{{Short description|Danish manufacturing company of sportswear}} {{Infobox company | name = Hummel International <br />Sport & Leisure A/S<ref name=thor/> | logo = 150px|class=skin-invert | logo_size = | type = Subsidiary | genre = | fate = | predecessor = | successor = | foundation = {{start date and age|1923}} in Hamburg, Germany | founder = Albrech & Ludwig Messmer | defunct = | location_city = Aarhus | location_country = Denmark | locations = | area_served = Worldwide | key_people = | industry = Sports equipment | products = Sportswear, footwear | services = | revenue = DKK 1.858 billion<br> (€250 million) in 2021<ref>{{citation|title=HUMMEL DELIVERS RECORD RESULT WITH MULTI-MILLION PROFIT|url=https://www.hummel.net/hummel-delivers-record-result-in-2021/hummel-delivers-record-result-in-2021.html|access-date=2023-09-19|archive-date=2023-11-20|archive-url=https://web.archive.org/web/20231120112619/https://www.hummel.net/hummel-delivers-record-result-in-2021/hummel-delivers-record-result-in-2021.html|url-status=live}}</ref> | operating_income = | net_income = | aum = | assets = | equity = | owner = | num_employees = | parent = Thornico Group<ref name=thor>[https://www.thornico.com/group-structure/sport-fashion/hummel/ Hummel] {{Webarchive|url=https://web.archive.org/web/20220525231433/https://thornico.com/group-structure/sport-fashion/hummel/ |date=2022-05-25 }}. Thornico website.</ref> | divisions = | subsid = | homepage = {{official URL}} | footnotes = }} '''Hummel International Sport & Leisure A/S''',<ref name=thor/> commonly known as '''Hummel''' (stylized '''hummel'''), is a German-founded Danish manufacturing company of sportswear brand based in Aarhus. It is owned by Thornico.<ref>{{Cite web|url=https://www.forbes.com/sites/robertwolcott/2018/11/21/danish-superstar-entrepreneur-sees-recession-coming-and-buddhist-middle-paths-to-the-future/|title=Danish Superstar Entrepreneur Sees Recession Coming-- And Buddhist Middle Paths To The Future|last=Wolcott|first=Robert C.|website=Forbes|language=en|access-date=2020-03-23|archive-date=2020-10-28|archive-url=https://web.archive.org/web/20201028123102/https://www.forbes.com/sites/robertwolcott/2018/11/21/danish-superstar-entrepreneur-sees-recession-coming-and-buddhist-middle-paths-to-the-future/|url-status=live}}</ref> The company currently manufactures apparel for football, rugby league, futsal, handball, basketball, shinty, volleyball and esports teams. Moreover, the company also offers apparel and footwear for adults and children alongside its fashion sub-brand, Hummel HIVE.<ref>{{Cite web |last=Drummond |first=Jack |date=January 20, 2026 |title="Authentic to our core": We met the guys behind the new Hummel HIVE project |url=https://www.highsnobiety.com/p/hummel-hive-copenhagen-fashion-week-interview/ |access-date=January 20, 2026 |website=HIGHSNOBIETY}}</ref>
The company was founded in 1923 by Max Albrecht Ludwig Messmer and his father Michael Messmer under the name "Messmer & Co" in Hamburg, Germany; that same year, the Messmer brothers introduced the first football boots to the world.<ref>{{Cite web|url=https://www.80scasualclassics.co.uk/blog/hummel-brand-history/|title=From Hamburg To Hearts: The Football Heritage Of Hummel|date=2019-11-03|website=80's Casual Classics|language=en-GB|access-date=2020-04-03}}</ref> Hummel became Danish after being taken over by Bernhard Weckenbrock in 1956, who moved its base to Kevelaer, North Rhine-Westphalia. Since 1999, Hummel has been a part of the Danish Thornico Group founded by Christian and Thor Stadil.<ref name="thor" />
Being one of the oldest sportswear brands in the business with roots in football and handball, Hummel has previously been worn by football teams such as Real Madrid, Red Star Belgrade, Sunderland, Southampton, Aston Villa, Benfica, Coventry City and the Danish national team. In 2025, they signed a multi-year league wide partnership with The Canadian Premier League.<ref>{{Cite web |date=2025-11-07 |title=Hummel agrees all-club kit deal with Canadian Premier League |url=https://www.insideworldfootball.com/2025/11/07/hummel-agrees-club-kit-deal-canadian-premier-league/ |access-date=2026-01-20 |website=Inside World Football |language=en-GB}}</ref>
In 2016, they created a hijab-friendly uniform for the women's Afghanistan national team, debuting the uniform on International Women's Day.<ref>{{Cite web |title=Hummel marks International Women's Day with hijab-friendly uniform for Afghanistan national team |url=https://www.soccerwire.com/news/hummel-mark-international-womens-day-with-hijab-friendly-uniform-for-afghanistan-national-team/ |access-date=2026-01-20 |website=SoccerWire |language=en}}</ref>
== Historical logo == The Hummel logo is a stylized bumblebee, as ''Hummel'' is German for "bumblebee".
== References == {{Reflist}}
== External links == {{commons category}} * {{official website}}
{{Sports equipment brands}} {{Running shoe brands}}
Category:Clothing companies of Denmark Category:Sporting goods manufacturers of Denmark Category:Danish brands Category:Sportswear brands Category:Sporting goods brands Category:Danish companies established in 1924 Category:Climbing and mountaineering equipment companies