{{Short description|American media company}} {{Use American English|date=February 2026}} {{Use mdy dates|date=February 2026}} {{redirects|Gamma.|the letter|Gamma|other uses|Gamma (disambiguation)}}
{{Promotional|date=March 2026}}{{Infobox company | name = Gamma | logo = Gamma (media_company) logo.svg | founded = {{start date|2023}} | founder = Larry Jackson<br>Ike Youssef | hq_location_city = Los Angeles, California | hq_location_country = United States | website = {{URL|thegamma.com}} }} '''Gamma''' (stylized as '''gamma.''' with a full stop) is an American media company founded in 2023 by former Apple executive Larry Jackson and record executive Ike Youssef.<ref name=":1">{{Cite web |url=https://www.billboard.com/pro/larry-jackson-gamma-launched-music-company-major-label-rival/ |title=Larry Jackson Launches Gamma, Major Label Rival with Unprecedented Backing |website=Billboard.com |access-date=November 22, 2023 |archive-date=August 29, 2023 |archive-url=https://web.archive.org/web/20230829153746/https://www.billboard.com/pro/larry-jackson-gamma-launched-music-company-major-label-rival/ |url-status=live}}</ref> Described as a competitor to major labels, the company uses the technology platform Vydia to distribute music directly to streaming services.<ref>{{Cite web |url=https://njbiz.com/after-acquisition-whats-next-for-vydia/ |title=After acquisition, what's next for Vydia? |first=Matthew |last=Fazelpoor |date=April 17, 2023}}</ref>
== History == Gamma was founded by music executive Larry Jackson. Jackson founded the company with US$1 billion in start-up capital from investors including Todd Boehly's Eldridge Industries.<ref>{{Cite news |url=https://www.bloomberg.com/news/articles/2023-03-08/apple-s-money-and-snoop-dogg-s-songs-back-this-1-billion-music-startup |title=Appes Money and Snoop Dogg's Songs Back this 1 Billion Startup |newspaper=Bloomberg |date=March 8, 2023 |archive-date=March 8, 2023 |access-date=November 22, 2023 |archive-url=https://web.archive.org/web/20230308160736/https://www.bloomberg.com/news/articles/2023-03-08/apple-s-money-and-snoop-dogg-s-songs-back-this-1-billion-music-startup |url-status=live}}</ref>
The company has a "particular and [acute]" focus on Black culture, and makes use of alternative platforms and social media to reach younger generations.<ref>{{Cite magazine |url=https://www.billboard.com/music/features/larry-jackson-rb-hip-hop-executive-of-the-year-cover-story-1235386303/ |title=With Gamma, Larry Jackson Is Putting $1 Billion to Work for Black Culture |first=Elias |last=Leight |magazine=Billboard |date=August 8, 2023 |access-date=November 22, 2023 |archive-date=November 22, 2023 |archive-url=https://web.archive.org/web/20231122201832/https://www.billboard.com/music/features/larry-jackson-rb-hip-hop-executive-of-the-year-cover-story-1235386303/ |url-status=live}}</ref> The company is known for its broad distribution platform and partnerships with film and television production companies such as A24, which enables its artists to expand into industries outside of music. It was described by ''Billboard'' as a challenger to the "Big Three" traditional labels.<ref name=":1" />
Gamma's initial artists included Usher, Rick Ross, and Snoop Dogg,<ref>{{Cite web |url=https://variety.com/2023/music/news/larry-jackson-launches-gamma-new-music-company-usher-rick-ross-1235545233/ |title=Larry Jackson Launches New 'Gamma' Music Company with Usher and Rick Ross |website=Variety.com |date=March 8, 2023 |access-date=November 22, 2023 |archive-date=October 15, 2023 |archive-url=https://web.archive.org/web/20231015112645/https://variety.com/2023/music/news/larry-jackson-launches-gamma-new-music-company-usher-rick-ross-1235545233/ |url-status=live}}</ref> with Sexyy Red, French Montana.<ref>{{Cite web |url=https://www.sheeshmedia.com/articles/rick-ross-maybach-music-group-strikes-partnership |title=Maybach Music Group Strikes Partnership with Gamma |website=Sheeshmedia.com |access-date=November 22, 2023 |archive-date=November 22, 2023 |archive-url=https://web.archive.org/web/20231122200829/https://www.sheeshmedia.com/articles/rick-ross-maybach-music-group-strikes-partnership |url-status=dead}}</ref><ref>{{Cite web |url=https://moguldom.com/450690/apple-larry-jackson-and-the-1-billion-the-machine-helping-program-sexxy-red/ |title=Apple, Larry Jackson, And The $1 Billion: The Machine Helping Program Sexxy Red |first=Ann |last=Brown |date=August 30, 2023 |website=Moguldom |access-date=November 22, 2023 |archive-date=November 22, 2023 |archive-url=https://web.archive.org/web/20231122200538/https://moguldom.com/450690/apple-larry-jackson-and-the-1-billion-the-machine-helping-program-sexxy-red/ |url-status=live}}</ref> Kanye West would partner with the company in collaboration with his own brand YZY for the distribution of his album ''Bully''.<ref name=":0">{{Cite web |last=Leight |first=Elias |date=January 28, 2026 |title=The Makings of a Kanye West Apology: An All-Staff Meeting and a 7-Figure Record Deal |url=https://www.wsj.com/arts-culture/music/kanye-west-apology-1a8122cd |access-date=January 29, 2026 |website=The Wall Street Journal |language=en-US}}</ref> In addition, the label also distributes older releases for Snoop Dogg and Tha Dogg Pound.
==Artists== {|class="wikitable plainrowheaders" style="text-align: center;" ! scope="col" | Act ! scope="col" | Year signed ! scope="col" | Albums released under label |- ! scope="row" style="text-align: center;" | Snoop Dogg | rowspan="6"| 2023 | 2 |- ! scope="row" style="text-align: center;" | Rick Ross | 1 |- ! scope="row" style="text-align: center;" | Usher | 1 |- ! scope="row" style="text-align: center;" | Sexyy Red<ref>{{Cite web |date=June 29, 2023 |title=Who Is Sexyy Red Signed To? |url=https://uproxx.com/music/who-is-sexyy-redd-signed-to/}}</ref> | 3 |- ! scope="row" style="text-align: center;" | French Montana<ref>{{Cite web |date=August 11, 2023 |title=French Montana inks global partnership with Larry Jackson's $1bn-backed gamma |url=https://www.musicbusinessworldwide.com/french-montana-inks-global-partnership-with-larry-jacksons-1bn-backed-gamma/ |website=Music Business Worldwide |access-date=November 22, 2023 |archive-date=November 22, 2023 |archive-url=https://web.archive.org/web/20231122202838/https://www.musicbusinessworldwide.com/french-montana-inks-global-partnership-with-larry-jacksons-1bn-backed-gamma/ |url-status=live}}</ref> | 1 |- ! scope="row" style="text-align: center;" | D Smoke | 0 |- ! scope="row" style="text-align: center;" | 4Batz<ref>{{Cite web |last=Cummings-Grady |first=Mackenzie |date=May 6, 2024 |title=4batz Responds to Allegations He Has Problems With Drake |url=https://www.xxlmag.com/4batz-drake-beef/ |access-date=April 6, 2025 |website=XXL |language=en}}</ref> | rowspan="10" |2024 | 1 |- ! scope="row" style="text-align: center;" | Jaden<ref name="Three Six Zero">{{Cite web |title=Gamma. Aligns with Three Six Zero |url=https://hitsdailydouble.com/news%26id%3D340169%26title%3DGAMMA.-ALIGNS-WITH-THREE-SIX-ZERO |access-date=May 8, 2024 |website=Hits Daily Double |publisher=Hits Digital Ventures |archive-date=October 7, 2024 |archive-url=https://web.archive.org/web/20241007181548/https://hitsdailydouble.com/news%26id%3D340169%26title%3DGAMMA.-ALIGNS-WITH-THREE-SIX-ZERO |url-status=live}}</ref> | 0 |- ! scope="row" style="text-align: center;" | Willow<ref name="Three Six Zero" /> | 1 |- ! scope="row" style="text-align: center;" | F5ve |4 |- ! scope="row" style="text-align: center;" | Usimamane | 1 |- ! scope="row" style="text-align: center;" | Rich the Kid |1 |- ! scope="row" style="text-align: center;" | Blaq Diamond | 0 |- ! scope="row" style="text-align: center;" | Tha Dogg Pound | 1 |- ! scope="row" style="text-align: center;" | DearALICE<ref name="dearALICE">{{Cite web |title=Gamma., Kakao & SM Entertainment to Launch British Boy Band dearALICE Via New Global Alliance |url=https://www.billboard.com/pro/k-pop-labels-kakao-sm-team-gamma-launch-boy-band-dearalice/ |access-date=November 26, 2024 |website=Billboard.com |archive-date=November 26, 2024 |archive-url=https://web.archive.org/web/20241126220831/https://www.billboard.com/pro/k-pop-labels-kakao-sm-team-gamma-launch-boy-band-dearalice/ |url-status=live}}</ref> | 1 |- ! scope="row" style="text-align: center;" | Moliy |0 |- ! scope="row" style="text-align: center;" | Mariah Carey<ref>{{Cite web |last1=Young |first1=Jabari |title=How Former Apple Music Mastermind Larry Jackson Signed Mariah Carey To His $400 Million Startup |url=https://www.forbes.com/sites/jabariyoung/2025/06/05/larry-jackson-gamma-mariah-carey-album-mc16-type-dangerous/ |access-date=June 6, 2025 |website=Forbes |archive-date=June 7, 2025 |archive-url=https://web.archive.org/web/20250607154652/https://www.forbes.com/sites/jabariyoung/2025/06/05/larry-jackson-gamma-mariah-carey-album-mc16-type-dangerous/ |url-status=live}}</ref> | rowspan="4" | 2025 | 1 |- ! scope="row" style="text-align: center;" | Asake | 0 |- ! scope="row" style="text-align: center;" | Loe Shimmy | 1 |- ! scope="row" style="text-align: center;" | Hurricane Wisdom | 2 |- ! scope="row" style="text-align: center;" | Kanye West<!--DO NOT change to "Ye" per WP:COMMONNAME--><ref name=":0" /> | rowspan="3" | 2026 | 1 |- ! scope="row" style="text-align: center;" |North West<ref>{{Cite web |last=Madarang |first=Charisma |date=2026-02-19 |title=North West Signs to Gamma -- The Same Company Ye Partnered With for 'Bully' |url=https://www.rollingstone.com/music/music-news/north-west-signs-gamma-label-ye-bully-album-1235519201/ |access-date=2026-02-20 |website=Rolling Stone |language=en-US}}</ref> | 1 |- ! scope="row" style="text-align: center;" |Detahjae<ref>{{Cite AV media |url=https://www.youtube.com/watch?v=Ycy7QReoIgs |title=FLARE: ITS NEVER OVER TlL ITS OVER (DOCUMENTARY) |date=2026-02-20 |last=detahjae |access-date=2026-03-10 |via=YouTube}}</ref> |0 |}
==Distributed labels== * Enforce Records (2023–present)<ref>https://enforcerecords.com</ref> * Konvict Kulture (2020–present)<ref>{{Cite web |last=Riordan |first=Stephanie |date=August 27, 2020 |title=Akon's Konvict Kulture Label Announces Partnership with Vydia – |url=https://vydia.com/konvict-kulture-announces-partnership-with-vydia/ |access-date=March 9, 2025 |website=Vydia |language=en |archive-date=February 17, 2025 |archive-url=https://web.archive.org/web/20250217193720/https://vydia.com/konvict-kulture-announces-partnership-with-vydia/ |url-status=live}}</ref> * Maybach Music Group (2023–present)<ref>{{Cite web |url=https://variety.com/2023/music/news/rick-ross-maybach-gamma-partnership-1235740274/ |title=Maybach Music and Gamma Announce Partnership |website=Variety.com |date=September 29, 2023 |access-date=November 22, 2023 |archive-date=November 22, 2023 |archive-url=https://web.archive.org/web/20231122125738/https://variety.com/2023/music/news/rick-ross-maybach-gamma-partnership-1235740274/ |url-status=live}}</ref> * Death Row Records (2023–present) * Popular Demand Entertainment (2023–present) * Mega (2023–present) * Open Shift Distribution (2023–present) * Three Six Zero Recordings (2024–2025)<ref>{{cite web |last1=Stassen |first1=Murray |title=Three Six Zero Recordings inks global distribution deal with Warner's ADA |url=https://www.musicbusinessworldwide.com/three-six-zero-recordings-inks-global-distribution-deal-with-warners-ada/ |website=Music Business Worldwide |access-date=September 28, 2025 |date=February 24, 2025}}</ref> * Whutitdo Music (2024–present) * Bonfire (2021–present)<ref>{{cite web |title=Bonfire Heats up with Vydia |url=https://www.hitsdailydouble.com/news/rumor-mill/bonfire-heats-up-with-vydia}}</ref> * YZY (2026–present)<ref>{{cite web |title=Bully |url=https://open.spotify.com/album/2IDoD2LUp7GsNKnIgRI5hx |website=Spotify}}</ref>
== Discography ==
=== 2023 ===
* Sexyy Red - ''Hood Hottest Princess'' (June) * Rick Ross & Meek Mill - ''Too Good to Be True'' (November)
=== 2024 ===
* Usher - ''Coming Home'' (February) * French Montana - ''Mac & Cheese 5'' (February) * Willow - ''Empathogen'' (May) * 4Batz - ''U Made Me a St4r'' (May) * Sexyy Red - ''In Sexyy We Trust'' (May) * Tha Dogg Pound - ''W.A.W.G. (We All We Got)'' (May) * Rich the Kid - ''Life's a Gamble'' (July) * Usimamane - ''20th: Days Before Maud'' (September)
=== 2025 ===
* Snoop Dogg - ''Iz It a Crime?'' (May) * DearALICE - ''Bittersweetsummer'' (June) * Mariah Carey - ''Here for It All'' (September)
=== 2026 ===
* Kanye West - ''Bully'' (March) * Snoop Dogg - ''10 Til' Midnight'' (April) * Sexyy Red - ''Yo Favorite Trappa Favorite Rappa'' (April) * North West - ''N0rth4evr'' (May) * Rick Ross - ''Set in Stone'' (June)
==References== {{reflist}}
Category:2023 establishments in California Category:Companies based in Los Angeles Category:American hip-hop record labels Category:Music production companies Category:Music publishing companies of the United States Category:Pop record labels Category:Publishing companies established in 2023 Category:Record labels established in 2023 Category:Record labels based in California