Apple Music

{{Short description|Music streaming service by Apple}} {{About|Apple’s music streaming service|Apple’s media player app|Music (app)|the unrelated record label|Apple Records}} {{Use American English|date=June 2015}} {{Use mdy dates|date=July 2016}} {{Infobox online service | name = Apple Music | logo = 200px|class=skin-invert | image = File:IOS_26_Music_Home.png | image_size = 200px | caption = Screenshot of the Music app on iOS 26 | launched = {{Start date and age|2015|6|30}}<ref name="Announcement by Apple">{{cite web |title=Introducing Apple Music — All The Ways You Love Music. All in One Place. |url=https://www.apple.com/newsroom/2015/06/08Introducing-Apple-Music-All-The-Ways-You-Love-Music-All-in-One-Place-/ |website=Apple Newsroom |publisher=Apple Inc. |date=June 8, 2015 |access-date=June 8, 2017 |archive-date=July 10, 2017 |archive-url=https://web.archive.org/web/20170710054231/https://www.apple.com/newsroom/2015/06/08Introducing-Apple-Music-All-The-Ways-You-Love-Music-All-in-One-Place-/ |url-status=live }}</ref> | developer = Apple | key_people = {{ubl|Oliver Schusser (VP, Apple Music & International Content)|Brian Bumbery (director, Apple Music Publicity)}} | pricing = '''Student''': US$5.99/month<br />'''Individual''': US$10.99/month{{efn|Also available via an annual plan for US$109/year.}}<br />'''Family''': US$16.99/month | platform = {{Collapsible list | title = List of platforms | macOS | iOS<ref name="iMore compatibility">{{cite web |first=Serenity |last=Caldwell |title=Apple Music — Everything you need to know right now! |url=https://www.imore.com/apple-music |website=iMore |date=April 3, 2017 |access-date=June 8, 2017 |archive-date=June 1, 2017 |archive-url=https://web.archive.org/web/20170601010354/http://www.imore.com/apple-music |url-status=live }}</ref> | iPadOS | tvOS | watchOS | CarPlay | HomePod | visionOS | Windows<ref>{{cite web |first=Juli |last=Clover |title=Apple Releases iTunes 12.2 With Apple Music and Beats 1 Support |url=https://www.macrumors.com/2015/06/30/itunes-12-2-apple-music/ |website=MacRumors |date=June 30, 2015 |access-date=June 8, 2017 |archive-date=July 18, 2017 |archive-url=https://web.archive.org/web/20170718173544/https://www.macrumors.com/2015/06/30/itunes-12-2-apple-music/ |url-status=live }}</ref>{{efn|Available through iTunes or the Apple Music app on Windows 10 and above.}} | Android | ChromeOS | Google Nest | Amazon Echo | Sonos | PlayStation 5 | Xbox | Tesla | Roku | Web<ref name="TechCrunch">{{Cite web|url=https://techcrunch.com/2019/09/05/apple-music-launches-a-public-beta-on-the-web/|title=Apple Music launches a public beta on the web|website=TechCrunch|date=September 5, 2019|language=en-US|access-date=2019-11-20|archive-date=May 23, 2020|archive-url=https://web.archive.org/web/20200523181956/http://techcrunch.com/2019/09/05/apple-music-launches-a-public-beta-on-the-web/|url-status=live}}</ref> }} | availability = 167 countries | website = {{Unbulleted list | '''Home Page:''' {{br}}{{URL|https://www.apple.com/apple-music/|apple.com/music}} | '''Web Player:''' {{br}}{{URL|https://music.apple.com/|music.apple.com}} }} }}

'''Apple Music''' is a music streaming service launched by Apple in June 2015. The service is available in 167 countries and currently has over 150 million songs.<ref>{{cite web |title=Celebrating 100 million songs |url=https://www.apple.com/newsroom/2022/10/celebrating-100-million-songs/ |website=Apple |access-date=3 October 2022 |language=en |url-status=live |archive-date=October 3, 2022 |archive-url=https://web.archive.org/web/20221003184210/https://www.apple.com/newsroom/2022/10/celebrating-100-million-songs/ }}</ref> Apple Music runs the free internet radio stations Apple Music 1, Apple Music Hits, Apple Music Country, Apple Música Uno, Apple Music Club, and Apple Music Chill which are broadcast live 24 hours a day.<ref name=":2">{{cite web |title=Apple Music: Our Complete Guide |url=https://www.macrumors.com/guide/apple-music/ |website=MacRumors |access-date= |date=9 May 2022 |first=Juli |last=Clover |archive-date=July 28, 2022 |archive-url=https://web.archive.org/web/20220728141508/https://www.macrumors.com/guide/apple-music/ |url-status=live }}</ref><ref>{{cite web|last=Schroeder|first=Stan|date=December 10, 2024|title=Apple Music launches three new radio stations, including Apple Music Chill|url=https://mashable.com/article/apple-music-radio-chill|website=Mashable|access-date=December 11, 2024|archive-date=December 10, 2024|archive-url=https://web.archive.org/web/20241210194907/https://mashable.com/article/apple-music-radio-chill|url-status=live}}</ref>

Originally strictly a music service, Apple Music began expanding into video in 2016. Then-executive Jimmy Iovine stated that the intention for the service is to become a "cultural platform", and Apple reportedly wants the service to be a "one-stop shop for pop culture". The company is actively investing heavily in the production and purchasing of video content, both in terms of music videos and concert footage that support music releases, as well as web series and feature films.{{citation needed|date=December 2025}}

Apple Music gained popularity rapidly after its launch, reaching 10 million subscribers in six months.{{citation needed|date=December 2025}}

{{As of|2023|05}}, the most streamed song of all time on Apple Music is "Shape of You" by Ed Sheeran with more than 930 million plays worldwide.<ref>{{Cite web |title=Apple Music Live returns for a brand-new season with Ed Sheeran |url=https://www.apple.com/pt/newsroom/2023/05/apple-music-live-returns-for-a-brand-new-season-with-ed-sheeran/ |access-date=2023-05-11 |website=Apple Newsroom (Portugal) |language=pt-PT |archive-date=May 11, 2023 |archive-url=https://web.archive.org/web/20230511133803/https://www.apple.com/pt/newsroom/2023/05/apple-music-live-returns-for-a-brand-new-season-with-ed-sheeran/ |url-status=live }}</ref>

== Features == thumb|Apple Music home screen for Android|300px

Apple Music subscribers can create a profile to share their music with friends and follow other users to view the music they are listening to on a regular basis.<ref name=":3">{{cite web|url=https://www.theverge.com/2017/6/5/15727014/apple-music-app-update-social-features-wwdc-2017|title=Apple Music will let you share what you're listening to with your friends|last=Singleton|first=Micah|date=June 5, 2017|website=The Verge|publisher=Vox Media|access-date=June 11, 2017|archive-date=June 5, 2017|archive-url=https://web.archive.org/web/20170605203200/https://www.theverge.com/2017/6/5/15727014/apple-music-app-update-social-features-wwdc-2017|url-status=live}}</ref><ref>{{Cite web|url=https://www.imore.com/how-see-what-your-friends-are-listening-apple-music|title=How to see what your friends are listening to in Apple Music|date=2017-06-24|website=iMore|language=en|access-date=2019-02-01|archive-date=February 1, 2019|archive-url=https://web.archive.org/web/20190201172016/https://www.imore.com/how-see-what-your-friends-are-listening-apple-music|url-status=live}}</ref> Apple Music's use of iCloud, which matches a users' songs to those found on the service, allows users to combine their iTunes music library with their Apple Music library and listen to their music all in one place.

In 2018, with the release of iOS 12, Apple Music added the ability to search for a song by its lyrics.<ref name=":4">{{Cite web|url=https://appleinsider.com/articles/18/06/05/apple-music-in-ios-12-adds-song-search-by-lyrics-new-artist-pages|title=Apple Music in iOS 12 adds song search by lyrics, new artist pages|first=Roger|last=Fingas|date=June 5, 2018|website=AppleInsider|language=en|access-date=2019-01-21|archive-date=January 21, 2019|archive-url=https://web.archive.org/web/20190121064655/https://appleinsider.com/articles/18/06/05/apple-music-in-ios-12-adds-song-search-by-lyrics-new-artist-pages|url-status=live}}</ref>

Users also have the ability to view their most played songs, artists, and albums of the entire year through a feature called Apple Music replay.<ref name="auto">{{Cite web|url=https://www.fastcompany.com/90431756/apple-music-replay-heres-how-to-get-your-most-played-songs-of-2019|title=Apple Music Replay: Here's how to get your most played songs of 2019|last=Grothaus|first=Michael|date=2019-11-15|website=Fast Company|language=en-US|access-date=2019-11-23|archive-date=November 16, 2019|archive-url=https://web.archive.org/web/20191116172222/https://www.fastcompany.com/90431756/apple-music-replay-heres-how-to-get-your-most-played-songs-of-2019|url-status=live}}</ref><ref>{{Cite web |last=F |first=Giuseppe |date=2024-02-25 |title=Che cos'è e come attivare subito Apple Replay, la nuova funzione segreta del tuo iPhone |url=https://www.lamiapartitaiva.it/che-cose-e-come-attivare-subito-apple-replay-la-nuova-funzione-segreta-del-tuo-iphone/ |access-date=2024-10-14 |website=Lamiapartitaiva.it |language=it-IT |archive-date=October 6, 2024 |archive-url=https://web.archive.org/web/20241006042710/https://www.lamiapartitaiva.it/che-cose-e-come-attivare-subito-apple-replay-la-nuova-funzione-segreta-del-tuo-iphone/ |url-status=live }}</ref> This feature tracks listening times down to the minute giving users accurate information on how much they may have listened to a specific song, artist, or album. The feature also tells the user specific genres that they listened to throughout the year, placing them in order from most listened-to least listened-to. Apple Music Replay also provides an interactive system where it plays a generated animation that recaps what the user's activity was like over the past year, along with a milestone section that shows specific goals they reached.<ref name="auto" />

{| class="wikitable collapsible" style="width:100%;text-align:center;" |+ Audio quality options ! Name ! Bitrate |- | High Efficiency | HE-AAC (variable bitrate) |- | High Quality | AAC 256&nbsp;kbit/s |- | Lossless | ALAC 16-bit/44.1kHz to 24-bit/48kHz |- | Hi-Res Lossless | ALAC 16-bit or 24-bit / 88.2kHz to 192kHz |}

== History == <!-- Don’t add Apple Music Classical history here. Put it in the Apple Music Classical section, since it’s technically a separate, but connected service --> === Pre-launch === Before Apple Music, the company's iPod and iTunes were known for having "revolutionized digital music."<ref name="Announcement by The Verge">{{cite web |first1=Ben |last1=Popper |first2=Micah |last2=Singleton |title=Apple announces its streaming music service, Apple Music |url=https://www.theverge.com/2015/6/8/8729481/apple-music-streaming-service-wwdc-15 |website=The Verge |publisher=Vox Media |date=June 8, 2015 |access-date=April 22, 2017 |archive-date=March 30, 2020 |archive-url=https://web.archive.org/web/20200330163713/https://www.theverge.com/2015/6/8/8729481/apple-music-streaming-service-wwdc-15 |url-status=live }}</ref> Former Apple CEO Steve Jobs was known to be opposed to the idea of music subscription services.<ref>{{Cite web|last=Rosoff|first=Matt|date=Jun 10, 2015|title=Here's what Steve Jobs thought of services like Apple Music|url=https://www.businessinsider.com/steve-jobs-hated-subscription-music-services-2015-6|access-date=2020-10-10|website=Business Insider|archive-date=October 8, 2021|archive-url=https://web.archive.org/web/20211008213800/https://www.businessinsider.com/steve-jobs-hated-subscription-music-services-2015-6|url-status=live}}</ref> When Apple bought audio equipment maker Beats Electronics in 2014, Apple gained ownership of Beats' own service Beats Music,<ref>{{cite web |first1=Hannah |last1=Karp |first2=Ryan |last2=Dezember |first3=Alistair |last3=Barr |title=Apple Paying Less Than $500 Million for Beats Music Streaming Service |url=https://www.wsj.com/articles/apple-paying-just-under-500-million-for-beats-music-streaming-service-1401403287 |website=The Wall Street Journal |date=May 30, 2014 |access-date=April 22, 2017 |archive-date=April 22, 2017 |archive-url=https://web.archive.org/web/20170422213324/https://www.wsj.com/articles/apple-paying-just-under-500-million-for-beats-music-streaming-service-1401403287 |url-status=live }}</ref> and made Beats Music CEO Ian Rogers responsible for the iTunes Radio service.<ref>{{cite web |first1=Hannah |last1=Karp |first2=Daisuke |last2=Wakabayashi |title=With Apple-Beats Deal Complete, Ian Rogers To Run iTunes Radio |url=https://blogs.wsj.com/digits/2014/08/01/with-apple-beats-deal-complete-ian-rogers-to-run-itunes-radio/ |website=The Wall Street Journal |date=August 1, 2014 |access-date=April 22, 2017 |archive-date=April 22, 2017 |archive-url=https://web.archive.org/web/20170422213324/https://blogs.wsj.com/digits/2014/08/01/with-apple-beats-deal-complete-ian-rogers-to-run-itunes-radio/ |url-status=live }}</ref> ''Business Insider'' later reported that Apple was planning to merge the two services. Apple also hired noted New Zealand born British radio DJ Zane Lowe to serve as a music curator.<ref>{{cite web |first=James |last=Cook |title=What we're hearing about the new music-streaming service Apple is developing in secret |url=http://www.businessinsider.com/apple-itunes-radio-music-streaming-rumours-2015-2 |website=Business Insider |publisher=Axel Springer SE |date=February 24, 2015 |access-date=April 22, 2017 |archive-date=July 24, 2017 |archive-url=https://web.archive.org/web/20170724161153/http://www.businessinsider.com/apple-itunes-radio-music-streaming-rumours-2015-2 |url-status=live }}</ref>

Shortly before Apple Music was released, singer-songwriter Taylor Swift wrote an open letter publicly criticizing Apple's decision to not reimburse artists during a user's free trial period and announced that she would be holding back her album ''1989'' from the service. She said the policy was "unfair" as "Apple Music will not be paying writers, producers, or artists for those months".<ref>{{cite magazine |first=Mitchell |last=Peters |title=Taylor Swift Pens Open Letter Explaining Why '1989' Won't Be on Apple Music |url=https://www.billboard.com/articles/news/6605541/taylor-swift-pens-open-letter-explaining-why-1989-wont-be-on-apple-music |magazine=Billboard |publisher=Eldridge Industries |date=June 21, 2015 |access-date=April 22, 2017 |archive-date=June 22, 2015 |archive-url=https://web.archive.org/web/20150622135521/https://www.billboard.com/articles/news/6605541/taylor-swift-pens-open-letter-explaining-why-1989-wont-be-on-apple-music |url-status=live }}</ref><ref>{{cite web |first=Dieter |last=Bohn |title=Taylor Swift calls Apple Music free trial 'shocking, disappointing' in open letter |url=https://www.theverge.com/2015/6/21/8820035/taylor-swift-apple-music-free-trial-shocking-disappointing |website=The Verge |publisher=Vox Media |date=June 21, 2015 |access-date=April 22, 2017 |archive-date=April 23, 2017 |archive-url=https://web.archive.org/web/20170423062758/http://www.theverge.com/2015/6/21/8820035/taylor-swift-apple-music-free-trial-shocking-disappointing |url-status=live }}</ref> UK independent record label Beggars Group also criticized the trial period, saying it struggled "to see why rights owners and artists should bear this aspect of Apple's customer acquisition costs".<ref>{{cite magazine |first=Daniel |last=Kreps |title=Indie Label Beggars Group Expresses Apple Music Concerns |url=https://www.rollingstone.com/music/news/indie-label-beggars-group-expresses-apple-music-concerns-20150618 |magazine=Rolling Stone |date=June 18, 2015 |access-date=April 22, 2017 |archive-date=April 23, 2017 |archive-url=https://web.archive.org/web/20170423062020/http://www.rollingstone.com/music/news/indie-label-beggars-group-expresses-apple-music-concerns-20150618 |url-status=live }}</ref><ref>{{cite web |first=Tshepo |last=Mokoena |title=Beggars Group express concern over Apple Music's free trial period |url=https://www.theguardian.com/music/2015/jun/18/beggars-group-statement-apple-music-three-month-free-trial |website=The Guardian |date=June 18, 2015 |access-date=April 22, 2017 |archive-date=April 22, 2017 |archive-url=https://web.archive.org/web/20170422214232/https://www.theguardian.com/music/2015/jun/18/beggars-group-statement-apple-music-three-month-free-trial |url-status=live }}</ref>

The day after Swift's letter, Apple Senior Vice President of Internet Software and Services Eddy Cue announced on Twitter that Apple had changed its policy, and that Apple Music "will pay artists for streaming, even during customers' free trial period".<ref>{{cite web |first=Eddy |last=Cue |author-link=Eddy Cue |title=#AppleMusic will pay artist for streaming, even during customer's free trial period |url=https://twitter.com/cue/status/612824775220555776 |website=Twitter |date=June 22, 2015 |access-date=April 22, 2017 |archive-date=May 13, 2017 |archive-url=https://web.archive.org/web/20170513123610/https://twitter.com/cue/status/612824775220555776 |url-status=live }}</ref><ref>{{cite web |first1=Stuart |last1=Dredge |first2=Hannah |last2=Ellis-Petersen |title=Apple Music to pay royalties during free trial: 'We hear you Taylor Swift' |url=https://www.theguardian.com/technology/2015/jun/22/apple-music-royalties-free-trial-taylor-swift |website=The Guardian |date=June 22, 2015 |access-date=April 22, 2017 |archive-date=April 23, 2017 |archive-url=https://web.archive.org/web/20170423062419/https://www.theguardian.com/technology/2015/jun/22/apple-music-royalties-free-trial-taylor-swift |url-status=live }}</ref><ref>{{cite web |first1=Tim |last1=Fernholz |first2=Heather |last2=Timmons |title=Taylor Swift has successfully shamed Apple Music into paying artists all the time |url=https://qz.com/433499/taylor-swift-wont-put-1989-on-apples-streaming-music-app-until-she-gets-paid/ |website=Quartz |publisher=Atlantic Media |date=June 22, 2015 |access-date=April 22, 2017 |archive-date=April 23, 2017 |archive-url=https://web.archive.org/web/20170423062157/https://qz.com/433499/taylor-swift-wont-put-1989-on-apples-streaming-music-app-until-she-gets-paid/ |url-status=live }}</ref> On Twitter, Swift wrote "After the events of this week, I've decided to put ''1989'' on Apple Music... And happily so". She concluded saying it was "the first time it's felt right in my gut to stream my album".<ref>{{cite magazine |first=Christopher |last=Rosen |title=Taylor Swift: 1989 will stream on Apple Music |url=https://ew.com/article/2015/06/25/taylor-swift-1989-apple-music/ |magazine=Entertainment Weekly |date=June 25, 2015 |access-date=April 22, 2017 |archive-date=April 22, 2017 |archive-url=https://web.archive.org/web/20170422220230/http://ew.com/article/2015/06/25/taylor-swift-1989-apple-music/ |url-status=live }}</ref>

In negotiations with record labels for the new service, Apple allegedly attempted to encourage record labels to pull their content from the free, ad-supported tiers of competing services such as Spotify and Amazon Music in order to drive adoption of Apple Music and offered an incentive to Universal Music Group to pull its content from YouTube. The United States Department of Justice and Federal Trade Commission launched an investigation into this alleged cartel in May 2015.<ref name=recode-applemusicfree>{{cite web|last1=Kafka |first1=Peter |title=Big Music Labels Want to Make Free Music Hard to Get, and Apple Says They're Right|url=http://recode.net/2015/03/06/big-music-labels-want-to-make-free-music-hard-to-get-and-apple-says-theyre-right/|website=Re/code|date=March 6, 2015|access-date=May 6, 2015|archive-date=May 7, 2016|archive-url=https://web.archive.org/web/20160507125005/http://recode.net/2015/03/06/big-music-labels-want-to-make-free-music-hard-to-get-and-apple-says-theyre-right/|url-status=live}}</ref><ref>{{cite web |first=Micah |last=Singleton |title=Apple pushing music labels to kill free Spotify streaming ahead of Beats relaunch |url=https://www.theverge.com/2015/5/4/8540935/apple-labels-spotify-streaming |website=The Verge |publisher=Vox Media |date=May 4, 2015 |access-date=April 22, 2017 |archive-date=May 7, 2015 |archive-url=https://web.archive.org/web/20150507000759/http://www.theverge.com/2015/5/4/8540935/apple-labels-spotify-streaming |url-status=live }}</ref>

=== Announcement and launch: 2015 === After rumors and anticipation, Sony Music CEO Doug Morris confirmed on June 7, 2015, that Apple had plans to announce a music streaming service, saying "It's happening tomorrow,"<ref name="Sony Music CEO confirms">{{cite web |last=O'Brien |first=Chris |date=June 7, 2015 |title=Sony Music CEO confirms launch of Apple's music streaming service tomorrow |url=https://venturebeat.com/2015/06/07/sony-music-ceo-confirms-launch-of-apples-music-streaming-service-tomorrow/ |url-status=live |archive-url=https://web.archive.org/web/20170922203913/https://venturebeat.com/2015/06/07/sony-music-ceo-confirms-launch-of-apples-music-streaming-service-tomorrow/ |archive-date=September 22, 2017 |access-date=April 22, 2017 |website=VentureBeat}}</ref><ref name=":5">{{Cite web |last=Plaugic |first=Lizzie |date=2015-06-07 |title=Sony Music boss confirms Apple will reveal its music streaming service tomorrow |url=https://www.theverge.com/2015/6/7/8742761/apple-music-streaming-launch-confirmation |url-status=live |archive-url=https://web.archive.org/web/20150609033707/http://www.theverge.com/2015/6/7/8742761/apple-music-streaming-launch-confirmation |archive-date=June 9, 2015 |access-date=2023-02-27 |website=The Verge |language=en-US}}</ref> with the launch later in the month.<ref name="Announcement by Apple" /> Morris emphasized several times that he prefers paid streaming as opposed to ad-supported, from a financial perspective. Furthermore, Morris said he expects the service to be the "tipping point" to accelerate the growth of streaming, along with arguing that Apple has "$178 billion dollars in the bank. And they have 800 million credit cards in iTunes." as opposed to Spotify, which "never really advertised because it's never been profitable". Morris further argued that "Apple will promote this like crazy and I think that will have a halo effect on the streaming business. A rising tide will lift all boats. It's the beginning of an amazing moment for our industry."<ref name="Sony Music CEO confirms" /><ref name=":5" />

The announcement happened as the signature "one more thing..." reveal at Apple's conference.<ref name="Announcement by Ars Technica">{{cite web |first=Sam |last=Machkovech |title=Apple Music is "the next chapter in music," debuts June 30 |url=https://arstechnica.com/apple/2015/06/apple-music-is-the-next-chapter-in-music/ |website=Ars Technica |publisher=Condé Nast |date=June 8, 2015 |access-date=June 8, 2017 |archive-date=July 4, 2017 |archive-url=https://web.archive.org/web/20170704111655/https://arstechnica.com/apple/2015/06/apple-music-is-the-next-chapter-in-music/ |url-status=live }}</ref> Hip hop artist Drake appeared onstage at the announcement event to elaborate on how he used the Connect platform, and Apple subsequently emphasized how "Independent music can share their music on Connect, too", in contrast to the iTunes Store, where small, independent artists were finding it difficult to participate.<ref name="Announcement by Ars Technica"/>

thumb|upright=2.04|Countries where Apple Music is available ({{as of|2020|4|lc=on}})

Apple Music launched on June 30, 2015, in 100 countries.<ref>{{Cite magazine |title=This Is Apple's New Spotify Killer |url=https://time.com/3913179/apple-music-streaming/ |access-date=18 July 2023 |magazine=Time |archive-date=July 18, 2023 |archive-url=https://web.archive.org/web/20230718155440/https://time.com/3913179/apple-music-streaming/ |url-status=live }}</ref> Earlier, new users used to receive a three-month free trial subscription, which changed to a monthly fee after three months. The trial lasts for a month now.<ref>{{cite news |title=Apple Music reduces free-trial period to one month |url=https://indianexpress.com/article/technology/tech-news-technology/apple-music-reduces-free-trial-period-to-one-month-7759177/ |access-date=6 February 2022 |publisher=Indian Express |archive-date=February 7, 2022 |archive-url=https://web.archive.org/web/20220207073753/https://indianexpress.com/article/technology/tech-news-technology/apple-music-reduces-free-trial-period-to-one-month-7759177/ |url-status=live }}</ref> A family plan allows six users to share a subscription at a reduced rate.<ref name="Announcement by Apple"/> Apple originally sought to enter the market at a lower price point for the service, but the music industry rejected the plan.<ref name="Announcement by The Verge"/> The service debuted as an updated Music app on the iOS 8.4 update. Apple TV and Android device support was planned for a "fall" 2015 launch.<ref name="Announcement by Ars Technica"/> A previously unreleased song by Pharrell Williams, entitled "Freedom", was used in promotional material and announced as an exclusive release on the launch of the service.<ref>{{Cite web |last=Britton |first=Luke Morgan |date=2015-06-24 |title=Pharrell Williams to release new single 'Freedom' as Apple Music exclusive |url=https://www.nme.com/news/music/pharrell-williams-9-1225359 |access-date=2023-02-27 |website=NME |language=en-GB |archive-date=February 27, 2023 |archive-url=https://web.archive.org/web/20230227083847/https://www.nme.com/news/music/pharrell-williams-9-1225359 |url-status=live }}</ref> The "History of Sound" advert for the launch of the Apple Music service was soundtracked by the tune ''There Is No Light'' by Wildbirds & Peacedrums, from their 2009 album ''The Snake''.<ref>{{cite web|url=http://www.theleaflabel.com/en/news/view/477/DM|title=Wildbirds & Peacedrums soundtrack Apple Music launch|work=The Leaf Label|date=June 8, 2015|access-date=June 25, 2015|archive-date=August 23, 2016|archive-url=https://web.archive.org/web/20160823171424/http://www.theleaflabel.com/en/news/view/477/DM|url-status=live}}</ref> Upon its launch, Beats Music subscriptions and playlists were migrated to Apple Music, and the service was discontinued.<ref>{{cite web |first=Josh |last=Constine |title=Beats Music Tells Users To Switch To Apple Music |url=https://techcrunch.com/2015/06/08/beat-it/ |website=TechCrunch |publisher=AOL |date=June 8, 2015 |access-date=April 22, 2017 |archive-date=July 3, 2015 |archive-url=https://web.archive.org/web/20150703164647/http://techcrunch.com/2015/06/08/beat-it/ |url-status=live }}</ref>

In October 2015, Drake and Apple signed a deal to release the music video for "Hotline Bling" exclusively on Apple Music.<ref>{{cite web |last=Singleton |first=Micah |date=October 26, 2015 |title=Drake misses out on his first No. 1 hit with 'Hotline Bling' thanks to Apple Music |url=https://www.theverge.com/2015/10/26/9618120/drake-misses-out-on-his-first-no-1-hit-with-hotline-bling-thanks-to |url-status=live |archive-url=https://web.archive.org/web/20170628064125/https://www.theverge.com/2015/10/26/9618120/drake-misses-out-on-his-first-no-1-hit-with-hotline-bling-thanks-to |archive-date=June 28, 2017 |access-date=June 30, 2017 |website=The Verge |publisher=Vox Media}}</ref> In December, Apple released an exclusive Taylor Swift tour documentary, called ''The 1989 World Tour'', on Apple Music.<ref>{{cite web |last=D'Orazio |first=Dante |date=December 20, 2015 |title=Taylor Swift's 1989 World Tour documentary is now streaming on Apple Music |url=https://www.theverge.com/2015/12/20/10629642/taylor-swift-1989-world-tour-documentary-apple-music-stream |url-status=live |archive-url=https://web.archive.org/web/20170113203631/http://www.theverge.com/2015/12/20/10629642/taylor-swift-1989-world-tour-documentary-apple-music-stream |archive-date=January 13, 2017 |access-date=April 22, 2017 |website=The Verge |publisher=Vox Media}}</ref> In February 2016, ''The Hollywood Reporter'' reported that Dr. Dre would be starring in and executive producing a "dark semi-autobiographical drama" called ''Vital Signs''. The production was described as "Apple's first scripted television series".<ref>{{cite web |last1=O'Connell |first1=Michael |last2=Goldberg |first2=Lesley |date=February 12, 2016 |title=Dr. Dre Filming Apple's First Scripted Television Series (Exclusive) |url=https://www.hollywoodreporter.com/live-feed/dr-dre-filming-apples-first-864502 |url-status=live |archive-url=https://web.archive.org/web/20170618214957/http://www.hollywoodreporter.com/live-feed/dr-dre-filming-apples-first-864502 |archive-date=June 18, 2017 |access-date=June 30, 2017 |work=The Hollywood Reporter |publisher=Eldridge Industries}}</ref> ''Recode'' subsequently reported a few days later that the announcement of Dr. Dre's production was an effort to "extend Apple Music" in promotional ways rather than Apple actively exploring original television content. Citing Apple's deals with Drake and Swift in October and December 2015, respectively, the report referenced a Twitter user describing Apple's efforts as "content marketing".<ref>{{cite web |last=Kafka |first=Peter |date=February 15, 2016 |title=Apple Got Into the TV Business So It Could Make TV Commercials for Apple Music |url=https://www.recode.net/2016/2/15/11587874/apple-got-into-the-tv-business-so-it-could-make-tv-commercials-for |url-status=live |archive-url=https://web.archive.org/web/20170922100416/https://www.recode.net/2016/2/15/11587874/apple-got-into-the-tv-business-so-it-could-make-tv-commercials-for |archive-date=September 22, 2017 |access-date=June 30, 2017 |website=Recode |publisher=Vox Media}}</ref>

In November 2015, Apple launched the Android version of Apple Music, touted by reporters as Apple's first "real" or "user-centric" Android app.<ref name="Android release">{{cite web |last=Kastrenakes |first=Jacob |date=November 10, 2015 |title=Apple Music launches on Android |url=https://www.theverge.com/2015/11/10/9705434/apple-music-android-launch |url-status=live |archive-url=https://web.archive.org/web/20200330163720/https://www.theverge.com/2015/11/10/9705434/apple-music-android-launch |archive-date=March 30, 2020 |access-date=April 22, 2017 |website=The Verge |publisher=Vox Media}}</ref><ref>{{cite web |last=Panzarino |first=Matthew |date=November 10, 2015 |title=Apple Music Comes To Android As An Emissary |url=https://techcrunch.com/2015/11/10/apple-music-comes-to-android/ |url-status=live |archive-url=https://web.archive.org/web/20170422213354/https://techcrunch.com/2015/11/10/apple-music-comes-to-android/ |archive-date=April 22, 2017 |access-date=April 22, 2017 |website=TechCrunch |publisher=AOL}}</ref> The app was updated in April 2017 to match the service's iOS 10 design.<ref>{{cite web |last=Clover |first=Juli |date=April 4, 2017 |title=Apple Music for Android Gets Major iOS-Style Design Revamp |url=https://www.macrumors.com/2017/04/04/apple-music-android-ios-style-revamp/ |url-status=live |archive-url=https://web.archive.org/web/20170624003212/https://www.macrumors.com/2017/04/04/apple-music-android-ios-style-revamp/ |archive-date=June 24, 2017 |access-date=June 8, 2017 |website=MacRumors}}</ref><ref>{{cite web |last=Garun |first=Natt |date=April 4, 2017 |title=Apple Music for Android gets updated with iOS 10 features |url=https://www.theverge.com/2017/4/4/15181110/apple-music-android-update-ios-10-features-lyrics |url-status=live |archive-url=https://web.archive.org/web/20170619194057/https://www.theverge.com/2017/4/4/15181110/apple-music-android-update-ios-10-features-lyrics |archive-date=June 19, 2017 |access-date=June 8, 2017 |website=The Verge |publisher=Vox Media}}</ref>

=== 2016 === In January 2016, ''Fortune'' reported that, six months after launching, Apple Music had reached 10 million paying subscribers, having spent six months reaching the same customer base that took competing music streaming service Spotify six years.<ref>{{cite web |last=Addady |first=Michal |date=January 11, 2016 |title=Apple Music Just Did in Six Months What Took Spotify Six Years |url=http://fortune.com/2016/01/11/apple-music-10/ |url-status=live |archive-url=https://web.archive.org/web/20160202093744/http://fortune.com/2016/01/11/apple-music-10/ |archive-date=February 2, 2016 |access-date=June 8, 2017 |website=Fortune}}</ref> This customer base increased to 11 million subscribers in February,<ref>{{cite web |last=O'Kane |first=Sean |date=February 12, 2016 |title=Apple Music now has over 11 million subscribers |url=https://www.theverge.com/2016/2/12/10981012/apple-music-11-million-paid-subscriptions |url-status=live |archive-url=https://web.archive.org/web/20170204211601/http://www.theverge.com/2016/2/12/10981012/apple-music-11-million-paid-subscriptions |archive-date=February 4, 2017 |access-date=April 22, 2017 |website=The Verge |publisher=Vox Media}}</ref> 13 million in April,<ref>{{cite web |last=Singleton |first=Micah |date=April 26, 2016 |title=Apple Music now has 13 million subscribers |url=https://www.theverge.com/2016/4/26/11513410/apple-music-13-million-subscribers |url-status=live |archive-url=https://web.archive.org/web/20170217141942/http://www.theverge.com/2016/4/26/11513410/apple-music-13-million-subscribers |archive-date=February 17, 2017 |access-date=April 22, 2017 |website=The Verge |publisher=Vox Media}}</ref> 15 million in June,<ref>{{cite web |last=Salsman |first=Joan E. |date=June 13, 2016 |title=Apple Music hits 15 million subscribers |url=https://www.cnet.com/news/apple-music-hits-15-million-subscribers/ |url-status=live |archive-url=https://web.archive.org/web/20180207005040/https://www.cnet.com/news/apple-music-hits-15-million-subscribers/ |archive-date=February 7, 2018 |access-date=June 8, 2017 |website=CNET |publisher=CBS Interactive}}</ref> 17 million in September,<ref>{{cite web |last=Solsman |first=Joan |date=September 8, 2016 |title=Apple Music hits 17 million subscribers |url=https://www.cnet.com/news/apple-music-hits-17-million-subscribers/ |url-status=live |archive-url=https://web.archive.org/web/20170325072946/https://www.cnet.com/news/apple-music-hits-17-million-subscribers/ |archive-date=March 25, 2017 |access-date=April 22, 2017 |website=CNET |publisher=CBS Interactive}}</ref> 20 million in December,<ref>{{cite web |last=Ingham |first=Tim |date=December 7, 2016 |title=Apple Music Surpasses 20M Paying Subscribers 17 Months After Launch |url=https://www.musicbusinessworldwide.com/apple-music-surpasses-20m-paying-subscribers-17-months-launch/ |url-status=live |archive-url=https://web.archive.org/web/20170422214452/https://www.musicbusinessworldwide.com/apple-music-surpasses-20m-paying-subscribers-17-months-launch/ |archive-date=April 22, 2017 |access-date=April 22, 2017 |website=Music Business Worldwide}}</ref><ref>{{cite web |last=Miller |first=Chance |date=December 7, 2016 |title=Apple Music crosses 20M paying subscribers nearly a year and a half after launch |url=https://9to5mac.com/2016/12/06/apple-music-subscriber-numbers-december/ |url-status=live |archive-url=https://web.archive.org/web/20161220123045/https://9to5mac.com/2016/12/06/apple-music-subscriber-numbers-december/ |archive-date=December 20, 2016 |access-date=December 7, 2016 |website=9to5Mac}}</ref> 27 million in June 2017,<ref name="27 million">{{cite web |last=Constine |first=Josh |date=June 5, 2017 |title=Apple Music hits 27M paid subs, adds MusicKit API and social listening |url=https://techcrunch.com/2017/06/05/apple-music-social/ |url-status=live |archive-url=https://web.archive.org/web/20170611085033/https://techcrunch.com/2017/06/05/apple-music-social/ |archive-date=June 11, 2017 |access-date=June 11, 2017 |website=TechCrunch |publisher=AOL}}</ref> 36 million in February 2018,<ref name=":0">{{Cite news |title=Apple Music is set to surpass Spotify in paid US subscribers this summer |url=https://www.theverge.com/2018/2/4/16971436/apple-music-surpass-spotify-us-subscribers |url-status=live |archive-url=https://web.archive.org/web/20180206100254/https://www.theverge.com/2018/2/4/16971436/apple-music-surpass-spotify-us-subscribers |archive-date=February 6, 2018 |access-date=2018-02-06 |work=The Verge}}</ref> 38 million in March 2018 (just five weeks after the previous milestone<ref>{{Cite news |date=2018-03-13 |title=Apple Music Reaches 38 Million Subscribers — Up 2 Million in Five Weeks |url=https://variety.com/2018/biz/news/apple-music-reaches-38-million-subscribers-up-2-million-in-five-weeks-1202725298/ |url-status=live |archive-url=https://web.archive.org/web/20180323230758/http://variety.com/2018/biz/news/apple-music-reaches-38-million-subscribers-up-2-million-in-five-weeks-1202725298/ |archive-date=March 23, 2018 |access-date=2018-06-08 |work=Variety |language=en-US}}</ref>), 40 million in April 2018,<ref>{{Cite news |last=Halperin |first=Shirley |date=2018-04-11 |title=New Apple Music Head Named as Service Surpasses 40 Million Subscribers (EXCLUSIVE) |url=https://variety.com/2018/music/news/apple-music-40-million-subscribers-oliver-schusser-1202750066/ |url-status=live |archive-url=https://web.archive.org/web/20180617005153/https://variety.com/2018/music/news/apple-music-40-million-subscribers-oliver-schusser-1202750066/ |archive-date=June 17, 2018 |access-date=2018-04-11 |work=Variety |language=en-US}}</ref> 50 million as of May 2018,<ref name=":1">{{Cite news |last=Nicolaou |first=Anna |date=July 9, 2018 |title=Apple slices into Spotify's lead in US music market |url=https://www.ft.com/content/ef2be1bc-809f-11e8-bc55-50daf11b720d |url-status=live |archive-url=https://web.archive.org/web/20180711021946/https://www.ft.com/content/ef2be1bc-809f-11e8-bc55-50daf11b720d |archive-date=July 11, 2018 |access-date=2018-07-10 |website=Financial Times |language=en-GB}}</ref> 56 million as of December 2018,<ref>{{Cite magazine |title=Apple Music Now Has 56 Million Users: Report |url=https://www.billboard.com/articles/business/8487726/apple-music-56-million-users-report |url-status=live |archive-url=https://web.archive.org/web/20200401060715/http://www.billboard.com/articles/business/8487726/apple-music-56-million-users-report |archive-date=April 1, 2020 |access-date=2018-12-29 |magazine=Billboard}}</ref> and 60 million as of June 2019.<ref>{{Cite web |last=Garun |first=Natt |date=2019-06-27 |title=Apple Music has surpassed 60 million subscribers, says Eddy Cue |url=https://www.theverge.com/2019/6/27/18761603/apple-music-60-million-subscribers-eddy-cue-spotify |url-status=live |archive-url=https://web.archive.org/web/20190628132703/https://www.theverge.com/2019/6/27/18761603/apple-music-60-million-subscribers-eddy-cue-spotify |archive-date=June 28, 2019 |access-date=2020-04-06 |website=The Verge |language=en}}</ref><ref>{{Cite web |last=Cadot |first=Julien |date=2019-06-27 |title=60 millions d'abonnés, deal avec PNL, fin d'iTunes : rencontre avec Eddy Cue, boss d'Apple Music |url=https://www.numerama.com/tech/529295-60-millions-dabonnes-deal-avec-pnl-fin-ditunes-rencontre-avec-eddy-cue-boss-dapple-music.html |url-status=live |archive-url=https://web.archive.org/web/20190628110931/https://www.numerama.com/tech/529295-60-millions-dabonnes-deal-avec-pnl-fin-ditunes-rencontre-avec-eddy-cue-boss-dapple-music.html |archive-date=June 28, 2019 |access-date=2020-04-06 |website=Numerama |language=fr-FR}}</ref>

In February 2016, ''Music Business Worldwide'' reported that, with Apple Music having launched in Turkey and Taiwan in the previous week, the service was available in 113 countries. The publication further wrote that those countries accounted for 59 regions that competing service Spotify did not.<ref>{{cite web |first=Tim |last=Ingham |title=Apple Music is now available in 59 countries that Spotify is not |url=https://www.musicbusinessworldwide.com/apple-music-is-now-in-57-countries-that-spotify-isnt |website=Music Business Worldwide |date=February 8, 2016 |access-date=April 22, 2017 |archive-date=April 23, 2017 |archive-url=https://web.archive.org/web/20170423061836/https://www.musicbusinessworldwide.com/apple-music-is-now-in-57-countries-that-spotify-isnt |url-status=live }}</ref> In August 2016, Apple Music was launched in Israel<ref>{{cite web |first=Tim |last=Hardwick |title=Apple Music Launches in Israel |url=https://www.macrumors.com/2016/08/03/apple-music-streaming-service-launches-in-israel/ |website=MacRumors |date=August 3, 2016 |access-date=June 8, 2017 |archive-date=April 28, 2018 |archive-url=https://web.archive.org/web/20180428181327/https://www.macrumors.com/2016/08/03/apple-music-streaming-service-launches-in-israel/ |url-status=live }}</ref> and South Korea.<ref>{{cite web |first=Husain |last=Sumra |title=Apple Music Launches in South Korea |url=https://www.macrumors.com/2016/08/04/apple-music-launches-in-korea/ |website=MacRumors |date=August 4, 2016 |access-date=June 8, 2017 |archive-date=April 28, 2018 |archive-url=https://web.archive.org/web/20180428181530/https://www.macrumors.com/2016/08/04/apple-music-launches-in-korea/ |url-status=live }}</ref>

In May 2016, a student membership was announced, that discounted the regular price of a subscription by 50%. The student plan was initially only available for eligible students in the United States, United Kingdom, Germany, Denmark, Ireland, Australia, and New Zealand,<ref>{{cite web |last=Hardwick |first=Tim |date=May 6, 2016 |title=Apple Introduces Apple Music Student Membership Option With 50% Discount at $4.99 per Month |url=https://www.macrumors.com/2016/05/06/apple-music-student-membership-50-discount/ |url-status=live |archive-url=https://web.archive.org/web/20190125183701/https://www.macrumors.com/2016/05/06/apple-music-student-membership-50-discount/ |archive-date=January 25, 2019 |access-date=April 22, 2017 |website=MacRumors}}</ref> but was expanded to an additional 25 countries in November 2016.<ref>{{cite web |last=Clover |first=Juli |date=November 29, 2016 |title=Apple Music Student Pricing Expands to 25 More Countries Around the World |url=https://www.macrumors.com/2016/11/29/apple-music-student-pricing-25-countries/ |url-status=live |archive-url=https://web.archive.org/web/20190126060820/https://www.macrumors.com/2016/11/29/apple-music-student-pricing-25-countries/ |archive-date=January 26, 2019 |access-date=April 22, 2017 |website=MacRumors}}</ref>

In July 2016, Apple bought Carpool Karaoke from ''The Late Late Show with James Corden'', with ''Variety'' writing that Apple was planning to distribute the series through Apple Music.<ref>{{cite web |last=Littleton |first=Cynthia |date=July 26, 2016 |title=Apple Music Buys 'Carpool Karaoke' TV Series |url=https://variety.com/2016/tv/news/carpool-karaoke-apple-music-buys-series-1201823423/ |url-status=live |archive-url=https://web.archive.org/web/20170606054152/http://variety.com/2016/tv/news/carpool-karaoke-apple-music-buys-series-1201823423/ |archive-date=June 6, 2017 |access-date=June 8, 2017 |website=Variety}}</ref> Apple's adaptation of the series was originally supposed to premiere in April 2017, but was delayed without explanation.<ref>{{cite web |last=Sinha-Roy |first=Piya |date=April 24, 2017 |title=Apple delays release of first original series 'Carpool Karaoke' |url=https://www.reuters.com/article/us-apple-video-idUSKBN17R02R |url-status=live |archive-url=https://web.archive.org/web/20170605030809/http://www.reuters.com/article/us-apple-video-idUSKBN17R02R |archive-date=June 5, 2017 |access-date=June 8, 2017 |website=Reuters |publisher=Thomson Reuters}}</ref><ref>{{cite web |last=Clover |first=Juli |date=April 24, 2017 |title=Apple Delays Launch of 'Carpool Karaoke' Series |url=https://www.macrumors.com/2017/04/24/apple-delays-launch-of-carpool-karaoke-series/ |url-status=live |archive-url=https://web.archive.org/web/20170903163624/https://www.macrumors.com/2017/04/24/apple-delays-launch-of-carpool-karaoke-series/ |archive-date=September 3, 2017 |access-date=June 8, 2017 |website=MacRumors}}</ref> The series instead premiered on August 8, 2017.<ref>{{cite web |last=Ha |first=Anthony |date=May 30, 2017 |title=Apple Music's 'Carpool Karaoke' will premiere on August 8 |url=https://techcrunch.com/2017/05/30/carpool-karaoke-premiere-date/ |url-status=live |archive-url=https://web.archive.org/web/20170602233156/https://techcrunch.com/2017/05/30/carpool-karaoke-premiere-date/ |archive-date=June 2, 2017 |access-date=June 8, 2017 |website=TechCrunch |publisher=AOL}}</ref><ref>{{cite web |last=Palladino |first=Valentina |date=May 31, 2017 |title=Carpool Karaoke series rolls into Apple Music on August 8 |url=https://arstechnica.com/apple/2017/05/carpool-karaoke-series-rolls-into-apple-music-on-august-8/ |url-status=live |archive-url=https://web.archive.org/web/20170603054227/https://arstechnica.com/apple/2017/05/carpool-karaoke-series-rolls-into-apple-music-on-august-8/ |archive-date=June 3, 2017 |access-date=June 8, 2017 |website=Ars Technica |publisher=Condé Nast}}</ref>

Apple added personalized music playlists to the service, with the September 2016 launch of "My New Music Mix",<ref>{{cite web |last=Perez |first=Sarah |date=September 5, 2016 |title=Apple rolls out its new, personalized playlists to Apple Music subscribers on iOS, macOS betas |url=https://techcrunch.com/2016/09/05/apple-rolls-out-its-new-personalized-playlists-to-apple-music-subscribers-on-ios-macos-betas/ |url-status=live |archive-url=https://web.archive.org/web/20170419094826/https://techcrunch.com/2016/09/05/apple-rolls-out-its-new-personalized-playlists-to-apple-music-subscribers-on-ios-macos-betas/ |archive-date=April 19, 2017 |access-date=April 22, 2017 |website=TechCrunch |publisher=AOL}}</ref> and the June 2017 launch of "My Chill Mix".<ref>{{cite web |last=Panzarino |first=Matthew |date=June 27, 2017 |title=Apple Music's first new personalized playlist wants you to Chill |url=https://techcrunch.com/2017/06/27/apple-musics-first-new-personalized-playlist-wants-you-to-chill/ |url-status=live |archive-url=https://web.archive.org/web/20170628025147/https://techcrunch.com/2017/06/27/apple-musics-first-new-personalized-playlist-wants-you-to-chill/ |archive-date=June 28, 2017 |access-date=June 28, 2017 |website=TechCrunch |publisher=AOL}}</ref><ref>{{cite web |last=Broussard |first=Mitchel |date=June 27, 2017 |title=Apple Music's New Curated Playlist 'My Chill Mix' Begins Appearing for Some Subscribers |url=https://www.macrumors.com/2017/06/27/apple-music-my-chill-mix/ |url-status=live |archive-url=https://web.archive.org/web/20171121125350/https://www.macrumors.com/2017/06/27/apple-music-my-chill-mix/ |archive-date=November 21, 2017 |access-date=June 28, 2017 |website=MacRumors}}</ref>

=== 2017 === In January 2017, ''The Wall Street Journal'' reported that Apple was exploring original video content, including its own television series and movies.<ref>{{cite web |last1=Fritz |first1=Ben |last2=Mickle |first2=Tripp |last3=Karp |first3=Hannah |date=January 12, 2017 |title=Apple Sets Its Sights on Hollywood With Plans for Original Content |url=https://www.wsj.com/articles/apple-sets-its-sights-on-hollywood-with-plans-for-original-content-1484217007 |url-status=live |archive-url=https://web.archive.org/web/20170617041325/https://www.wsj.com/articles/apple-sets-its-sights-on-hollywood-with-plans-for-original-content-1484217007 |archive-date=June 17, 2017 |access-date=June 8, 2017 |website=The Wall Street Journal}}{{subscription required}}</ref> A few days later, Apple Music executive Jimmy Iovine confirmed the reports about the move towards video,<ref>{{cite web |last=Stanhope |first=Kate |date=January 14, 2017 |title=Jimmy Iovine Addresses Apple Music Expansion Reports |url=https://www.hollywoodreporter.com/live-feed/jimmy-iovine-apple-music-expansion-reports-964383 |url-status=live |archive-url=https://web.archive.org/web/20170509205655/http://www.hollywoodreporter.com/live-feed/jimmy-iovine-apple-music-expansion-reports-964383 |archive-date=May 9, 2017 |access-date=June 8, 2017 |work=The Hollywood Reporter |publisher=Eldridge Industries}}</ref> and in February, he announced that Apple Music would launch its first two television-style series in 2017, with the aim to turn Apple Music into a "cultural platform".<ref>{{cite web |last=Goel |first=Vindu |date=February 14, 2017 |title=Apple Tiptoes Into Producing Original Video but Plans to Pick Up Pace |url=https://www.nytimes.com/2017/02/14/business/apple-video-amazon-netflix.html |url-status=live |archive-url=https://web.archive.org/web/20170407093352/https://www.nytimes.com/2017/02/14/business/apple-video-amazon-netflix.html |archive-date=April 7, 2017 |access-date=June 8, 2017 |website=The New York Times}}</ref>

In March 2017, ''The Information'' reported that Apple had recently hired several people to help evolve its video platform, including YouTube product manager Shiva Rajaraman.<ref>{{cite web |last=Efrati |first=Amir |date=March 30, 2017 |title=Apple Hires Former YouTube Exec to Boost Video Effort |url=https://www.theinformation.com/apple-hires-former-youtube-exec-to-boost-video-effort |url-status=live |archive-url=https://web.archive.org/web/20170506034950/https://www.theinformation.com/apple-hires-former-youtube-exec-to-boost-video-effort |archive-date=May 6, 2017 |access-date=June 8, 2017 |website=The Information}}</ref>

In April 2017, it was announced that Apple Music would be the exclusive home to Sean Combs's documentary "Can't Stop, Won't Stop: A Bad Boy Story", which premiered June 25.<ref>{{cite web |last=Fingas |first=Roger |date=April 27, 2017 |title='Can't Stop, Won't Stop: A Bad Boy Story' confirmed as Apple Music exclusive |url=https://appleinsider.com/articles/17/04/27/cant-stop-wont-stop-a-bad-boy-story-confirmed-as-apple-music-exclusive |url-status=live |archive-url=https://web.archive.org/web/20170610101824/http://appleinsider.com/articles/17/04/27/cant-stop-wont-stop-a-bad-boy-story-confirmed-as-apple-music-exclusive |archive-date=June 10, 2017 |access-date=June 13, 2017 |website=AppleInsider}}</ref><ref>{{cite magazine |last=Gensler |first=Andy |date=April 27, 2017 |title=Puff Daddy's 'Can't Stop Won't Stop' Documentary Coming Exclusively to Apple Music |url=https://www.billboard.com/articles/business/7775633/sean-combs-bad-boy-documentary-apple-music-cant-stop-wont-stop |url-status=live |archive-url=https://web.archive.org/web/20170611170338/http://www.billboard.com/articles/business/7775633/sean-combs-bad-boy-documentary-apple-music-cant-stop-wont-stop |archive-date=June 11, 2017 |access-date=June 13, 2017 |magazine=Billboard |publisher=Eldridge Industries}}</ref> On the same day, ''Bloomberg Businessweek'' reported that artist Will.i.am would make a reality show for Apple Music, in an effort to turn the service into a "one-stop shop for pop culture".<ref>{{cite web |last1=Shaw |first1=Lucas |last2=Webb |first2=Alex |date=April 27, 2017 |title=Apple Music Goes Hollywood: Inside Jimmy Iovine's Video Plans |url=https://www.bloomberg.com/news/articles/2017-04-27/apple-music-goes-hollywood-inside-jimmy-iovine-s-video-plans |url-status=live |archive-url=https://web.archive.org/web/20170610115102/https://www.bloomberg.com/news/articles/2017-04-27/apple-music-goes-hollywood-inside-jimmy-iovine-s-video-plans |archive-date=June 10, 2017 |access-date=June 8, 2017 |website=Bloomberg Businessweek |publisher=Bloomberg L.P.}}</ref> The reality show was later revealed to be called ''Planet of the Apps'', and will focus on the "app economy".<ref>{{cite web |last=Steel |first=Emily |date=March 24, 2016 |title=Apple's First Foray Into Original TV Is a Series About Apps |url=https://www.nytimes.com/2016/03/25/business/media/apples-first-foray-into-original-tv-is-a-series-about-apps.html |url-status=live |archive-url=https://web.archive.org/web/20170624062723/https://www.nytimes.com/2016/03/25/business/media/apples-first-foray-into-original-tv-is-a-series-about-apps.html |archive-date=June 24, 2017 |access-date=June 8, 2017 |website=The New York Times}}</ref><ref>{{cite web |last=Miller |first=Chance |date=March 24, 2016 |title=Apple announces first original TV show focused on the 'app economy' with music artist Will.i.am |url=https://9to5mac.com/2016/03/24/apple-app-economy-show/ |url-status=live |archive-url=https://web.archive.org/web/20170922100549/https://9to5mac.com/2016/03/24/apple-app-economy-show/ |archive-date=September 22, 2017 |access-date=June 8, 2017 |website=9to5Mac}}</ref> The series has cast 100 developers,<ref>{{cite web |last=Spangler |first=Todd |date=July 13, 2016 |title=Apple's First TV Show, 'Planet of the Apps,' Will Feature 100 Developers in Competition Series |url=https://variety.com/2016/digital/news/apple-planet-of-the-apps-tv-show-developers-1201813365/ |url-status=live |archive-url=https://web.archive.org/web/20170606054150/http://variety.com/2016/digital/news/apple-planet-of-the-apps-tv-show-developers-1201813365/ |archive-date=June 6, 2017 |access-date=June 8, 2017 |website=Variety}}</ref> and premiered on June 6, 2017.<ref>{{cite web |last=Lawler |first=Richard |date=June 6, 2017 |title=Apple Music's 'Planet of the Apps' reality show debuts tonight |url=https://www.engadget.com/2017/06/06/apple-music-planet-of-the-apps-premiere/ |url-status=live |archive-url=https://web.archive.org/web/20170613022419/https://www.engadget.com/2017/06/06/apple-music-planet-of-the-apps-premiere/ |archive-date=June 13, 2017 |access-date=June 8, 2017 |website=Engadget |publisher=AOL}}</ref><ref>{{cite web |last=Lomas |first=Natasha |date=June 7, 2017 |title=Apple's debut TV series, Planet of the Apps, kicks off |url=https://techcrunch.com/2017/06/07/apples-debut-tv-series-planet-of-the-apps-kicks-off/ |url-status=live |archive-url=https://web.archive.org/web/20170613105648/https://techcrunch.com/2017/06/07/apples-debut-tv-series-planet-of-the-apps-kicks-off/ |archive-date=June 13, 2017 |access-date=June 8, 2017 |website=TechCrunch |publisher=AOL}}</ref>

In June 2017, Apple hired two television executives from Sony, Jamie Erlicht and Zack Van Amburg. The two have jointly held the title of "President" at Sony, and have helped develop shows including ''Breaking Bad'' and ''Shark Tank''. The hiring was noted by the media as another significant effort by Apple to expand into original video productions.<ref>{{cite web |last=Kafka |first=Peter |date=June 16, 2017 |title=Apple has hired two well-regarded TV execs to ramp up its original video plans |url=https://www.recode.net/2017/6/16/15814908/apple-tv-sony-jamie-erlicht-zack-van-amburg-eddy-cue |url-status=live |archive-url=https://web.archive.org/web/20170830015923/https://www.recode.net/2017/6/16/15814908/apple-tv-sony-jamie-erlicht-zack-van-amburg-eddy-cue |archive-date=August 30, 2017 |access-date=June 16, 2017 |website=Recode |publisher=Vox Media}}</ref><ref>{{cite web |last=Broussard |first=Mitchel |date=June 16, 2017 |title=Apple Hires Executives From Sony Pictures TV to Lead Push Into Original Programming |url=https://www.macrumors.com/2017/06/16/apple-hires-sony-tv-original-programming/ |url-status=live |archive-url=https://web.archive.org/web/20170616130359/https://www.macrumors.com/2017/06/16/apple-hires-sony-tv-original-programming/ |archive-date=June 16, 2017 |access-date=June 16, 2017 |website=MacRumors}}</ref><ref>{{cite web |last=Barnes |first=Brooks |date=June 16, 2017 |title=Apple, Moving In on Prestige TV, Poaches Two Sony Executives |url=https://www.nytimes.com/2017/06/16/business/media/apple-tv-studio-executives-sony.html |url-status=live |archive-url=https://web.archive.org/web/20170617093428/https://www.nytimes.com/2017/06/16/business/media/apple-tv-studio-executives-sony.html |archive-date=June 17, 2017 |access-date=June 16, 2017 |website=The New York Times}}</ref>

In early December 2017, Apple hired Michelle Lee, a programming veteran, as a creative executive of Apple's original video team,<ref>{{cite web |last=Holloway |first=Daniel |date=December 6, 2017 |title=TV Veteran Michelle Lee Joins Apple Worldwide Video |url=https://variety.com/2017/tv/news/michelle-lee-apple-1202631849/ |url-status=live |archive-url=https://web.archive.org/web/20171207201740/http://variety.com/2017/tv/news/michelle-lee-apple-1202631849/ |archive-date=December 7, 2017 |access-date=December 8, 2017 |website=Variety}}</ref><ref>{{cite web |last=Clover |first=Juli |date=December 6, 2017 |title=Apple's Video Team Gains TV Programming Veteran Michelle Lee |url=https://www.macrumors.com/2017/12/06/apple-video-team-michelle-lee/ |url-status=live |archive-url=https://web.archive.org/web/20171208231516/https://www.macrumors.com/2017/12/06/apple-video-team-michelle-lee/ |archive-date=December 8, 2017 |access-date=December 8, 2017 |website=MacRumors}}</ref> and a few days later, also hired Philip Matthys and Jennifer Wang Grazier from Hulu and Legendary Entertainment, respectively.<ref>{{cite web |last=Spangler |first=Todd |date=December 12, 2017 |title=Apple Raids Hulu, Legendary to Fill Business Affairs Posts on Content Team (EXCLUSIVE) |url=https://variety.com/2017/digital/news/apple-philip-matthys-hulu-jennifer-wang-grazier-legendary-1202637357/ |url-status=live |archive-url=https://web.archive.org/web/20171212214057/http://variety.com/2017/digital/news/apple-philip-matthys-hulu-jennifer-wang-grazier-legendary-1202637357/ |archive-date=December 12, 2017 |access-date=December 13, 2017 |website=Variety}}</ref><ref>{{cite web |last=Clover |first=Juli |date=December 12, 2017 |title=Apple Bolsters Video Team With Hires From Hulu and Legendary Entertainment |url=https://www.macrumors.com/2017/12/12/apple-video-team-hulu-legendary-hires/ |url-status=live |archive-url=https://web.archive.org/web/20171213143354/https://www.macrumors.com/2017/12/12/apple-video-team-hulu-legendary-hires/ |archive-date=December 13, 2017 |access-date=December 13, 2017 |website=MacRumors}}</ref>

=== 2018 === On November 30, 2018, Apple added support for Apple Music on Amazon Echo speakers, after previously only being accessible on Apple's own HomePod speakers.<ref>{{Cite news |last=Lovejoy |first=Ben |date=November 30, 2018 |title=Apple Music coming to Amazon Echo speakers in time for the holidays |url=https://9to5mac.com/2018/11/30/apple-music-on-echo/ |url-status=live |archive-url=https://web.archive.org/web/20200330163724/https://9to5mac.com/2018/11/30/apple-music-on-echo/ |archive-date=March 30, 2020 |access-date=November 30, 2018 |work=9to5Mac.com}}</ref>

On December 13, 2018, Apple discontinued Apple Music's "Connect" feature in favor for their redesigned approach to artist profiles and the ability for users to share their music and playlists with friends and followers introduced in iOS 11.<ref>{{Cite web|url=https://variety.com/2018/digital/news/apple-music-connect-dsicontinued-1203089337/|title=Apple Music Phases Out Connect Social Feed|last=Roettgers|first=Janko|date=2018-12-13|website=Variety|language=en|access-date=2018-12-27|archive-date=January 2, 2019|archive-url=https://web.archive.org/web/20190102095444/https://variety.com/2018/digital/news/apple-music-connect-dsicontinued-1203089337/|url-status=live}}</ref>

=== 2019 === On September 5, 2019, Apple released the first version of an Apple Music web player in beta. The web player gives users full access to their music libraries along with similar features from the Apple Music app, while it is missing key features that are expected to be added later.<ref name="TechCrunch" /> A Windows 11 app was released in beta in January 2023, to replace the aging iTunes for Windows.<ref>{{Cite web |last=Aguilar |first=Nelson |title=New Apple Music, TV and Devices Apps Now Available on Windows |url=https://www.cnet.com/tech/services-and-software/new-apple-music-tv-and-devices-apps-now-available-on-windows/ |url-status=live |archive-url=https://web.archive.org/web/20230227083844/https://www.cnet.com/tech/services-and-software/new-apple-music-tv-and-devices-apps-now-available-on-windows/ |archive-date=February 27, 2023 |access-date=2023-02-27 |website=CNET |language=en}}</ref>

At Apple's WWDC for IOS 13, Apple revealed time-synced lyrics in Apple Music powered by both Musixmatch and Genius, Apple also released syllable-lyrics, where they scroll across the screen as it's sung later.<ref>{{Cite web |last=England |first=Rachel |date=2019-09-19 |title=Apple introduces real-time lyrics to Music |url=https://www.engadget.com/2019-09-19-apple-introduces-real-time-lyrics-to-music.html |access-date=2026-05-31 |website=Engadget |language=en-US}}</ref>

On November 15, 2019, Apple released a new Apple Music feature called Apple Music Replay, which is a year-end playlist showing users their favorite tracks of the entire year, a feature similar to Spotify Wrapped.<ref name="auto" /> On November 20, 2019, Apple introduced Apple Music for Business, offering customized playlists for partnered retailers,<ref>{{Cite web |last=Thomsen |first=Michael |date=2019-11-20 |title=Apple announces plan to sell custom playlists of muzak for business |url=https://www.digitalmusicnews.com/2019/11/20/apple-music-for-business-launches/ |url-status=live |archive-url=https://web.archive.org/web/20200726070247/https://www.digitalmusicnews.com/2019/11/20/apple-music-for-business-launches/ |archive-date=July 26, 2020 |access-date=2019-11-22 |website=Digital Music News}}</ref> while also revealing that the platform's catalog now hosted over 60 million songs.<ref>{{Cite web |title=Music |url=https://www.apple.com/music/ |url-status=live |archive-url=https://web.archive.org/web/20200330163728/https://www.apple.com/music/ |archive-date=March 30, 2020 |access-date=2019-11-20 |website=Apple |language=en-US}}</ref>

=== 2020 === In 2020, Apple Music sealed deals with Universal Music Group, Sony Music and Warner Music Group for further promotion and streaming allowance of songs from artists on their labels.<ref>{{Cite news|url=https://www.ft.com/content/2b57fc8c-ef3b-40f5-83a5-2373ff203bfb|title=Apple Music strikes new multiyear deals with major record labels|newspaper=Financial Times|date=March 12, 2020|last1=Nicolaou|first1=Anna|access-date=March 12, 2020|archive-date=March 30, 2020|archive-url=https://web.archive.org/web/20200330163728/https://www.ft.com/content/2b57fc8c-ef3b-40f5-83a5-2373ff203bfb|url-status=live}}</ref><ref>{{cite news|title=Apple Music renews contract with Universal, Sony and Warner|url=https://musicbiznation.com/news/apple-music-renews-contract-universal-sony-warner/|publisher=Music Biz Nation|date=March 15, 2020|access-date=October 21, 2020|archive-date=September 19, 2020|archive-url=https://web.archive.org/web/20200919160050/https://musicbiznation.com/news/apple-music-renews-contract-universal-sony-warner/|url-status=live}}</ref>

On April 21, 2020, Apple announced that Apple Music would be expanding to an additional 52 countries around the world bringing the total to 167 worldwide.<ref>{{cite web |last=Ingham |first=Tim |date=April 21, 2020 |title=Apple Music is now available in 52 new countries |url=https://www.apple.com/newsroom/2020/04/apple-services-now-available-in-more-countries-around-the-world/ |url-status=live |archive-url=https://web.archive.org/web/20210812122749/https://www.apple.com/newsroom/2020/04/apple-services-now-available-in-more-countries-around-the-world/ |archive-date=August 12, 2021 |access-date=April 21, 2020 |website=Apple Inc}}</ref> On October 19, 2020, Apple launched Apple Music TV via Apple Music and the Apple TV app in the United States. Apple Music TV is a free, continuous 24/7 livestream focused on music videos, akin to the early days of MTV. Apple Music TV plans on having premieres of new music videos occur every Friday at 12PM ET, as well as occasional artist and themed takeovers, airings of Apple Music original documentaries and films, live events and shows, and chart countdowns. The service launched with a countdown of the 100 most streamed songs in the US of all time on Apple Music.<ref>{{cite web |last1=Aswad |first1=Jem |date=19 October 2020 |title=Apple Launches 'Apple Music TV,' a 24-Hour Music Video Livestream |url=https://variety.com/2020/music/news/apple-music-tv-launch-videos-1234809088/ |url-status=live |archive-url=https://web.archive.org/web/20201020084214/https://variety.com/2020/music/news/apple-music-tv-launch-videos-1234809088/ |archive-date=October 20, 2020 |access-date=20 October 2020 |website=Variety |language=en}}</ref>

On October 19, 2020, Apple launched Apple Music TV via Apple Music and the Apple TV app in the United States. Apple Music TV is a free, continuous 24/7 livestream focused on music videos, akin to the early days of MTV. Apple Music TV plans on having premieres of new music videos occur every Friday at 12PM ET, as well as occasional artist and themed takeovers, airings of Apple Music original documentaries and films, live events and shows, and chart countdowns. The service launched with a countdown of the 100 most streamed songs in the US of all time on Apple Music.<ref>{{cite web |last1=Aswad |first1=Jem |date=19 October 2020 |title=Apple Launches 'Apple Music TV,' a 24-Hour Music Video Livestream |url=https://variety.com/2020/music/news/apple-music-tv-launch-videos-1234809088/ |url-status=live |archive-url=https://web.archive.org/web/20201020084214/https://variety.com/2020/music/news/apple-music-tv-launch-videos-1234809088/ |archive-date=October 20, 2020 |access-date=20 October 2020 |website=Variety |language=en}}</ref>

From October 30, 2020, Apple Music was included in the Apple One bundle along with several other Apple services such as News, iCloud, Arcade, and TV Plus.<ref>{{Cite web|last=Rayome|first=Alison DeNisco|title=Apple One subscription bundle: Everything included and how to sign up now|url=https://www.cnet.com/how-to/apple-one-subscription-bundle-everything-included-and-how-to-sign-up-now/|access-date=2021-06-27|website=CNET|language=en|archive-date=May 16, 2021|archive-url=https://web.archive.org/web/20210516121448/https://www.cnet.com/how-to/apple-one-subscription-bundle-everything-included-and-how-to-sign-up-now/|url-status=live}}</ref>

=== 2021 === On May 17, 2021, Apple announced that Apple Music would begin offering lossless audio via the ALAC codec in June 2021, along with music mixed in Dolby Atmos, all at no additional cost to Apple Music subscribers.<ref>{{cite web |title=Apple Music announces Spatial Audio and Lossless Audio |url=https://www.apple.com/newsroom/2021/05/apple-music-announces-spatial-audio-and-lossless-audio/ |website=Apple Newsroom |access-date=17 May 2021 |archive-date=May 25, 2021 |archive-url=https://web.archive.org/web/20210525190429/https://www.apple.com/newsroom/2021/05/apple-music-announces-spatial-audio-and-lossless-audio/ |url-status=live }}</ref> In July 2021, the Android version of the app also received support for lossless and spatial audio with Dolby Atmos, though the features were not mentioned in the update release notes.<ref>{{cite web |last=Moon |first=Mariella |title=Apple Music's lossless and spatial audio streaming arrive on Android devices |url=https://www.engadget.com/apple-music-lossless-spatial-audio-streaming-android-034510410.html |website=Engadget |date=23 July 2021 |access-date=23 July 2021 |archive-date=July 23, 2021 |archive-url=https://web.archive.org/web/20210723093523/https://www.engadget.com/apple-music-lossless-spatial-audio-streaming-android-034510410.html |url-status=live }}</ref> By December 28, 2021, Apple Music had upgraded its entire catalogue of 90 million tracks to have lossless audio.<ref>{{Cite web|date=2021-12-29|title=Apple Music Is 100% Lossless: Entire 90 Million Song Catalog Upgraded|url=https://www.digitalmusicnews.com/2021/12/29/apple-music-lossless-entire-catalog-goal-2021/|access-date=2022-01-09|website=Digital Music News|language=en-US|archive-date=December 30, 2021|archive-url=https://web.archive.org/web/20211230203124/https://www.digitalmusicnews.com/2021/12/29/apple-music-lossless-entire-catalog-goal-2021/|url-status=live}}</ref>

On October 19, 2021, Apple introduced the discounted Apple Music Voice plan at $4.99/month, which limits subscribers to only accessing the service's music library and playback features through Siri.<ref>{{Cite web |last=Antonelli |first=William |title=Apple Music Voice: How to get Apple Music for half the price |url=https://www.businessinsider.com/guides/streaming/apple-music-voice-plan |url-status=live |archive-url=https://web.archive.org/web/20221216144824/https://www.businessinsider.com/guides/streaming/apple-music-voice-plan |archive-date=December 16, 2022 |access-date=2022-12-16 |website=Business Insider |language=en-US}}</ref> The plan was later discontinued on November 1, 2023, with no explanation.<ref>{{Cite web |last=Peters |first=Jay |date=November 1, 2023 |title=Apple no longer offers the Apple Music Voice Plan |url=https://www.theverge.com/2023/11/1/23942369/apple-music-voice-plan-discontinued |url-status=live |archive-url=https://web.archive.org/web/20231114211030/https://www.theverge.com/2023/11/1/23942369/apple-music-voice-plan-discontinued |archive-date=November 14, 2023 |access-date=November 14, 2023 |website=The Verge |publisher=Vox Media}}</ref>

On October 27, 2021, Sony announced that Apple Music would become available on the PlayStation 5.<ref>{{Cite web|date=2021-10-27|title=Apple Music launches on PS5 today|url=https://blog.playstation.com/2021/10/27/apple-music-launches-on-ps5-today/|access-date=2021-11-06|website=PlayStation.Blog|language=en-US|archive-date=November 6, 2021|archive-url=https://web.archive.org/web/20211106231513/https://blog.playstation.com/2021/10/27/apple-music-launches-on-ps5-today/|url-status=live}}</ref>

=== 2022 === On May 17, 2022, Apple Music announced Apple Music Live, a new concert series that kicked off with Harry Styles live from New York on May 20.<ref>{{Cite web |date=2022-05-17 |title=Introducing #AppleMusicLive, a new concert series with your favorite artists... |url=https://twitter.com/AppleMusic/status/1526548422010064896/ |url-status=live |archive-url=https://web.archive.org/web/20220715204756/https://twitter.com/AppleMusic/status/1526548422010064896/ |archive-date=July 15, 2022 |access-date=2022-07-15 |website=Twitter |language=en-US}}</ref>

On June 24, 2022, Apple Music increased the price of its student plan, available for eligible college students, from $4.99 to $5.99 per month in the U.S. It represented the first price increase for any plan since Apple Music's launch in the country. Similar price increases also occurred to student plans in the U.K. and Canada at the same time.<ref>{{Cite web |date=June 24, 2022 |title=Apple Music is raising the price of its student plan in the US, UK and Canada – TechCrunch |url=https://techcrunch.com/2022/06/24/apple-music-raising-price-student-plan-us-uk-canada/ |url-status=live |archive-url=https://web.archive.org/web/20220625202155/https://techcrunch.com/2022/06/24/apple-music-raising-price-student-plan-us-uk-canada/ |archive-date=June 25, 2022 |access-date=2022-06-25}}</ref>

On September 22, 2022, Apple announced that it has signed a multi-year deal with the NFL to have Apple Music become the main sponsor of the Super Bowl halftime show beginning with Super Bowl LVII.<ref>{{Cite web |date=September 22, 2022 |title=NFL Introduces the Apple Music Super Bowl Halftime Show |url=https://nflcommunications.com/Pages/NFL-Introduces-the-Apple-Music-Super-Bowl-Halftime-Show.aspx |url-status=live |archive-url=https://web.archive.org/web/20220923190527/https://nflcommunications.com/Pages/NFL-Introduces-the-Apple-Music-Super-Bowl-Halftime-Show.aspx |archive-date=September 23, 2022 |access-date=2022-09-23 |website=NFL Communications (press release)}}</ref>

On October 12, 2022, Apple Music became available for the Xbox One and Xbox Series X/S.<ref>{{Cite web|date=2022-10-12|title=Apple Music launches new app for Xbox consoles|url=https://www.windowscentral.com/gaming/xbox/apple-music-launches-new-app-for-xbox-consoles|access-date=2022-10-12|website=Windows Central|language=en-US|archive-date=October 12, 2022|archive-url=https://web.archive.org/web/20221012104352/https://www.windowscentral.com/gaming/xbox/apple-music-launches-new-app-for-xbox-consoles|url-status=live}}</ref>

On October 24, 2022, Apple announced it was to increase pricing of standard Apple Music subscriptions (along with Apple TV+ and Apple One) in many regions. The Individual plan increased $1 to $10.99/month, the Family plan increased $2 to $16.99/month, and the Annual plan for individuals increased $10 to $109/year.<ref name="MR inc 1">{{cite web |author=Juli Clover |date=October 24, 2022 |title=Apple Increasing Pricing of Apple Music, Apple TV+, and Apple One |url=https://www.macrumors.com/2022/10/24/apple-price-increase-services |url-status=live |archive-url=https://web.archive.org/web/20221107103013/https://www.macrumors.com/2022/10/24/apple-price-increase-services/ |archive-date=November 7, 2022 |access-date=November 9, 2022 |publisher=MacRumors}}</ref>

With the release of iOS 16.2 on December 13, 2022, Apple introduced the "Apple Music Sing" karaoke feature, which introduces real-time lyrics and on supported devices a new slider which allows for the volume of vocals to be adjusted independently from a track's instrumentals on supported songs.<ref>{{Cite web |last=Potuck |first=Michael |date=2022-12-13 |title=Hands-on: How to use Apple Music Sing karaoke feature in iOS 16.2 |url=https://9to5mac.com/2022/12/13/how-to-use-apple-music-sing-karaoke-feature/ |access-date=2022-12-16 |website=9to5Mac |language=en-US |archive-date=December 16, 2022 |archive-url=https://web.archive.org/web/20221216144212/https://9to5mac.com/2022/12/13/how-to-use-apple-music-sing-karaoke-feature/ |url-status=live }}</ref>

=== 2024 === Apple partnered with Bharti Airtel to provide its music and video streaming services to the telecom company's premium clients in India from 2024 at no cost.<ref>{{Cite web |last1=Kalra |first1=Aditya |last2=Vengattil |first2=Munsif |date=28 August 2024 |title=Apple eyes bigger slice of India's streaming, music market with Airtel deal |url=https://www.reuters.com/business/media-telecom/indias-bharti-airtel-announces-content-partnership-with-apple-2024-08-27/ |access-date=2 September 2024 |website=Reuters}}</ref>

In February 2024, Djay added support for DJing with tracks from Apple Music on MacOS, Windows, Android, iPad, iPhone, and Vision Pro.<ref>{{Cite web |last=Morse |first=Phil |date=2024-02-01 |title=Apple Music Streaming Comes To Djay Pro On All Platforms |url=https://www.digitaldjtips.com/apple-music-streaming-djay-pro-all-platforms/ |access-date=2025-05-01 |website=Digital DJ Tips |language=en-US}}</ref> In March 2025, Apple announced "DJ with Apple Music", expanding compatibility with DJ software to Rekordbox, Serato, and Engine DJ and adding support for some stand-alone DJ hardware from AlphaTheta (OMNIS-DUO and XDJ-AZ),<ref>{{Cite web |title=Apple Music support added to rekordbox and all-in-one DJ systems OMNIS-DUO and XDJ-AZ - AlphaTheta |url=https://alphatheta.com/en/information/apple-music-support-added-to-rekordbox-and-all-in-one-dj-systems-omnis-duo-and-xdj-az/ |access-date=2025-05-15 |website=alphatheta.com |language=en-US}}</ref> Denon, and Numark.<ref>{{Cite web |last=Morse |first=Phil |date=2025-03-25 |title=Apple Music Comes To Serato, Rekordbox, EngineDJ, AlphaTheta... |url=https://www.digitaldjtips.com/apple-music-serato-rekordbox-alphatheta-numark-denondj-enginedj/ |access-date=2025-05-01 |website=Digital DJ Tips |language=en-US}}</ref><ref name=":6">{{Cite web |last=will |date=2025-03-25 |title=Apple Music Streaming Arrives in Rekordbox, Serato & Engine DJ |url=https://wearecrossfader.co.uk/blog/apple-music-update/ |access-date=2025-05-01 |website=We Are Crossfader - Learn How To DJ Online |language=en-GB}}</ref> However, stem mixing functionality is disabled with streaming music.<ref>{{Cite web |last=Morse |first=Phil |date=2024-02-02 |title=First Look At Algoriddim Djay Pro's Apple Music Integration |url=https://www.digitaldjtips.com/first-look-at-algoriddim-djay-pros-apple-music-integration/ |access-date=2025-05-01 |website=Digital DJ Tips |language=en-US}}</ref><ref name=":6" />

=== 2025 === As of August 2025, Apple Music had 94 million subscribers.<ref>{{Cite web |last=Kumar |first=Naveen |date=2025-08-25 |title=Apple Music Users & Revenue Statistics 2025 |url=https://www.demandsage.com/apple-music-statistics/ |access-date=2025-06-19 |website=DemandSage |language=en-US}}</ref>

In 2025, Apple Music added a music transfer tool that allows users to import playlists from other services such as Spotify and YouTube Music, in partnership with the third-party service SongShift.<ref>{{cite web |last1=Dalugdug |first1=Mandy |title=Apple expands tool allowing users to transfer playlists from Spotify and other services to US, UK and more |url=https://www.musicbusinessworldwide.com/apple-expands-tool-allowing-users-to-transfer-playlists-from-spotify-and-other-services-to-us-uk-and-more/ |website=Music Business Worldwide |access-date=23 March 2026 |date=27 August 2025}}</ref>

=== 2026 === In February 2026, Apple Music introduced AI generated playlists, based on specific prompts like genre or mood. The interface of the app has gone a complete redesign, in line with the "Liquid Glass" style of IOS 26. Additional features such as real-time translation for bi-lingual songs and playback analytics were also added.<ref>{{Cite web |last=Hutchinson |first=Roland |date=2026-02-11 |title=Apple Music’s 2026 Overhaul: The Game-Changing Features You Can't Miss |url=https://www.geeky-gadgets.com/apple-musics-2026-overhaul-the-game-changing-features-you-cant-miss/ |access-date=2026-03-13 |website=Geeky Gadgets |language=en-US}}</ref>

== Apple Music Classical == {{Infobox online service | name = Apple Music Classical | logo = Apple Music Classical iOS 26 icon.png | logo_size = 150px | image = Apple Music Classical for Android.png | image_size = 130px | caption = Screenshot of the Apple Music Classical app on Android 15 | launched = {{Start date and age|2023|3|28}} | developer = Apple Inc. | key_people = | pricing = Included with Apple Music subscription | platform = {{unbulleted list|iOS| iPadOS| Android| Web }} | availability = 161 countries | website = {{URL|https://classical.music.apple.com}} }}

On August 13, 2021, Apple acquired classical music streaming service Primephonic, and announced that it would become the basis for a new Apple Music app dedicated to classical music, planned to launch in 2022.<ref>{{Cite web |title=Apple Acquires Classical Music Service Primephonic, Will Launch Dedicated Classical Music App |url=https://www.macrumors.com/2021/08/30/apple-acquires-primephonic-classical-music-service/ |access-date=2023-01-23 |website=MacRumors |date=August 30, 2021 |language=en |archive-date=January 23, 2023 |archive-url=https://web.archive.org/web/20230123204218/https://www.macrumors.com/2021/08/30/apple-acquires-primephonic-classical-music-service/ |url-status=live }}</ref>

In March 2023 Apple released Apple Music Classical on iOS, after announcing the service in 2021.<ref name="classical">{{cite web |last1=Peters |first1=Jay |title=Apple Music Classical is now available from the App Store |url=https://www.theverge.com/2023/3/27/23659326/apple-music-classical-available-download-app-store-ios/ |access-date=28 March 2023 |website=The Verge |date=March 28, 2023 |language=en |archive-date=September 6, 2023 |archive-url=https://web.archive.org/web/20230906063405/https://www.theverge.com/2023/3/27/23659326/apple-music-classical-available-download-app-store-ios |url-status=live }}</ref> Apple Music Classical is included with an Apple Music subscription. It focuses on classical music, whereas Apple Music has varying genres of music.<ref>{{Cite web |last=Perez |first=Ivan Mehta and Sarah |date=2023-03-28 |title=Apple Music Classical is now available for download to everyone |url=https://techcrunch.com/2023/03/28/apple-music-classical-is-now-available-for-download-to-everyone/ |access-date=2023-09-06 |website=TechCrunch |language=en-US |archive-date=September 6, 2023 |archive-url=https://web.archive.org/web/20230906031204/https://techcrunch.com/2023/03/28/apple-music-classical-is-now-available-for-download-to-everyone/ |url-status=live }}</ref> The Android app was released on May 30, 2023;<ref>{{Cite web |last=Malik |first=Aisha |date=2023-05-30 |title=Apple Music Classical is now available on Android |url=https://techcrunch.com/2023/05/30/apple-music-classical-is-now-available-on-android/ |access-date=2023-09-06 |website=TechCrunch |language=en-US |archive-date=June 27, 2023 |archive-url=https://web.archive.org/web/20230627133450/https://techcrunch.com/2023/05/30/apple-music-classical-is-now-available-on-android/ |url-status=live }}</ref> and the iPad app was released on November 16, 2023.<ref>{{cite web |last1=Roth |first1=Emma |title=Apple Music Classical for the iPad is here |url=https://www.theverge.com/2023/11/16/23963659/apple-music-classical-available-ipads |access-date=16 November 2023 |date=2023-11-16 |website=The Verge |language=en |archive-date=November 16, 2023 |archive-url=https://web.archive.org/web/20231116173028/https://www.theverge.com/2023/11/16/23963659/apple-music-classical-available-ipads |url-status=live }}</ref>

On September 5, 2023, Apple acquired the classical music label BIS Records.<ref>{{Cite web |last=Lunden |first=Ingrid |date=2023-09-05 |title=Apple's BIS acquisition is a bet on a classical music catalogue, and on building cred in the industry |url=https://techcrunch.com/2023/09/05/apples-bis-acquisition-is-a-bet-on-a-classical-music-catalogue-and-on-building-cred-in-the-industry/ |access-date=2023-09-05 |website=TechCrunch |language=en-US |archive-date=September 5, 2023 |archive-url=https://web.archive.org/web/20230905221109/https://techcrunch.com/2023/09/05/apples-bis-acquisition-is-a-bet-on-a-classical-music-catalogue-and-on-building-cred-in-the-industry/ |url-status=live }}</ref>

== Apple Music Awards == {| class="wikitable plainrowheaders" style="text-align:center;" |- ! scope="col" | # ! scope="col" | Year ! scope="col" style="width:10em;" | {{abbr|Global Artist|Global Artist of the Year}} ! scope="col" | {{abbr|Breakthrough Artist|Breakthrough Artist of the Year}} ! scope="col" | {{abbr|Songwriter(s)|Songwriter of the Year}} ! scope="col" | {{abbr|Album|Album of the Year}} ! scope="col" | {{abbr|Song|Song of the Year}} ! scope="col" | {{abbr|Regional Artist|Regional Artist of the Year}} ! scope="col" class="unsortable"| {{Abbr|Ref.|Reference}} |- ! scope="row"align="center"| 1 |align="center"| 2019 | Billie Eilish | Lizzo | Billie Eilish, Finneas O'Connell | ''When We All Fall Asleep, Where Do We Go?'' by Billie Eilish | "Old Town Road" by Lil Nas X |{{n/a}} |align="center"|<ref>{{cite press release|url=https://apple.com/newsroom/2019/12/apple-announces-first-ever-apple-music-awards|title=Apple announces first ever Apple Music Awards|date=December 2, 2019 |publisher=Apple Inc.}}</ref> |- ! scope="row"align="center"| 2 |align="center"| 2020 | Lil Baby | Megan Thee Stallion | Taylor Swift | ''Please Excuse Me for Being Antisocial'' by Roddy Ricch | "The Box" by Roddy Ricch |{{n/a}} |align="center"|<ref>{{cite press release|title=Apple announces second annual Apple Music Awards|url=https://apple.com/newsroom/2020/11/apple-announces-second-annual-apple-music-awards|date=November 18, 2020|publisher=Apple Inc.|access-date=December 17, 2023|archive-date=January 20, 2024|archive-url=https://web.archive.org/web/20240120074748/https://www.apple.com/newsroom/2020/11/apple-announces-second-annual-apple-music-awards/|url-status=live}}</ref> |- ! scope="row" align="center"| 3 |align="center"| 2021 | The Weeknd | Olivia Rodrigo | H.E.R. | ''Sour'' by Olivia Rodrigo | "Drivers License" by Olivia Rodrigo | Wizkid (Nigeria)<br>Aya Nakamura (France)<br>RIN (Germany)<br>Official Hige Dandism (Japan)<br>Scriptonite (Russia) |align="center"|<ref>{{cite press release|title=Apple announces third annual Apple Music Award winners: The Weeknd wins global award for Artist of the Year; Olivia Rodrigo and H.E.R. also take home top awards |url=https://apple.com/newsroom/2021/11/apple-announces-third-annual-apple-music-award-winners|date=November 30, 2021|publisher=Apple Inc.}}</ref> |- ! scope="row" align="center"| 4 |align="center"| 2022 | Bad Bunny |colspan="5" {{n/a}} |align="center"|<ref>{{cite press release|title=Bad Bunny is Apple Music's Artist of the Year for 2022|url=https://apple.com/newsroom/2022/11/bad-bunny-is-apple-musics-artist-of-the-year-for-2022|date=November 9, 2022|publisher=Apple Inc.|access-date=December 17, 2023|archive-date=November 10, 2023|archive-url=https://web.archive.org/web/20231110082416/https://www.apple.com/newsroom/2022/11/bad-bunny-is-apple-musics-artist-of-the-year-for-2022/|url-status=live}}</ref> |- ! scope="row"align="center"| 5 |align="center"| 2023 | Taylor Swift |colspan="5" {{n/a}} |align="center"|<ref>{{cite press release|date=November 8, 2023|title=Taylor Swift is Apple Music's Artist of the Year for 2023|url=https://apple.com/newsroom/2023/11/taylor-swift-is-apple-musics-artist-of-the-year-for-2023|publisher=Apple Inc.|access-date=December 17, 2023|archive-date=December 18, 2023|archive-url=https://web.archive.org/web/20231218095938/https://www.apple.com/newsroom/2023/11/taylor-swift-is-apple-musics-artist-of-the-year-for-2023/|url-status=live}}</ref> |- ! scope="row" align="center"| 6 |align="center"| 2024 | Billie Eilish |colspan="5" {{n/a}} |align="center"|<ref>{{cite press release|date=November 21, 2024|title=Billie Eilish is Apple Music's Artist of the Year for 2024|url=https://www.apple.com/newsroom/2024/11/billie-eilish-is-apple-musics-artist-of-the-year-for-2024/|publisher=Apple Inc.|access-date=December 19, 2024|archive-date=December 29, 2024|archive-url=https://web.archive.org/web/20241229135640/https://www.apple.com/newsroom/2024/11/billie-eilish-is-apple-musics-artist-of-the-year-for-2024/|url-status=live}}</ref> |- ! scope="row" align="center"| 7 |align="center"| 2025 | Tyler, the Creator |colspan="5" {{n/a}} |align="center"|<ref>{{cite web|url=https://music.apple.com/us/multi-room/6754618149&ved=2ahUKEwiIrJSugoGRAxWd4QIHHWZjE4cQFnoECCAQAQ&usg=AOvVaw10ThJ5NJ2SSTx-sKQqOZVN|title=Artist of the Year 2025|date=20 Nov 2025}}</ref> |}

== Production library == {{Update|section|date=December 2020}}

=== Series === {| class="wikitable plainrowheaders" |- ! Series ! Aired ! Showrunner(s) ! Production partner(s) ! Original network ! Notes |- ! colspan="6" style="background-color:#B0C4DE;" | Former |- | ''We the Best TV'' | rowspan=2 | 2016 | DJ Khaled | {{Plainlist| * Apple Music * We the Best Music Group }} | Apple Music Connect | ''We the Best TV'' premiered on February 5, 2016, featuring DJ Khaled and artists signed to his label. Positioned as a reality show, it also included personal footage, as well as interviews with Khaled's industry friends and collaborators. A companion radio station on Beats 1 called ''We the Best Radio'' aired simultaneously.<ref>{{cite magazine |first=Adelle |last=Platon |title=DJ Khaled Scores Apple Deal, Will Release Future's Forthcoming Project |url=https://www.billboard.com/music/rb-hip-hop/dj-khaled-apple-deal-future-album-6865877/ |magazine=Billboard |publisher=Eldridge Industries |date=February 2, 2016 |access-date=November 8, 2017 |archive-date=May 11, 2017 |archive-url=https://web.archive.org/web/20170511044618/http://www.billboard.com/articles/columns/hip-hop/6865877/dj-khaled-apple-deal-future-album |url-status=live }}</ref> |- | ''The Score'' | Shane Smith, Spike Jonze, Suroosh Alvi | {{Plainlist| * Apple Music * Vice Media }} | rowspan=2 | Apple Music | ''The Score'' was a six-episode series dedicated to exploring local music scenes and cultures around the world. It premiered on March 22, 2016. Each episode comes with a curated playlist related to the artists featured in the show.<ref>{{cite web |first=Natalie |last=Jarvey |title=Vice Launches Music Docuseries 'The Score' on Apple Music (Exclusive) |url=https://www.hollywoodreporter.com/news/vice-launches-music-docuseries-score-877220 |work=The Hollywood Reporter |publisher=Eldridge Industries |date=March 23, 2016 |access-date=November 8, 2017 |archive-date=November 16, 2017 |archive-url=https://web.archive.org/web/20171116182910/http://www.hollywoodreporter.com/news/vice-launches-music-docuseries-score-877220 |url-status=live }}</ref> |- | ''Planet of the Apps'' | 2017 | Charles Watcher, Craig Armstrong, Rick Ringbakk<ref>{{cite web |first=Todd |last=Spangler |title=Gwyneth Paltrow Joins Apple's 'Planet of the Apps' Reality Series |url=https://variety.com/2016/digital/news/gwyneth-paltrow-apple-planet-of-the-apps-1201830454/ |website=Variety |date=August 4, 2016 |access-date=November 8, 2017 |archive-date=December 2, 2017 |archive-url=https://web.archive.org/web/20171202030540/http://variety.com/2016/digital/news/gwyneth-paltrow-apple-planet-of-the-apps-1201830454/ |url-status=live }}</ref> | {{Plainlist| * 5x5 Media * Apple Music * Lightspeed Venture Partners }} | ''Planet of the Apps'' is a reality television show where software developers are tasked to pitch their ideas in front of judges on a slow-moving escalator. Winners will get funding directly from LSVP. The show premiered on June 6, 2017, to mixed reviews.<ref>{{cite web |first=Rich |last=McCormick |title=You can watch the first episode of Apple's reality TV show Planet of the Apps now |url=https://www.theverge.com/2017/6/7/15751614/planet-of-the-apps-watch-first-episode-free |website=The Verge |publisher=Vox Media |date=June 7, 2017 |access-date=November 8, 2017 |archive-date=September 28, 2017 |archive-url=https://web.archive.org/web/20170928103038/https://www.theverge.com/2017/6/7/15751614/planet-of-the-apps-watch-first-episode-free |url-status=live }}</ref><ref>{{cite web |first=Maureen |last=Ryan |title=TV Review: Apple's 'Planet of the Apps' |url=https://variety.com/2017/tv/reviews/planet-of-the-apps-apple-gwyneth-paltrow-jessica-alba-1202456477/ |website=Variety |date=June 6, 2017 |access-date=November 8, 2017 |archive-date=June 19, 2017 |archive-url=https://web.archive.org/web/20170619204025/http://variety.com/2017/tv/reviews/planet-of-the-apps-apple-gwyneth-paltrow-jessica-alba-1202456477/ |url-status=live }}</ref><ref>{{cite web |first=Jake |last=Nevins |title=Planet of the Apps review – celebrity panel can't save Apple's dull first TV show |url=https://www.theguardian.com/tv-and-radio/2017/jun/08/planet-of-the-apps-review-apple-first-tv-show |website=The Guardian |date=June 8, 2017 |access-date=November 8, 2017 |archive-date=November 9, 2017 |archive-url=https://web.archive.org/web/20171109134620/https://www.theguardian.com/tv-and-radio/2017/jun/08/planet-of-the-apps-review-apple-first-tv-show |url-status=live }}</ref> The series was cancelled after one season.<ref>{{cite web |last1=Clover |first1=Juli |title='Planet of the Apps' Star Gary Vaynerchuk Blames Show's Failure on Apple's Poor Marketing |url=https://www.macrumors.com/2018/07/23/planet-of-the-apps-gary-vaynerchuk/ |website=MacRumors |accessdate=July 24, 2018 |language=en |date=July 23, 2018 |archive-date=July 23, 2018 |archive-url=https://web.archive.org/web/20180723224718/https://www.macrumors.com/2018/07/23/planet-of-the-apps-gary-vaynerchuk/ |url-status=live }}</ref> |- ! colspan="6" style="background-color:#B0C4DE;" | Ongoing |- | ''Up Next'' | 2017–present | Jimmy Iovine, Zane Lowe | Apple Music | rowspan=2 | Apple Music | ''Up Next'' premiered on August 16, 2017. The series focuses on new and upcoming artists, chronicling their journey, inspiration and influences. Each season of the mini-documentary ends with interviews and live performances called ''Up Next Sessions''.<ref>{{cite web |first=Timothy J. |last=Seppala |title='Up Next' is an Apple Music series highlighting new artists |url=https://www.engadget.com/2017/04/20/apple-music-up-next-zane-lowe/ |website=Engadget |publisher=Oath Inc. |date=April 20, 2017 |access-date=November 8, 2017 |archive-date=September 28, 2017 |archive-url=https://web.archive.org/web/20170928103434/https://www.engadget.com/2017/04/20/apple-music-up-next-zane-lowe/ |url-status=live }}</ref> |- | ''Carpool Karaoke: The Series'' | 2017–2023 | Ben Winston, Eric Pankowski, James Corden<ref>{{cite magazine |first=Gil |last=Kaufman |title=Apple Music's 'Carpool Karaoke' Showrunners Call Series 'A Celebration of the Joy of Music' |url=https://www.billboard.com/articles/news/television/7890171/carpool-karaoke-apple-music-series-producers-interview |magazine=Billboard |publisher=Eldridge Industries |date=August 7, 2017 |access-date=November 8, 2017 |archive-date=November 9, 2017 |archive-url=https://web.archive.org/web/20171109054852/http://www.billboard.com/articles/news/television/7890171/carpool-karaoke-apple-music-series-producers-interview |url-status=live }}</ref> | {{Plainlist| * Apple Music * Fulwell 73 Productions }} | ''Carpool Karaoke: The Series'' is a reality television show that originated from the segment of the same name on ''The Late Late Show with James Corden''. Apple bought the worldwide rights to it from CBS in 2016 and adapted it exclusively for Apple Music subscribers. The series premiered on August 9, 2017.<ref>{{cite web |first=Natalie |last=Jarvey |title='Carpool Karaoke' Spinoff Premieres as Apple Content Ambitions Grow |url=https://www.hollywoodreporter.com/news/carpool-karaoke-spinoff-premieres-as-apple-content-ambitions-grow-1027534 |work=The Hollywood Reporter |publisher=Eldridge Industries |date=August 8, 2017 |access-date=November 8, 2017 |archive-date=November 14, 2017 |archive-url=https://web.archive.org/web/20171114164756/http://www.hollywoodreporter.com/news/carpool-karaoke-spinoff-premieres-as-apple-content-ambitions-grow-1027534 |url-status=live }}</ref> |}

=== Feature films === {| class="wikitable plainrowheaders" |- ! Film ! style="width:10em;" | U.S. release date ! Directors(s) ! Screenwriter(s) ! Producer(s) ! Studio(s) |- | ''The 1989 World Tour Live''<ref>{{cite web |first=Dante |last=D'Orazio |title=Taylor Swift's 1989 World Tour documentary is now streaming on Apple Music |url=https://www.theverge.com/2015/12/20/10629642/taylor-swift-1989-world-tour-documentary-apple-music-stream |website=The Verge |publisher=Vox Media |date=December 20, 2015 |access-date=November 8, 2017 |archive-date=September 12, 2017 |archive-url=https://web.archive.org/web/20170912011726/https://www.theverge.com/2015/12/20/10629642/taylor-swift-1989-world-tour-documentary-apple-music-stream |url-status=live }}</ref> | December 20, 2015 | Jonas Åkerlund | Violaine Etienne | Scott Horan, Taylor Swift | Apple Music, Dirty Hit |- | ''Beats 1 Presents: The 1975''<ref>{{cite magazine |first=Steve |last=Baltin |title=The 1975 Take Over L.A. Rooftop for Apple Music's Beats 1 |url=https://www.billboard.com/articles/news/6889353/1975-zane-lowe-apple-music-beats-1 |magazine=Billboard |publisher=Eldridge Industries |date=February 23, 2016 |access-date=November 8, 2017 |archive-date=October 23, 2017 |archive-url=https://web.archive.org/web/20171023181208/http://www.billboard.com/articles/news/6889353/1975-zane-lowe-apple-music-beats-1 |url-status=live }}</ref> | February 25, 2016 | colspan=3 | {{center|Matty Healy, Zane Lowe}} | Apple Music, Beats 1, Dirty Hit |- | ''Please Forgive Me''<ref>{{cite web |first1=Noah |last1=Yoo |first2=Jazz |last2=Monroe |title=Watch Drake's New Short Film Please Forgive Me |url=https://pitchfork.com/news/67581-watch-drakes-new-short-film-please-forgive-me/ |website=Pitchfork |publisher=Condé Nast |date=September 26, 2016 |access-date=November 8, 2017 |archive-date=September 28, 2017 |archive-url=https://web.archive.org/web/20170928103259/https://pitchfork.com/news/67581-watch-drakes-new-short-film-please-forgive-me/ |url-status=live }}</ref> | September 26, 2016 | Anthony Mandler | Anthony Mandler, Larry Jackson | Larry Jackson, Kim Bradshaw | Apple Music, Dirty Hit |- | ''Skepta: Live from London''<ref>{{cite web |first=David |last=Renshaw |title=Skepta's Upcoming London Show Will Be Streamed Live On Apple Music |url=http://www.thefader.com/2016/11/17/skeptas-apple-music-london |website=The Fader |date=November 17, 2016 |access-date=November 8, 2017 |archive-date=September 28, 2017 |archive-url=https://web.archive.org/web/20170928150152/http://www.thefader.com/2016/11/17/skeptas-apple-music-london |url-status=live }}</ref> | December 3, 2016 | colspan=3 | {{center|Joseph Adenuga}} | Apple Music, Boy Better Know |- | ''808'' | December 9, 2016 | Alexander Dunn | Alexander Dunn, Luke Bainbridge | Alexander Dunn, Arthur Baker, Craig Kallman, Alex Noyer | Apple Music, Atlantic Films, You Know Films |- | ''Skepta: Greatness Only''<ref>{{cite web |first=Adam |last=Bychawski |title=Watch Skepta's new documentary 'Greatness Only' |url=https://www.nme.com/news/watch-skeptas-new-documentary-greatness-1918387 |website=NME |publisher=Time Inc. UK |date=December 19, 2016 |access-date=November 8, 2017 |archive-date=September 28, 2017 |archive-url=https://web.archive.org/web/20170928150643/http://www.nme.com/news/watch-skeptas-new-documentary-greatness-1918387 |url-status=live }}</ref> | December 19, 2016 | Matt Walker, Tom Knight | Joseph Adenuga | Joseph Adenuga, Julie Adenuga | Apple Music, Boy Better Know |- | ''Process''<ref>{{cite magazine |first=Da'Shan |last=Smith |title=Journey Through Sierra Leone & South London in Sampha's Emotional Short Film 'Process' |url=https://www.billboard.com/music/rb-hip-hop/sampha-process-short-film-7744277/ |magazine=Billboard |publisher=Eldridge Industries |date=March 31, 2017 |access-date=November 8, 2017 |archive-date=November 19, 2017 |archive-url=https://web.archive.org/web/20171119052738/http://www.billboard.com/articles/columns/hip-hop/7744277/sampha-process-short-film |url-status=live }}</ref> | March 31, 2017 | colspan=2 style="text-align:center;" | Kahlil Joseph | Onye Anyanwu, Rik Green | Apple Music, Pulse Films, Young Turks |- | ''Harry Styles: Behind the Album''<ref>{{cite web |first=Sarah |last=Ahern |title=Harry Styles 'Behind the Album' Documentary Gets Release Date on Apple Music |url=https://variety.com/2017/music/news/harry-styles-behind-the-album-documentary-apple-music-1202421125/ |website=Variety |date=May 9, 2017 |access-date=November 8, 2017 |archive-date=August 5, 2018 |archive-url=https://web.archive.org/web/20180805143354/https://variety.com/2017/music/news/harry-styles-behind-the-album-documentary-apple-music-1202421125/ |url-status=live }}</ref> | May 15, 2017 | colspan=3 | {{center|Harry Styles, Paul Dugdale}} | Apple Music, Erskine Records |- | ''Ti Amo Speciale''<ref>{{cite web |first=Jeremy |last=Gordon |title=Watch Phoenix's Ti Amo Speciale Short Film |url=https://www.spin.com/2017/06/phoenix-ti-amo-speciale-watch/ |website=Spin |publisher=Eldridge Industries |date=June 7, 2017 |access-date=November 8, 2017 |archive-date=September 29, 2017 |archive-url=https://web.archive.org/web/20170929192909/https://www.spin.com/2017/06/phoenix-ti-amo-speciale-watch/ |url-status=live }}</ref> | June 7, 2017 | Warren Fu | Jona Ward, Warren Fu | Christian Mazzalai, Deck d'Arcy, Laurent Brancowitz, Thomas Mars | Apple Music, Partizan Entertainment |- | ''Can't Stop, Won't Stop: A Bad Boy Story''<ref>{{cite magazine |first=Andy |last=Gensler |title=Puff Daddy's 'Can't Stop Won't Stop' Documentary Coming Exclusively to Apple Music |url=https://www.billboard.com/articles/business/7775633/sean-combs-bad-boy-documentary-apple-music-cant-stop-wont-stop |magazine=Billboard |publisher=Eldridge Industries |date=April 27, 2017 |access-date=November 8, 2017 |archive-date=November 16, 2017 |archive-url=https://web.archive.org/web/20171116084439/http://www.billboard.com/articles/business/7775633/sean-combs-bad-boy-documentary-apple-music-cant-stop-wont-stop |url-status=live }}</ref> | June 25, 2017 | colspan=2 | {{center|Daniel Kaufman}} | Andre Harrell, Heather Parry, Sean Combs | Apple Music, Live Nation Productions |- | ''HAIM: Behind the Album''<ref>{{cite web |first=Sam |last=Moore |title=Haim announce new album documentary |url=https://www.nme.com/news/music/haim-new-album-documentary-something-to-tell-you-2095253 |website=NME |publisher=Time Inc. UK |date=June 27, 2017 |access-date=November 8, 2017 |archive-date=November 27, 2017 |archive-url=https://web.archive.org/web/20171127044720/http://www.nme.com/news/music/haim-new-album-documentary-something-to-tell-you-2095253 |url-status=live }}</ref> | July 14, 2017 | colspan=3 style="text-align:center;" | Paul Dugdale | Apple Music, Pulse Films |- | ''Kygo: Stole the Show''<ref>{{cite magazine |first=Tatiana |last=Cirisana |title=Kygo Hosts NYC Screening of Apple Music Documentary 'Stole the Show': 'It's Been An Amazing Ride' |url=https://www.billboard.com/articles/news/dance/7881036/kygo-stole-the-show-documentary-premiere-interview |magazine=Billboard |publisher=Eldridge Industries |date=July 26, 2017 |access-date=November 8, 2017 |archive-date=November 1, 2017 |archive-url=https://web.archive.org/web/20171101072017/http://www.billboard.com/articles/news/dance/7881036/kygo-stole-the-show-documentary-premiere-interview |url-status=live }}</ref> | July 26, 2017 | colspan=2 style="text-align:center;" | Matt Mitchener | Devin Chanda, Kyrre Gørvell-Dahll | Apple Music, Ultra Enterprises |- | ''Clive Davis: The Soundtrack of Our Lives'' | October 3, 2017<ref>{{cite web |title=Clive Davis Documentary 'Soundtrack of Our Lives' Gets Trailer, Release Date |url=https://variety.com/2017/music/news/clive-davis-documentary-the-soundtrack-of-our-lives-premieres-on-apple-music-oct-3-watch-trailer-1202562742/ |website=Variety |date=September 18, 2017 |access-date=November 8, 2017 |archive-date=November 9, 2017 |archive-url=https://web.archive.org/web/20171109081437/http://variety.com/2017/music/news/clive-davis-documentary-the-soundtrack-of-our-lives-premieres-on-apple-music-oct-3-watch-trailer-1202562742/ |url-status=live }}</ref> | colspan=2 | {{center|Chris Perkel<ref>{{cite web |first=Shirley |last=Halperin |title=Music Industry Titans Toast Clive Davis at 'Soundtrack of Our Lives' Doc's Los Angeles Premiere |url=https://variety.com/2017/music/news/clive-davis-at-soundtrack-of-my-life-docs-los-angeles-premiere-1202574588/ |website=Variety |date=September 27, 2017 |access-date=November 8, 2017 |archive-date=October 30, 2017 |archive-url=https://web.archive.org/web/20171030123450/http://variety.com/2017/music/news/clive-davis-at-soundtrack-of-my-life-docs-los-angeles-premiere-1202574588/ |url-status=live }}</ref>}} | Blake Everhart, David Diliberto, David Schulhof, Deborah Zipser, Mary Lisio, Michael Bernstein, Ridley Scott, Samantha Kerzner, Susan Ricketts<ref>{{cite web|url=http://www.imdb.com/title/tt6494358/fullcredits|title=Clive Davis: The Soundtrack of Our Lives (2017) - IMDb|via=www.imdb.com|access-date=September 29, 2017|archive-date=September 7, 2019|archive-url=https://web.archive.org/web/20190907183939/https://www.imdb.com/title/tt6494358/fullcredits|url-status=live}}</ref> | Apple Music, IM Global, Scott Free Productions |}

== Reception == Apple Music received mixed reviews at launch. Among the criticism, reviewers wrote that the user interface was "not intuitive",<ref>{{cite web |first=Daniel B. |last=Kline |title=Apple Music: The Good, the Bad, and the Ugly |url=https://www.fool.com/investing/general/2015/07/20/apple-music-the-good-the-bad-and-the-ugly.aspx |website=The Motley Fool |date=July 20, 2015 |access-date=June 8, 2017 |archive-date=July 9, 2017 |archive-url=https://web.archive.org/web/20170709064135/https://www.fool.com/investing/general/2015/07/20/apple-music-the-good-the-bad-and-the-ugly.aspx |url-status=live }}</ref> and an "embarrassing and confusing mess".<ref>{{cite web |first=Yoni |last=Heisler |title=Apple Music on iTunes is an embarrassing and confusing mess |url=https://bgr.com/2015/07/09/apple-music-problems-itunes/ |website=Boy Genius Report |publisher=Penske Media Corporation |date=July 9, 2015 |access-date=June 8, 2017 |archive-date=June 19, 2017 |archive-url=https://web.archive.org/web/20170619163117/https://bgr.com/2015/07/09/apple-music-problems-itunes/ |url-status=live }}</ref> They also wrote about battery life problems.<ref>{{cite web |first=Lisa |last=Eadicicco |title=I ditched Spotify to use Apple Music — and I don't miss it |url=http://www.businessinsider.com/apple-music-review-2015-7 |website=Business Insider |publisher=Axel Springer SE |date=July 5, 2015 |access-date=June 8, 2017 |archive-date=July 24, 2017 |archive-url=https://web.archive.org/web/20170724094949/http://www.businessinsider.com/apple-music-review-2015-7 |url-status=live }}</ref> However, the service was praised for its smart functions. Christina Warren of ''Mashable'' noted the emphasis on human curation in Apple Music, pointing out the various human-curated radio stations and the accuracy of the curated playlists recommended to users in the "For Me" section. The author concluded saying "[The] For Me section alone has made me excited about music for the first time in a long time."<ref>{{cite web |first=Christina |last=Warren |title=Apple Music first look: It's all about curation, curation, curation |url=http://mashable.com/2015/06/30/apple-music-hands-on/ |website=Mashable |date=June 30, 2015 |access-date=June 8, 2017 |archive-date=July 21, 2015 |archive-url=https://web.archive.org/web/20150721173406/http://mashable.com/2015/06/30/apple-music-hands-on/ |url-status=live }}</ref> Sam Machkovech of ''Ars Technica'' wrote that Apple's emphasis on unsigned artist participation in the Connect feature could be an effort to restore the company's former reputation as a "tastemaker" in the mid-2000s.<ref name="Announcement by Ars Technica" />

Apple Music's major redesign in iOS 10 received more positive reviews. Caitlin McGarry of ''Macworld'' praised Apple for having "cleaned up the clutter, reconsidered the navigation tools, put your library front and center, and added algorithmically created playlists to rival Spotify's." She noted bigger fonts, large amounts of white space, and she welcomed changes to various functionalities, concluding with the statement that "Apple Music's redesign is a huge improvement over its previous incarnation, and a clear sign that Apple is listening to its customers".<ref name="McGarry">{{cite web|url=https://www.macworld.com/article/3120412/ios/apple-music-ios-10-overview.html|title=Apple Music in iOS 10: Smart, simple, but still imperfect|last=McGarry|first=Caitlin|date=September 15, 2016|website=Macworld|publisher=International Data Group|access-date=June 8, 2017|archive-date=June 2, 2017|archive-url=https://web.archive.org/web/20170602063654/http://www.macworld.com/article/3120412/ios/apple-music-ios-10-overview.html|url-status=live}}</ref> However, another ''Macworld'' editor, Oscar Raymundo, criticized the new design, writing that "Apple Music in iOS 10 is not as elegant or intuitive as Apple promised. The music service added more needless options, key actions like repeat got buried, and the For You section leaves a lot to be desired".<ref>{{cite web |first=Oscar |last=Raymundo |title=Apple Music's big iOS 10 redesign fails to impress |url=https://www.macworld.com/article/3099242/iphone-ipad/apple-musics-big-ios-10-redesign-fails-to-impress.html |website=Macworld |publisher=International Data Group |date=July 26, 2016 |access-date=June 8, 2017 |archive-date=December 11, 2017 |archive-url=https://web.archive.org/web/20171211160855/https://www.macworld.com/article/3099242/iphone-ipad/apple-musics-big-ios-10-redesign-fails-to-impress.html |url-status=live }}</ref> Jordan Novet of ''VentureBeat'' wrote positively about the changes, stating "Apple has improved the overall design, as well as the experience".<ref>{{cite web |first=Jordan |last=Novet |title=Apple Music in iOS 10: Refined in both look and feel |url=https://venturebeat.com/2016/09/06/apple-music-ios-10-review/ |website=VentureBeat |date=September 6, 2016 |access-date=June 8, 2017 |archive-date=May 11, 2017 |archive-url=https://web.archive.org/web/20170511185228/https://venturebeat.com/2016/09/06/apple-music-ios-10-review/ |url-status=live }}</ref>

In December 2017, singer-songwriter Neil Young released a new archive as part of his Neil Young Archives project and criticized Apple for the audio quality offered by its Apple Music streaming service, stating: "Apple Music controls the audio quality that is served to the masses and chooses to not make high quality available, reducing audio quality to between 5 percent and 20 percent of the master I made in the studio in all cases. So, the people hear 5 percent to 20 percent of what I created. ... Apple not offering a top-quality tier has led labels to stop making quality products available to the masses".<ref>{{cite web |first=Chris |last=Matyszcyk |title=Neil Young savages Apple over audio quality |url=https://www.cnet.com/news/neil-young-savages-apple-over-audio-quality/ |website=CNET |publisher=CBS Interactive |date=December 5, 2017 |access-date=December 8, 2017 |archive-date=December 7, 2017 |archive-url=https://web.archive.org/web/20171207061247/https://www.cnet.com/news/neil-young-savages-apple-over-audio-quality/ |url-status=live }}</ref> Young's claim, however, did not stand up to technical scrutiny, with Apple delivering an industry-standard high-quality bitrate of 256&nbsp;kbit/s AAC, slightly edging out Spotify in quality, which uses a 320&nbsp;kbit/s Ogg Vorbis bitrate.<ref>{{Cite web|url=https://www.theverge.com/this-is-my-next/2018/10/5/17927798/best-music-streaming-service-price-comparison-features|title=Spotify vs. Apple Music: the best music streaming service|last=Etienne|first=Stefan|date=2018-10-05|website=The Verge|language=en|access-date=2020-02-15|archive-date=April 5, 2020|archive-url=https://web.archive.org/web/20200405024159/https://www.theverge.com/this-is-my-next/2018/10/5/17927798/best-music-streaming-service-price-comparison-features|url-status=live}}</ref>

=== iCloud matching technology controversy === The implementation of iCloud Music Library caused significant issues for users. There were reports about music libraries being impacted by issues such as tracks moved to other albums, album art not matching the music, duplicate artists<ref>{{cite web |first=Ronald |last=Chavez |title=Major iTunes 12.2 bug is ruining music libraries |url=http://mashable.com/2015/07/01/itunes-icloud-music-library-bug/ |website=Mashable |date=July 1, 2015 |access-date=June 8, 2017 |archive-date=June 29, 2017 |archive-url=https://web.archive.org/web/20170629164141/http://mashable.com/2015/07/01/itunes-icloud-music-library-bug/ |url-status=live }}</ref> and songs, missing tracks, and synchronization problems.<ref name="mashable-comment">{{cite web |first=Ronald |last=Chavez |title=Influential Apple fan trashes Apple Music, calls it a nightmare |url=http://mashable.com/2015/07/23/apple-music-nightmare/ |website=Mashable |date=July 23, 2015 |access-date=June 8, 2017 |archive-date=June 14, 2017 |archive-url=https://web.archive.org/web/20170614004314/http://mashable.com/2015/07/23/apple-music-nightmare/ |url-status=live }}</ref><ref>{{cite web |first=Chris |last=Welch |title=Apple Music has an iCloud problem |url=https://www.theverge.com/2015/7/1/8877129/apple-music-icloud-problems |website=The Verge |publisher=Vox Media |date=July 1, 2015 |access-date=June 8, 2017 |archive-date=September 21, 2017 |archive-url=https://web.archive.org/web/20170921122714/https://www.theverge.com/2015/7/1/8877129/apple-music-icloud-problems |url-status=live }}</ref> ''Mashable'' wrote that "Apple has not yet publicly acknowledged the problem or responded to our request for comment".<ref name="mashable-comment"/>

iCloud Music Library has also been reported to delete music from users' local storage,<ref name="appleinsider complaints">{{cite web |first=Roger |last=Fingas |title=Apple Music users complain iCloud Music Library deletes, renames iTunes content |url=https://appleinsider.com/articles/15/07/01/apple-music-users-complain-icloud-music-library-deletes-renames-itunes-content |website=AppleInsider |date=July 1, 2015 |access-date=June 8, 2017 |archive-date=June 16, 2017 |archive-url=https://web.archive.org/web/20170616083035/http://appleinsider.com/articles/15/07/01/apple-music-users-complain-icloud-music-library-deletes-renames-itunes-content |url-status=live }}</ref> though this has been disputed by other publications as caused by user error or another application.<ref>{{cite web |first=Kirk |last=McElhearn |title=Apple Music doesn't delete your music files |url=https://www.macworld.com/article/3066789/streaming-media/apple-music-doesnt-delete-your-music-files.html |website=Macworld |publisher=International Data Group |date=May 6, 2016 |access-date=June 8, 2017 |archive-date=June 9, 2017 |archive-url=https://web.archive.org/web/20170609081331/http://www.macworld.com/article/3066789/streaming-media/apple-music-doesnt-delete-your-music-files.html |url-status=live }}</ref> Additionally, the feature was reported to have replaced uploaded content with a version locked with digital rights management.<ref name="appleinsider complaints"/> In July 2016, Apple switched the matching technology to incorporate features identical to iTunes Match, specifically the use of "audio fingerprints" to scan sound data. The new technology also removed DRM from downloaded matched songs.<ref>{{cite web |first=Benjamin |last=Mayo |title=Apple rolling out more accurate song matching algorithm to Apple Music subscribers, identical to iTunes Match |url=https://9to5mac.com/2016/07/18/apple-rolling-out-more-accurate-song-matching-algorithm-to-apple-music-subscribers-identical-to-itunes-match/ |website=9to5Mac |date=July 18, 2016 |access-date=July 8, 2017 |archive-date=April 5, 2018 |archive-url=https://web.archive.org/web/20180405030528/https://9to5mac.com/2016/07/18/apple-rolling-out-more-accurate-song-matching-algorithm-to-apple-music-subscribers-identical-to-itunes-match/ |url-status=live }}</ref><ref>{{cite web |first=Sarah |last=Perez |title=One of Apple Music's biggest problems is getting fixed |url=https://techcrunch.com/2016/07/18/one-of-apple-musics-biggest-problems-is-getting-fixed/ |website=TechCrunch |publisher=AOL |date=July 18, 2016 |access-date=July 8, 2017 |archive-date=September 18, 2017 |archive-url=https://web.archive.org/web/20170918115019/https://techcrunch.com/2016/07/18/one-of-apple-musics-biggest-problems-is-getting-fixed/ |url-status=live }}</ref>

=== Album exclusives controversy === In August 2016, Frank Ocean released ''Blonde'' exclusively on Apple Music. The decision was made by Ocean independently, without Def Jam Recordings, his former label, being a part of the deal. The exclusive deal reportedly "ignited a music streaming war".<ref>{{cite web |first=Natalie |last=Robehmed |title=Frank Ocean Just Went Independent And Ignited A Music Streaming War |url=https://www.forbes.com/sites/natalierobehmed/2016/08/23/frank-ocean-just-ignited-a-streaming-war-with-apple-and-universal-music/ |website=Forbes |date=August 23, 2016 |access-date=June 9, 2017 |archive-date=August 25, 2016 |archive-url=https://web.archive.org/web/20160825155931/http://www.forbes.com/sites/natalierobehmed/2016/08/23/frank-ocean-just-ignited-a-streaming-war-with-apple-and-universal-music/ |url-status=live }}</ref> The move followed in the footsteps of other artists, including Adele, Coldplay, Future, Drake, Beyoncé, Rihanna, and Kanye West, who released albums on exclusive terms with music streaming competitors of leading service Spotify. Jonathan Prince, Spotify's head of communications, told ''The Verge'' that "We're not really in the business of paying for exclusives, because we think they're bad for artists and they're bad for fans. Artists want as many fans as possible to hear their music, and fans want to be able to hear whatever they're excited about or interested in — exclusives get in the way of that for both sides. Of course, we understand that short promotional exclusives are common and we don't have an absolute policy against them, but we definitely think the best practice for everybody is wide release".<ref>{{cite web |first=Micah |last=Singleton |title=Does Spotify need to go after exclusive content? |url=https://www.theverge.com/2016/2/18/11054460/spotify-exclusive-content-apple-tidal |website=The Verge |publisher=Vox Media |date=February 18, 2016 |access-date=June 9, 2017 |archive-date=April 22, 2017 |archive-url=https://web.archive.org/web/20170422030231/http://www.theverge.com/2016/2/18/11054460/spotify-exclusive-content-apple-tidal |url-status=live }}</ref> After a 2-week period, ''Blonde'' was released on Spotify.<ref>{{Cite web |last=Plaugic |first=Lizzie |date=2016-09-09 |title=Frank Ocean's Blonde is now on Spotify |url=https://www.theverge.com/2016/9/9/12865270/frank-ocean-blonde-spotify-stream |access-date=2023-10-30 |website=The Verge |language=en |archive-date=August 27, 2017 |archive-url=https://web.archive.org/web/20170827001347/https://www.theverge.com/2016/9/9/12865270/frank-ocean-blonde-spotify-stream |url-status=live }}</ref>

Ocean's independent move to Apple Music exclusivity caused "a major fight in the music industry",<ref>{{cite web |first=Micah |last=Singleton |title=Frank Ocean's release of Blonde marks the start of a major fight in the music industry |url=https://www.theverge.com/2016/8/24/12627578/frank-ocean-blonde-apple-music-exclusive-universal |website=The Verge |publisher=Vox Media |date=August 24, 2016 |access-date=June 9, 2017 |archive-date=May 4, 2017 |archive-url=https://web.archive.org/web/20170504212057/https://www.theverge.com/2016/8/24/12627578/frank-ocean-blonde-apple-music-exclusive-universal |url-status=live }}</ref> and Universal Music Group reportedly banned the practice of exclusive releases for its signed artists.<ref>{{cite web |first=Edward |last=Helmore |title=Universal reportedly outlaws streaming 'exclusives' after Frank Ocean release |url=https://www.theguardian.com/business/2016/aug/23/universal-streaming-exclusives-frank-ocean-release |website=The Guardian |date=August 23, 2016 |access-date=June 9, 2017 |archive-date=June 11, 2017 |archive-url=https://web.archive.org/web/20170611005638/https://www.theguardian.com/business/2016/aug/23/universal-streaming-exclusives-frank-ocean-release |url-status=live }}</ref> Soon after, several major record labels followed Universal, marking a significant change in the industry.<ref>{{cite web |first=Hannah |last=Karp |title=Music Industry Hits Pause on Exclusive Album-Release Deals |url=https://www.wsj.com/articles/music-industry-hits-pause-on-exclusive-album-release-deals-1473327004 |website=The Wall Street Journal |date=September 8, 2016 |access-date=June 9, 2017 |archive-date=June 2, 2017 |archive-url=https://web.archive.org/web/20170602082911/https://www.wsj.com/articles/music-industry-hits-pause-on-exclusive-album-release-deals-1473327004 |url-status=live }}{{subscription required}}</ref> According to unnamed label executives, Spotify had also introduced a new policy that said that the service would not give the same level of promotion once an album arrives on Spotify after other services, including not being prominently featured in playlists.<ref>{{cite web |first=Ben |last=Sisario |title=Frank Ocean's 'Blonde' Amplifies Discord in the Music Business |url=https://www.nytimes.com/2016/08/26/business/media/frank-oceans-blonde-amplifies-discord-in-the-music-business.html |website=The New York Times |date=August 25, 2016 |access-date=June 9, 2017 |archive-date=May 19, 2017 |archive-url=https://web.archive.org/web/20170519212443/https://www.nytimes.com/2016/08/26/business/media/frank-oceans-blonde-amplifies-discord-in-the-music-business.html |url-status=live }}</ref> ''Rolling Stone'' wrote in October 2016 that "if you wanted to keep up with new albums by Beyoncé, Drake, Frank Ocean, and Kanye West, among many others, you would have had to subscribe to not one but two streaming services", adding, "But over the past few months, a backlash has developed against this new reality".<ref name="rolling stone exclusives">{{cite magazine |first=Steve |last=Knopper |title=How Apple Music, Tidal Exclusives Are Reshaping Music Industry |url=https://www.rollingstone.com/music/news/inside-the-war-over-album-exclusives-w443385 |magazine=Rolling Stone |date=October 5, 2016 |access-date=June 9, 2017 |archive-date=June 22, 2017 |archive-url=https://web.archive.org/web/20170622001858/http://www.rollingstone.com/music/news/inside-the-war-over-album-exclusives-w443385 |url-status=live }}</ref> Lady Gaga told Apple Music's Beats 1 radio, "I told my label that if they signed those contracts with Apple Music and Tidal, I'd leak all my own new music".<ref name="rolling stone exclusives" />

In May 2017, Apple Music executive Jimmy Iovine told ''Music Business Worldwide'', "We tried it. We'll still do some stuff with the occasional artist. The labels don't seem to like it and ultimately it's their content."<ref>{{cite web |first=Tim |last=Ingham |title=Jimmy Iovine: 'Musicians taught me everything. Without them, I'm working on the docks.' |url=https://www.musicbusinessworldwide.com/im-nothing-without-musicians-id-be-working-on-the-docks-without-musicians/ |website=Music Business Worldwide |date=May 16, 2017 |access-date=June 9, 2017 |archive-date=June 10, 2017 |archive-url=https://web.archive.org/web/20170610130201/https://www.musicbusinessworldwide.com/im-nothing-without-musicians-id-be-working-on-the-docks-without-musicians/ |url-status=live }}</ref><ref>{{cite web |first=Lizzie |last=Plaugic |title=Apple Music is moving away from album exclusives |url=https://www.theverge.com/2017/5/17/15654064/apple-music-exclusives-cutting-back-jimmy-iovine |website=The Verge |publisher=Vox Media |date=May 17, 2017 |access-date=June 9, 2017 |archive-date=June 21, 2017 |archive-url=https://web.archive.org/web/20170621182711/https://www.theverge.com/2017/5/17/15654064/apple-music-exclusives-cutting-back-jimmy-iovine |url-status=live }}</ref>

== See also == * Apple Music 1 – Apple Music's live radio station * iTunes Radio – Apple's discontinued free radio service within the Music app * Comparison of music streaming services * List of Internet radio stations * List of online music databases

== References and Footnotes == {{Reflist|30em}} {{reflist|group=lower-alpha}}

== External links == * {{Official website|https://www.apple.com/music|Apple Music}} * {{Official website| https://classical.music.apple.com|Apple Music Classical}}

{{Apple}} {{Music streaming services}} {{Music digital distribution platforms}}

music Category:Internet radio in the United States Category:Music streaming services Category:Internet properties established in 2015 Category:Products introduced in 2015 Category:IOS software Category:WatchOS software Category:TvOS software Category:American companies established in 2015 Category:American music websites Category:Online music and lyrics databases