Talking point

{{Short description|Pre-established message or formula used in some fields involving communication}} {{Redirect|Talking points memorandum||Talking point (disambiguation)}} {{Rhetoric}} A '''talking point''' is a pre-established message or formula used in the field of political communication, sales and commercial or advertising communication. The message is coordinated ''a priori'' to remain more or less invariable regardless of which stakeholder brings the message in the media.<ref>[http://www.thefreedictionary.com/talking+point "talking point"] at thefreedictionary.com</ref><ref>[http://dictionary.reference.com/browse/talking%20point "talking point"] at dictionary.com</ref><ref>[http://wordnetweb.princeton.edu/perl/webwn?s=talking%20point "talking point"] at wordnetweb.princeton.edu</ref><ref>[http://www.merriam-webster.com/dictionary/talking%20point "talking point"] at merriam-webster.com</ref> Such statements can either be free standing or created as retorts to the opposition's talking points and are frequently used in public relations, particularly in areas heavy in debate such as politics and marketing.{{Example needed|s|date=November 2023}}

==References== {{Reflist}}

Category:Rhetoric Category:Election campaign terminology Category:Propaganda techniques using words