Complementors

'''Complementors''' are businesses that directly sell a product (or products) or service (or services) that complement the product or service of another company by adding value to mutual customers; for example, Intel and Microsoft (Pentium processors and Windows), or Microsoft and McAfee (Microsoft Windows & McAfee anti-virus).

Complementors are sometimes called "The Sixth Force" (from Porter's Five Forces model), a term which was coined by Adam Brandenburger.

==See also== * Porter's five forces analysis

==References== * Brandenburger and Nalebuff, ''Architecture Wins'', 1998 * Brandenburger and Nalebuff, ''The Value Chain'', 1998 * Nalebuff and Brandenburger, ''Co-opetition'', 1995

Category:Strategic management