{{short description|Still image of a product for advertising purposes}}
'''A packshot''' (also '''pack shot''') is a still or moving image of a product, usually including its packaging and labeling, used to portray the product's reputation in advertising on TV. or other media. Its goal is to trigger in-store, on-shelf product recognition.<ref name="Stimuli">{{cite news | last = Baker | first = Mike | title = Further steady growth points to healthy future for great outdoors; influential sectors are throwing their considerable advertising weight behind the rising profile of outdoor media and aiding growth. | url = http://www.accessmylibrary.com/coms2/summary_0286-21986403_ITM | accessdate = 2009-02-19 | date = 2004-07-01 | publisher = Marketing Week | quote = Outdoor also suits highly competitive sectors in which a brand name-check, visual image or product packshot are important stimuli to a sale}}</ref><ref name="Close-Up:">{{cite news | last = Bullmore | first = Jeremy | title = On the Campaign Couchlose-Up: On the Campaign Couch ... with JB | url = http://www.accessmylibrary.com/coms2/summary_0286-6221252_ITM | accessdate = 2009-02-19 | date = 2004-04-16 | publisher = Haymarket Business Publications | quote = The function of the pack shot is to trigger what marketing persons like to call in-store, on-shelf recognition.}}</ref> The term packshot also refers to product placement in a movie or television show.<ref name="Claire">{{cite news | title = Claire Beale on Advertising | url = https://www.independent.co.uk/news/media/claire-beale-on-advertising-425976.html | accessdate = 2009-02-19 | quote = If no money changes hands and the pack shots are handled appropriately, the proliferation of well known brand names in TV shows is deemed to be a legitimate part of the programme-making process. | date = 27 November 2006 | location=London | work=The Independent}}</ref> Packshots often dominate television commercials, taking from two to five seconds of a thirty-second commercial.<ref name="Bouville">{{cite news | last = Bouville | first = Nathalie | title = If there was one thing you could change about TV beauty ads, what would it be? | url = http://www.accessmylibrary.com/coms2/summary_0286-14044525_ITM | accessdate = 2009-02-19 | date = 2006-02-24 | publisher = Communications International Group | location = Paris | quote = Also, packshots are very dominant, sometimes there are two, five second shots in a 30 second commercial}}</ref> Forged or leaked packshots for unreleased products have led to controversy or increased interest in the product.<ref name="Stuffwelike">{{cite web | last = Stokes | first = Ted | title = Left 4 Dead | url = https://www.stuffwelike.com/stuffwelike/tag/left-4-dead/ | accessdate = 2009-02-19}}</ref><ref name="Call">{{cite web | title = Call of Duty 5 Pack Shots Leaked? | url = https://news.spong.com/article/15586/Call_of_Duty_5_Pack_Shots_Leaked?cb=371 | accessdate = 2009-02-19 | date = 2008-06-16}}</ref> Packshots can be a simple photograph of the product on a white background or can entail the use of elaborate props. Products sold as digital downloads, such as software, sometimes have digitally generated packshots when no physical product or packaging exists.<ref>{{cite web|title=Box Shot 3D|url=https://www.boxshot3d.com/|accessdate=24 March 2013}}</ref><ref>{{cite web|title=TrueBoxShot|url=https://www.trueboxshot.com/|accessdate=24 March 2013}}</ref>
Packshots can be produced either by photographers or by machines.<ref>{{cite web |title=Automated Photography Solution |url=https://orbitvu.com/ |work=Automated Photography System |accessdate=9 September 2016}}</ref>
alt=Packshot Fashion|thumb|Packshot of a jacket thumb|Example of a 3D packshot image
==References== {{Reflist}}
Category:Advertising Category:Cinematic techniques Category:Film editing