{{short description|Philippine over-the-top content platform}} {{Copy edit|date=October 2025}} {{lowercase title}} {{Infobox website | name = iWant | logo = IWant logo 2025.svg | logo_caption = Logo used since July 9, 2025 | screenshot = IWant website screenshot.png | screenshot_size = 300px | collapsible = Yes | collapsetext = Screenshot | caption = iWant's website on July 10, 2025 | commercial = Yes | former_name = {{Plainlist| *ABS-CBNnow! (2003–{{Date|2010|01|08}}) *iWant TV ({{Date|2010|01|08}}–{{Date|2018|11|16}}) *iWantTFC ({{Date|2020|09|01}}–{{Date|2025|07|09}}) }} | company_type = Subsidiary | type = OTT platform<br />PPV | foundation = {{start date and age|2003}} | launched = {{start date and age|2003}} | key_people = {{plainlist| * Jaime Lopez (head of ABS-CBN Digital Media) * Jolly Estaris (head of iWant) * Linggit Tan-Marasigan (COS, CEO) * Richard Reynante (CCO) * Andrew Favis (COO) }} | area_served = Worldwide | owner = ABS-CBN Corporation | industry = Entertainment, mass media | products = {{flatlist| * Video on demand * streaming television }} | services = {{flatlist| * Film production * film distribution * television production * television distribution }} | parent = ABS-CBN Digital Media | url = {{URL|web.iwanttfc.com}} | registration = Optional; subscription required if needed for no advertisements | users = {{decrease}} 3.1 million <small>(December 2023)</small><ref>{{cite news |date=December 2023|title= ABS-CBN Digital Media Kit|url=https://data-corporate.abs-cbn.com/wp-content/uploads/sites/5/2025/07/12072657/2024-abs-cbn-media-kit-updated-01-18-24_compressed_compressed.pdf |work=ABS-CBN News}}</ref> | current_status = Active | language = English | language_footnote = {{efn|name=website-language|The website interface is only in English. However, available media is mostly in Filipino with some content in English.}} }}
'''iWant''' (stylized in lowercase), formerly known as '''iWant TV''' and briefly as '''iWantTFC''', is a Filipino subscription video on-demand over-the-top streaming television service and production company owned and operated by ABS-CBN Digital Media, a division of ABS-CBN Corporation. The service traces its roots to the launch of '''ABS-CBNnow!''' in 2003, one of the first Internet television and video on demand platforms in the Philippines that catered primarily to overseas Filipinos. In addition to offering on-demand content from ABS-CBN, iWant also livestreams linear channels including Kapamilya Channel, DZMM TeleRadyo, Jeepney TV, ANC (premium), Knowledge Channel, MOR Entertainment, and Myx.
The service is available worldwide, primarily catering to Filipino audiences.<ref>{{cite news |date=October 4, 2018 |title=ABS-CBN to launch new streaming service iWant |url=https://www.abs-cbn.com/business/10/04/18/abs-cbn-to-launch-new-iwant-tv-streaming-service |access-date=September 16, 2020 |work=ABS-CBN News}}</ref> It also served as the replacement for Sky On Demand of Sky Cable starting September 1, 2020. On May 7, 2025, it was announced that the "iWant" branding would return,<ref>{{Cite web |date=June 30, 2025 |title=iWant unveils sleeker, better streaming experience |url=https://www.sunstar.com.ph/davao/iwant-unveils-sleeker-better-streaming-experience |access-date=July 10, 2025 |website=SunStar Publishing Inc. |language=en}}</ref> reverting to its former name on July 9, 2025.<ref name="rebrand2025">{{cite news |last=Asis |first=Salve V. |date=July 12, 2025 |title=iWant nag-rebrand, GMA shows andun na rin |url=https://www.philstar.com/pilipino-star-ngayon/showbiz/2025/07/12/2457373/iwant-nag-rebrand-gma-shows-andun-na-rin |access-date=July 15, 2025 |newspaper=The Philippine Star |language=tl}}</ref>
==History==
=== International streaming service: TFC.tv (TFC Online) ===
==== Origins as ABS-CBNnow! (2003–2008) ==== ABS-CBNnow! was launched in 2003 as one of the first Filipino-owned over-the-top and video on demand platforms. It primarily catered to overseas Filipinos, allowing them to stream ABS-CBN television programs such as ''TV Patrol'', ''Maalaala Mo Kaya'', ''Wansapanataym'', and ''The Buzz'' using a personal computer with a broadband Internet connection.<ref>{{cite book|title=Watch, listen to ABS-CBN on the Web|url=https://books.google.com/books?id=h1c1AAAAIBAJ&dq=ABS-CBN+now&pg=PA29&article_id=3401,28699741|author=Philippine Daily Inquirer|via=Google Books|page=29|date=May 13, 2007|access-date=July 25, 2023}}</ref> Users could stream or download DRM-protected content via Windows Media Player. By 2005, the platform had approximately 23,000 subscribers worldwide, with major markets in the United States, the United Kingdom, and Canada.<ref>{{Cite web |date=2005-10-29 |title=ABS-CBN expects hefty profits from Internet TV |url=https://www.philstar.com/business/2005/10/29/304207/abs-cbn-expects-hefty-profits-internet-tv |access-date=2021-05-30 |website=Philstar.com}}</ref>
==== Rebranding to TFCnow! (2008–2011) ==== In the late 2000s, ABS-CBNnow! was rebranded as TFCnow! to align with The Filipino Channel (TFC)'s international brand identity. The platform expanded its reach globally, offering both on-demand and live streaming of ABS-CBN and TFC programming for overseas subscribers.{{citation needed|date=February 2026}}
==== Launch of TFC.tv (2011–2020) ==== In 2011, TFCnow! was renamed TFC.tv, also known as TFC Online. It served as ABS-CBN's primary international streaming platform, providing access to ABS-CBN's global content library via desktop browsers, mobile apps, smart TV, and streaming devices. The service operated until its merger with iWant in 2020.{{citation needed|date=February 2026}}
=== Domestic streaming service: iWant ===
==== Introduction of iWant TV (2010–2018) ==== Separately from its international counterpart, ABS-CBN launched iWant TV for domestic audiences in the Philippines. The platform offered free and subscription-based access to ABS-CBN programs, along with selected foreign channels such as National Geographic, FYI, History, Nickelodeon, E!, Food Network, Asian Food Channel, CNN, and Cartoon Network. In August 2015, iWant TV premiered its first digital-exclusive film, ''Must Date the Playboy'', in partnership with ABS-CBN Mobile.<ref>{{cite news |last=Mendoza |first=Arvin |title=IN PHOTOS: Kim Chiu, Xian Lim star in 'Must Date the Playboy' |url=https://entertainment.inquirer.net/177738/in-photos-kim-chiu-xian-lim-star-in-must-date-the-playboy |work=Inquirer.net |date=September 2, 2017 |access-date=September 16, 2020}}</ref> On September 26, 2016, ABS-CBN partnered with PLDT and Smart Communications to allow their customers to access iWant TV content through mobile and broadband subscriptions.<ref>{{cite news |title=ABS-CBN partners with PLDT to offer iWant TV |url=http://www.bworldonline.com/content.php?section=Corporate&title=abs-cbn-partners-with-pldt-to-offer-iwant-tv&id=134000 |date=September 27, 2016 |access-date=September 16, 2020 |publisher=BusinessWorld Online |archive-date=November 6, 2020 |archive-url=https://web.archive.org/web/20201106222935/https://www.bworldonline.com/content.php?section=Corporate&title=abs-cbn-partners-with-pldt-to-offer-iwant-tv&id=134000 |url-status=dead }}</ref>
==== Relaunch as iWant (2018–2020) ==== thumb|left|iWant logo used from November 21, 2018 to August 31, 2020 On November 16, 2018, ABS-CBN relaunched iWant TV as iWant, repositioning it as a digital-first streaming platform focused on original Filipino programming, similar to Netflix, Viu, Amazon Prime Video, Hooq, and iflix.<ref>{{cite news |url=https://www.abs-cbn.com/business/11/16/18/abs-cbns-iwant-goes-live-on-mobile-desktop-ahead-of-launch |title=ABS-CBN's iWant goes live on mobile, desktop ahead of launch |work=ABS-CBN News |date=November 16, 2018 |access-date=November 16, 2018}}</ref> The relaunch introduced ''iWant Originals'' such as ''Spirits: Reawaken'', ''Quezon's Game'', ''Alamat ng Ano'', ''Glorious'', and ''MA'', marking ABS-CBN's increased focus on exclusive digital content.<ref name=":0">{{cite news |url=https://www.abs-cbn.com/business/10/04/18/abs-cbn-to-launch-new-iwant-tv-streaming-service |title=ABS-CBN to launch new streaming service iWant |work=ABS-CBN News |date=October 4, 2018 |access-date=September 16, 2020}}</ref>
=== Merger of platforms: iWantTFC (2020–2025) === left|thumb|Logo used from September 1, 2020 to July 8, 2025 On September 1, 2020, ABS-CBN merged its domestic platform iWant with its international service TFC.tv to form iWantTFC. The merger unified ABS-CBN's global and Philippine streaming operations, combining both on-demand and live content into one service.<ref>{{cite news |url=https://www.abs-cbn.com/entertainment/08/24/20/iwant-to-merge-with-tfc-online |title=iWant to merge with TFC Online |work=ABS-CBN News |date=August 24, 2020 |access-date=August 24, 2020}}</ref> Subscribers of TFC IPTV and TFC Direct via cable and satellite gained online access through the "TFC Everywhere" feature.<ref>{{cite news |url=https://tfc.tv/article/details/19/get-the-convenience-of-watching-anytime-anywhere-with-tfc-everywhere |title=Get the convenience of watching anytime, anywhere with TFC Everywhere!|work=iWantTFC|access-date=September 30, 2020}}</ref> In June 2021, ABS-CBN made iWantTFC's full library free for users in the Philippines.<ref>{{Cite web|date=2021-06-30|title=iWant TFC libre na para sa lahat ng users sa Pilipinas|url=https://www.abs-cbn.com/video/entertainment/06/30/21/iwant-tfc-libre-na-para-sa-lahat-ng-users-sa-pilipinas|access-date=2021-07-03|website=ABS-CBN News|language=tl}}</ref><ref>{{Cite web|title=iWantTFC, libre na ang advance teleserye episodes, originals, at 1,000 movies sa Pilipinas|url=https://www.philstar.com/pilipino-star-ngayon/showbiz/2021/07/01/2109390/iwanttfc-libre-na-ang-advance-teleserye-episodes-originals-1000-movies-sa-pilipinas|access-date=2021-07-03|website=Philstar.com}}</ref> On April 26, 2023, ABS-CBN and GMA Network announced a partnership to stream GMA's international channels and selected programs on iWantTFC for audiences outside the Philippines.<ref>{{cite web|title=GMA Pinoy TV, GMA Life TV, and GMA News TV on iWantTFC in select regions starting May 1|url=https://www.abs-cbn.com/entertainment/04/26/23/gma-pinoy-tv-gma-life-tv-and-gma-news-tv-on-iWantTFC-in-select-regions-starting-may-1|website=ABS-CBN News|access-date=April 26, 2023}}</ref><ref>{{cite web|title=GMA to stream shows in ABS-CBN's iWantTFC|url=https://www.philstar.com/lifestyle/arts-and-culture/2023/04/26/2261801/gma-stream-shows-abs-cbns-iwanttfc|website=The Philippine Star|access-date=April 26, 2023}}</ref>
=== Return to iWant branding (2025–present) === On May 7, 2025, ABS-CBN announced plans to globally rename the service back to "iWant", featuring a redesigned interface, enhanced performance, and an expanded library of Filipino and international titles.<ref>{{Cite web |date=May 7, 2025 |title=ABS-CBN to relaunch streaming service iWant in June |url=https://trendrod.wordpress.com/2025/05/07/abs-cbn-to-relaunch-streaming-service-iwant-in-june/ |access-date=July 10, 2025 |website=Trendrod |language=en}}</ref><ref>{{Cite web |date=June 30, 2025 |title=iWant unveils sleeker, better streaming experience |url=https://www.sunstar.com.ph/davao/iwant-unveils-sleeker-better-streaming-experience |access-date=July 10, 2025 |website=SunStar Publishing Inc. |language=en}}</ref> Originally scheduled for launch in June 2025, the new version officially went live on July 9, 2025.<ref name="rebrand2025" />
==Content== {{Main|List of iWant original programming}} iWant stores over 10,000 hours of content and programs, over 1,000 films and television series, and several live on-demand channels and video-on-demand. Most of its content and films are produced by ABS-CBN Corporation's divisions including ABS-CBN Studios and ABS-CBN Films. In addition, there are over 20 original films and over 50 original series produced by iWant.
The platform also provides live streams of several of ABS-CBN's broadcast properties, some operated by ABS-CBN's subsidiaries Creative Programs and ABS-CBN International. Kapamilya Channel, DZMM TeleRadyo, Jeepney TV and Knowledge Channel are exclusively available in the Philippines; while The Filipino Channel, ANC Global, DZMM TeleRadyo Global, Cinema One Global, Cine Mo! Global, MOR Entertainment and Myx America (North America only) are available outside of the Philippines.{{citation needed|date=July 2021}}
==Notes== {{notelist}}
==References== {{Reflist}}
==External links== *{{Official website|iwant.ph}}
{{iWant}} {{ABS-CBN Corporation}} {{Cable and satellite television provider in the Philippines}} {{VOD services}}
Category:2003 establishments in the Philippines Category:Internet properties established in 2003 Category:Internet television streaming services Category:Subscription video on demand services Category:Philippine entertainment websites Category:ABS-CBN Digital Media Category:ABS-CBN subsidiaries