{{about|the video|the machine|Printing machine}} '''Printing Machine''' is a 2016 video produced by Culture Machine, starring Indian actress Kalki Koechlin, that talks about the approach of media and society towards the crimes against women.<ref name="Kalki Koechlin attacks the ‘culture of violence’ in media">{{cite news|url=http://www.hindustantimes.com/bollywood/watch-kalki-koechlin-attacks-the-culture-of-violence-in-media/story-TAsRO6jp4f8MibVc89H87L.html|title=Kalki Koechlin attacks the 'culture of violence' in media |work=Hindustan Times |date=13 January 2016|accessdate=26 January 2016}}</ref> The five-minute video was released on YouTube and feature a poem titled ''Printing Machine''.<ref name="o]printingmachine">{{cite web|url=http://video.scroll.in/801781/is-the-groundbreaking-kalki-koechlin-video-powerful-poetry-or-an-ad | title="Groundbreaking" Kalki Koechlin video powerful poetry or an ad? |publisher=Scroll.in | date=13 January 2016 | accessdate=26 January 2016}}</ref><ref>{{cite news | url=http://economictimes.indiatimes.com/magazines/panache/kalki-koechlin-pens-poem-on-portrayal-of-women-in-media-textbooks-takes-the-net-by-storm/articleshow/50555612.cms | title=Kalki Koechlin pens poem on portrayal of women in media & textbooks, takes the net by storm | work=The Economic Times | date=13 January 2016 | accessdate=13 January 2016}}</ref> The poem was written and performed by Koechlin and directed by Akanksha Seda. The music of the video was given by Ankur Shrivastava and the creative team included Joyna M Sequeira, Apurva Gabhe, Anissa Alia Malhotra, Disha Anand, and Mehul Vadodaria.<ref>{{cite web|title=Kalki Koechlin: The Printing Machine Unblushed|url=https://www.youtube.com/watch?v=JF0_dGYeSEk|website=YouTube|accessdate=3 April 2016|date=11 January 2016}}</ref>
The video was met with rave reviews from critics.<ref>{{cite news|url=https://www.indiatoday.in/lifestyle/story/kalki-koechlin-media-rant-unblushed-new-poem-the-printing-machine-303481-2016-01-12 | title=Kalki Koechlin's powerful message to the media about portraying women | work=Daily News and Analysis | date=13 January 2016 | access-date=26 January 2016}}</ref><ref>{{cite news | url=https://www.indiatoday.in/lifestyle/story/kalki-koechlin-media-rant-unblushed-new-poem-the-printing-machine-303481-2016-01-12 | title=Kalki Koechlin's powerful poem sends out a strong message | work=India Today | date=13 January 2016 | access-date=26 January 2016}}</ref><ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/Kalki-Koechlin-slams-the-media-in-her-new-video/articleshow/50547328.cms|title=Kalki Koechlin slams the media in her new video|date=13 January 2016|work=The Times of India|accessdate=26 January 2016}}</ref><ref>{{cite web | url=http://www.ndtv.com/offbeat/why-kalki-koechlins-the-printing-machine-is-trending-on-twitter-1265054 | title=Kalki Koechlin's 'The Printing Machine' is Trending on Twitter | publisher=NDTV | date=13 January 2016 | accessdate=26 January 2016}}</ref>
==Content== The video focuses on the coverage of crimes against women and how the media tackles the issues relating these crimes.<ref>{{cite web|title=Kalki Koechlin's poem The Printing Machine: A powerful critique of sensationalism in the media|url=http://www.firstpost.com/living/kalki-koechlins-poem-the-printing-machine-a-powerful-critique-of-sensationalism-in-the-media-2580748.html|website=Firstpost|accessdate=3 April 2016|date=12 January 2016}}</ref>
==References== {{reflist|2}}
==External links== * [https://www.youtube.com/watch?v=JF0_dGYeSEk|Kalki Koechlin: The Printing Machine] at YouTube
Category:2016 YouTube videos Category:2010s viral videos
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