{{short description|Industrial design and branding firm}} {{multiple issues|{{advert|date=July 2017}} {{notability|Companies|date=July 2017}} {{COI|date=November 2017}}}} '''Fuseproject''' is an industrial design and branding firm. Founded in 1999 by designer Yves Béhar, the company works across an array of industries including beauty and fashion, furniture, and technology, and is based in San Francisco and New York City.
== History == In July 2012, Fuseproject began raising funds on Kickstarter for an open-source game console called OUYA, which uses the Android 4.1 operating system, to encourage smaller developers to design games for the platform.<ref>{{cite web|url=http://www.kickstarter.com/projects/ouya/ouya-a-new-kind-of-video-game-console|title=OUYA: A New Kind of Video Game Console|author=|date=|website=Kickstarter|accessdate=13 September 2018}}</ref>
In 2014, BlueFocus Communication Group, the biggest agency network in China, acquired Fuseproject in hopes of entering the US market.<ref>{{Cite web|url=https://www.ft.com/content/4a6396d8-125e-11e4-93a5-00144feabdc0|title=BlueFocus to enter US market with stake in Fuseproject|last1=Bradshaw|first1=Tim|last2=Cookson|first2=Robert|date=2014-07-23|website=Financial Times|access-date=2017-11-28}}</ref><ref>{{Cite news|url=http://adage.com/article/global-news/china-s-bluefocus-enters-u-s-fuseproject-stake/294302/|title=China's BlueFocus Buys Majority Stake in U.S. Design Firm Fuseproject|access-date=2017-11-28|language=en}}</ref><ref>{{Cite news|url=https://digiday.com/marketing/chinese-agencies-expanding-us/|title=Chinese agencies are expanding to the US - Digiday|date=2017-11-20|work=Digiday|access-date=2017-11-28|language=en-US}}</ref>
In 2017, Fuseproject made international news with their design project with Juicero, for the Juicero juicer.<ref name=":0">{{Cite news|url=https://www.bloomberg.com/news/features/2017-04-19/silicon-valley-s-400-juicer-may-be-feeling-the-squeeze|title=Silicon Valley's $400 Juicer May Be Feeling the Squeeze|date=2017-04-19|work=Bloomberg.com|access-date=2017-11-28}}</ref><ref name=":1">{{Cite news|url=https://www.dezeen.com/2017/04/20/yves-behar-juicero-juicer-reputation-shredded-social-media-design-technology-news/|title=Yves Behar's Juicero juicer has its reputation shredded by social media|date=2017-04-20|work=Dezeen|access-date=2017-11-28|language=en-US}}</ref> The juicer was known for its limited functionality and high price, designed with known limitations for the user - putting Fuseproject's design reputation on the line.<ref name=":0" /><ref name=":1" />
In April 2022, FuseProject designed a robot sidekick for the aging of Intuition Robotics ElliQ. The project was designed as a tabletop health aid to help older people cope with mental and social activity.<ref>{{Cite web |last=world |first=STIR |title=ElliQ is an emotionally intelligent, intuitive robot sidekick for the ageing |url=https://www.stirworld.com/see-features-elliq-is-an-emotionally-intelligent-intuitive-robot-sidekick-for-the-ageing |access-date=2023-02-28 |website=www.stirworld.com |language=English}}</ref>
In September 2023, Yves Béhar bought Fuseproject back, in order to be "more of a design collaborator, joining forces with startups—sometimes as equity partners, sometimes as cofounders."<ref>{{Cite news |date=2023-11-06 |title=Yves Béhar is taking back control of Fuseproject, and doubling down on EVs |url=https://www.fastcompany.com/90977261/yves-behar-is-taking-back-control-of-fuseproject-and-doubling-down-on-evs |archive-url=https://web.archive.org/web/20231217030803/http://www.fastcompany.com/90977261/yves-behar-is-taking-back-control-of-fuseproject-and-doubling-down-on-evs |archive-date=2023-12-17 |access-date=2025-04-02 |work=Fast Company |language=en-US}}</ref>
In 2025, Fuseproject designed a prototype of the Telo MT1, a compact electric pickup truck.<ref>{{Cite web |last=News |first=Jonathan Bell published in |date=2025-03-07 |title=Meet the final drivable prototype of the Telo MT1 pickup truck, shaped by Fuseproject |url=https://www.wallpaper.com/transportation/meet-the-final-drivable-prototype-of-the-telo-mt1-pickup-truck-shaped-by-fuseproject |access-date=2025-04-02 |website=wallpaper.com |language=en}}</ref>
== Awards and recognition == Fuseproject work has appeared in various publications, including ''The New York Times'',<ref>{{cite news|url=https://www.nytimes.com/2010/12/30/garden/30qna.html?_r=0|title=Yves Béhar of Fuseproject on Design With Grand Ambitions|first=Tim|last=McKeough|date=30 December 2010|website=The New York Times|accessdate=13 September 2018}}</ref> ''BusinessWeek'',<ref>{{cite web|url=http://www.businessweek.com/videos/2013-01-24/businessweek-design-2013-fuseprojects-yves-behar|archive-url=https://web.archive.org/web/20130129000351/http://www.businessweek.com/videos/2013-01-24/businessweek-design-2013-fuseprojects-yves-behar|url-status=dead|archive-date=January 29, 2013|title=Terms of Service Violation|author=|date=|website=www.businessweek.com|accessdate=13 September 2018}}</ref> ''Fast Company'',<ref>{{cite web|url=http://www.fastcompany.com/3003063/fuseproject-designer-and-founder-yves-behar-creating-seamless-experience|title=Fuseproject Designer And Founder Yves Béhar On Creating A Seamless Experience|author=|date=26 November 2012|website=fastcompany.com|accessdate=13 September 2018}}</ref><ref>{{cite web|url=http://www.fastcompany.com/60525/all-about-yves|title=All About Yves|author=|date=1 October 2007|website=fastcompany.com|accessdate=13 September 2018}}</ref> ''Adweek'', ''I.D.'', and ''Entrepreneur'' magazine.<ref>{{cite web|url=https://www.entrepreneur.com/article/235381|title=The Man With The Midas Touch|last1=Ankeny|first1=Jason|date=August 2014|website=entrepreneur.com|publisher=Entrepreneur Magazine|accessdate=1 March 2017}}</ref>
Fuseproject has received more than 50 awards, from the Industrial Designers Society of America (IDSA)/BusinessWeek Industrial Design Excellence Awards (2006),<ref>{{cite web|url=http://bwnt.businessweek.com/idea_winners/2006/index.asp?consultant=fuseproject|title=fuseproject IDEA awards|author=|date=|website=businessweek.com|accessdate=13 September 2018|archive-url=https://archive.today/20120708124846/http://bwnt.businessweek.com/idea_winners/2006/index.asp?consultant=fuseproject|archive-date=8 July 2012|url-status=dead}}</ref> Red Dot design awards, ''I.D.'' magazine awards, and If Industrie Hannover.{{Citation needed|date=November 2017}} Fuseproject was listed 2nd best design firm by ''BusinessWeek'' in 2004.{{Citation needed|date=November 2017}} Founder and principal designer Yves Béhar was the recipient of the National Design Award for industrial design, awarded by the Cooper–Hewitt, National Design Museum.<ref>{{cite web|url=http://www.cooperhewitt.org/national-design-awards|title=National Design Awards - Cooper Hewitt, Smithsonian Design Museum|author=|date=16 May 2014|website=cooperhewitt.org|accessdate=13 September 2018}}</ref>
==References== {{reflist}}
== External links == * {{Official website|http://www.fuseproject.com}}
{{Authority control}}
Category:Industrial design firms Category:Design companies of the United States Category:Companies based in San Francisco Category:1999 establishments in California