{{short description|Company or individual that buys goods or services for resale}} [[File:Thrift Store American Eagle Jeans.jpg|alt=Branded Jeans on hanger inside of a local thrift store, with a price tag listed at $13.99.|thumb|right|American Eagle Outfitters jeans for sale at a thrift store]] A '''reseller''' is a company or individual (merchant) that purchases goods or services with the intention of selling them for profit rather than consuming or using them. Resale can be seen in everyday life from yard sales to selling used cars.
Reselling creates a circulation of products, which extends the lifespan of products and reduces the amount of waste in landfills; a used clothing purchased over a new one saves an average about 1 kg of waste, 22 kg of CO<sub>2</sub>, and 3,040 liters of water.<ref>{{Cite web |first=Ellie |last=Pithers |date=15 January 2022 |title=The Rise Of Resale: How Second-Hand Became Fashion's First Port Of Call |url=https://www.vogue.co.uk/fashion/article/online-vintage-resale-trend |access-date=2024-03-17 |website=British Vogue |language=en-GB}}</ref> In 2023 the apparel resale market in the US reached approximately $193.7 billion.<ref>{{Cite web |date=November 30, 2023 |title=Apparel Resale Market Report Overview |url=https://www.globaldata.com/store/report/apparel-resale-market-analysis/ |access-date=March 17, 2024 |website=Global Data}}</ref> [[File:Thrift Store Summer Top.jpg|alt=A floral summer top/blouse on hanger inside of a thrift store, with price tags listed at $4.29.|thumb|right|Women's blouse at a Goodwill]] == Thrift stores == Dating back to the Middle Ages, trading of secondhand clothing continues in the 21st century.<ref>{{Cite web |title=Thrifting through the ages: How we've strayed from central values |work=The Arizona State Press |first=Jillian |last=Cote |date=March 4, 2021 |url=https://www.statepress.com/article/2021/03/specho-thrifting-secondhand-clothing-through-the-ages |access-date=2024-03-18 |language=en-US}}</ref> Examples of thrifting organizations include The Salvation Army and Goodwill.
==Online resellers== The RealReal, Vestiaire Collective, Hewi, Collector Square, Depop, eBay, StockX, Chrono24, and Dotte are active in the online reselling market.
==Software and telecommunications == In telecommunications, companies buy excess amounts of transmission capacity or call time from other carriers and resell it to smaller carriers. A software reseller is a consultant who sells the software from large companies under a licence,<ref>{{Cite book |author1=Karl M. Popp |author2=Ralf Meyer | title = Profit from Software Ecosystems: Business Models, Ecosystems and Partnerships in the Software Industry | year = 2010 | publisher = BOD | location = Norderstedt, Germany | isbn = 978-3-8423-0051-4}}</ref> having no legal employment status with the parent company and generally operating on a freelance basis.{{cn|date=March 2025}} Software resellers work with small and medium enterprises (SMEs), local businesses and niche operators. This benefits the software house as they may not hold the resources for the legwork needed to spread their network on a lower scale.{{cn|date=March 2025}} While it benefits the reseller because they can build up networks of smaller clients and become a single point of contact for them for every aspect concerned with the software, be it advice, training or updating.{{cn|date=September 2025}}
==See also== * Value-added reseller * Price discrimination * First-sale doctrine * Recommerce * Ticket resale ==References== {{Reflist}}
==External links== {{Commons category-inline|Resellers}} {{Wiktionary}}
Category:Business terms Category:Sales