Fendi

{{Short description|Italian enterprise and fashion house}} {{other uses}} {{Use dmy dates|date=July 2024}} {{Infobox company | name = Fendi Srl | logo = 150px|class=skin-invert | logo_size = 150px | image = Palazzo della civiltà del lavoro (EUR, Rome) (5904657870).jpg | image_caption = Palazzo della Civiltà Italiana, Fendi headquarters in Rome | image_size = 250px | type = Subsidiary | industry = Fashion | founded= {{Start date and age|df=yes|1925}} | founders = Adele and Edoardo Fendi | hq_location_city= {{nowrap|Palazzo della Civiltà Italiana}}<br />{{nowrap|Quadrato della Concordia 3}}<br />{{nowrap|00144 Rome}}<br />Italy<br /><small>{{nowrap|{{coord|41.83689|12.46521|display=title,inline}}}}</small> | hq_location_country= | hq_location = | num_locations= 253 stores worldwide (2025)<ref name ="Fendi locations">[https://www.fendi.com/ii-en/store-locator/directory Fendi store directory].</ref> | area_served = | key_people = Bernard Arnault (group CEO)<br />Ramon Ros (CEO)<ref>[https://www.voguebusiness.com/story/fashion/lvmh-taps-ramon-ros-as-new-fendi-ceo]</ref> <br />Maria Grazia Chiuri (Chief Creative Officer)<ref name=hyland>{{cite web |url=https://www.elle.com/fashion/a63385837/maria-grazia-chiuri-fendi-news/ |title=Maria Grazia Chiuri Returns to Fendi as Chief Creative Officer|first=Véronique|last=Hyland|publisher=Elle |date=14 October 2025 |accessdate=6 November 2025}}</ref><br />Delfina Delettrez Fendi (artistic director, jewellery)<ref>[https://www.milanofinanza.it/news/delfina-delettrez-fendi-my-family-challenge-202107222005225527 Delfina Delettrez Fendi: «My family challenge»]</ref> | parent = LVMH | website= {{URL|https://www.fendi.com/}} }} [[File:Hong kong during typhoon utor 14.08.2013 04-43-40.JPG|thumb|Fendi shop at the Elements, Union Square, Kowloon]] '''Fendi Srl''' ({{IPA|it|ˈfɛndi}}) is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925 by fashion designers Edoardo Fendi and Adele Casagrande,<ref>{{Cite web|title=The History of Fendi|url=https://www.fendi.com/us-en/inside-fendi/the-history-of-fendi|access-date=2022-02-24|website=US|language=en|archive-date=February 24, 2022|archive-url=https://web.archive.org/web/20220224170437/https://www.fendi.com/us-en/inside-fendi/the-history-of-fendi|url-status=dead}}</ref> Fendi is known for its fur, fur accessories, and leather goods. In 2001 Fendi became part of the "Fashion & Leather Goods" division of the French group LVMH. Its headquarters are in Rome, in the Palazzo della Civiltà Italiana.<ref>{{Cite web |last=Karmali |first=Sarah |date=2013-07-18 |title=Fendi Relocates To A Roman Palace |url=https://www.vogue.co.uk/article/fendi-moves-headquarters-to-palazzo-della-civilta-italiano-in-rome |access-date=2025-05-07 |website=British Vogue |language=en-GB}}</ref>

==History== ===Early years=== The house of Fendi was launched in 1925 by Adele and Edoardo Fendi (1904–1954) as a fur and leather shop in Via del Plebiscito, Rome.<ref name="LBM 2012">{{cite book|last=Chevalier|first=Michel|title=Luxury Brand Management|year=2012|publisher=John Wiley & Sons|location=Singapore|isbn=978-1-118-17176-9|page=53 (of 316)|edition=second|author2=Gerald Mazzalovo |chapter=3}}</ref> In 1932 Adele and Edoardo Fendi opened a boutique in via Piave; the shop became a popular destination for tourists in Rome.<ref name="corriere">{{Cite web |title=Fendi, 90 anni di storia italiana |url=https://style.corriere.it/moda/fendi-90-anni-di-storia-italiana/ |access-date=2025-05-07 |website=Style |language=it}}</ref>

In 1946, the five sisters Paola, Anna, Franca, Carla, and Alda joined the company in its second generation as a family-owned enterprise,<ref name="fragrantica">{{cite web |url=http://www.fragrantica.com/designers/Fendi.html |title=Fendi perfumes and colognes |publisher=Fragrantica.com |access-date=October 24, 2011}}</ref> each owning 20 percent.<ref name="nytimes.com">{{Cite news |last=Tagliabue |first=John |date=1999-10-13 |title=International Business; French-Italian Alliance Takes Controlling Stake in Fendi |url=https://www.nytimes.com/1999/10/13/business/international-business-french-italian-alliance-takes-controlling-stake-in-fendi.html |access-date=2025-05-07 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> Karl Lagerfeld joined Fendi in 1965<ref>{{Cite web|last=Findley|first=Lewis|title=The History of Fendi|url=https://journal.williamgeorge.com/the-history-of-fendi|access-date=2022-02-24|website=journal.williamgeorge.com|language=en}}</ref> and became the creative director for the fur and women's ready-to-wear collections (launched in 1977).<ref>{{cite news |url=http://fashion.telegraph.co.uk/columns/olivia-bergin/TMG8846242/Karl-Lagerfeld-to-launch-new-accessible-line.html |title=Karl Lagerfeld to launch new, accessible line |author=Bergin, Olivia |newspaper=The Daily Telegraph |date=October 24, 2011 |access-date=October 24, 2011 |location=London |url-status=dead |archive-url=https://web.archive.org/web/20111104011214/http://fashion.telegraph.co.uk/columns/olivia-bergin/TMG8846242/Karl-Lagerfeld-to-launch-new-accessible-line.html |archive-date=November 4, 2011 }}</ref>

In 1966, Lagerfeld created the company logo,<ref>{{Cite web |url=https://www.mffashion.com/news/backstage/fendi-evolution-mezzo-secolo-di-logomania-201903221205086743 |title=Fendi-evolution, mezzo secolo di logomania |access-date=July 22, 2022 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124163754/https://www.mffashion.com/news/backstage/fendi-evolution-mezzo-secolo-di-logomania-201903221205086743 |url-status=dead }}</ref> a double F in a square, which would later be the subject of various reinterpretations. Also in 1966, Fendi presented its first high fashion collection, expanding its interests in the United States and Japan. In 1969, its first commercial line of fur was launched, and in the following years, cosmetics and men's accessories were released. In 1977, Fendi introduced clothing for the first time, its ready-to-wear collection.<ref name="rewind">{{Cite web |title=Storia di Fendi, brand romano che celebra il lusso |url=https://www.lofficielitalia.com/moda/fendi-storia-del-brand-karl-lagerfeld-silvia-venturini-carriera |access-date=2025-05-07 |website=www.lofficielitalia.com |language=it}}</ref>

===1980s–1990s=== In the 1980s, Fendi expanded its range with perfumes in 1985,<ref name="corriere" /> as well as eyewear, jeans, and home furnishings in 1987.<ref name="wwd.com">{{Cite web |last=Zargani |first=Luisa |date=2021-10-05 |title=Fendi Previews New Home Collection in Rome |url=https://wwd.com/business-news/business-features/fendi-previews-new-home-collection-rome-1234964119/ |access-date=2025-05-07 |website=WWD |language=en-US}}</ref>

In 1989, Fendi opened its first United States boutique in New York on 5th Avenue.<ref>{{Cite news |last=Schiro |first=Anne-Marie |date=1989-11-14 |title=Statues and Other Fendi Classics |url=https://www.nytimes.com/1989/11/14/style/statues-and-other-fendi-classics.html |access-date=2025-05-07 |work=The New York Times |language=en-US |issn=0362-4331}}</ref>

In 1994, Lagerfeld launched the Knicoat collection, a line of wool coats and sweaters designed to be worn together.<ref name="Fast Forward At Fendi"/>

Also by 1994, fashion operations were responsible for 90 percent of the firm's total revenue, of which 50 percent came from leather goods and accessories, 20 percent from apparel and 20 percent from furs.<ref name="Fast Forward At Fendi">{{Cite web |last=Forden |first=Sara Gay |date=1994-01-25 |title=Fast Forward At Fendi |url=https://wwd.com/feature/fast-forward-at-fendi-1152507-1748881/ |access-date=2025-05-07 |website=WWD |language=en-US |archive-date=24 January 2025 |archive-url=https://web.archive.org/web/20250124194044/https://wwd.com/feature/fast-forward-at-fendi-1152507-1748881/ |url-status=dead }}</ref> That year, Paola Fendi handed over the presidency of the company to her younger sister Carla.<ref>{{Cite web |last=Vogue |date=2003-12-02 |title=Fendi Investigated |url=https://www.vogue.co.uk/article/fendi-investigated |access-date=2025-05-07 |website=British Vogue |language=en-GB}}</ref> Silvia Venturini Fendi, daughter of Anna, also joined the fashion house in 1994 and has since been the artistic director for accessories and co-designer of the women's line alongside Lagerfeld; in 1997 she designed the Baguette Bag, an iconic model that beat all sales and notoriety records.<ref name = "rewind" />

=== Sale of controlling share === Fendi was a family-controlled company until 1999, when Prada and LVMH, the world's biggest luxury goods group, joined to buy 51 percent of Fendi for US$545 million, outbidding competitor Gucci.<ref>{{cite web|date=2021-07-26|title=Dior, Fendi frenzy helps luxury group LVMH extend its reach|url=https://www.reuters.com/business/retail-consumer/surging-vuitton-drives-lvmh-sales-sharply-up-second-quarter-2021-07-26/|access-date=2021-08-04|website=Reuters}}</ref><ref>{{Cite news |last=Menkes |first=Suzy |last2=Tribune |first2=International Herald |date=1999-10-13 |title=Prada and LVMH Join Forces to Buy Italian Fashion House Fendi |url=https://www.nytimes.com/1999/10/13/news/prada-and-lvmh-join-forces-to-buy-italian-fashion-house-fendi.html |access-date=2025-05-07 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> Under the deal, Prada and LVMH were obligated to acquire any of the remaining 49 percent of Fendi, should the sisters decide to sell.<ref name="nytimes.com"/> The label lost approximately 20 million euros in 2001 and again in 2002.<ref name="Tracie Rozhon 2003">{{Cite news |last=Rozhon |first=Tracie |date=2003-10-22 |title=A Struggling LVMH Unit Looks Beyond the Handbag; But Fendi Insists That Leather and Fur Are Forever |url=https://www.nytimes.com/2003/10/22/business/struggling-lvmh-unit-looks-beyond-handbag-but-fendi-insists-that-leather-fur-are.html |access-date=2025-05-07 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> In 2002, Prada agreed to sell its 25.5 percent stake to LVMH for $265 million.<ref>{{Cite news |title=Prada Selling Fendi Shares to LVMH |url=https://apnews.com/cf7fd08c44ec09c944977895c33f13b6 |archive-url=https://web.archive.org/web/20221124163758/https://apnews.com/cf7fd08c44ec09c944977895c33f13b6 |archive-date=24 November 2022 |access-date=2025-05-07 |work=AP NEWS |language=en |url-status=live }}</ref> In 2002, LVMH acquired an additional 15.9 percent of the company.<ref>{{Cite web |author=W. W. D. Staff |date=2002-07-09 |title=LVMH Adds Another 15.9 Percent of Fendi |url=https://wwd.com/business-news/financial/lvmh-adds-another-15-9-percent-of-fendi-761056/ |access-date=2025-05-07 |website=WWD |language=en-US}}</ref> Carla Fendi, a member of the founding family, continued to act as chairwoman and a minority owner until 2008.<ref name="Tracie Rozhon 2003"/>

On 19 October 2007, Fendi chose the Great Wall of China to present its spring-summer collection and with 88 models, the first fashion show there.<ref>{{Cite web |last=Socha |first=Miles |date=2020-09-24 |title=Seminal Moments: When Fendi Conquered the Great Wall of China |url=https://wwd.com/fashion-news/designer-luxury/when-karl-and-fendi-conquered-the-great-wall-of-china-1203671195/ |access-date=2024-05-13 |website=WWD |language=en-US}}</ref><ref>{{Cite web |date=2007-10-21 |title=fendi at the great wall of china |url=https://www.designboom.com/chic/fendi-at-the-great-wall-of-china/ |access-date=2024-05-13 |website=designboom {{!}} architecture & design magazine |language=en}}</ref><ref>{{Cite news |date=October 21, 2007 |title=China's Great Wall gets first major fashion show |url=https://www.reuters.com/article/us-china-life-fashionshow-idUSPEK1387120071021 |work=reuters.com}}</ref>

In 2009, Silvia Venturini Fendi created the Peekaboo bag, achieving a success comparable to the Baguette Bag.<ref>{{Cite web |last=Bischof |first=Felix |date=2018-10-01 |title=The story of Silvia Venturini Fendi's Peekaboo bag: from tongue-in-cheek accessory to timeless design icon |url=https://theweek.com/96729/the-story-of-silvia-venturini-fendi-s-peekaboo-bag-from-tongue-in-cheek-accessory-to-timeless |access-date=2025-11-13 |website=The Week |language=en}}</ref><ref>{{Cite web |date=2019-02-20 |title=Silvia Venturini Fendi Reflects on Designing the Peekaboo Bag, 10 Years Onwards |url=https://fashionmagazine.com/style/fendi-peekaboo-10th-anniversary/ |access-date=2025-05-07 |website=FASHION Magazine |language=en}}</ref>

===2010s=== [[File:Christmas device of FENDI Breeze Xin Yi 20171208.jpg|thumb|Fendi Christmas installation in Taipei, Taiwan, 2017]] In 2015, Fendi celebrated fifty years of business with Karl Lagerfeld and organized its first haute couture fashion show dedicated to furs, ''Haute Fourrure'', at the Théâtre des Champs-Élysées in Paris.<ref>{{Cite web |date=2015-07-09 |title=Fendi's 'haute fourrure' closes Paris couture week - TopNews - Ansa.it |url=https://www.ansa.it/english/news/2015/07/09/fendis-haute-fourrure-closes-paris-couture-week_a173aa7b-3315-449d-8585-fcd2732a3ee2.html |access-date=2025-05-07 |website=Agenzia ANSA |language=it}}</ref><ref>{{Cite web |last=Zielinska |first=Karolina |date=2017-07-07 |title=Haute Fourrure 2017: Fendi - The Glass Magazine |url=https://theglassmagazine.com/haute-couture-fallwinter-2017-fendi/ |access-date=2025-05-07 |website=theglassmagazine.com |language=en-GB}}</ref> Later the brand celebrated its 90th anniversary with a fashion show at the Trevi fountain in Rome<ref>{{Cite web |url=https://www.ansamed.info/ansamed/en/news/nations/italy/2016/07/07/fendi-celebrates-90-years-with-runway-show-at-trevi-fountain_ed4c6b8b-602d-4871-a8a0-4796e75d322b.html#:~:text=(ANSAmed)%20%2D%20Rome%20%2D%20Fendi,contribution%20of%202.18%20million%20euros. |title=Fendi celebrates 90 years with runway show at Trevi Fountain |access-date=July 22, 2022 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124163752/https://www.ansamed.info/ansamed/en/news/nations/italy/2016/07/07/fendi-celebrates-90-years-with-runway-show-at-trevi-fountain_ed4c6b8b-602d-4871-a8a0-4796e75d322b.html#:~:text=(ANSAmed)%20%2D%20Rome%20%2D%20Fendi,contribution%20of%202.18%20million%20euros. |url-status=dead }}</ref><ref>{{Cite web |date=2016-07-01 |title=Fendi celebrates its 90 years at the Trevi Fountain |url=https://www.vogue.it/en/fashion/news/2016/07/01/fendi-celebrates-90-years-at-the-trevi-fountain/ |access-date=2025-05-07 |website=Vogue.it |language=en}}</ref> and planned to move its headquarters to Palazzo della Civiltà Italiana,<ref>{{Cite news |last=Kirchgaessner |first=Stephanie |date=2015-10-22 |title=Fendi rejects criticism over new HQ in Mussolini propaganda building |url=https://www.theguardian.com/world/2015/oct/22/fendi-launches-hq-in-mussolini-propaganda-building |access-date=2025-05-07 |work=The Guardian |language=en-GB |issn=0261-3077}}</ref> paying 2.8 million euros per annum to occupy the space;<ref>{{Cite news |title=Fendi&amp;#039;s New Headquarters Are a Fascist Icon {{!}} Artinfo |url=http://www.blouinartinfo.com/news/story/931167/fendis-new-headquarters-are-a-fascist-icon |archive-url=https://web.archive.org/web/20180907071119/http://www.blouinartinfo.com/news/story/931167/fendis-new-headquarters-are-a-fascist-icon |archive-date=7 September 2018 |access-date=2025-05-07 |work=Artinfo |language=en |url-status=dead }}</ref> Fendi instead opened a hotel and its largest store at the location in 2016.<ref>{{Cite news |last=Murphy |first=Robert |date=2016-01-13 |title=Fendi's New Hotel Embodies the Spirit of Rome |url=https://www.wsj.com/articles/fendis-new-hotel-embodies-the-spirit-of-rome-1452700659 |access-date=2025-05-07 |work=Wall Street Journal |language=en-US |issn=0099-9660}}</ref> In 2017, Fendi collaborated with Rimowa on an aluminum multiwheel suitcase.<ref>{{Cite web |last=Zargani |first=Luisa |date=2017-11-09 |title=Fendi, Rimowa Team on Suitcase |url=https://wwd.com/feature/fendi-rimowa-team-on-suitcase-11044490/ |access-date=2025-05-07 |website=WWD |language=en-US}}</ref> Also in 2017, Fendi released a customization shop in collaboration with e-commerce platform Farfetch for made-to-order handbag designs.<ref>{{cite web|url=https://www.forbes.com/sites/rachelarthur/2017/11/29/customized-luxury-fendi-farfetch/#77dc7ae51c1d|title=Customized Luxury: Fendi Turns To Digital For Bespoke Handbag Launch|author=Rachel Arthur|date=29 November 2017|work=Forbes|access-date=27 March 2018}}</ref>

By 2018, Fendi crossed the 1 billion euro ($1.2 billion) threshold in annual sales<ref name="reuters.com">{{Cite news |date=February 20, 2018 |title=LVMH taps Dior's Brunschwig to lead luxury brand Fendi |url=https://www.reuters.com/article/lvmh-fendi/lvmh-taps-diors-brunschwig-to-lead-luxury-brand-fendi-idINKCN1G41G5 |work=reuters.com}}</ref> and had 3,000 employees worldwide, including around 400 in specialist leather and fur ateliers in Italy, and operated a network of 215 stores.<ref name="reuters.com"/>

===2020s=== In September 2020, English designer Kim Jones was announced as artistic director of Fendi's women's collection, formerly occupied by Lagerfeld.<ref>{{cite web|last=Socha|first=Miles|title=Kim Jones to Design Fendi Women's, Continue at Dior Men|url=https://wwd.com/fashion-news/designer-luxury/kim-jones-joins-fendi-womens-designer-1234576082/|website=WWD|date=September 9, 2020 }}</ref> Under his leadership, Fendi collaborated on a clothing collections with Kim Kardashian's shapewear brand Skims (2021),<ref>{{Cite news |title=Kim Kardashian West collaborates with luxury label Fendi |url=https://www.reuters.com/business/media-telecom/kim-kardashian-west-collaborates-with-luxury-label-fendi-2021-10-25/ |archive-url=https://web.archive.org/web/20230118225148/https://www.reuters.com/business/media-telecom/kim-kardashian-west-collaborates-with-luxury-label-fendi-2021-10-25/ |archive-date=18 January 2023 |access-date=2025-05-07 |work=Reuters |language=en-US |url-status=live }}</ref> Versace (2022)<ref name=lischke>{{Cite web |last=Lischke |first=Henrik |date=2022-05-12 |title=Fendace Is Here: Get a First Glimpse of 2022's Most Anticipated Designer Drop |url=https://www.vogue.com/article/fendace |access-date=2024-10-11 |website=Vogue |language=en-US}}</ref> and Stefano Pilati&nbsp;(2023).<ref>{{Cite web |last=Features |first=Jack Moss published in |date=2023-10-25 |title=Fendi's 1920s-inspired collaboration with guest designer Stefano Pilati has arrived |url=https://www.wallpaper.com/fashion-beauty/fendi-stefano-pilati-collaboration |access-date=2025-05-07 |website=Wallpaper* |language=en}}</ref>

In May 2024, Fendi announced its return to the perfume market with a first collection of seven scents directly inspired by its origins.<ref>{{Cite web |title=Fendi lance sa première collection de parfums |url=https://www.journalduluxe.fr/fr/beaute/fendi-ligne-parfums-famille |access-date=18 June 2024 |website=Journal du Luxe|date=23 May 2024 }}</ref>

In October 2024, LVMH announced the departure of Kim Jones from Fendi.<ref name="Kim Jones is Stepping Down at Fendi"/> There was no announcement of a successor.

==Other activities== ===Diffusion lines=== In 1983, Fendi launched the '''Fendissime''' diffusion line of furs, ready-to-wear clothing and handbags, then designed by Silvia, Maria Teresa and Federica Fendi.<ref>{{Cite news |last=Morris |first=Bernadine |date=1983-03-10 |title=Fendi and Lagerfeld Triumph in Milan |url=https://www.nytimes.com/1983/03/10/garden/fendi-and-lagerfeld-triumph-in-milan.html |access-date=2025-05-07 |work=The New York Times |language=en-US |issn=0362-4331}}</ref><ref>{{Cite news |last=Suro |first=Mary Davis |date=1987-06-07 |title=Italy: Host for the Economic Summit - a Land of Family Businesses; Inside the House of Fendi |url=https://www.nytimes.com/1987/06/07/business/italy-host-for-the-economic-summit-a-land-of-family-businesses.html |access-date=2025-05-07 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> From 1987 to 1992, Silvia Venturini Fendi served as the label's designer.<ref>{{Cite news |last=Fury |first=Alexander |date=2023-06-07 |title=Silvia Venturini Fendi: 'To be noticed, you need to be decorated' |url=https://www.ft.com/content/7bd99084-4927-4f93-b237-32741918f7f9 |access-date=2025-05-07 |work=Financial Times}}</ref> The Fendissime line closed in 2001.<ref>{{Cite web |last=Monorchio |first=Alice |date=2022-04-01 |title=Triple F: Where Vintage and Creativity Meet |url=https://wwd.com/fashion-news/fashion-scoops/triple-f-the-project-of-federica-formilli-fendi-1235147255/ |access-date=2025-05-07 |website=WWD |language=en-US}}</ref>

Other diffusion lines have included '''Fendi 365''', '''Fendi Country''' (later '''Fendi Jeans'''),<ref name="Fast Forward At Fendi"/> and '''Fendi Maglia''' knitwear.<ref>{{Cite web |author=W. W. D. Staff |date=1996-10-29 |title=Tyler Licenses Gruppo Nadini for a Collection |url=https://wwd.com/feature/article-1120874-1778103/ |access-date=2025-05-07 |website=WWD |language=en-US}}</ref> Through licensing agreements, Gruppo Nadini manufactured and distributed several of these lines.

===Fendi Kids=== The Fendi Kids label made its debut in Spring/Summer 2011.<ref>{{Cite web |date=2024-03-20 |title=Kindermode in Düsseldorf trifft Eleganz – Barbara Frères |url=https://barbarafreres.com |access-date=2025-05-07 |website=barbarafreres.com |language=de}}</ref>

===Fragrances=== All previous Fendi fragrances were removed from the market after the end of the brand's beauty license with Gucci Group's YSL Beauté division in 2005.<ref name="LVMH Pulling Fendi Scent">{{Cite web |last1=Epiro |first1=Stephanie |last2=Weil |first2=Jennifer |date=2009-02-09 |title=LVMH Pulling Fendi Scent |url=https://wwd.com/beauty-industry-news/fragrance/feature/lvmh-pulling-fendi-scent-1972304-1551976/ |access-date=2025-11-13 |website=WWD |language=en-US }}</ref>

In 2007, Fendi introduced its Fendi Palazzo women's fragrance but stopped selling it in 2009 already.<ref name="LVMH Pulling Fendi Scent"/> In 2010, the brand launched a new fragrance – Fan di Fendi –, the first Fendi scent to be unleashed under LVMH Fragrance Brands, before discontinuing its fragrances in 2015.<ref>{{cite web |url= https://wwd.com/beauty-industry-news/fragrance/feature/fendi-unleashes-fan-di-fendi-scent-3246501-1279454/ |title= Fendi Unleashes Fan di Fendi Scent |author= Kerry Olsen |date= September 10, 2010 |publisher= Women's Wear Daily |access-date=November 19, 2025 |url-status=live |archive-url=https://web.archive.org/web/20251119112920/https://wwd.com/beauty-industry-news/fragrance/feature/fendi-unleashes-fan-di-fendi-scent-3246501-1279454/ |archive-date=November 19, 2025 }}</ref> In 2024, Fendi unveiled a high-end fragrance collection consisting of seven scents.<ref>{{Cite web |last=Socha |first=Miles |date=2024-05-17 |title=Amid Internal 'Rescheduling,' Fendi to Sit Out June Couture |url=https://wwd.com/fashion-news/designer-luxury/fendi-next-couture-show-june-1236383249/ |access-date=2025-05-07 |website=WWD |language=en-US}}</ref>

===Eyewear=== From 2013 until 2021, the company had a brand licensing agreement with Safilo for the design, production and worldwide distribution of Fendi sunglasses and optical frames.<ref>{{Cite news |title=Eyewear maker Safilo and fashion house Fendi agree brand license |url=https://www.reuters.com/article/safilo-licence-fendi-idUSL5N0EM35420130610 |work=reuters.com}}</ref>

In 2021, Fendi ended its partnership with Safilo and entered into an agreement with LVMH-owned Thelios to create, produce, and distribute its eyewear collection.<ref>{{Cite news |title=Fendi teams up with Thelios as LVMH focuses on eyewear |url=https://www.reuters.com/business/retail-consumer/fendi-teams-up-with-thelios-lvmh-focuses-eyewear-2021-07-01/ |archive-url=https://web.archive.org/web/20230114030907/https://www.reuters.com/business/retail-consumer/fendi-teams-up-with-thelios-lvmh-focuses-eyewear-2021-07-01/ |archive-date=14 January 2023 |access-date=2025-05-07 |work=Reuters |language=en-US |url-status=live }}</ref>

===Fendi Casa=== Fendi started its first line of home furnishings in 1987.<ref name="wwd.com"/> Fendi Casa terminated its collaboration with licensee Luxury Living and instead partnered with Design Holding, jointly controlled by Investindustrial and The Carlyle Group, on creating Fashion Furniture Design (FF Design) to produce and distribute Fendi Casa.<ref>{{Cite web |last=Zargani |first=Luisa |date=2021-05-04 |title=Fendi Inks New Joint Venture for Home Line |url=https://wwd.com/business-news/business-features/endi-inks-new-joint-venture-home-line-1234816200/ |access-date=2025-05-07 |website=WWD |language=en-US}}</ref><ref name="wwd.com"/>

===Real estate=== In 2016, Fendi collaborated with the interior designer Fanny Haim on the Fendi Château Residences, a 12-story beachfront condo in Surfside designed by the architecture firm Arquitectonica.<ref>{{Cite news |last=Hughes |first=C. J. |date=2020-04-21 |title=The Latest Fashion Accessory in Miami: A Luxury Condo |url=https://www.nytimes.com/2020/04/21/business/miami-fashion-luxury-condo.html |access-date=2025-05-07 |work=The New York Times |language=en-US |issn=0362-4331}}</ref>

== Artistic directors == In 1925, Adele Fendi and Edoardo Fendi established the house of Fendi in Rome.<ref>{{Cite web |last=Blazio-Licorish |first=Tonya |date=2025-02-27 |title=100 Years of Fendi: A Look Back with the Fendi Sisters and Brand History |url=https://wwd.com/fashion-news/fashion-features/gallery/fendi-history-photos-1237002427/ |access-date=2025-09-29 |website=WWD |language=en-US}}</ref> The company sold furs, leathergoods, and accessories.<ref name=":0">{{Cite web |last=Editore |first=Mame |date=2023-06-15 |title=FENDI (1925) |url=https://fashion.mam-e.it/fendi/ |access-date=2025-09-29 |website=MAM-e |language=en-US}}</ref> Their children Paola, Anna, Franca, Carla and Alda later took over the house.<ref name=":0" />right|thumb|upright|Silvia Venturini Fendi in 2019

Karl Lagerfeld joined Fendi in 1965 as the lead designer in efforts to modernise the company.<ref>{{Cite web |date=2024-10-17 |title=100 Years in 3 Seconds: The Story of the Fendi Logo |url=https://www.elledecor.com/it/best-of/a62637583/fendi-logo-history-one-hundred-years/ |access-date=2025-09-29 |website=ELLE Decor |language=it-IT}}</ref> He also oversaw the 1977 expansion into ready-to-wear.<ref>{{Cite web |title=100 Years of Fendi: See the Brand's Full Story and Names That Shaped It |url=https://www.lofficielph.com/fashion/fendi-brand-history-karl-lagerfeld-silvia-venturini-career |access-date=2025-09-29 |website=L'Officiel Philippines |language=en-US}}</ref> After Lagerfeld's death in 2019, Silvia Venturini Fendi took over the artistic direction of the women's collections.<ref>{{Cite web |last=Bobila |first=Maria |date=2019-09-19 |title=Silvia Venturini Fendi Makes Her Ready-to-Wear Debut at Fendi for Spring 2020 |url=https://fashionista.com/2019/09/fendi-spring-2020-review |access-date=2025-09-29 |website=Fashionista |language=en}}</ref> Fendi had overseen the accessories and menswear divisions since 1994.<ref name=zargani20250929>{{Cite web |last=Zargani |first=Luisa |date=2025-09-29 |title=Silvia Venturini Fendi Named Honorary President, House Eyes New Creative Direction |url=https://wwd.com/fashion-news/designer-luxury/silvia-venturini-fendi-honorary-president-1238260972/ |access-date=2025-09-29 |website=WWD |language=en-US}}</ref>

From September 2020, the women's collections were entrusted to Kim Jones, former stylist for the Dior men's collection, who was appointed artistic director of ''couture'' and womenswear. Jones' debut collection was for Fall / Winter 2021/2022.<ref>{{Cite web |date=2020-09-09 |title=Sorpresa in casa Fendi, arriva Kim Jones |url=https://www.repubblica.it/moda-e-beauty/2020/09/09/news/kim_jones_fendi_dior_men-291621771/ |access-date=2025-05-07 |website=la Repubblica |language=it}}</ref> During his tenure at Fendi, he frequently referenced Lagerfeld's ready-to-wear.<ref name="Kim Jones is Stepping Down at Fendi">{{Cite web |last=Socha |first=Miles |date=2024-10-11 |title=Kim Jones Is Stepping Down at Fendi |url=https://wwd.com/fashion-news/designer-luxury/kim-jones-leaving-fendi-1236681510/ |access-date=2025-05-07 |website=WWD |language=en-US}}</ref> He left the company in 2024.<ref name="Kim Jones is Stepping Down at Fendi"/> Following Jones departure Silvia Venturini Fendi oversaw the women's collections alongside keeping her previous role as artistic director of accessories and menswear.<ref>{{Cite web |last=Phillips |first=Emily |date=2025-09-29 |title=Silvia Venturini Fendi Steps Into A New Role |url=https://10magazine.com/silvia-venturini-fendi-steps-into-a-new-role/ |access-date=2025-09-29 |website=10 Magazine |language=en-GB}}</ref><ref>{{Cite web |last=Pollo |first=Paola |date=2020-09-09 |title=Kim Jones nuovo direttore creativo di Fendi donna. E continua da Dior |url=https://www.corriere.it/moda/20_settembre_09/kim-jones-nuovo-direttore-creativo-fendi-donna-continua-dior-9205a7e0-f26f-11ea-86fc-7fbaee355822.shtml |access-date=2025-05-07 |website=Corriere della Sera |language=it}}</ref>

In 2021, Delfina Delettrez Fendi, Silvia's daughter, was appointed artistic director of jewelry.<ref>{{Cite web |title=Delfina Delettrez Fendi has now ushered a new era for its jewellery |url=https://www.vogue.in/magazine-story/delfina-delettrez-fendi-has-now-ushered-a-new-era-for-its-jewellery/ |access-date=19 May 2023 |website=Vogue India|date=September 13, 2021 }}</ref><ref>{{Cite web |title=Fendi's first high jewellery collection evokes a beautiful Roman sunset |url=https://vogue.sg/fendi-delfina-delettrez-high-jewellery/ |access-date=19 May 2023 |website=Vogue Singapore|date=March 3, 2023 }}</ref>

Silvia Venturini Fendi stepped down from her role as artistic director in September 2025.<ref name=zargani20250929/>

In October 2025, Italian designer Maria Grazia Chiuri was appointed Chief Creative Officer.<<ref name=hyland/>

[[File:Fendi Melbourne.jpg|thumb|Fendi store in Melbourne]]

== Cinema == Fendi has often collaborated with cinema; the maison has designed the clothes for ''Once Upon a Time in America'', ''Evita'' and ''The Royal Tenenbaums''.<ref>{{Cite web |last=Anderson |first=Ariston |date=2018-03-19 |title=Fendi Studios Celebrates the Brand's Award-Winning Costumes |url=https://www.hollywoodreporter.com/news/general-news/fendi-studios-celebrates-brands-award-winning-costumes-1088707/ |access-date=2025-05-07 |website=The Hollywood Reporter |language=en-US}}</ref><ref>{{Cite web |date=2020-10-20 |title=The 20 Most Iconic Coats in Movie History |url=https://www.harpersbazaar.com/fashion/trends/g34364277/famous-movie-coats/ |access-date=2025-05-07 |website=Harper's BAZAAR |language=en-US}}</ref> Many famous film directors in the 1970s, including Luchino Visconti, Federico Fellini, Franco Zeffirelli, and Mauro Bolognini, chose Fendi furs for their characters.<ref>{{Cite web |title=Milan Fashion Week: Fendi on Film - Telegraph |url=http://fashion.telegraph.co.uk/news-features/TMG10331722/Milan-Fashion-Week-Fendi-on-Film.html |archive-url=https://web.archive.org/web/20230516130548/http://fashion.telegraph.co.uk/news-features/TMG10331722/Milan-Fashion-Week-Fendi-on-Film.html |archive-date=16 May 2023 |access-date=2025-05-07 |website=fashion.telegraph.co.uk |language=en-US |url-status=live }}</ref>

Fendi has also dressed Sophia Loren, Diana Ross, Jacqueline Kennedy Onassis, Soraya, and Liza Minnelli.<ref>{{Cite web |date=2009-02-08 |title=Fendi - Dizionario della Moda - DellaModa.it |url=http://dellamoda.it/dizionario_della_moda/f/fendi.php |archive-url=https://web.archive.org/web/20090208210110/http://dellamoda.it/dizionario_della_moda/f/fendi.php |archive-date=February 8, 2009 |access-date=2025-05-07 |website=dellamoda.it}}</ref>

== Campaigns == Lagerfeld himself was responsible for the photography of most of Fendi's ad campaigns before his death; since then, Fendi has worked with Philip-Lorca diCorcia (2001),<ref>{{Cite web |author=W. W. D. Staff |date=2001-07-20 |title=FALL ADS, ITALIAN STYLE |url=https://wwd.com/feature/article-1185830-1720788/ |access-date=2025-05-07 |website=WWD |language=en-US}}</ref> Nick Knight,<ref>{{Cite web |last=Zargani |first=Luisa |date=2020-01-03 |title=In a First, Fendi Taps Nick Knight for Spring Ads |url=https://wwd.com/fashion-news/designer-luxury/in-a-first-fendi-taps-nick-knight-for-spring-ads-1203407319/ |access-date=2025-05-07 |website=WWD |language=en-US}}</ref> Craig McDean<ref>{{Cite web |last=admin |date=2022-07-04 |title=Balance of Opposites: FENDI Fall Winter 2022.23 Collection |url=https://www.designscene.net/2022/07/fendi-fw22-craig-mcdean.html |access-date=2025-05-07 |website=DSCENE |language=en-US}}</ref> and Steven Meisel.<ref name=lischke/>

Past campaigns have featured Mark Ronson (2012),<ref>{{Cite web |last=Socha |first=Miles |date=2012-01-13 |title=A New Version: Fendi Readies Men's Debut |url=https://wwd.com/fashion-news/fashion-scoops/a-new-version-5488722/ |access-date=2025-05-07 |website=WWD |language=en-US}}</ref> Catherine Zeta-Jones&nbsp;(2019),<ref>{{Cite web |title=Watch Catherine Zeta-Jones and Her Daughter Carys, 16, Dance Through Rome in New Fendi Peekaboo Campaign |url=https://people.com/style/catherine-zeta-jones-and-daughter-carys-star-in-new-fendi-campaign/ |access-date=2025-05-07 |website=People.com |language=en}}</ref> Zoey Deutch (2020),<ref>{{Cite web |last=Zargani |first=Luisa |date=2020-07-28 |title=EXCLUSIVE: Fendi Works With Chloe x Halle, Zoey Deutch on Campaigns |url=https://wwd.com/feature/exclusive-fendi-works-with-chloe-x-halle-zoey-deutch-on-campaigns-1203687953/ |access-date=2025-05-07 |website=WWD |language=en-US}}</ref> Linda Evangelista (2022),<ref>Vanessa Friedman (10 September 2022), [https://www.nytimes.com/2022/09/10/style/linda-evangelista-fendi-baguette.html Linda Evangelista, the It Bag and 'Sex and the City']&nbsp;''The New York Times''.</ref> Naomi Campbell (2023)<ref>Kristopher Fraser (23 March 2023), [https://wwd.com/pop-culture/celebrity-news/naomi-campbell-fendi-peekaboo-bag-spring-2023-campaign-1235592920/ Naomi Campbell Stars in Fendi's Peekaboo Bag Spring 2023 Campaign] ''Women's Wear Daily''.</ref> and Nicholas Galitzine (2023),<ref>Sandra Salibian (13 June 2023), [https://wwd.com/fashion-news/designer-luxury/fendi-names-nicholas-galitzine-first-global-menswear-ambassador-images-ad-1235680796/ Nicholas Galitzine Named Fendi's First Global Menswear Ambassador] ''Women's Wear Daily''.</ref> among others.

=== Visual arts === In 2017, Fendi installed ''Foglie di Pietra [Leaves of Stone]'', a sculpture by Giuseppe Penone, in Rome's Largo Goldoni and donated to the city; Fendi committed to maintaining and preserving the monument for 30 years.<ref>{{Cite web |last=Zargani |first=Luisa |date=2017-05-22 |title=Fendi Donates Artwork to Rome |url=https://wwd.com/feature/fendi-donates-artwork-to-rome-10892473/ |access-date=2025-05-07 |website=WWD |language=en-US}}</ref> Also in 2017, Fendi sponsored the Italian pavilion at the 57th Venice Biennale.<ref>{{Cite web |last=Zargani |first=Luisa |date=2017-03-21 |title=Fendi to Support Italian Pavilion at Venice Biennale |url=https://wwd.com/feature/fendi-support-italian-pavilion-venice-biennale-10848888/ |access-date=2025-05-07 |website=WWD |language=en-US}}</ref>

In 2018, Fendi signed a partnership with the Galleria Borghese to support the museum's exhibitions for the following three years.<ref>{{cite web|url=http://wwd.com/eye/celebrity-real-estate/fendi-inks-partnership-with-galleria-borghese-10982852/|title=Fendi Inks Partnership With Rome's Galleria Borghese|author=Luisa Zargani|date=13 September 2017|publisher=WWD|access-date=27 March 2018}}</ref>

=== Other activities === In 2021, Fendi collaborated with a non-profit organization to create a 'charity project' which consisted of designing a kids' unisex T-shirt whose money would be devoted to realize the wishes of kids who suffer from serious sicknesses.<ref>{{Cite web |last=Salibian |first=Sandra |date=12 November 2021 |title=Fendi to Support Make-A-Wish International With Special Fendi Kids T-Shirt |url=https://wwd.com/fashion-news/fashion-scoops/fendi-supports-make-a-wish-international-kids-tshirt-1234994807/ |access-date=5 January 2023 |website=Women's Wear Daily}}</ref><ref>{{Cite web |last=Clark |first=Imogen |date=19 November 2021 |title=Fendi partners with Make-A-Wish foundation to launch charitable kids T-shirt |url=https://www.theglassmagazine.com/fendi-partners-with-make-a-wish-foundation-to-launch-charitable-kids-t-shirt/ |access-date=5 January 2023 |website=The Glass Magazine}}</ref>

In 2021 and 2022, Fendi collaborated with the Juilliard School on assigning the Fendi Vanguard Award – including a cash prize and a mentorship program – to four out of Juilliard's final-year students enrolled in the bachelor's, master's and advanced diploma programs.<ref>{{Cite web |last=Turra |first=Alessandra |date=2021-07-21 |title=Fendi Awards Four Juilliard Students |url=https://wwd.com/feature/fendi-awards-four-juilliard-students-1234885197/ |access-date=2025-05-07 |website=WWD |language=en-US}}</ref>

== Controversy == Fendi sued Burlington in 1986 for selling counterfeit handbags, and filed a new lawsuit in 2006 after concluding the company was violating the injunction.<ref>{{Cite news |date=October 21, 2010 |title=Fendi, Burlington in $10 mln counterfeiting accord |url=https://www.reuters.com/article/business/fendi-burlington-in-10-mln-counterfeiting-accord-idUSN20245262/ |work=reuters.com}}</ref> In 2010, a U.S. Magistrate recommended that Burlington pay Fendi just over $5.6 million in damages, attorney's fees and costs to settle a dispute dating to 1986 over the alleged sale of counterfeit Fendi-branded leather goods. Burlington subsequently agreed to pay $10.05 million.<ref name="Jonathan Stempel 2010">{{Cite news |title=Fendi, Burlington in $10 mln counterfeiting accord |url=https://www.reuters.com/article/fendi-burlingtoncoatfactory-settlement/fendi-burlington-in-10-mln-counterfeiting-accord-idUSN2024526220101020 |archive-url=https://web.archive.org/web/20230516130545/https://www.reuters.com/article/fendi-burlingtoncoatfactory-settlement/fendi-burlington-in-10-mln-counterfeiting-accord-idUSN2024526220101020 |archive-date=16 May 2023 |access-date=2025-05-07 |work=reuters.com |language=en-US |url-status=live }}</ref>

Also in 2010, Fendi reached a $2.5 million settlement with the former parent company of Filene's Basement to resolve counterfeiting claims.<ref name="Jonathan Stempel 2010"/>

== References == {{reflist|3}}

==External links== {{Commons category|Fendi}} *{{Official website|https://www.fendi.com/}} *{{fashionlabel|id=fendi}}

{{LVMH}} {{Portal bar|Companies|Fashion|Italy}}

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