{{Short description|American business news channel}} {{About|the business news channel in the United States|its sister general news channel|MS NOW|all international CNBC channels|List of CNBC channels|other uses}} {{Use American English|date=March 2025}} {{Use mdy dates|date=April 2024}} {{Infobox television channel | name = CNBC | logo = 200px|class=skin-invert | logo_size = | logo_caption = Logo used since 2025 | launch_date = {{start date and age|1989|4|17}} | closed_date = | picture_format = 1080i HDTV | owner = Versant | country = United States | language = English | area = United States, Canada, worldwide | headquarters = Englewood Cliffs, New Jersey, U.S.<br/>{{coord|40|53|55|N|73|56|21|W|region:US-NJ_type:landmark|display=title,inline}} | replaced = {{Ubl|Satellite Program Network|Financial News Network}} | sister_channels = {{Plainlist| * CNBC World * MS NOW * USA Network * Golf Channel * Syfy * E! * Oxygen * CNBC-e (Turkey) }} | website = {{URL|https://cnbc.com/}} | online_serv_1 = CNBC Pro | online_chan_1 = {{URL|https://www.cnbc.com/application/pro/|CNBC Pro}}<br />(requires subscription) | online_serv_2 = {{URL|https://www.claropr.com/personas/servicios/servicios-hogar/claro-tv-plus/|ClaroTV+}} | online_chan_2 = {{small|(requires subscription to access content)}} * ch.725 | online_serv_3 = Service(s) | online_chan_3 = DirecTV Stream, Hulu + Live TV, Sling TV, YouTube TV }}
The '''Consumer News and Business Channel''' ('''CNBC''') is an American business news channel owned by Versant. The network broadcasts live business news and analysis programming during the morning, daytime business day, and early-evening hours, with the remaining hours (such as weekday prime time and weekends) filled by business-related documentaries and reality television programming, as well as occasional sports presentations from USA Sports (previously served by NBC Sports). CNBC operates an accompanying financial news website, CNBC.com, which includes news articles, video and podcast content, as well as subscription-based services. CNBC's headquarters and main studios are located in Englewood Cliffs, New Jersey, while it also maintains a studio at the Nasdaq MarketSite in Times Square, New York City.
==History== === SPN, the launch of CNBC, and early years (1979–1993) === CNBC's roots date back to the founding of the Satellite Program Network (SPN) on July 30, 1979, which showed a low-budget mix of old movies and instructional and entertainment programs. The channel later changed its name to Tempo Television. After initially signing a letter of intent to acquire Tempo,<ref>{{cite news | url=https://www.nytimes.com/1988/05/03/business/the-media-business-nbc-to-buy-cable-service.html | title=The Media Business; NBC to Buy Cable Service | work=The New York Times | date=May 3, 1988 | url-access=limited | archive-url=https://web.archive.org/web/20090807191148/http://www.nytimes.com/1988/05/03/business/the-media-business-nbc-to-buy-cable-service.html | archive-date=August 7, 2009 | url-status=live}}</ref> NBC opted for a deal to lease the channel's transponder in June 1988.<ref>{{cite news | last=Boyer | first=Peter J. | url=https://www.nytimes.com/1988/06/10/business/the-media-business-nbc-cable-deal-is-off-but-lease-accord-is-set.html | title=The Media Business; NBC Cable Deal Is Off, But Lease Accord Is Set | work=The New York Times | date=June 10, 1988 | url-access=limited | archive-url=https://web.archive.org/web/20121112060718/http://www.nytimes.com/1988/06/10/business/the-media-business-nbc-cable-deal-is-off-but-lease-accord-is-set.html | archive-date=November 12, 2012 | url-status=live}}</ref> On this platform, and under the guidance of Tom Rogers, the channel was relaunched on April 17, 1989, as the '''Consumer News and Business Channel''', with Neil Cavuto anchoring this first broadcast. NBC and Cablevision initially operated CNBC as a 50–50 joint venture,<ref>{{cite news |title=The Media Business; New CNBC President | url=https://www.nytimes.com/1990/07/27/business/the-media-business-new-cnbc-president.html | work=The New York Times |date=July 27, 1990 |archive-date=November 16, 2020 |archive-url=https://web.archive.org/web/20201116024936/https://www.nytimes.com/1990/07/27/business/the-media-business-new-cnbc-president.html |url-status=live}}</ref><ref>{{cite news | last=Carter | first=Bill |url=https://www.nytimes.com/1989/04/10/business/the-media-business-television-nbc-walks-into-a-cable-minefield.html?pagewanted=2 |title=The Media Business: Television; NBC Walks Into a Cable Minefield |work=The New York Times | date=April 10, 1989 | url-access=limited | archive-date=July 28, 2018 |archive-url=https://web.archive.org/web/20180728035653/https://www.nytimes.com/1989/04/10/business/the-media-business-television-nbc-walks-into-a-cable-minefield.html?pagewanted=2 |url-status=live}}</ref> and it was headquartered in Fort Lee, New Jersey. Sue Herera and Scott Cohn joined CNBC at its inception.<ref>{{cite web |website=CNBC | url=https://www.cnbc.com/sue-herera/ |title=Sue Herera |access-date=November 14, 2007 | archive-date=September 30, 2007 |archive-url=https://web.archive.org/web/20070930204301/http://www.cnbc.com/id/15838111/ |url-status=live}}</ref><ref>{{cite web |website=CNBC |url=https://www.cnbc.com/scott-cohn/ | title=Scott Cohn |archive-date=May 13, 2008 |archive-url=https://web.archive.org/web/20080513103024/http://www.cnbc.com/id/15838202 |url-status=live}}</ref><ref>{{Cite news | last=Vrana | first=Debora| url=https://www.latimes.com/archives/la-xpm-1999-may-11-fi-36209-story.html | title=They've Got the Beat | work=Los Angeles Times | date=May 11, 1999 | url-access=limited}}</ref>
175px|thumb|left|CNBC's original logo. {{external media | float = right | video1 = [https://www.youtube.com/watch?v=VdtNyv6ugxU CNBC's Inaugural Broadcast], archived by CNBC on [https://youtube.com YouTube]. The Consumer News and Business Channel launches on April 17, 1989 with then-NBC president Bob Wright. }}
Following the 1991 bankruptcy of the competing Financial News Network (FNN), NBC acquired and merged FNN into CNBC, while also acquiring Cablevision's stake in CNBC to grant it full ownership. In addition to its U.S. operations, CNBC operates the Europe and Asia branches and is involved in other international affiliates via joint ventures and franchise arrangements. In 2023, CNBC had higher total day and primetime viewership than its chief rival, Fox Business, but finished behind Fox in trading day viewership.<ref>{{Cite web |date=January 3, 2024 |title=This Is the Cable News Ratings Report for 2023 |url=https://www.adweek.com/tvnewser/this-is-the-cable-network-ratings-report-for-2023/ |access-date=February 29, 2024 |website=Adweek |language=en-US |archive-date=February 29, 2024 |archive-url=https://web.archive.org/web/20240229012309/https://www.adweek.com/tvnewser/this-is-the-cable-network-ratings-report-for-2023/ |url-status=live }}</ref><ref name="Mwachiro">{{Cite web |last=Mwachiro |first=Mark |date=2024-04-18 |title=CNBC Rings In Its 35th Anniversary at the New York Stock Exchange |url=https://www.adweek.com/tvnewser/cnbc-35th-anniversary-closing-bell-new-york-stock-exchange/ |access-date=2025-01-08 |language=en-US}}</ref><ref>{{Cite web |last=Mwachiro |first=Mark |date=2024-12-02 |title=Here Are the Cable News Ratings for November 2024 |url=https://www.adweek.com/tvnewser/cable-news-ratings-november-2024/ |access-date=2025-01-08 |language=en-US}}</ref>
CNBC had considerable difficulty getting cable carriage at first, as many providers were skeptical of placing it alongside the longer-established Financial News Network. By the winter of 1990, CNBC was in only 17 million homes—less than half of FNN's potential reach—despite the size of NBC, its parent.<ref>{{cite news | url=https://www.nytimes.com/1991/02/27/business/the-media-business-surprise-pact-by-ge-unit-to-buy-fnn.html |first=Geraldine |last=Fabrikant |title=The Media Business; Surprise Pact By G.E. Unit To Buy FNN |work=The New York Times |date=February 27, 1991 |archive-date=November 12, 2012 |archive-url=https://web.archive.org/web/20121112060726/http://www.nytimes.com/1991/02/27/business/the-media-business-surprise-pact-by-ge-unit-to-buy-fnn.html |url-status=live}}</ref>
After an accounting scandal, FNN filed for bankruptcy protection on March 2, 1991, and put itself up for sale. After a bidding war with a Dow Jones & Company–Westinghouse Broadcasting consortium, CNBC was awarded FNN by a bankruptcy judge for $154.3 million on May 21, 1991, and merged the two operations.<ref>{{Cite news | url=https://www.nytimes.com/1991/05/10/business/the-media-business-cnbc-wins-bidding-war-for-fnn.html | title=THE MEDIA BUSINESS; CNBC Wins Bidding War For FNN | first=Geraldine | last=Fabrikant | work=The New York Times | date=May 10, 1991 | url-access=limited | access-date=July 21, 2022 | archive-date=July 21, 2022 | archive-url=https://web.archive.org/web/20220721183014/https://www.nytimes.com/1991/05/10/business/the-media-business-cnbc-wins-bidding-war-for-fnn.html | url-status=live }}</ref> CNBC hired around 60 of FNN's 300-person workforce, including Joe Kernen, who is still with the channel.<ref>{{cite web |website=CNBC | url=https://www.cnbc.com/joe-kernen/ |title=Joe Kernen |archive-date=September 30, 2007 | archive-url=https://web.archive.org/web/20070930203531/http://www.cnbc.com/id/15838087/ |url-status=live}}</ref><ref>{{cite web |website=CNBC |url=https://www.cnbc.com/bill-griffeth/ | title=Bill Griffeth |archive-date=May 13, 2008 |archive-url=https://web.archive.org/web/20080513104248/http://www.cnbc.com/id/15838137/ |url-status=live}}</ref> Other former FNN workers were hired by Bloomberg Television.<ref name="Seattle">{{cite news |url=https://archive.seattletimes.com/archive/?date=19910526&slug=1285405 |title=Purchase Of FNN Boosts NBC's Cable-Market Share | agency=Associated Press |work=The Seattle Times |date=May 26, 1991 |archive-date=May 16, 2011 | archive-url=https://web.archive.org/web/20110516011912/http://community.seattletimes.nwsource.com/archive/?date=19910526&slug=1285405 |url-status=live}}</ref> The deal expanded the network's distribution to over 40 million homes, thereby more than doubling its potential audience.<ref name="Seattle" /> Cablevision sold its 49.5% stake in CNBC to NBC upon completion of the deal.<ref>{{Cite news | url=https://www.upi.com/Archives/1991/02/26/CNBC-to-buy-FNN/1610667544400/ | title=CNBC to buy FNN | publisher=United Press International | date=February 26, 1991 | access-date=July 19, 2022 | archive-date=December 5, 2022 | archive-url=https://web.archive.org/web/20221205054222/https://www.upi.com/Archives/1991/02/26/CNBC-to-buy-FNN/1610667544400/ | url-status=live }}</ref> CNBC adopted many elements of FNN's on-air presentation, branding its daytime programming as "CNBC/FNN Daytime" until 1992. CNBC incorporated several features from FNN's on-air ticker into its own.
=== Expansion (1993–2013) === Roger Ailes was hired as the president of CNBC in August 1993,<ref>{{Cite news | url=https://buffalonews.com/news/ailes-named-to-head-cnbc/article_e856300d-c528-517c-8177-8ab4f5b6f95c.html | title=AILES NAMED TO HEAD CNBC | work=The Buffalo News | date=August 31, 1993}}</ref><ref>{{Cite news | url=https://www.cnbc.com/2016/07/20/how-embattled-fox-news-ceo-roger-ailes-transformed-cable-news.html | title=How embattled Fox News CEO Roger Ailes transformed cable news | first=Michelle | last=Castillo | work=CNBC| date=July 20, 2016}}</ref> tasked by NBC CEO Bob Wright with turning around the struggling network. Ailes resigned in January 1996 due to disagreements with management, including the decision by NBC management to form a joint venture with Microsoft that included the rebrand of "America's Talking" as MSNBC. Under the leadership of Ailes, annual revenue at CNBC rose from $43 million to $110 million.<ref>{{Cite news | url=https://www.nytimes.com/1996/01/19/business/the-media-business-ailes-steps-down-as-head-of-cnbc-cable-channel.html | title=THE MEDIA BUSINESS;Ailes Steps Down as Head Of CNBC Cable Channel | first=Bill | last=Carter | work=The New York Times | date=January 19, 1996}}</ref><ref>{{Cite news |url=https://www.cnbc.com/2017/05/18/how-foxs-ailes-changed-cable-news.html |title=Roger Ailes' knack for turning politics into entertainment changed cable news |first=Michelle |last=Castillo |date=May 18, 2017 | website=CNBC |archive-date=November 9, 2018 |archive-url=https://web.archive.org/web/20181109070940/https://www.cnbc.com/2017/05/18/how-foxs-ailes-changed-cable-news.html |url-status=live}}</ref>
In June 1995, CNBC launched the Hong Kong–based CNBC Asia,<ref>{{Cite news |date=June 21, 1995 |title=CNBC launched in Asia |url=https://adage.com/article/news/cnbc-launched-asia/16020 |url-access=subscription |url-status=live |archive-url=https://web.archive.org/web/20231126113300/https://adage.com/article/news/cnbc-launched-asia/16020 |archive-date=November 26, 2023 |work=Ad Age}}</ref> and CNBC Europe, headquartered in London, in March 1996.<ref>{{Cite news | url=https://adage.com/node/1933366/printable/print | title=CNBC opens in Europe | work=Ad Age | date=March 12, 1996 |url-status=dead |archive-url=https://web.archive.org/web/20230609053925/https://adage.com/node/1933366/printable/print |archive-date= June 9, 2023 }}</ref>
[[File:CNBC logo.svg|200px|thumb|right|The CNBC logo from 1996 to 2023. It is based on the 1986 NBC logo.]]
In December 1997, CNBC formed a strategic alliance with Dow Jones, including content sharing with Dow Jones Newswires, ''The Wall Street Journal'', ''MarketWatch'', and ''Barron's'' and the rebranding of the channel as "a service of NBC and Dow Jones." As part of the agreement, Dow Jones merged their competing business news channels—London-based European Business News and Singapore-based Asia Business News—into CNBC Europe and CNBC Asia, respectively, with CNBC shutting down its Hong Kong–based operation and relocating the new CNBC Asia to ABN's Singapore studios.<ref>{{Cite news | url=https://www.upi.com/Archives/1997/12/09/NBC-Dow-Jones-form-alliance/2119881643600/ | title=NBC, Dow Jones form alliance | publisher=United Press International | date=December 9, 1997 |url-status=live |archive-url=https://archive.today/20240104031518/https://www.upi.com/Archives/1997/12/09/NBC-Dow-Jones-form-alliance/2119881643600/ |archive-date= January 4, 2024 }}</ref><ref name="alliance">{{cite news | url=https://www.washingtonpost.com/archive/business/1997/12/10/dow-jones-teams-up-with-nbc/e0095b96-1225-4063-b338-574e53e21fc5/ | title=Dow Jones Teams Up with NBC | first=Devon | last=Spurgeon | newspaper=The Washington Post | date=December 10, 1997 |url-status=live |archive-url= https://archive.today/20240104032105/https://www.washingtonpost.com/archive/business/1997/12/10/dow-jones-teams-up-with-nbc/e0095b96-1225-4063-b338-574e53e21fc5/ |archive-date= January 4, 2024 }}</ref><ref>{{Cite news | url=https://www.chicagotribune.com/news/ct-xpm-1997-12-10-9712100261-story.html | title=ONE ALLIANCE, 2 BIG NAMES | first=Tim | last=Jones | work=Chicago Tribune | date=December 10, 1997 | url-access=limited | access-date=July 21, 2022 | archive-date=July 21, 2022 | archive-url=https://web.archive.org/web/20220721183014/https://www.chicagotribune.com/news/ct-xpm-1997-12-10-9712100261-story.html | url-status=live }}</ref>
During the late 1990s and early 2000s, CNBC's ratings increased sharply along with the stock market, often beating those of CNN during market hours.<ref>{{cite news | first=Charles | last=Fishman | title=The Revolution Will Be Televised (on CNBC) | url=https://www.fastcompany.com/39859/revolution-will-be-televised-cnbc | work=Fast Company | date=May 2000 | archive-date=September 30, 2007 | archive-url=https://web.archive.org/web/20070930201708/http://www.fastcompany.com/magazine/35/cnbc.html | url-status=live}}</ref> The highest daytime viewership of the network in 2000 was 343,000.<ref>{{cite news |first=Joel |last=Topcik |title=Wald Boosts Business at CNBC | work=Broadcasting & Cable |date=September 18, 2006 | url=http://www.broadcastingcable.com/article/CA6372783.html |archive-date=October 12, 2007 |archive-url=https://web.archive.org/web/20071012191836/http://broadcastingcable.com/article/CA6372783.html |url-status=live}}</ref>
However, following the burst of the dot-com bubble, CNBC experienced a decline in its viewing figures. In 2002, CNBC's ratings fell 44% and were down another 5% in 2003.<ref name=look>{{cite news | url=https://go.gale.com/ps/i.do?p=AONE&id=GALE%7CA111023283&v=2.1&it=r&sid=AONE&asid=1a404fa6&userGroupName=anon%7E21e25fc | title=CNBC Fell from Grace When the Bubble Burst. How Does It Look Now? |last=Brady | first=Ray | date=December 2003 | work=Columbia Journalism Review | archive-date=April 11, 2008 | archive-url=https://web.archive.org/web/20080411120059/http://cjrarchives.org/issues/2003/6/cnbc-brady.asp | url-status=live}}</ref> The network's ratings steadily fell until bottoming in Q1 2005, with an average viewership of 134,000 during the day.<ref>{{cite news | first=Michael | last=Learmonth |title=CNBC on a Road Bound for Revamps | work=Variety | date=February 7, 2005 | url=https://www.variety.com/article/VR1117917550.html?categoryid=1237&cs=1 | archive-date=March 21, 2009 | archive-url=https://web.archive.org/web/20090321081533/http://www.variety.com/article/VR1117917550.html?categoryid=1237&cs=1 | url-status=dead}}</ref>
From 2001 to 2006, the CNBC website was operated by MSN.<ref>{{cite news | url=https://www.nytimes.com/2006/12/04/business/worldbusiness/04iht-cnbc.3767602.html | title=CNBC redesigns its Web site | agency=International Herald Tribune | work=The New York Times | date=December 4, 2006 | archive-date=May 2, 2021 | archive-url=https://web.archive.org/web/20210502160245/https://www.nytimes.com/2006/12/04/business/worldbusiness/04iht-cnbc.3767602.html | url-status=live}}</ref><ref>{{cite news |last=Li |first=Kenneth |date=April 23, 2001 |title=CNBC.com to merge with MSN MoneyCentral |url=http://www.cnn.com/2001/BUSINESS/04/23/is_feed/cnbc/ |url-status=live |archive-url=https://web.archive.org/web/20210502160245/http://www.cnn.com/2001/BUSINESS/04/23/is_feed/cnbc/ |archive-date=May 2, 2021 |publisher=CNN}}</ref>
In August 2003, CNBC signed a deal to provide weather content from AccuWeather.<ref>{{Cite press release | url=https://www.accuweather.com/en/press/36874 | title=CNBC Selects AccuWeather as Primary Weather Provider | publisher=AccuWeather | date=August 12, 2003}}</ref>
In October 2003, CNBC moved its world headquarters from Fort Lee (which became the new home of Telemundo flagship station WNJU) to a new digital video production studio in Englewood Cliffs, New Jersey.<ref>{{Cite news | url=https://www.nytimes.com/2000/08/27/realestate/commercial-property-new-jersey-englewood-cliffs-adding-cnbc-to-corporate-logos.html | title=Commercial Property/New Jersey; Englewood Cliffs Adding CNBC to Corporate Logos | first=Rachelle | last=Garbarine | work=The New York Times | date=August 27, 2000 | url-access=limited}}</ref><ref>{{Cite news | url=https://www.tvtechnology.com/news/cnbcs-new-network-broadcast-operations | title=CNBC's new network broadcast operations | first=Michael | last=Grotticelli | work=TV Technology | date=February 1, 2004}}</ref>
NBC Universal reacquired full control of loss-making CNBC Europe and CNBC Asia from Dow Jones at the end of 2005. The licensing agreement between Dow and CNBC U.S. remained intact until it expired in 2012.<ref>{{cite news | url=https://www.ft.com/content/6a5f28d6-f9df-11d9-b092-00000e2511c8 |archive-url=https://ghostarchive.org/archive/20221210/https://www.ft.com/content/6a5f28d6-f9df-11d9-b092-00000e2511c8 |archive-date=December 10, 2022 |url-access=subscription |url-status=live | title=Dow Jones severs links with business TV | first=Aline | last=van Duyn | work=Financial Times | date=July 21, 2005}}</ref>
CNBC reported annual revenues of $510 million in 2006.<ref>{{cite news |first=J. Maz | last=Robins |title=A Modified MSNBC? |work=Broadcasting & Cable |date=September 25, 2006 | url=https://www.nexttv.com/news/modified-msnbc-73473 | archive-date=October 2, 2007 |archive-url=https://web.archive.org/web/20071002225012/http://www.broadcastingcable.com/article/CA6374608.html |url-status=live}}</ref> In September 2006, CNBC launched the FTSE CNBC Global 300 stock market index in conjunction with FTSE Group. The index includes the fifteen largest companies from each of the sectors of the Industry Classification Benchmark as well as the thirty largest companies from emerging markets.<ref>{{cite press release |url=https://www.cnbc.com/2007/04/10/ftse-and-cnbc-team-up-to-create-ftse-cnbc-global-300-index.html | title=FTSE and CNBC Team up to create FTSE CNBC Global 300 Index |website=CNBC Europe | date=September 18, 2006 |archive-date=August 16, 2008 |archive-url=https://web.archive.org/web/20080816071423/http://www.cnbc.com/id/18042479 |url-status=live}}</ref> Profits at CNBC exceeded $333 million in 2007, making CNBC the second most profitable of NBC Universal's thirteen cable channels in the United States, behind only the USA Network.<ref name="Hempel" /> Ratings hit an all-time high in 2007.<ref>{{Cite news | url=https://www.cnbc.com/2008/01/04/cnbc-has-robust-ratings-growth-in-2007.html | title=CNBC has Robust Ratings Growth in 2007 | first=Jennifer | last=Dauble | work=CNBC | date=January 4, 2008}}</ref><ref>{{Cite news | url=https://www.adweek.com/tvnewser/a-lot-of-bests-in-cnbcs-2007-ratings-report/18625/ | title=A Lot of "Bests" in CNBC's 2007 Ratings Report | author=SteveK | work=AdWeek | date=January 4, 2008 | access-date=August 7, 2022 | archive-date=December 1, 2022 | archive-url=https://web.archive.org/web/20221201215149/https://www.adweek.com/tvnewser/a-lot-of-bests-in-cnbcs-2007-ratings-report/18625/ | url-status=live }}</ref>
CNBC Africa was launched on June 1, 2007.<ref>{{cite news | url=https://www.cnbc.com/2007/04/10/cnbc-to-launch-new-affiliate-channel-in-africa.html | title=CNBC to Launch New Affiliate Channel in Africa | work=CNBC | date=April 10, 2007 | access-date=August 7, 2022 | archive-date=August 7, 2022 | archive-url=https://web.archive.org/web/20220807051433/https://www.cnbc.com/2007/04/10/cnbc-to-launch-new-affiliate-channel-in-africa.html | url-status=live }}</ref> On October 22, 2007, CNBC introduced the "CNBC Investor Network," a network of webcams stationed in the operating departments of various independent financial institutions across the United States, allowing traders to be interviewed instantaneously as news breaks.<ref>{{cite news | url=https://www.adweek.com/tvnewser/cnbc-sets-up-trading-floor-webcams/17719/ | title=CNBC Sets Up Trading Floor Webcams | first=Chris | last=Ariens | work=Ad Week | date=October 22, 2007}}</ref> In December 2007, CNBC formed a content partnership with Yahoo! Finance.<ref>{{cite news | first=Brian |last=Stelter |title=Yahoo Deal Adds Content From CNBC |work=The New York Times |date=December 12, 2007 | url=https://www.nytimes.com/2007/12/12/business/media/12cnbc.html |archive-date=December 10, 2008 | archive-url=https://web.archive.org/web/20081210202648/http://www.nytimes.com/2007/12/12/business/media/12cnbc.html |url-status=live}}</ref>
In January 2008, CNBC formed a content partnership with ''The New York Times'', which was seen as an attempt by both parties to take on increased competition from News Corporation.<ref>{{cite news |title=CNBC and The New York Times make content deal | agency=Associated Press | work=International Herald Tribune |date=January 7, 2008 | url=http://www.iht.com/articles/2008/01/07/technology/cnbc.php}}</ref><ref>{{cite news | last=Sweney | first=Mark |title=New York Times and CNBC in alliance |work=The Guardian | date=January 8, 2008 | url=https://www.theguardian.com/media/2008/jan/08/rupertmurdoch.newscorporation | location=London |archive-date=September 1, 2013 |archive-url=https://web.archive.org/web/20130901100403/http://www.theguardian.com/media/2008/jan/08/rupertmurdoch.newscorporation |url-status=live}}</ref><ref>{{Cite news | url=https://www.nytimes.com/2008/01/07/business/media/07paper.html | title=Times and CNBC to Share Material on Web Sites | first=Richard | last=Pérez-Peña | work=The New York Times | date=January 7, 2008 | url-access=limited}}</ref> In May 2008, CNBC formed a content partnership with AOL.<ref>{{cite news |first=Rex | last=Crum |title=AOL announces new content deal with CNBC |work=MarketWatch |date=May 20, 2008 | url=http://www.marketwatch.com/news/story/aol-announces-new-content-deal/story.aspx?guid=%7BB5C73D86-4B58-49B8-AD5F-736D94DA3F17%7D&dist=msr_1 |archive-date=September 29, 2021 | archive-url=https://web.archive.org/web/20210929034657/https://www.marketwatch.com/story/aol-announces-new-content-deal-with-cnbc?dist=msr_1 |url-status=live}}</ref>
Average daytime viewership (6:00 a.m. to 6:00 p.m.) reached a seven-year high of 310,000 viewers in the first quarter of 2008.<ref name="Hempel">{{cite news | first=Jessi | last=Hempel | url=https://money.cnn.com/2008/03/31/news/companies/cnbc_pain.fortune/ | title=CNBC Feels Your Pain... |work=Fortune |date=March 31, 2008 | url-status=dead | archive-url=https://web.archive.org/web/20080409205739/https://money.cnn.com/2008/03/31/news/companies/cnbc_pain.fortune/?postversion=2008033112 |archive-date=April 9, 2008}}</ref> Ratings plummeted in 2009 as the network aired bad economic news resulting from the Great Recession.<ref>{{Cite news | url=https://www.businessinsider.com/cnbc-viewership-down-sharply-from-08-and-07-2009-12 | title=CNBC Viewership Down Sharply From '08 AND '07 | first=Joe | last=Weisenthal | work=Business Insider | date=December 3, 2009 | access-date=August 7, 2022 | archive-date=August 7, 2022 | archive-url=https://web.archive.org/web/20220807051521/https://www.businessinsider.com/cnbc-viewership-down-sharply-from-08-and-07-2009-12 | url-status=live }}</ref> In January 2010, the launch of the Korean language channel SBS-CNBC marked the fifteenth CNBC-branded channel worldwide.<ref name="SBS-CNBCLaunch">{{cite press release |url=https://www.cnbc.com/2010/01/20/cnbc-launch-24hour-korean-language-business-news-channel-sbscnbc.html |title=CNBC Launch 24-hour Korean Language Business News Channel, SBS-CNBC |publisher=CNBC |date=January 20, 2010 |archive-url=https://web.archive.org/web/20201116063451/https://www.cnbc.com/id/34950399/ |archive-date=November 16, 2020 |url-status=live}}</ref> In July 2010, BT signed a five-year contract with CNBC Europe to distribute content from its London headquarters to sister sites in Europe and the US.<ref>{{Cite news | url=https://www.digitaltveurope.com/2010/07/08/bt-signs-cnbc-deal/ | title=BT signs CNBC deal | work=Informa | date=July 8, 2010 | access-date=August 7, 2022 | archive-date=August 7, 2022 | archive-url=https://web.archive.org/web/20220807175710/https://www.digitaltveurope.com/2010/07/08/bt-signs-cnbc-deal/ | url-status=live }}</ref>
In 2011, CNBC won an award at the International Broadcasting Convention for its CNBC 4D: Interactive motion tracking that allows CNBC presenters to interact with 3D graphics, using technology from Unreel, Brainstorm, and Motion Analysis.<ref>{{Cite press release | url=https://www.prnewswire.com/news-releases/ibc2011-innovation-awards-spans-the-globe-with-remarkable-advances-124347789.html | title=IBC2011 Innovation Awards Spans the Globe with Remarkable Advances | publisher=PR Newswire | date=June 22, 2011}}</ref> In June 2012, CNBC expanded its partnership with Yahoo! Finance to reach more online viewers. That month, CNBC.com had 6.5 million unique visitors in the United States, while Yahoo! Finance had 37.5 million.<ref>{{cite news | url=https://www.nytimes.com/2012/06/13/business/media/cnbc-and-yahoo-finance-expand-partnership-to-online-video.html | title=To Bolster Web Reach, CNBC Joins with Yahoo | first=Brian | last=Stelter | work=The New York Times | date=June 13, 2012 | url-access=limited}}</ref>
=== Rise in competition (2013–2024) === In 2013, host Maria Bartiromo left CNBC for Fox Business in part because Fox offered her $5–6 million per year compared to the $4 million per year that she made at CNBC.<ref>{{Cite news | url=https://www.businessinsider.com/why-maria-bartiromo-cnbc-to-fox-2013-11 | title=Here's Why Maria Bartiromo Is Leaving CNBC For FOX Business | first1=Julia | last1=La Roche | first2=Henry | last2=Blodget | authorlink2=Henry Blodget | work=Business Insider | date=November 22, 2013}}</ref><ref>{{cite news |first=David |last=Wighton |title=Lunch with the FT: She's the One |work=Financial Times | url=https://www.ft.com/content/77ed78d0-e0bc-11da-90ad-0000779e2340 | date=May 12, 2006}}</ref><ref>{{cite news |first=Jon |last=Friedman |title=CNBC's Maria Bartiromo Outgrows the 'Money Honey' Label |work=MarketWatch |date=August 9, 2006 | url=http://www.marketwatch.com/news/story/cnbcs-maria-bartiromo-outgrows-money/story.aspx?guid=%7B6B2F0C22-4473-4413-A3D0-DAF38FF7296B%7D |archive-date=September 29, 2021 |archive-url=https://web.archive.org/web/20210929034656/https://www.marketwatch.com/latest-news |url-status=live}}</ref><ref>{{cite news |title=Conflict in Plane Sight |work=Broadcasting & Cable |date=February 5, 2007 |url=http://www.broadcastingcable.com/article/CA6413191.html | archive-date=December 1, 2008 |archive-url=https://web.archive.org/web/20081201224325/http://www.broadcastingcable.com/article/CA6413191.html |url-status=live}}</ref> Also that year, CNBC took over production of the popular public television program ''Nightly Business Report'' from NBR Worldwide, a subsidiary of Atalaya Global Management.<ref>{{Cite web |last=Jensen |first=Elizabeth |date=February 21, 2013 |title=CNBC Buys 'Nightly Business Report' From Atalaya |url=https://archive.nytimes.com/mediadecoder.blogs.nytimes.com/2013/02/21/cnbc-to-purchase-nightly-business-report/ |access-date=August 22, 2023 |website=Media Decoder Blog |language=en}}</ref>
The company publishes annual lists, including the CNBC Disruptor 50 since 2013<ref>{{cite web |website=CNBC |url=https://www.cnbc.com/2021/05/25/a-look-back-at-the-cnbc-disruptor-50-9-years-233-companies.html |title=A look back at the CNBC Disruptor 50: 9 years, 233 companies |date=June 29, 2021 |access-date=October 11, 2024 }}</ref> and the CNBC25 since 2014.<ref>{{cite web |website=CNBC |url=https://www.cnbc.com/2014/04/29/thefirst25.html |title=The List: CNBC First 25 |date=July 6, 2015 |access-date=October 11, 2024 }}</ref>
On January 6, 2015, CNBC changed the way it calculates ratings, switching from Nielsen ratings to a system by Cogent Research to calculate the viewership of its business day programming by surveying financial advisers and investors, with the goal of providing a more accurate measurement of the network's out-of-home viewership; Nielsen is still used to track the viewership of its entertainment programming.<ref>{{cite news | title=CNBC to Stop Using Nielsen for Ratings | url=https://www.wsj.com/articles/cnbc-to-stop-using-nielsen-for-ratings-1420520556 | first=Joe | last=Flint | work=The Wall Street Journal | date=January 6, 2014 | url-access=subscription | archive-url=https://web.archive.org/web/20170214101431/https://www.wsj.com/articles/cnbc-to-stop-using-nielsen-for-ratings-1420520556 | archive-date=February 14, 2017 | url-status=live}}</ref>
In October 2015, a Republican Party candidates debate hosted by CNBC was seen by 14 million viewers—the highest viewership of a CNBC program to date.<ref>{{Cite news | url=https://www.nytimes.com/2015/10/28/business/media/a-debate-cnbc-plans-to-win.html | title=CNBC May Be the Big Winner of the Next Republican Debate | first=John | last=Koblin | work=The New York Times | date=October 28, 2015 | url-access=limited}}</ref><ref>{{Cite news | url=https://www.thewrap.com/cnbc-wont-back-down-from-hosting-another-presidential-debate-exclusive/ | title=CNBC Won't Back Down From Hosting Another Presidential Debate (Exclusive) | first=Jordan | last=Chariton | work=TheWrap | date=October 30, 2015 | access-date=August 7, 2022 | archive-date=August 7, 2022 | archive-url=https://web.archive.org/web/20220807051433/https://www.thewrap.com/cnbc-wont-back-down-from-hosting-another-presidential-debate-exclusive/ | url-status=live }}</ref>
On January 10, 2016, CNBC announced a partnership with Indonesian media company Trans Media to form CNBC Indonesia.<ref>{{cite news | url=https://www.cnbc.com/2016/01/10/cnbc-and-pt-trans-media-corpora-announce-indonesia-partnership.html | title=CNBC and PT Trans Media Corpora announce Indonesia Partnership | date=January 10, 2016 | work=CNBC |archive-date=December 1, 2017 |archive-url=https://web.archive.org/web/20171201043741/https://www.cnbc.com/2016/01/10/cnbc-and-pt-trans-media-corpora-announce-indonesia-partnership.html |url-status=live}}</ref>
By 2017, Fox Business had overtaken CNBC as the most watched business news network during the day.<ref>{{Cite news | url=https://www.thewrap.com/fox-business-network-surpassed-cnbc/ | title=Has Fox Business Dethroned CNBC as New King of Daytime Cable Biz News? | first=Brian | last=Flood | work=TheWrap | date=March 3, 2017 | access-date=July 21, 2022 | archive-date=July 21, 2022 | archive-url=https://web.archive.org/web/20220721184215/https://www.thewrap.com/fox-business-network-surpassed-cnbc/ | url-status=live }}</ref><ref>{{Cite news | url=https://thehill.com/homenews/media/326126-fox-business-tops-cnbc-in-total-viewers-for-6th-straight-month/ | title=Fox Business tops CNBC in total viewers for 6th-straight month | first=JOE | last=CONCHA | work=The Hill | date=March 28, 2017}}</ref>
CNBC's online video operations generated an all-time high of 1.92 billion total digital video starts across platforms in 2020.<ref>{{cite press release | url=https://www.cnbc.com/2021/01/19/cnbc-digital-has-record-year-in-2020.html | title=CNBC Digital Has Record Year in 2020 | publisher=CNBC | date=January 19, 2021 | archive-url=https://web.archive.org/web/20210524053027/https://www.cnbc.com/2021/01/19/cnbc-digital-has-record-year-in-2020.html | archive-date=May 24, 2021 | url-status=live}}</ref>
In 2020, CNBC hired former Fox News Channel anchor Shepard Smith to host a new evening newscast on the channel, ''The News with Shepard Smith'', which premiered that September. It was positioned as an objective, "fact-based" national newscast.<ref name="AP News Smith returns">{{cite web |last1=Bauder |first1=David |title=Nearly a year after sudden exit, Shepard Smith returns to TV |url=https://apnews.com/article/television-archive-shepard-smith-096273ad291e87849751bf2b150aff4e |accessdate=October 1, 2020 |work=Associated Press|date=September 27, 2020 }}</ref><ref name=":0">{{Cite news |last=Farhi |first=Paul |date=December 3, 2020 |title=Shepard Smith was a big catch for CNBC. But the viewers haven't followed him from Fox. |newspaper=The Washington Post |url=https://www.washingtonpost.com/lifestyle/media/shepard-smith-was-a-big-catch-for-cnbc-but-the-viewers-havent-followed-him-from-fox/2020/12/03/704488bc-2e7c-11eb-96c2-aac3f162215d_story.html |url-access=limited |access-date=December 11, 2023 |archive-date=December 5, 2022 |archive-url=https://web.archive.org/web/20221205233126/https://www.washingtonpost.com/lifestyle/media/shepard-smith-was-a-big-catch-for-cnbc-but-the-viewers-havent-followed-him-from-fox/2020/12/03/704488bc-2e7c-11eb-96c2-aac3f162215d_story.html |url-status=live }}</ref>
In September 2021, CNBC signed a new multi-platform deal with Jim Cramer; in addition to his existing television roles, the agreement includes the co-development of live events and digital content through his company Cramer Media (replacing his previous arrangement with TheStreet, which Cramer had co-founded and sold to The Arena Group in 2019), including a direct-to-consumer subscription service.<ref>{{Cite news | url=https://www.hollywoodreporter.com/tv/tv-news/cnbc-jim-cramer-new-deal-1235010604/ | title=CNBC Signs Jim Cramer to New Multiplatform Deal | first=ALEX | last=WEPRIN | work=The Hollywood Reporter | date=September 9, 2021}}</ref> In January 2022, the subscription service launched as the "CNBC Investing Club with Jim Cramer," which includes commentaries, stock picks, and monthly online meetings. The service operates alongside another CNBC subscription service, "CNBC Pro," which similarly provides exclusive content and over-the-top streaming of CNBC's networks.<ref>{{Cite web |last=Guaglione |first=Sara |date=November 30, 2022 |title=CNBC to test increases on its subscription prices next year |url=https://digiday.com/media/cnbc-to-test-increases-on-its-subscription-prices-next-year/ |access-date=February 29, 2024 |website=Digiday |language=en-US}}</ref><ref>{{Cite web |last=Cohan |first=William D. |date=February 3, 2023 |title=The anti-Midas touch of Mad Money's Jim Cramer |url=https://www.spectator.co.uk/article/the-anti-midas-touch-of-mad-moneys-jim-cramer/ |access-date=February 29, 2024 |website=The Spectator |language=en-US |archive-date=February 29, 2024 |archive-url=https://web.archive.org/web/20240229012309/https://www.spectator.co.uk/article/the-anti-midas-touch-of-mad-moneys-jim-cramer/ |url-status=live }}</ref>
In August 2022, Mark Hoffman stepped down as president of CNBC after 17 years at the network, being succeeded by NBCUniversal president of global advertising and partnerships KC Sullivan. Under Sullivan, the network began to refocus its programming to broaden appeal to its core business audience, including a promise of more business-related documentaries in primetime,<ref>{{cite web |last=Johnson |first=Ted |date=November 3, 2022 |title=Shepard Smith To Depart CNBC As Primetime Newscast Is Canceled |url=https://deadline.com/2022/11/shepard-smith-cnbc-newscast-1235162576/ |access-date=November 3, 2022 |work=Deadline Hollywood}}</ref><ref>{{Cite web |last=Steinberg |first=Brian |date=August 16, 2022 |title=CNBC Chief Mark Hoffman Hears Closing Bell, Will Step Down After 17 Years |url=https://variety.com/2022/tv/news/mark-hoffman-cnbc-retire-1235342394/ |access-date=December 11, 2023 |website=Variety |language=en-US}}</ref> and cancelling the low-rated ''The News with Shepard Smith'' in November 2022 in favor of the new financial news program ''Last Call'' with Brian Sullivan, which premiered in January 2023,<ref name=":2">{{Cite web |last=Weprin |first=Alex |date=January 26, 2023 |title=Brian Sullivan to Anchor 7 PM Hour on CNBC, as Business Channel Shakes Up Schedule |url=https://www.hollywoodreporter.com/tv/tv-news/cnbc-new-schedule-brian-sullivan-7-pm-techcheck-1235310640/ |url-status=live |archive-url=https://web.archive.org/web/20231211160931/https://www.hollywoodreporter.com/tv/tv-news/cnbc-new-schedule-brian-sullivan-7-pm-techcheck-1235310640/ |archive-date=December 11, 2023 |access-date=December 11, 2023 |website=The Hollywood Reporter |language=en-US}}</ref><ref name=":1" /> and ran until July 18, 2024.<ref>{{Cite web |last=Steinberg |first=Brian |date=2024-07-18 |title=CNBC Hangs Up On 'Last Call,' Network's Latest Effort to Offer Evening News |url=https://variety.com/2024/tv/news/cnbc-cancels-last-call-brian-sullivan-1236077129/ |access-date=2024-11-27 |website=Variety |language=en-US}}</ref>
On December 11, 2023, CNBC underwent a major rebranding, updating its logo for the first time since 1996 (adopting the updated NBC logo and corporate typeface introduced a year prior in the process),<ref>{{Cite web |date=December 12, 2023 |title=CNBC updates logo, overhauls graphics package — including its famous ticker |url=https://www.newscaststudio.com/2023/12/12/cnbc-new-graphics-logo-ticker/?og=1 |access-date=December 12, 2023 |website=NewscastStudio |language=en-US |archive-date=June 15, 2024 |archive-url=https://web.archive.org/web/20240615142243/https://www.newscaststudio.com/2023/12/12/cnbc-new-graphics-logo-ticker/?og=1 |url-status=live }}</ref> and revamping its on-air graphics with a simpler flat design. The two-tiered stock ticker CNBC had historically used was replaced with a single scroll, with major indices now displayed in a strip below the stock ticker.<ref name=":1">{{Cite web |last=Steinberg |first=Brian |date=December 10, 2023 |title=CNBC's Most-Watched Star, The Ticker, Poised for Major Makeover |url=https://variety.com/2023/tv/news/cnbc-ticker-overhaul-screen-graphics-tv-news-1235832629/ |access-date=December 11, 2023 |website=Variety |language=en-US |archive-date=June 15, 2024 |archive-url=https://web.archive.org/web/20240615142247/https://variety.com/2023/tv/news/cnbc-ticker-overhaul-screen-graphics-tv-news-1235832629/ |url-status=live }}</ref>
In March 2024, CNBC announced plans to add its personal finance brand "Make It" to weekend programming.<ref name="Weprin">{{Cite web |last=Weprin |first=Alex |date=2024-03-06 |title=CNBC Plans TV Expansion of Personal Finance Brand "Make It" (Exclusive) |url=https://www.hollywoodreporter.com/business/digital/cnbc-plans-tv-show-personal-finance-brand-make-it-1235843507/ |access-date=2025-01-16 |website=The Hollywood Reporter |language=en-US}}</ref> Make It offers personal finance tips, career guidance, and other forms of advice-based content to consumers.<ref>{{Cite web |date=2016-03-02 |title=Make It |url=https://www.cnbc.com/make-it/ |access-date=2025-01-16 |website=CNBC |language=en}}</ref> According to CNBC, Make It-branded content (which launched in 2016) forms CNBC.com’s largest vertical.<ref name="Weprin"/>
In April 2024, CNBC celebrated its 35th anniversary with a ceremony at the New York Stock Exchange.<ref name="Mwachiro"/><ref>{{Cite web |last=Roush |first=Chris |date=2024-04-17 |title=CNBC celebrates 35th anniversary |url=https://talkingbiznews.com/media-news/cnbc-celebrates-35th-anniversary/ |access-date=2025-01-08 |website=Talking Biz News |language=en-US}}</ref>
In November 2024, a Brazilian affiliate known as Times Brasil launched as CNBC's first local franchise in South America. It was founded by Douglas Tavolaro, who had originally founded CNN Brasil.<ref>{{cite news |date=6 March 2024 |title=CNBC chega ao Brasil no segundo semestre de 2024 |url=https://olhardigital.com.br/2024/03/06/pro/cnbc-chega-ao-brasil-no-segundo-semestre-de-2024/ |accessdate=1 October 2024 |website=Olhar Digital |language=pt}}</ref><ref>{{cite news |date=19 September 2024 |title=CNBC: novo canal de notícia já tem data marcada para estrear no Brasil |url=https://gizmodo.uol.com.br/cnbc-novo-canal-de-noticia-ja-tem-data-marcada-para-estrear-no-brasil/ |accessdate=1 October 2024 |website=Gizmodo |language=pt}}</ref><ref>{{cite news |date=27 August 2024 |title=Novo canal de notícias da TV, CNBC Brasil mostra como será seu estúdio |url=https://f5.folha.uol.com.br/televisao/2024/08/novo-canal-de-noticias-da-tv-cnbc-brasil-mostra-como-sera-seus-estudios-veja-imagens.shtml |accessdate=1 October 2024 |website=Folha de São Paulo |language=pt}}</ref>
=== Spin-off from NBCUniversal (2024–present) === [[File:CNBC 2023.svg|200px|thumb|right|The final logo of CNBC's NBCUniversal era. It is based on the 2022 NBC logo.]] On November 20, 2024, NBCUniversal announced its intent to spin off most of its cable networks, including CNBC, as a new publicly traded company controlled by Comcast shareholders, later known as Versant. CNBC had largely operated autonomously from NBC News until Cesar Conde became head of the NBCUniversal News Group in 2020, after which the network began to engage in some resource sharing with the division.<ref name=":12">{{Cite web |date=2024-11-20 |title=Comcast to spin off MSNBC, CNBC and other cable channels |url=https://www.latimes.com/entertainment-arts/business/story/2024-11-19/comcast-to-spin-off-msnbc-cnbc-and-cable-channels |access-date=2024-11-25 |website=Los Angeles Times |language=en-US}}</ref><ref name=":22">{{Cite web |last=Spangler |first=Todd |date=November 20, 2024 |title=Comcast Announces Spin-Off of Most Cable Networks Into New Company to 'Set These Businesses Up for Future Growth,' CEO Brian Roberts Says |url=https://variety.com/2024/tv/news/comcast-cable-network-spinoff-nbcuniversal-1236215225/ |access-date=November 22, 2024 |website=Variety}}</ref><ref>{{Cite web |last=Weprin |first=Alex |date=2024-11-21 |title=All Bets Are Off for MSNBC, CNBC and Bravo: Behind the TV Spinoff That Will Shake Up Cable |url=https://www.hollywoodreporter.com/business/business-news/comcast-cable-spinoff-msnbc-bravo-sports-1236068481/ |access-date=2024-11-25 |website=The Hollywood Reporter |language=en-US}}</ref>
In 2025, CNBC launched a new subscription streaming platform known as CNBC+, which offers live and on-demand streaming of CNBC and CNBC World programming. Bundles of the service with CNBC Pro and an "all-access" tier with CNBC Investing Club are also available.<ref>{{Cite web |last=Winslow |first=George |date=2025-01-02 |title=CNBC+ Launches at $14.99 a Month |url=https://www.tvtechnology.com/news/cnbc-launches-at-usd14-99-a-month |access-date=2025-08-23 |website=TV Tech |language=en-US}}</ref><ref>{{Cite web |last=Steinberg |first=Brian |date=2025-01-01 |title=CNBC Seeks $14.99 Per Month for New CNBC+ Streaming Service |url=https://variety.com/2025/tv/news/cnbc-seeks-14-99-per-month-cnbc-streaming-1236263308/ |access-date=2025-08-23 |website=Variety |language=en-US}}</ref><ref>{{Cite web |last=Hayes |first=Dade |date=2025-04-02 |title=Streaming Outlet CNBC+ Debuts On Roku And Apple TV |url=https://deadline.com/2025/04/streaming-cnbc-plus-launch-roku-apple-tv-1236357162/ |access-date=2025-08-23 |website=Deadline |language=en-US}}</ref>
Due to the spin-off, it was announced on August 18, 2025, that CNBC would undergo a rebranding to reduce its ties to the NBC brand. The channel would retain the "CNBC" name (unlike sister network MSNBC, which underwent a more significant rebrand to "MS NOW"), but adopt a new logo excluding the NBC peacock symbol. Versant head Mark Lazarus acknowledged that CNBC would be able to keep its name since it was originally an initialism for "Consumer News and Business Channel"; Versant still had to obtain a trademark license from NBCUniversal to continue using "NBC" as part of CNBC's name.<ref>{{Cite web |last=Johnson |first=Ted |date=2025-08-18 |title=MSNBC To Change Name To MS NOW As Part Of Split With Comcast |url=https://deadline.com/2025/08/msnbc-name-change-ms-now-1236490616/ |access-date=2025-08-19 |website=Deadline |language=en-US}}</ref><ref name=":3">{{Cite web |date=2025-12-05 |title=Versant Reveals New MS NOW DTC Platform, New CNBC Logo |url=https://www.adweek.com/tvnewser/versant-reveals-new-ms-now-dtc-platform-new-cnbc-logo/ |access-date=2025-12-06 |website=Adweek |language=en-US}}</ref>
In October 2025, both CNBC and MSNBC began the process of formally separating themselves from NBC News, ahead of the completion of the divestment in 2026.<ref>{{Cite web |last=Steinberg |first=Brian |date=September 17, 2025 |title=The Big MSNBC-NBC News Split Starts Oct. 6 |url=https://variety.com/2025/tv/news/nbc-news-msnbc-split-starts-october-6-1236521887/ |access-date=September 26, 2025 |website=Variety |language=en-US}}</ref><ref>{{Cite web |date=June 3, 2025 |title=MSNBC Identifies Its Temporary Office Space Ahead of Versant Spin-Off |url=https://www.adweek.com/tvnewser/msnbc-temproary-location-versant-move/ |access-date=September 26, 2025 |website=Adweek |language=en-US}}</ref> CNBC unveiled its new logo in December 2025, which took effect on-air on December 13; it is designed around motifs originally introduced in the 2023 rebranding (including its neon blue corporate color, right triangle icons, and its associated on-air graphics—which were maintained with the rebranding), while also including visual references to CNBC's original wordmark (including tight kerning on the "N" and "B," albeit connected by a right triangle in negative space).<ref name=":3" /><ref>{{Cite web |title=CNBC debuts new logo on-air |url=https://www.newscaststudio.com/2025/12/15/cnbc-new-logo-opens/?og=1 |access-date=2025-12-21 |website=NewscastStudio |language=en-US}}</ref><ref>{{Cite web |title=CNBC's new logo points to future while integrating into current design |url=https://www.newscaststudio.com/2025/12/04/cnbc-logo-design-rebrand-2025-versant/?og=1 |access-date=2025-12-06 |website=NewscastStudio |language=en-US}}</ref>
==Physical stores== [[File:CNBC News Store - Raleigh-Durham.jpg|thumb|CNBC News Store at Raleigh-Durham International Airport]] CNBC has a licensing partnership with Paradies Lagardère to operate retail locations in United States airports branded as CNBC News, CNBC Express, and CNBC SmartShop. The stores sell CNBC-branded merchandise as well as snacks and drinks.<ref>{{Cite web | url=https://www.paradieslagardere.com/brands | title=Paradies Lagardère: Brands | publisher=Paradies Lagardère | access-date=May 3, 2021 | archive-date=May 4, 2021 | archive-url=https://web.archive.org/web/20210504154959/https://www.paradieslagardere.com/brands | url-status=live}}</ref>
The CNBC stores first launched in 2001, when the company announced plans to open as many as 100 airport shops in the United States.<ref>{{Cite web |last=Tharp |first=Paul |date=2001-12-11 |title=CNBC WILL OPEN SHOPS IN AIRPORTS |url=https://nypost.com/2001/12/11/cnbc-will-open-shops-in-airports/ |access-date=2025-01-16 |language=en-US}}</ref> As of 2024, CNBC airport stores continue to expand, with a Pensacola International Airport location unveiled in Florida that November.<ref>{{Cite web |last=Bersola |first=Camille |date=2024-11-27 |title=Paradies Lagardère unveils refreshed CNBC store at Pensacola International Airport |url=https://moodiedavittreport.com/paradies-lagardere-unveils-refreshed-cnbc-store-at-pensacola-international-airport/ |access-date=2025-01-16 |website=Moodie Davitt Report |language=en-US}}</ref>
==Criticism== {{See also|Jon Stewart–Jim Cramer conflict}}CNBC has been criticized for allegedly amplifying bull and bear markets, particularly in the run-up to the dot-com bubble and the subprime mortgage crisis a decade later.<ref name=look/><ref name="nytimes1">{{cite news |last=Rutenberg |first=Jim |url=https://www.nytimes.com/2001/03/26/business/media-cnbc-suffers-slings-and-arrows-of-market-s-slide.html |title=Media; CNBC Suffers Slings and Arrows of Market's Slide |work=The New York Times |date=March 26, 2009 |access-date=March 12, 2009 |archive-date=May 27, 2015 |archive-url=https://web.archive.org/web/20150527173420/http://www.nytimes.com/2001/03/26/business/media-cnbc-suffers-slings-and-arrows-of-market-s-slide.html?pagewanted=2 |url-status=live}}</ref><ref name="nytimes2">{{cite news |last=Stelter |first=Brian |url=https://www.nytimes.com/2009/03/09/business/media/09cnbc.html |title=CNBC Thrives as Hosts Deliver News With Attitude |work=The New York Times |date=March 8, 2009 |access-date=March 12, 2009 |archive-date=April 9, 2009 |archive-url=https://web.archive.org/web/20090409190035/http://www.nytimes.com/2009/03/09/business/media/09cnbc.html |url-status=live}}</ref> In response to these criticisms, CNBC anchors have pointed to the size of the market and noted that influencing it is "a little out of our reach."<ref name="nytimes1" />
Jon Stewart on Comedy Central's ''The Daily Show'' has been a vocal critic of CNBC and some of its personalities, beginning after comments were made by Rick Santelli.<ref name="CNBC">{{cite web |last=Santelli |first=Rick |url=https://www.cnbc.com/2009/02/22/rick-santellis-shout-heard-round-the-world.html |title=Rick Santelli's Shout Heard 'Round the World |website=CNBC |date=February 22, 2009 |access-date=February 22, 2009 |archive-date=February 25, 2009 |archive-url=https://web.archive.org/web/20090225034711/http://www.cnbc.com/id/29283701 |url-status=live}}</ref><ref name="dailyshow">{{cite web |url=http://www.thedailyshow.com/video/index.jhtml?videoId=220252&title=cnbc-financial-advice |title=CNBC Financial Advice |website=TheDailyShow.com |date=March 4, 2009 |access-date=May 6, 2009 |archive-date=September 29, 2021 |archive-url=https://web.archive.org/web/20210929034657/https://www.cc.com/shows/the-daily-show-with-trevor-noah |url-status=live}}</ref> Despite the lack of direct feedback from the network, several personalities have defended their predictions and comments.<ref name="nwherald1">{{cite news |last=Gold |first=Matea |url=http://www.nwherald.com/articles/2009/03/11/45796046/index.xml |archive-url=https://archive.today/20130130055325/http://www.nwherald.com/articles/2009/03/11/45796046/index.xml |url-status=dead |archive-date=January 30, 2013 |title=Economy not small issue in deepening Stewart-CNBC feud |work=Northwest Herald |date=March 11, 2009 |access-date=March 12, 2009}}</ref><ref name="santelliarticle">{{cite web |last=Santelli |first=Rick |url=https://www.cnbc.com/2009/03/02/rick-santelli-i-want-to-set-the-record-straight.html |title=Rick Santelli: I Want to Set the Record Straight |website=CNBC |date=March 2, 2009 |access-date=March 3, 2009 |archive-date=November 14, 2017 |archive-url=https://web.archive.org/web/20171114213239/https://www.cnbc.com/id/29471026 |url-status=live}}</ref>
CNBC was accused by the Obama administration of "cable chatter"—the excessive and sometimes brutal discussion on a particular topic, often one-sided.<ref name="ap1">{{cite web |last=Bauder |first=David |url=https://www.sandiegouniontribune.com/sdut-obama-cable-chatter-030409-2009mar04-story.html |title=Obama administration goes after cable chatter |work=San Diego Union Tribune |agency=Associated Press |date=March 4, 2009 | url-access=limited}}</ref><ref>{{cite news |url=https://www.cbsnews.com/blogs/2009/02/23/politics/politicalhotsheet/entry4822891.shtml |title=Another Swipe From Obama At "Cable Chatter" |work=CBS News |date=February 23, 2009 |archive-date=February 27, 2009 |archive-url=https://web.archive.org/web/20090227112228/http://www.cbsnews.com/blogs/2009/02/23/politics/politicalhotsheet/entry4822891.shtml |url-status=live}}</ref>
===Performance of Jim Cramer's stock picks=== Regarding CNBC's ''Mad Money'' host Jim Cramer, a 2007 article in ''Barron's'' stated that "his picks haven't beaten the market. Over the past two years, viewers holding Cramer's stocks would be up 12%, while the Dow rose 22% and the S&P 500 16%."<ref>{{cite news | last=Alpert | first=Bill | url=https://www.barrons.com/articles/SB118681265755995100 | title=Shorting Cramer | work=Barron's | date=August 20, 2007 | url-access=subscription | access-date=August 7, 2022 | archive-date=August 10, 2022 | archive-url=https://web.archive.org/web/20220810201614/https://www.barrons.com/articles/SB118681265755995100 | url-status=live }}</ref>
== High definition == thumb|right|290px|CNBC HD on April 9, 2014 On October 10, 2007, CNBC HD, a 1080i high-definition television simulcast of CNBC, was launched, first on DirecTV.<ref>{{cite news |last=Dauble |first=Jennifer |date=September 18, 2007 |title=CNBC HD+, The Essential Service for the Investor, Launches in October |work=CNBC |url=https://www.cnbc.com/2007/09/18/cnbc-hd-the-essential-service-for-the-investor-launches-in-october.html |url-status=live |archive-url=https://web.archive.org/web/20210915010359/https://www.cnbc.com/id/20830595 |archive-date=September 15, 2021}}</ref>
On October 13, 2014, coincidentally the 11th anniversary of CNBC's relocation to its current facilities in Englewood Cliffs, NJ, CNBC switched to a full 16:9 letterbox presentation, in line with CNBC Asia and CNBC Europe.<ref>{{Cite web |title=POWER LUNCH VIDEOS |url=https://www.broadwayworld.com/bwwtv/tvshows/power-lunch/Videos |publisher=BroadwayWorld |access-date=July 19, 2022 |archive-date=June 15, 2024 |archive-url=https://web.archive.org/web/20240615142243/https://www.broadwayworld.com/bwwtv/tvshows/power-lunch/Videos |url-status=live }}</ref>
==Gallery== <gallery> File:Fleet Place.jpg|CNBC Europe's headquarters in Fleet Place, London File:International Plaza, Jan 06.JPG|CNBC Asia's headquarters in International Plaza, Singapore File:CNBC Pakistan HQ at night.jpg|CNBC Pakistan's headquarters at night in Karachi File:CNBC Awaaz News Van.jpg|CNBC Awaaz News Van File:TVN CNBC Biznes.jpg|TVN CNBC Biznes interview File:CNBC Arabia.jpg|CNBC Arabia - Dubai HQ </gallery>
== Programming == Current notable programming (as of April 2026):<ref>{{cite web |title=CNBC TV Schedule |url=http://www.cnbc.com/live-tv/schedule |publisher=CNBC}}</ref> * ''Closing Bell'': Scott Wapner * ''Closing Bell: Overtime'': Melissa Lee, Michael Santoli * ''Fast Money'': Frank Holland (host), Guy Adami, Tim Seymour, and Karen Finerman (panelists) * ''Halftime Report'': Scott Wapner * ''Mad Money'': Jim Cramer * ''Morning Call'': Morgan Brennan * ''Power Lunch'': Kelly Evans and Brian Sullivan * ''Squawk Box'': Joe Kernen, Rebecca Quick, and Andrew Ross Sorkin * ''Squawk Box Europe'': Steve Sedgwick, Ben Boulos and Karen Tso (produced by CNBC Europe; final hour only) * ''Squawk on the Street'': Carl Quintanilla, David Faber, Sara Eisen, and Jim Cramer * ''The Exchange'': Kelly Evans
=== Non-business-programming, including Reality television === * ''American Greed'' * ''Blue Collar Millionaires'' * ''Business Nation'', anchored by award-winning journalist David Faber. Each edition of the program covers three stories: a mixture of profiles, investigative pieces, and features. The format of the show is structured similarly to HBO's ''Real Sports''.<ref>{{cite news |date=October 30, 2006 |title=CNBC looking to distinguish itself |work=USA Today |url=https://www.usatoday.com/life/television/news/2006-10-30-cnbc_x.htm |url-status=live |access-date=July 16, 2007 |archive-url=https://web.archive.org/web/20090318063440/http://www.usatoday.com/life/television/news/2006-10-30-cnbc_x.htm |archive-date=March 18, 2009}}</ref> * ''Cleveland Hustles'' * ''CNBC on Assignment'' (for example, ''The Age of Wal-Mart'')<ref>{{Cite web |title=CNBC ON ASSIGNMENT |date=March 26, 2020 |url=https://www.cnbc.com/cnbc-on-assignment/ |publisher=CNBC |access-date=July 21, 2022 |archive-date=June 15, 2024 |archive-url=https://web.archive.org/web/20240615142249/https://www.cnbc.com/cnbc-on-assignment/ |url-status=live }}</ref> * ''Cover to Cover'' * ''Dateline'' (aired during the overnight hours on Tuesday through Saturday) * ''Jay Leno's Garage'' * ''Restaurant Startup'' * ''Secret Lives of the Super Rich''<ref>{{cite web |title=CNBC unveils primetime line-up |url=http://www.c21media.net/cnbc-unveils-primetime-line-up/ |url-status=live |archive-url=https://web.archive.org/web/20180315003716/http://www.c21media.net/cnbc-unveils-primetime-line-up/ |archive-date=March 15, 2018 |website=C21 Media}}</ref><ref>{{cite web |title=CNBC reboots Deal or No Deal |url=http://www.c21media.net/cnbc-reboots-deal-or-no-deal/ |url-status=live |archive-url=https://web.archive.org/web/20180315003726/http://www.c21media.net/cnbc-reboots-deal-or-no-deal/ |archive-date=March 15, 2018 |website=C21 Media}}</ref> * ''Staten Island Hustle'', a revival of former NBC game show ''Deal or No Deal''<ref>{{cite news |last=Petski |first=Denise |date=March 13, 2018 |title=CNBC Greenlights 'Deal Or No Deal' Reboot With Howie Mandel |work=Deadline Hollywood |url=https://deadline.com/2018/03/cnbc-greenlights-deal-or-no-deal-reboot-howie-mandel-1202336799/ |url-status=live |archive-url=https://web.archive.org/web/20190501023746/https://deadline.com/2018/03/cnbc-greenlights-deal-or-no-deal-reboot-howie-mandel-1202336799/ |archive-date=May 1, 2019}}</ref> * ''The Car Chasers'' * ''The News with Shepard Smith'', described as being "non-partisan" and "fact-based".<ref>{{cite news |last=Johnson |first=Ted |date=August 24, 2020 |title=CNBC Sets September 30 Premiere Date For Shepard Smith Newscast |website=Deadline Hollywood |url=https://deadline.com/2020/08/shaped-smith-cnbc-newscast-1203021432/ |url-status=live |archive-url=https://web.archive.org/web/20200918085629/https://deadline.com/2020/08/shaped-smith-cnbc-newscast-1203021432/ |archive-date=September 18, 2020}}</ref> * ''The Partner''<ref>{{cite news |last=Marotti |first=Ally |date=January 14, 2016 |title=Marcus Lemonis announces new CNBC show 'The Partner' |work=Chicago Tribune |url=https://www.chicagotribune.com/bluesky/originals/ct-marcus-lemonis-announces-the-partner-bsi-20160114-story.html |url-status=live |access-date=January 15, 2016 |archive-url=https://web.archive.org/web/20160114235927/http://www.chicagotribune.com/bluesky/originals/ct-marcus-lemonis-announces-the-partner-bsi-20160114-story.html |archive-date=January 14, 2016}}</ref> * ''The Profit'' * ''Shark Tank'' * ''The Suze Orman Show'' * ''Trash Inc: The Secret Life of Garbage'' (2010)<ref>{{Cite web |title=Trash Inc.: The Secret Life of Garbage |date=February 3, 2012 |url=https://www.cnbc.com/trash-inc/ |publisher=CNBC |access-date=July 21, 2022 |archive-date=July 21, 2022 |archive-url=https://web.archive.org/web/20220721183014/https://www.cnbc.com/trash-inc/ |url-status=live }}</ref><ref>{{Cite web |last=Bukszpan |first=Daniel |date=September 29, 2010 |title=TRASH INC.: THE SECRET LIFE OF GARBAGE - Where America's Trash Comes From—And Where It Goes |url=https://www.cnbc.com/id/39406340 |work=CNBC}}</ref> * ''Treasure Detectives''<ref name="tvn-cnbcprime">{{cite web |title=Inside CNBC Prime, CNBC's New Primetime Entertainment Block |url=https://www.adweek.com/tvnewser/inside-cnbc-prime-cnbcs-new-primetime-entertainment-block/ |url-status=live |archive-url=https://web.archive.org/web/20130409064747/http://www.mediabistro.com/tvnewser/inside-cnbc-prime-cnbcs-new-primetime-entertainment-block_b169517 |archive-date=April 9, 2013 |work=TVNewser |date=March 5, 2013 |publisher=MediaBistro}}</ref><ref>{{cite web |date=January 7, 2013 |title=CNBC Prime: A New Look, New Attitude, New Reality |url=https://www.cnbc.com/2013/01/07/cnbc-prime-a-new-look-new-attitude-new-reality.html |url-status=live |archive-url=https://web.archive.org/web/20170523035542/http://www.cnbc.com/id/100360861 |archive-date=May 23, 2017 |access-date=April 8, 2017 |website=CNBC}}</ref> * ''West Texas Investors Club''
===Sports=== CNBC occasionally serves as an outlet for NBC Sports programming and essentially acts as an overflow feed when USA Network is broadcasting sports events. Mainly, this has occurred on weekends, especially in the afternoon, and sports coverage is purposefully kept away from any part of the American trading day on weekdays.
Sports programming that have aired on CNBC includes the AMA Supercross Championship,<ref>{{cite web|url=https://nbcsportsgrouppressbox.com/2021/11/18/nbc-sports-exclusive-coverage-of-2022-monster-energy-supercross-season-features-record-programming-on-nbc/|title=NBC SPORTS' EXCLUSIVE COVERAGE OF 2022 MONSTER ENERGY SUPERCROSS SEASON FEATURES RECORD PROGRAMMING ON NBC|work=NBC Sports Group|date=November 18, 2021|access-date=December 17, 2021|archive-date=December 17, 2021|archive-url=https://web.archive.org/web/20211217170237/https://nbcsportsgrouppressbox.com/2021/11/18/nbc-sports-exclusive-coverage-of-2022-monster-energy-supercross-season-features-record-programming-on-nbc/|url-status=live}}</ref> College Football,<ref>{{cite news |last=Kelley |first=Kevin |url=https://fbschedules.com/howard-morehouse-to-play-in-inaugural-hbcu-new-york-city-football-classic-2022/ |title=Howard, Morehouse to play in inaugural HBCU New York City Football Classic in 2022 |work=FBS Schedules |date=November 22, 2021 |access-date=December 17, 2021 |archive-date=December 17, 2021 |archive-url=https://web.archive.org/web/20211217165418/https://fbschedules.com/howard-morehouse-to-play-in-inaugural-hbcu-new-york-city-football-classic-2022/ |url-status=live }}</ref><ref>{{cite web|last=Novak |first=Jake |url=https://www.cnbc.com/2017/11/17/harvard-yale-is-about-more-than-football-commentary.html|title=Why Harvard-Yale football is more than just a game |work=CNBC |date=November 18, 2017 |access-date=December 17, 2021}}</ref> cycling (including portions of the Tour de France,<ref>{{Cite web|url=https://nbcsportsgrouppressbox.com/2020/09/10/nbc-sports-coverage-of-the-107th-tour-de-france-continues-this-weekend-with-stages-14-15-live-on-cnbc-nbc-sports-gold-and-peacock/|title=NBC SPORTS' COVERAGE OF THE 107TH TOUR DE FRANCE CONTINUES THIS WEEKEND WITH STAGES 14 & 15 LIVE ON CNBC, NBC SPORTS GOLD, AND PEACOCK|website=Nbcsportsgrouppressbox.com|date=September 10, 2020|access-date=February 5, 2022|archive-date=January 29, 2022|archive-url=https://web.archive.org/web/20220129231820/https://nbcsportsgrouppressbox.com/2020/09/10/nbc-sports-coverage-of-the-107th-tour-de-france-continues-this-weekend-with-stages-14-15-live-on-cnbc-nbc-sports-gold-and-peacock/|url-status=live}}</ref><ref>{{Cite news|url=https://nbcsportsgrouppressbox.com/2015/09/24/final-2015-uci-road-world-championship-action-this-weekend-on-nbcsn-cnbc-universal-sports-network/|title=FINAL 2015 UCI ROAD WORLD CHAMPIONSHIP ACTION THIS WEEKEND ON NBCSN, CNBC & UNIVERSAL SPORTS NETWORK|newspaper=NBC Sports Pressbox|date=September 24, 2015|access-date=February 5, 2022|archive-date=January 30, 2022|archive-url=https://web.archive.org/web/20220130185828/https://nbcsportsgrouppressbox.com/2015/09/24/final-2015-uci-road-world-championship-action-this-weekend-on-nbcsn-cnbc-universal-sports-network/|url-status=live}}</ref><ref>{{cite web | url=https://nbcsportsgrouppressbox.com/2022/03/08/nbc-sports-to-present-womens-tour-de-france-the-richest-most-prestigious-stage-race-in-womens-cycling-beginning-in-july-2022-on-peacock-cnbc/ | title=NBC Sports to Present Women's Tour de France, the Richest & Most Prestigious Stage Race in Women's Cycling, Beginning in July 2022 on Peacock & CNBC | date=March 8, 2022 | access-date=April 1, 2024 | archive-date=December 8, 2023 | archive-url=https://web.archive.org/web/20231208100707/https://nbcsportsgrouppressbox.com/2022/03/08/nbc-sports-to-present-womens-tour-de-france-the-richest-most-prestigious-stage-race-in-womens-cycling-beginning-in-july-2022-on-peacock-cnbc/ | url-status=live }}</ref><ref>{{cite web | url=https://nbcsportsgrouppressbox.com/2022/03/03/nbc-sports-presents-live-cycling-coverage-of-every-stage-of-the-2022-paris-nice-beginning-this-sunday-march-6-at-910-a-m-et-live-on-peacock/ | title=NBC Sports Presents Live Cycling Coverage of Every Stage of the 2022 Paris-Nice, Beginning This Sunday, March 6 at 9:10 A.m. Et Live on Peacock | date=March 3, 2022 | access-date=April 1, 2024 | archive-date=June 15, 2024 | archive-url=https://web.archive.org/web/20240615142656/https://mb.moatads.com/yi/v2?ol=0&qn=%604%7BZEYwoqI%24%5BK%2BdLLU)%2CMm~tB%23a.%5BMhS%3A15.sn_003etW6~P6Jn)s)wC%24GL3jX%7BQqDOJ%3Eoy)G3p%2FhFjrR8whh%2B%7D%407%25w_2C%3FP%3ElK%3DbH%2FH%40%26%2Bc%5B5IUOG(%2CWV%7BGrV~1HmDkP8D4rUDtmxT%3Bwv%40V374BKm55%3D%261fp%5BoU5t(K3%2BO%24%3D!!tix%5BhPEDgxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7B%2CNr1U*%26ujMUU9%3C%24kBjqI&tf=1_Id8O---CSa7H-nHVQZC-bW7qhB-LRwqH-nMzjG-&vi=111111&rc=0%2C1%2C0%2C5%2C747835005%2C1%2C2%2C0%2Cprobably%2Cprobably&rb=1-hxA63cnegz9ASH9F9%2FPdTX%2FfFL6mwqO9YGxLYqfZY0xNzxzrCfSmix1wV0AK2nh7uzk%3D&rs=1-XDvc02JHG%2BoudQ%3D%3D&sc=1&os=1-rw%3D%3D&qp=10000&is=BBBBB2BBEYBvGl2BBCBBtUTE1RmsqbKW8BsrBu0rCFE48CRBeeBS2hWTMBBQeQBBn2soYggyUig0CBlWZ0uBBCCCCCCOgRBBiOfnE6Bkg7Oxib8MxBtJYHCBdm5kBhIcC9Y8oBXckXBR76iUUsJBCBBBBBBBBBWBBBj3BBBZeGV2BBBCMciUBBBjgEBBBBBB94UMgTdJMtEcpMBBBQBBBniOccBBBBBB47kNwxBbBBBBBBBBBhcjG6BBJM2L4Bk8BwCBQmIoRBBCzBz1BBCTClBBrbGBC4ehueB57NG9aJeRzBqEKiuwBBBB&iv=8&qt=0&gz=0&hh=0&hn=0&tw=&qc=20&qd=20&qf=1360&qe=1020&qh=1050&qg=1000&qm=0&qa=1360&qb=1020&qi=1360&qj=1020&to=000&vy=ot%24b%5Bh%40%22oDgO%3DLlE6%3ABcmUZzCFV%60pT6yv%7CEkUpF%3Dv%3Ch%2C%25%3BMB1_tNOC%604dEzbSIq11_iCTpXSe%2BShooUKV%3B%2B9%7CPQPmf)P%3DH%3BCH%6029YCN%3FAbcE%3DX7IL3kQ%2CNJJ)%2Cc%7ClTr1W*d%5B4kf%2FLyUoRdByZ%3C99Ksf%2FLyUo0)H&qr=0&url=https%3A%2F%2Fwww.nbcsports.com%2Fpressbox%2Fcycling%2Fpress-releases%2Fnbc-sports-presents-live-cycling-coverage-of-every-stage-of-the-2022-paris-nice-beginning-this-sunday-march-6-at-910-a-m-et-live-on-peacock&pcode=nbcuyieldheader7581548001&rx=929282407407&callback=MoatNadoAllJsonpRequest_71920867 | url-status=live }}</ref> Formula 1,<ref>{{cite web|url=https://nbcsportsgrouppressbox.com/2016/04/28/nbc-sports-group-presents-formula-one-russian-grand-prix-this-sunday-at-730-a-m-et-on-cnbc/|title=NBC SPORTS GROUP PRESENTS FORMULA ONE RUSSIAN GRAND PRIX THIS SUNDAY AT 7:30 A.M. ET ON CNBC|website=Nbcsportsgrouppressbox.com|date=April 28, 2016|access-date=January 30, 2022|archive-date=January 30, 2022|archive-url=https://web.archive.org/web/20220130190343/https://nbcsportsgrouppressbox.com/2016/04/28/nbc-sports-group-presents-formula-one-russian-grand-prix-this-sunday-at-730-a-m-et-on-cnbc/|url-status=live}}</ref> Golf,<ref name=variety-cnbcspga>{{cite web |title=CNBC drives Senior PGA b'cast deal |url=https://variety.com/2000/tv/news/cnbc-drives-senior-pga-b-cast-deal-1117780910/ |website=Variety |date=April 26, 2000 |access-date=November 11, 2015 |archive-date=June 24, 2017 |archive-url=https://web.archive.org/web/20170624203820/http://variety.com/2000/tv/news/cnbc-drives-senior-pga-b-cast-deal-1117780910/ |url-status=live }}</ref><ref>{{cite web |title=NBC SPORTS PRESENTS LIVE TOURNAMENT COVERAGE INCLUDING TWO MAJOR CHAMPIONSHIPS THIS WEEK ACROSS GOLF CHANNEL, CNBC & PEACOCK |url=https://nbcsportsgrouppressbox.com/2021/07/21/nbc-sports-presents-live-tournament-coverage-including-two-major-championships-this-week-across-golf-channel-cnbc-peacock/ |website=nbcsportsgrouppressbox.com |date=July 21, 2021 |access-date=January 29, 2022 |archive-date=January 29, 2022 |archive-url=https://web.archive.org/web/20220129225554/https://nbcsportsgrouppressbox.com/2021/07/21/nbc-sports-presents-live-tournament-coverage-including-two-major-championships-this-week-across-golf-channel-cnbc-peacock/ |url-status=live }}</ref><ref>{{cite news |title=NBC SPORTS ANNOUNCES 2022 LPGA TOUR BROADCAST SCHEDULE |url=https://nbcsportsgrouppressbox.com/2022/01/19/nbc-sports-announces-2022-lpga-tour-broadcast-schedule/ |newspaper=NBC Sports Pressbox |date=January 19, 2022 |access-date=January 29, 2022 |archive-date=June 15, 2024 |archive-url=https://web.archive.org/web/20240615142759/https://tpc.googlesyndication.com/sodar/sodar2/225/runner.html |url-status=live }}</ref> Thoroughbred Racing (including portions of the Royal Ascot,<ref>{{Cite web|url=https://nbcsportsgrouppressbox.com/2012/04/11/the-road-to-the-kentucky-derby-concludes-saturday-with-the-toyota-blue-grass-stakes-and-arkansas-derby-on-cnbc/|title=THE "ROAD TO THE KENTUCKY DERBY™" CONCLUDES SATURDAY WITH THE TOYOTA BLUE GRASS STAKES AND ARKANSAS DERBY ON CNBC|website=Nbcsportsgrouppressbox.com|date=April 11, 2012|access-date=February 5, 2022|archive-date=June 15, 2024|archive-url=https://web.archive.org/web/20240615142814/https://cms.analytics.yahoo.com/cms?partner_id=ADOBE&_hosted_id=63392038553362942632813447242784732783&gdpr=0&gdpr_consent=|url-status=live}}</ref><ref>{{Cite web|url=https://nbcsportsgrouppressbox.com/2021/06/14/nbc-sports-presents-daily-live-coverage-of-the-prestigious-royal-ascot-horse-racing-meet-beginning-tomorrow-tues-june-15-at-830-a-m-et-on-nbcsn/|title=NBC SPORTS PRESENTS DAILY LIVE COVERAGE OF THE PRESTIGIOUS ROYAL ASCOT HORSE RACING MEET, BEGINNING TOMORROW, TUES., JUNE 15 AT 8:30 A.M. ET ON NBCSN|website=Nbcsportsgrouppressbox.com|date=June 14, 2021|access-date=February 5, 2022}}</ref><ref>{{Cite web|url=https://nbcsportsgrouppressbox.com/2021/04/21/breeders-cup-and-nbc-sports-group-announce-2021-breeders-cup-challenge-series-win-and-youre-in-television-schedule/|title=BREEDERS' CUP AND NBC SPORTS GROUP ANNOUNCE 2021 "BREEDERS' CUP CHALLENGE SERIES: WIN AND YOU'RE IN" TELEVISION SCHEDULE |website=Nbcsportsgrouppressbox.com|date=April 21, 2021|access-date=February 5, 2022|archive-date=January 30, 2022 |archive-url=https://web.archive.org/web/20220130052318/https://nbcsportsgrouppressbox.com/2021/04/21/breeders-cup-and-nbc-sports-group-announce-2021-breeders-cup-challenge-series-win-and-youre-in-television-schedule/|url-status=live}}</ref><ref>{{Cite web|url=https://nbcsportsgrouppressbox.com/2022/03/03/nbc-sports-presents-new-1-st-saturday-triple-crown-prep-coverage-this-sat-march-5-at-4-p-m-et-on-cnbc/ |title=NBC SPORTS PRESENTS NEW "1/ST SATURDAY" TRIPLE CROWN PREP COVERAGE THIS SAT., MARCH 5 AT 4 P.M. ET ON CNBC |website=Nbcsportsgrouppressbox.com|date=April 21, 2021|access-date=March 3, 2022 |archive-date=March 3, 2022|archive-url=https://web.archive.org/web/20220303190653/https://nbcsportsgrouppressbox.com/2022/03/03/nbc-sports-presents-new-1-st-saturday-triple-crown-prep-coverage-this-sat-march-5-at-4-p-m-et-on-cnbc/|url-status=live}}</ref> IMSA,<ref>{{Cite web|url=https://nbcsportsgrouppressbox.com/2019/03/14/nbc-sports-presents-live-coverage-of-imsa-12-hours-of-sebring-endurance-race-this-weekend-across-nbcsn-cnbc-and-nbcsports-com/|title=NBC SPORTS PRESENTS LIVE COVERAGE OF IMSA 12 HOURS OF SEBRING ENDURANCE RACE THIS WEEKEND ACROSS NBCSN, CNBC AND NBCSPORTS.COM|website=Nbcsportsgrouppressbox.com|date=March 14, 2019|access-date=February 5, 2022}}</ref><ref>{{cite web|url=https://nbcsportsgrouppressbox.com/2017/01/11/nbc-sports-group-to-televise-12-races-during-2017-verizon-indycar-season/|title=NBC SPORTS GROUP TO TELEVISE 12 RACES DURING 2017 VERIZON INDYCAR SEASON|website=Nbcsportsgrouppressbox.com|date=January 11, 2017|access-date=January 30, 2022|archive-date=January 30, 2022|archive-url=https://web.archive.org/web/20220130190017/https://nbcsportsgrouppressbox.com/2017/01/11/nbc-sports-group-to-televise-12-races-during-2017-verizon-indycar-season/|url-status=live}}</ref> IndyCar, Major League Baseball studio coverage,<ref>{{cite book |last=Shane|first=Ed|title=Selling Electronic Media|year=1999|url=https://books.google.com/books?id=l9QxzuD0xc0C&q=1997+world+series+cnbc&pg=PA26|page=26|publisher=Gulf Professional |isbn=9780240803272}}</ref> NASCAR,<ref>{{cite web |last=Spencer |first=Lee |url=http://www.motorsport.com/nascar-cup/news/olympics-will-force-some-nascar-coverage-off-nbc-nbc-sports-669882/ |title=Olympics will force some NASCAR coverage off NBC/NBC Sports |work=Motorsport.com |date=January 26, 2016 |access-date=January 26, 2016 |archive-date=January 30, 2016 |archive-url=https://web.archive.org/web/20160130175050/http://www.motorsport.com/nascar-cup/news/olympics-will-force-some-nascar-coverage-off-nbc-nbc-sports-669882/ |url-status=live }}</ref><ref>{{cite web|url=https://nbcsportsgrouppressbox.com/2021/08/05/nascar-at-watkins-glen-and-indycar-music-city-grand-prix-in-nashville-highlight-nbc-sports-motorsports-coverage-this-weekend/ |title=NASCAR AT WATKINS GLEN AND INDYCAR MUSIC CITY GRAND PRIX IN NASHVILLE HIGHLIGHT NBC SPORTS' MOTORSPORTS COVERAGE THIS WEEKEND |work=nbcsportsgrouppressbox.com|date=August 5, 2021 |access-date=January 29, 2022}}</ref> National Hockey Leagues (including games from the Stanley Cup playoffs),<ref name=variety-raisesnbcgame>{{cite web |title=NBC deal raises NHL's game |url=https://variety.com/2011/tv/news/nbc-deal-raises-nhl-s-game-1118043506/ |website=Variety |date=October 6, 2011 |access-date=November 11, 2015 |archive-date=March 15, 2018 |archive-url=https://web.archive.org/web/20180315070555/https://variety.com/2011/tv/news/nbc-deal-raises-nhl-s-game-1118043506/ |url-status=live }}</ref> the Olympics,<ref name=variety-cnbcspga/><ref name=nyt-curlingcnbc>{{cite news |title=On Wall Street, a Romance With Curling |url=https://www.nytimes.com/2010/02/26/business/26curling.html |access-date=November 11, 2015 |work=The New York Times | date=February 25, 2010 |archive-date=June 25, 2017 |archive-url=https://web.archive.org/web/20170625040917/http://www.nytimes.com/2010/02/26/business/26curling.html |url-status=live | last1=Dash | first1=Eric }}</ref><ref>{{cite news |title=Let the Games Begin |url=https://www.washingtonpost.com/archive/lifestyle/tv/2000/09/10/let-the-games-begin/f4508f94-3ccc-4141-975d-074b99896598/ |access-date=January 12, 2022 |newspaper=The Washington Post |archive-date=August 28, 2017 |archive-url=https://web.archive.org/web/20170828172323/https://www.washingtonpost.com/archive/lifestyle/tv/2000/09/10/let-the-games-begin/f4508f94-3ccc-4141-975d-074b99896598/ |url-status=live }}</ref><ref>{{cite news|title=2004 Olympic Games|url=https://www.nbcnews.com/id/wbna5174755|access-date=January 12, 2022|work=NBC News|archive-date=January 12, 2022|archive-url=https://web.archive.org/web/20220112191941/https://www.nbcnews.com/id/wbna5174755|url-status=live}}</ref><ref>{{cite news|title=NBC Announces 3,600 Hours Of Beijing Olympic Games Coverage|url=https://www.nbcnewyork.com/local/nbc_announces_3_600_hours_of_beijing_olympic_games_coverage/1615913/|access-date=January 12, 2022|work=WNBC|archive-date=January 13, 2022|archive-url=https://web.archive.org/web/20220113093118/https://www.nbcnewyork.com/local/nbc_announces_3_600_hours_of_beijing_olympic_games_coverage/1615913/|url-status=live}}</ref><ref>{{cite news|title=NBC lays out 2012 London Olympics broadcast plan on TV, internet, apps and in 3D|url=https://www.engadget.com/2012-05-27-nbc-london-olympics-2012-streaming-tv-3d.html|work=Engadget|access-date=April 1, 2024|archive-date=March 1, 2024|archive-url=https://web.archive.org/web/20240301112925/https://www.engadget.com/2012-05-27-nbc-london-olympics-2012-streaming-tv-3d.html|url-status=live}}</ref> the Premier Lacrosse League,<ref>{{cite tweet|number=1416889628133511169|user=PremierLacrosse|title=PROGRAMMING UPDATE 🌟Due to a NASCAR delay, the 2021 All-Star Game presented by @CrowdStrike will start on CNBC -…|accessdate=February 5, 2022|date=July 18, 2021}}</ref> Six Nations Championship Rugby,<ref>{{Cite web|url=https://nbcsportsgrouppressbox.com/2022/03/16/nbc-sports-presents-final-round-coverage-of-2022-guinness-six-nations-championship-rugby-this-saturday-march-19-on-nbc-cnbc-peacock/|title=NBC SPORTS PRESENTS FINAL ROUND COVERAGE OF 2022 GUINNESS SIX NATIONS CHAMPIONSHIP RUGBY THIS SATURDAY, MARCH 19 ON NBC, CNBC & PEACOCK|website=Nbcsportsgrouppressbox.com|date=March 23, 2022}}</ref> soccer (including matches from the Premier League and Women's Super League),<ref>{{cite press release |title=NBCUniversal Presents Unprecedented Coverage of Premier League's "Championship Sunday" on May 11 |website=NBC Sports Group |date=April 17, 2014 |url=http://nbcsportsgrouppressbox.com/2014/04/16/nbcuniversal-presents-unprecedented-coverage-of-premier-leagues-championship-sunday-on-may-11/ |access-date=April 19, 2014 |archive-date=November 1, 2015 |archive-url=https://web.archive.org/web/20151101024305/http://nbcsportsgrouppressbox.com/2014/04/16/nbcuniversal-presents-unprecedented-coverage-of-premier-leagues-championship-sunday-on-may-11/ |url-status=live }}</ref><ref>{{cite press release |title=NBC, ATA FOOTBALL REACH GROUNDBREAKING BROADCAST DEAL FOR WOMEN'S SOCCER |website=Just Women's Sports |date=September 3, 2021 |url=https://justwomenssports.com/nbc-ata-football-reach-groundbreaking-broadcast-deal-for-womens-soccer/|access-date=January 29, 2022}}</ref> and the United States Football League.<ref>{{Cite web|url=https://twitter.com/USFL/status/1667649096729911297|title=USFL on Twitter: When the game between the @USFLBreakers and @USFLShowboats resumes, you can tune in on CNBC and Peacock to catch the conclusion of the game|access-date=April 1, 2024|archive-date=June 10, 2023|archive-url=https://web.archive.org/web/20230610215520/https://twitter.com/USFL/status/1667649096729911297|url-status=live}}</ref>
Under Versant, CNBC has added college basketball and Babe Ruth League baseball coverage from USA Sports.<ref>{{cite web|last=Karp|first=Austin|title=Versant bringing coverage of Cal Ripken Baseball World Series back to live TV|url=https://www.sportsbusinessjournal.com/Articles/2025/08/11/versant-bringing-coverage-of-cal-ripken-baseball-world-series-back-to-live-tv/|website=Sports Business Journal|date=August 11, 2025|access-date=August 13, 2025}}</ref>
===Notable former programming===
====Weekly, weekend and other programming==== * American Le Mans Series races (inaugural 1999 season only, as part of agreement with NBC Sports) * Champions Tour golf (moved to Golf Channel) * ''CNET'' * ''DLife: Your Diabetes Show'' (2005–2013, using weekend paid programming time) * ''Last Call'' (cancelled July 18, 2024) * ''Louis Rukeyser's Wall Street'' (ended its run on December 31, 2004, at Louis Rukeyser's request due to illness) * ''Market Watch'' * ''Market Week with Maria Bartiromo'' (renamed ''After Hours with Maria Bartiromo'' and then ''Special Report with Maria Bartiromo'', cancelled in 2004) * ''National Geographic Explorer'' (moved to MSNBC and then to the National Geographic Channel) * ''Nightly Business Report'', a 30-minute weeknight business newscast hosted by Sue Herera and Bill Griffeth and distributed to U.S. public television stations. Launched in 1979, CNBC assumed production of the series in 2013 and ended it in December 2019. * ''On the Money'', originally launched in 1970 as ''The Wall Street Journal Report'', ended production in December 2019 * ''Real Personal'' * ''Squawk Alley''<ref>{{Cite news |last=Steinberg |first=Brian |date=February 24, 2021 |title=CNBC Will Replace 'Squawk Alley' With 'TechCheck' |work=Variety |url=https://variety.com/2021/tv/news/cnbc-squawk-alley-techcheck-1234914127/}}</ref><ref>{{Cite web |title=Squawk Alley |url=https://www.nbc.com/squawk-alley |publisher=NBC.com |access-date=July 21, 2022 |archive-date=June 15, 2024 |archive-url=https://web.archive.org/web/20240615143158/https://www.nbc.com/squawk-alley |url-status=live }}</ref> * ''TechCheck'' * ''The Big Idea with Donny Deutsch'' * ''The Charles Grodin Show'' (moved to MSNBC in 1998) * ''The Dick Cavett Show'' * ''The McLaughlin Group'' * ''The Suze Orman Show'' * ''Tim Russert'' * ''Tom Snyder'' * ''Topic [A] with Tina Brown'' * ''Ushuaia''<ref>{{Cite news |date=January 8, 1998 |title=That's entertainment on CNBC weekends |work=Variety |url=https://variety.com/1998/tv/news/that-s-entertainment-on-cnbc-weekends-1117434939/}}</ref> * ''Weekend Squawk Box'' * ''Worldwide Exchange''
====Non-business programming==== * ''1 vs. 100'' * ''Deal or No Deal'' * ''Dennis Miller'' * ''Late Night with Conan O'Brien'' * ''The Apprentice'' ** ''The Apprentice: Martha Stewart''
==See also== {{portal|Economy|Television}} * CNBC Ticker * List of CNBC personalities
==References== {{reflist}}
==External links== {{Commons category}} * {{Official website|https://www.cnbc.com/}} * [https://archive.org/details/TV-CNBC CNBC] at the Internet Archive
{{Versant}} {{Television news in the United States}} {{Navboxes |list = {{CNBC Business Day}} {{CNBC primetime programming}} {{Sirius XM Channels}} }} {{Authority control}}
Category:CNBC Category:24-hour television news channels in the United States Category:Business-related television channels Category:Companies based in Bergen County, New Jersey Category:Englewood Cliffs, New Jersey Category:English-language television stations in the United States Category:Former joint ventures Category:Peabody Award winners Category:SiriusXM Radio channels Category:Television channels and stations established in 1989 Category:Television stations in New Jersey Category:U.S. Route 9W Category:Versant