{{Short description|British lifestyle website}} {{use British English|date=June 2015}} {{use dmy dates|date=June 2015}} {{more citations needed|date=May 2018}} {{Lowercase title}} '''iVillage UK''' was a British women's lifestyle website run by media company iVillage, owned by NBC Universal.
==History== iVillage UK was established in December 2000 as a British branch of US website iVillage.com. It was shut down in 2014 when its traffic was redirected to the U.S. website. <ref>{{cite tweet|number=430759278408777728|user=iVillageUK|title=Starting this week, will be redirecting to. This twitter account will no longer be updated.<!-- full text of tweet that Twitter returned to the bot (excluding links) added by TweetCiteBot. This may be better truncated or may need expanding (TW limits responses to 140 characters) or case changes. --> |date=4 February 2014}}</ref>
==Content== iVillage UK offers interactive services, expert advice, information and a support network through its online community. Content channels include Diet & Fitness, Relationships, Parenting, Pregnancy & Baby, Health, Beauty, Food & Drink, Home & Garden, Travel, Money, News & Entertainment, Work & Career and Astrology.
At the end of 2009, the website launched its blogging platform. Well-known bloggers include sex and relationship expert Dr Pam Spurr, businessperson Michelle Dewberry and television personality Katy Hill.
In recent years, the website has hosted exclusive video content, including a 2010 mockumentary starring fashion personalities Trinny Woodall and Susannah Constantine.<ref>Aitkenhead, Decca (21 June 2010). [https://www.theguardian.com/tv-and-radio/2010/jun/21/trinny-susannah-fashion-makeover-mockumentary "Trinny and Susannah: 'We Never, Ever Talk About Weight or Beauty or Looks'{{spaced ndash}} The Fashion Makeover Presenters on Their New Internet Mockumentary, What Trinny and Susannah Did Next, Their Obsession with Clothes and How They Can Give Women the Courage to Change Their Lives]". ''The Guardian''. Retrieved 2 June 2015.</ref>
==Campaigns== iVillage UK has been involved in a number of national campaigns promoting women's wellbeing, including an integrated project with ''Wii Fit'',<ref>Smith, Alex (2 April 2009). [https://funkadelicadvertising.blogspot.com/2009/04/ivillage-wii-fit-louise-redknapp-helps.html "iVillage/ Wii Fit{{spaced ndash}} Louise Redknapp Helps Promote Women's {{sic|Fitt|ness|nolink=y}}".] ''Funkadelic Advertising'' (blog). Retrieved 2 June 2015.</ref> which was nominated for the 2010 New Media Age Entertainment Award.
==See also== {{portal|Internet|United Kingdom}} * Lists of websites {{clear}}
==References== {{Reflist}}
==External links== * {{URL|ivillage.co.uk}}, its official website
{{NBCUniversal|state=collapsed|date=June 2015}}
{{DEFAULTSORT:Ivillageuk}} Category:2008 establishments in the United Kingdom Category:British women's websites Category:Internet properties established in 2008