{{Short description|German multinational retail store chain}} {{Expand German|date=June 2021}}{{Use dmy dates|date=February 2021}} {{Lowercase title}} {{Infobox company | name = dm-Drogerie markt GmbH + Co. KG | logo = | logo_caption = | image = | type = GmbH & Co. KG | industry = Retail | predecessor = <!-- or: | predecessors = --> | founded = {{Start date and age|1973}} | founder = <!-- or: | founders = --> | defunct = <!-- {{End date|YYYY|MM|DD}} --> | fate = | successor = <!-- or: | successors = --> | hq_location_city = Karlsruhe | hq_location_country = Germany | area_served = <!-- or: | areas_served = --> | key_people = Christoph Werner (CEO) | products = | owner = <!-- or: | owners = --> | revenue = €15.91&nbsp;billion (2023)<ref name="dm" /> | num_employees = 79,745 (2023)<ref name="dm" /> | num_employees_year = <!-- Year of num_employees data (if known) --> | parent = | website = {{URL|dm.de}} }} thumb|The headquarters of dm since 2019 '''dm-drogerie markt''' (usually abbreviated as '''dm''') is a chain of retail stores headquartered in Karlsruhe, Germany, offering cosmetics, healthcare items, household products and health food and drinks. The company was founded in 1973, when it opened its first store in Karlsruhe.<ref>{{Cite web|title=Kevin David Lehmann|url=https://www.forbes.com/profile/kevin-david-lehmann/|access-date=2021-06-25|website=Forbes|language=en}}</ref> Its founder is anthroprosophist Götz Werner.

In its industry sector, dm-drogerie markt is Germany's largest retailer measured by revenues.<ref>[https://www.faz.net/aktuell/wirtschaft/rekordumsatz-der-siegeszug-der-drogeriekette-dm-12632028.html Rekordumsatz: Der Siegeszug der Drogeriekette DM.] Frankfurter Allgemeine Zeitung, 24 October 2013 (in German)</ref>

dm has more than 79,700 people employed in more than 4,000<ref name="dm">{{cite web |url=https://www.dm.de/unternehmen/ueber-uns/zahlen-und-fakten |title=Unternehmenszahlen von dm-drogerie markt |publisher=dm |language=de |access-date=30 September 2021}}</ref> stores in twelve European countries. In the 1970s, dm only had outlets in Germany and Austria. In the 1990s, it opened stores in the Czech Republic, Hungary, Slovenia, Slovakia, and Croatia. In the 2000s, the company expanded to Serbia, Bosnia-Herzegovina, Romania, Bulgaria, North Macedonia, Italy and Poland.<ref name="dm" />

In 2015, dm planned to organize a fundraising campaign for a Kurdish community in Germany, supported by Rupert Neudeck. The campaign sparked outrage among nationalist German Turks. They accused dm of supporting the Kurdish PKK and terrorism and called for a boycott of dm. The company withdrew from its efforts, stating that it did not want to provide "a breeding ground for escalation."<ref>{{Cite news |date=2015-10-13 |title=dm sagt wegen Drohungen Spendenaktion für Kurden ab |url=https://www.spiegel.de/wirtschaft/unternehmen/dm-sagt-wegen-drohungen-spendenaktion-fuer-kurden-ab-a-1057655.html |access-date=2025-06-29 |work=Der Spiegel |language=de |issn=2195-1349}}</ref>

In March 2017, for the first time in its history, dm-drogerie markt started selling to consumers outside Europe with the Alibaba Group's Tmall global cross-border flagship store in China.<ref>{{Cite web|url=http://www.web2asia.com/2017/03/06/web2asia-launches-dm-drogerie-markt-on-alibaba-tmall-global/|title=Web2Asia launches dm-drogerie markt on Alibaba Tmall Global|date=6 March 2017|access-date=10 March 2017}}</ref> This expansion was initiated and is managed by a Shanghai-based Tmall Partner oddity Asia.

== Employee rights == The company is known for promoting its flat hierarchical structures and high level of social commitment. Götz Werner has asserted that the well-being of employees is more important than the company's returns.<ref>[http://www.wiwo.de/unternehmen/handel/best-brands-awards-goetz-werner-ist-die-beste-unternehmermarke/7740346.html Best Brands Awards: Götz Werner ist die beste Unternehmermarke.] Wirtschaftswoche, 7 February 2013 (in German)</ref>

In 2002, 28 years after the company's founding, the first independent works councils were introduced within the group in Germany. Some employees in two distribution centers had taken the initiative and established co-determination structures. Management then decided to establish works councils in all branches. One works council member called this a "clever move" by dm management, as they had targeted selected employees at the time and thereby deliberately sidelined employees who were critical of management.<ref>Annette Jensen: . In: Hans-Böckler-Stiftung (Hrsg.): . Nr. 10/2008. Bund-Verlag, 2008, ISSN 0723-5984 </ref><ref>{{Cite web |title=Weichgespülte Arbeitsbeziehungen |url=https://www.boeckler.de/de/magazin-mitbestimmung-2744-weichgespuelte-arbeitsbeziehungen-11040.htm |access-date=2025-06-29 |website=www.boeckler.de |language=de}}</ref>[[File:DM store in Europe.png|thumb|DM store in Zagreb, Croatia]]

== Locations == Figures for the number of stores in Europe as of 6 December 2025:<ref name="dm" /> {| class="wikitable sortable" !Country !Since !No. of stores |- |Austria || align=center| 1976 || align=center| 381 |- |Bosnia and Herzegovina || align=center| 2006 || align=center| 94 |- |Bulgaria || align=center| 2009 || align=center| 119 |- |Croatia || align=center| 1996 || align=center| 180 |- |Czech Republic || align=center| 1993 || align=center| 261 |- |Germany || align=center| 1973 || align=center| 2156 |- |Hungary || align=center| 1993 || align=center| 263 |- |Italy || align=center| 2017 || align=center| 93 |- |North Macedonia|| align="center" | 2012 || align=center| 25 |- |Poland || align="center" | 2022 || align=center| 75 |- |Romania || align=center| 2007 || align=center| 167 |- |Serbia || align="center" | 2004 || align="center" | 134 |- |Slovakia || align=center| 1995 || align=center| 172 |- |Slovenia || align=center| 1993 || align=center| 101 |}

==See also== * Müller * Rossmann

==References== {{Reflist}}

==External links== * {{Official website}}

{{Authority control}}

Category:Retail companies of Germany Category:Retail companies established in 1973 Category:Companies based in Baden-Württemberg Category:Companies based in Karlsruhe Category:Cosmetics_companies_of_Germany Category:Cosmetics brands Category:German brands