{{short description|Advertising term}} In advertising, a '''bald assertion in advertising''' (or '''non-establishment claim''') is a subcategory of a false advertising claim. A bald assertion is a statement used in marketing, advertising or promotions by a company without proof or evidence of truth.<ref>{{Cite book|title=Business Ethics: Ethical Decision Making & Cases|last1=Ferrell|first1=O.C.|last2=Fraedrich|first2=John|last3=Ferrell|first3=Linda|publisher=Cengage Learning|year=2016|isbn=978-1305500846|edition=11th|pages=78}}</ref> An example of such advertising practices is when a company claims their product is the best on the market.
==References== {{reflist}}
Category:False advertising
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