{{Short description|Descriptive phrase identifying acts performing in vaudeville}} [[File:Houdini, nothing on earth can hold Houdini! Fred Ray & Co. in an intensely funny "Roman travesty" .... LCCN2014636903.jpg|thumb|Vaudeville poster showing a ''bill matter'' beneath each performer's name, such as "Nothing on Earth Can Hold Houdini!"]] In the American vaudeville and British music hall traditions, the '''bill matter''' was the identifying phrase used in advertising material to describe and summarize the appeal and attributes of each performer or group of performers.<ref>[https://books.google.com/books?id=XFnfnKg6BcAC&dq=%22bill+matter%22&pg=PA109 Frank Cullen, Florence Hackman, Donald McNeilly, ''Vaudeville old & new: an encyclopedia of variety performances in America'', Psychology Press, 2007, p.109]</ref> Each was considered as a trademark, not to be used by other performers.<ref>Roy Hudd, ''Roy Hudd's Book of Music Hall, Variety and Showbiz Anecdotes'', Robson Books, 1993, {{ISBN|0-86051-929-5}}, p.195</ref> Examples in Britain included George Robey, "The Prime Minister of Mirth"; G. H. Elliott, "The Chocolate Coloured Coon"; Max Miller, "The Cheeky Chappie"; and Billy Bennett, "Almost a Gentleman".<ref name=kilgarriff/>
According to writer Michael Kilgarriff: "The heydays for these showbiz strap-lines were the inter-war years, for prior to 1914 performers saw little need for a personalised slogan, contenting themselves with such bald descriptions as 'Singer', 'Comedian', or 'Dancer'". By the 1950s, the use of bill matter was seen as old-fashioned.<ref name=kilgarriff>Michael Kilgarriff, ''Grace, Beauty and Banjos: Peculiar Lives and Strange Times of Music Hall and Variety Artistes'', Oberon Books, 1998, {{isbn|1-84002-116-0}}, pp.13-15</ref>
==References== {{Reflist}}
Category:Advertising Category:English-language idioms Category:Vaudeville tropes {{Entertainment-stub}}