{{Short description|Australian film and television trade magazine}} {{About|the Australian screen-professionals magazine|the American science-fiction magazine|If (magazine){{!}}If ''(magazine)''}} {{EngvarB|date=December 2015}} {{Use dmy dates|date=March 2025}} {{Infobox magazine | title = IF Magazine | logo = IF Magazine logo.jpg | logo_size = 100 | image_file = If-Magazine-Australia.jpg | image_size = 200 | image_alt = | image_caption = | editor = Jackie Keast | editor_title = Editor | previous_editor = | frequency = Bi-monthly | circulation = 13,000 | category = Australian film and television trade magazine | company = The Intermedia Group | publisher = Mark Kuban | founded = 1997 | firstdate = | country = Australia | based = Sydney | language = English | website = {{URL|https://if.com.au}} }} '''''IF Magazine''''', also known as '''''Inside Film''''', '''''IF: Australia's Filmmaker Magazine''''', and '''''IF: The Magazine for Independent Filmmakers''''', is an Australian print and online trade publication for screen-content professionals in Australia and New Zealand.
==History== The magazine was founded in 1997<ref name=hg/> by Stephen Jenner and David Barda, in Sydney.<ref name=bka/>
In April 2012 the 150th issue was published.<ref>{{cite journal| author=Kroenert, Tim. |title=If Magazine – a Look Back| journal= Inside Film|issue= 150 |date=April 2012| page= 22|url= https://search.informit.org/doi/10.3316/ielapa.122234847468668| url-access=subscription|issn=1447-2252}}</ref> In June 2021, the 200th issue was published.<ref name=200th/>
Its former and long names include ''Inside Film'', ''IF: Australia's Filmmaker Magazine'', ''IF: The Magazine for Independent Filmmakers'',<ref>{{Citation | title=If [magazine]: Inside film [catalogue entry] | via=Trove | url=https://trove.nla.gov.au/work/169070123 | access-date=23 November 2021}}</ref> and ''IF Magazine: For Screen Content Professionals''.<ref name=200th>{{cite web |last=Keast |first=Jackie |title=Don't miss: The 200th issue of IF! |website=IF Magazine |date=24 June 2021 |url=https://if.com.au/dont-miss-the-200th-issue-of-if/ |access-date=13 December 2024}}</ref>
==Description== ''IF Magazine'' is a bi-monthly print magazine<ref name=hg>{{cite web | title=LibGuides: Screen: Online Journals & Databases | website=LibGuides at Holmesglen | date=8 December 2010 | url=https://holmesglen.libguides.com/c.php?g=150381&p=989544 | access-date=23 November 2021| archive-url=https://web.archive.org/web/20211123162439/https://holmesglen.libguides.com/c.php?g=150381&p=989544| archive-date= 23 November 2021}}</ref> as well as a website, if.com.au,<ref name=home>{{cite web | title=Home page | website=IF Magazine | date=14 July 2021 | url=https://www.if.com.au/ | access-date=23 November 2021}}</ref> serving as a trade publication for screen-content professionals in Australia and New Zealand.<ref>{{Citation | title=Inside Film [catalogue entry] | via=Trove | url=https://trove.nla.gov.au/work/162981343 | access-date=23 November 2021}}</ref><ref>{{cite web| via= Facebook| url=https://www.facebook.com/IF.magazine/|title=Inside Film Magazine}}</ref>
The magazine's content includes original research in specially-commissioned articles<ref name=hg/><ref>{{cite web | title=Researcher Profile |website=Swinburne University of Technology | url=https://www.swinburne.edu.au/research/our-research/access-our-research/find-a-researcher-or-supervisor/researcher-profile/?id=mafreeman | access-date=23 November 2021}}</ref> that are unique. It covers Australian film and television, distribution, exhibition, digital media, marketing, finance, as well as detailed reporting on the Australian film industry.<ref name=hg/>
The magazine is available online by subscription on Informit from Issue 41 (February 2002).<ref name=informit>{{cite web|website=Informit|title=Inside Film|url=https://search.informit.org/journal/insfil |access-date=23 November 2021}}</ref>
==Governance and people== ''Inside Film'' is owned by The Intermedia Group.<ref name=home/><ref name=informit/>
{{as of|2017}} Jackie Keast is editor,<ref>{{cite web | title=Contact| website=IF Magazine | date=14 July 2021 | url=https://www.if.com.au/contact/ | access-date=23 November 2021}}</ref> while Don Groves has been senior journalist since 2013. Groves formerly worked with ''Variety'' in Sydney and London, and has contributed regularly to ''Deadline Hollywood'' and SBS Film.<ref>{{cite web | last=Glendenning | first=Elly | title=Don Groves joins the Inside Film team | website=Influencing News | date=3 June 2013 | url=https://influencing.com/au/story/don-groves-joins-the-inside-film-team | access-date=23 November 2021}}</ref>
==Recognition== In 2000, the magazine was the co-winner of the AACTA Byron Kennedy Award, along with ''Popcorn Taxi'' film festival.<ref name=bka>{{cite web |title= Byron Kennedy Awards (List of winners from 1984 to 2016)|url=https://s3-ap-southeast-2.amazonaws.com/aacta-org/PDFs/2017/Byron-Kennedy-Award-Winners-1984-2016.pdf |access-date=13 December 2024}}</ref><ref name=jenner>{{cite web |title=Stephen Jenner |website=Asian Academy Creative Awards |date=12 June 2022 |url=https://www.asianacademycreativeawards.com/speakers/stephen-jenner/ |access-date=13 December 2024}}</ref>
==IF Awards== {{main|IF Awards}} ''IF Magazine'' ran the IF Awards<ref name=jenner/> from 1999 until 2011, with various sponsors acquiring naming rights over the years.<ref name=austlit>{{cite web |title=Inside Film Awards |website=AustLit |url=https://www.austlit.edu.au/austlit/page/v1296 |access-date=13 December 2024}}</ref> The awards were determined by a national audience poll, which differentiated it from the Australian AACTA Awards, which are judged by industry professionals.<ref name=austlit/> In 2012 it was announced that they would be put "on hold", owing to changing economic circumstances and competition with the AACTA Awards, which had moved to Sydney in 2011.<ref>{{cite web|url=https://tvtonight.com.au/2012/04/if-awards-cancelled-for-2012.html|title=IF Awards cancelled for 2012|date=18 April 2012|website=tvtonight.com.au|access-date=20 April 2018}}</ref><ref name=austlit/>
==References== {{reflist}}
==External links== *{{official website|https://www.if.com.au/}}
{{Byron Kennedy Award}}
Category:1997 establishments in Australia Category:Business magazines published in Australia Category:Bi-monthly magazines published in Australia Category:Magazines established in 1997 Category:Magazines published in Sydney Category:Professional and trade magazines published in Australia Category:Film magazines published in Australia Category:Magazines about the media Category:Byron Kennedy Award recipients