{{short description|Measure of the total number of unique consumers over a specified period}} In the practice of measuring the size of US commercial broadcasting and newspaper audiences, '''cume''', short for "cumulative audience", is a measure of the total number of unique consumers over a specified period.
The technical definition of cume is restricted by Arbitron, which is now referred to as Nielsen Audio, as requiring a listener to tune in for at least five minutes.<ref>{{cite web | title = Terms for the Trade | publisher = Arbitron | url = https://www.arbitron.com/radio_stations/tradeterms.htm | accessdate = 2008-06-30}}</ref>
==References== {{Reflist}}
==External links== *[https://web.archive.org/web/20100301134627/http://www.arbitron.com/ Arbitron Ratings (official site)] *[http://www.nielsenmedia.com Nielsen Ratings (official site)] {{Webarchive|url=https://web.archive.org/web/20080623203657/http://www.nielsenmedia.com/FAQ/sweeps.html |date=2008-06-23 }}
Category:Market research
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