom |language=de-AT}}</ref> By the end of 2022, Magenta had 2,440 locations throughout Austria where 5G is available, which corresponds to 5G coverage of around 55 percent of all households and businesses.<ref>{{Cite web |last=Redaktion |date=2023-02-23 |title=Magenta Telekom mit positiver Umsatz- und Ergebnisentwicklung im Geschäftsjahr 2022 |url=https://newsroom.magenta.at/2023/02/23/jahresergebnisse-2022/ |access-date=2025-08-11 |website=Magenta Newsroom |language=de-AT}}</ref>
=== Fiber optic expansion === At the end of 2022, Magenta Telekom offered broadband customers around 1.55 million gigabit connections, providing gigabit internet to almost a third of all Austrian households and businesses.<ref>{{Cite web |last=Redaktion |date=2023-02-23 |title=Magenta Telekom mit positiver Umsatz- und Ergebnisentwicklung im Geschäftsjahr 2022 |url=https://newsroom.magenta.at/2023/02/23/jahresergebnisse-2022/ |access-date=2025-08-11 |website=Magenta Newsroom |language=de-AT}}</ref> In August 2022, Magenta Telekom and French investor Meridiam agreed to form a strategic partnership for Austria's largest private fiber optic expansion initiative. The aim is to enable the expansion of high-speed internet connections throughout Austria.<ref>{{Cite web |last=Redaktion |date=2022-08-23 |title=Magenta Telekom und Meridiam gründen Joint Venture für größte private Glasfaser-Partnerschaft Österreichs |url=https://newsroom.magenta.at/2022/08/23/magenta-telekom-und-meridiam-gruenden-joint-venture-fuer-groesste-private-glasfaser-partnerschaft-oesterreichs/ |access-date=2025-08-11 |website=Magenta Newsroom |language=de-AT}}</ref>
By its own figures, Magenta Telekom's network achieves 98.5% coverage of Austrian households with 2G (voice telephony) and 94% of the population with 3G (data). At the end of 2022, the LTE network reached 98.2% of the Austrian population.<ref>{{Cite web |last=Schiefer |first=Peter |date=2023-02-23 |title=Magenta Telekom mit positiver Umsatz- und Ergebnisentwicklung im Geschäftsjahr 2022 |url=https://newsroom.magenta.at/2023/02/23/jahresergebnisse-2022/ |access-date=2025-08-11 |website=Magenta Newsroom |language=de-AT}}</ref> Magenta relies on Huawei technology for its own network.
== Market shares == Market shares in mobile communications stood at 25.0% at the end of 2024 <ref>{{Cite web |title=RTR Telekom Monitor Jahresbericht 2024 |url=https://www.rtr.at/TKP/aktuelles/publikationen/publikationen/m/tm/telekom-monitor-2024.de.html |access-date=2025-08-11 |website=RTR |language=de}}</ref> and at 6.6 million SIM cards in mid-2025. By mid-2025, Magenta Telekom had 1.1 million broadband Internet customers.<ref>{{Cite web |last=Traunwieser |first=Christian |date=2025-08-07 |title=Magenta präsentiert erfolgreiches erstes Halbjahr und setzt voll auf Innovation |url=https://newsroom.magenta.at/2025/08/07/magenta-prasentiert-erfolgreiches-erstes-halbjahr/ |access-date=2025-08-11 |website=Magenta Newsroom |language=de-AT}}</ref>
==See also== *List of mobile network operators in Europe
== References == {{reflist}} {{Deutsche Telekom|state=expanded}}
Category:Telecommunications companies established in 1976 Category:Austrian companies established in 1976 Category:Mobile phone companies of Austria Category:Deutsche Telekom