{{short description|Publishing company based in Barcelona, Spain}} {{Infobox company |name = le cool Publishing SL |logo = |type = Limited |foundation = 2003 - Closed |location = Barcelona, Spain |key_people = René Lönngren (founder, CEO), Andrew Losowsky (editorial director) |industry = Media, publishing |products = Online magazines, custom publishing, guidebooks |homepage = [http://www.lecool.com/ www.lecool.com] }} '''Le cool''' is an independent publishing company based in Barcelona, Spain.
Founded in 2003 by Swedish emigrant René Lönngren,<ref>{{Citation | title = The flavour of cool|date= 26 July 2007 | url = http://www.economist.com/business/displaystory.cfm?story_id=9546429 | access-date = 12 July 2008 |work=The Economist}}</ref> the company publishes content concerning unusual events and places within European cities.
Its main products are weekly online magazines detailing cultural activities under the name ''le cool magazine'' and a series of ''Weird and Wonderful Guides'' to five cities in Europe. It also produces publications for clients, including the inflight magazine ''Ling'' for the Spanish airline Vueling, which won a gold medal in the 2008 awards of the American-based Society of Publication Designers.<ref>{{Citation| title = Non-Newsstand Illustration, Gold medals| website = SPD Awards| url = http://mt.apperceptive.com/spd/winners08/gold-medals/illustration/nonnewsstand-illustration/| access-date = 12 July 2008| archive-url = https://web.archive.org/web/20080518005504/http://mt.apperceptive.com/spd/winners08/gold-medals/illustration/nonnewsstand-illustration/| archive-date = 18 May 2008| url-status=dead| df = dmy-all}}</ref>
Le cool sends weekly emails to around 200,000 subscribers in nine European cities<ref>{{Citation | title = Too le cool for school | website = Yeah Baby | url = http://www.bmibabymagazine.com/features/2007/dec/businessfile.html | access-date = 12 July 2008 | archive-url = https://web.archive.org/web/20100204082626/http://www.bmibabymagazine.com/features/2007/dec/businessfile.html | archive-date = 4 February 2010 | url-status=dead | df = dmy-all }}</ref> (Barcelona, Budapest, Dublin, Istanbul, Lisbon, London, Madrid, Rome and Moscow) and published a guidebook to Barcelona in 2006 and to Amsterdam, Lisbon, London and Madrid in 2008.<ref>{{Cite web | publisher = le cool | title = A series of weird and wonderful guidebooks | url = http://www.lecoolbook.com | access-date = 12 July 2008}}</ref>
Its guidebook series is unusual for the quality of its design,<ref>{{Cite web| title = LE COOL City Guidebooks| website = We Heart Stuff| url = http://www.weheartstuff.co.uk/?p=279| access-date = 12 July 2008| archive-url = https://web.archive.org/web/20080828051731/http://www.weheartstuff.co.uk/?p=279| archive-date = 28 August 2008| url-status=dead| df = dmy-all}}</ref> in particular for working with local designers in each city.
The editor of le cool's London email magazine and guidebook, Mat Osman, is the bass guitarist in Suede.{{cn|date=November 2018}}
Le Cool has expanded to include the Le Cool Agency, a content agency that helps agencies and their clients to connect better with their customers through supporting their communication with great content.{{cn|date=November 2018}}
== References == {{Reflist|2}}
== External links == * [https://web.archive.org/web/20011209111527/http://www.lecool.com/ le cool home page] * [http://www.lecoolbook.com le cool guidebooks]
Category:2003 establishments in Spain Category:Mass media in Barcelona Category:Publishing companies of Spain Category:Publishing companies established in 2003