{{Short description|Fashion label from Germany}} {{Multiple issues| {{Notability|Corp|date=January 2023}} {{Promotional|date=July 2021}} }} {{Infobox website | name = Social Fashion Company GmbH | logo = Å_Final_Thinest.jpg | logo_size = 250px | company_type = Private (GmbH) | foundation = {{start date and age|2007|01}} | location_city = Cologne | location_country = Germany | founder = Anton Jurina<br>Martin Höfeler | key_people = Martin Hoefeler | industry = Clothing | revenue = € 35 million | url = {{URL|https://www.armedangels.com/}} }} '''Armedangels''' is a fashion label based in Cologne, Germany, founded in 2007. The company is known for its focus on sustainable and responsible practices in fashion, including its use of certified materials, supply chain transparency, and fair labor standards.<ref>{{Cite web |title=ArmedAngels |url=https://metalmagazine.eu/en/post/armedangels |access-date=2025-07-11 |website=Metal Magazine |language=es}}</ref><ref>{{cite web |title=German entrepreneurs successful with socially conscious firm |url=http://www.dw-world.de/dw/article/0,,2914344,00.html | accessdate=March 3, 2010}}</ref>
==History== The company was founded in January 2007 as '''Social Fashion Company GmbH''' by two friends, Anton Jurina and Martin Höfeler.<ref>{{cite web|title=University of Cologne |url=http://www.reinartz.uni-koeln.de/08/index.asp#Jurina |date=March 28, 2010 |url-status=dead |archiveurl=https://web.archive.org/web/20100402095834/http://www.reinartz.uni-koeln.de/08/index.asp |archivedate=2010-04-02 }}</ref> In 2009, the founders won the first ever Wirtschaftswoche Entrepreneur Competition (German language: Gründerwettbewerb der Wirtschaftswoche) for their business model.<ref>{{cite web |title=ARMEDANGELS: Der Knoten ist geplatzt |date=9 April 2009 |url=http://www.wiwo.de/karriere/armedangels-der-knoten-ist-geplatzt-393721/ | accessdate=March 3, 2010| archiveurl= https://web.archive.org/web/20100330025424/http://www.wiwo.de/karriere/armedangels-der-knoten-ist-geplatzt-393721/| archivedate= 30 March 2010 | url-status= live}}</ref>
It has since grown into a European fashion label, selling through its online store and selected retailers, and has integrated social and environmental themes into its public campaigns.<ref>{{Cite web |last=Club |first=Press |date=2022-08-29 |title=Everything you need to know about: ARMEDANGELS |url=https://fashionunited.uk/press/fashion/everything-you-need-to-know-about-armedangels/2022082964875 |access-date=2025-07-11 |website=FashionUnited |language=en}}</ref> In 2020, Armedangels reported an annual turnover number of €35 million.<ref>{{cite web |title=Business Insider: Wie Armedangels mit nachhaltiger Mode 35 Millionen Euro Umsatz macht|date=17 January 2020 |url=https://www.businessinsider.de/wirtschaft/wie-armedangels-mit-nachhaltiger-mode-35-millionen-euro-umsatz-macht-und-was-nachhaltige-mode-eigentlich-ist/ | accessdate=July 7, 2021}}</ref>
In 2021, the company was recognized by the Thomson Reuters Foundation’s Stop Slavery Award for its ethical sourcing and labor policies.<ref>{{Cite news |date=2021-02-25 |title=Hewlett Packard Enterprise takes top prize at Stop Slavery Award |url=https://www.reuters.com/article/world/hewlett-packard-enterprise-takes-top-prize-at-stop-slavery-award-idUSKBN2AP21P/ |access-date=2025-07-11 |work=Reuters |language=en-US}}</ref>
In 2024, the "Sleep ’til Infinna™" pajama set won the German Ecodesign Award for circular product innovation<ref>{{Cite web |last=Berlin |first=I. D. Z. |title=Sleep 'til Infinna™ |url=https://bundespreis-ecodesign.de/en |access-date=2025-07-11 |website=bundespreis-ecodesign.de |language=en}}</ref> and the "Paulilaa Lino Heavy Blazer" received PETA Germany’s Vegan Fashion Award for Best Vegan Blazer.<ref>{{Cite web |last=Buehrle |first=Hanna |date=2024-09-17 |title=PETAs Vegan Award 2024: Alle Gewinner im Bereich Fashion |url=https://www.peta.de/neuigkeiten/vegan-award-fashion-2024/ |access-date=2025-07-11 |website=PETA Deutschland e.V. |language=de}}</ref>
In 2025, it collaborated with artist Eike König on the "Democracy" capsule collection to encourage civic engagement. Profits supported voter participation campaigns.<ref>{{Cite web |date=2025-03-24 |title=Textiler Wahlaufruf: Was ändert der Statement-Pullover? |url=https://www.faz.net/aktuell/stil/mode-design/textiler-wahlaufruf-was-aendert-der-statement-pullover-110368912.html |access-date=2025-07-11 |website=FAZ.NET |language=de}}</ref> The company also created a limited-edition T-shirt with SOS Humanity and artist GABE raised awareness of refugee safety in the Mediterranean. Proceeds supported SOS Humanity’s rescue efforts.<ref>{{Cite web |last=DE |first=FashionNetwork com |date=2023-06-20 |title=Armedangels und SOS Humanity lancieren mit Künstler Gabe limitiertes T-Shirt |url=https://de.fashionnetwork.com/news/Armedangels-und-sos-humanity-lancieren-mit-kunstler-gabe-limitiertes-t-shirt,1526976.html |access-date=2025-07-11 |website=FashionNetwork.com |language=de}}</ref>
==Collaborations== Armedangels partners with several other fashion labels such as: Kuyichi, Terra Plana, Stewart & Brown, Fresh Cuts and KnowledgeCotton Apparel. At the end of 2009, the label began a collaboration with German actress Cosma Shiva Hagen.<ref>{{cite web | title=Cosma Shiva Hagen unterstützt ARMEDANGELS mit eigens designtem Fairtrade T-Shirt | url=http://www.gruenemode.com/2010/02/cosma-shiva-hagen-unterstutzt-armedangels-mit-eigens-designtem-fairtrade-t-shirt/ | accessdate=March 3, 2010| archiveurl= https://web.archive.org/web/20100225032914/http://www.gruenemode.com/2010/02/cosma-shiva-hagen-unterstutzt-armedangels-mit-eigens-designtem-fairtrade-t-shirt/| archivedate= 25 February 2010 | url-status= live}}</ref> In June 2010 the fashion label teamed up with German Top model Eva Padberg and her husband Niklas Worgt. They designed their own t-shirt "Two Hearts - One Rhythm" which is sold online.<ref>{{cite web|url=http://www.gala.de/beauty_fashion/fashion/110595/Eva-Padberg-armedangels-Mode-mit-Tiefgang.html |title=Mode mit Tiefgang - Zusammen mit ihrem Mann Niklas Worgt hat Topmodel Eva Padberg für das Fairtrade-Label "ARMEDANGELS" designt|date=21 June 2010 |accessdate=24 June 2010| archiveurl= https://web.archive.org/web/20100624220608/http://www.gala.de/beauty_fashion/fashion/110595/Eva-Padberg-armedangels-Mode-mit-Tiefgang.html| archivedate= 24 June 2010 | url-status= live}}</ref>
For a special autumn campaign in 2024 the company worked together with actor Frederick Lau and the german singer Joy Denalane.<ref>{{Cite web |last=GQ.de |date=2024-09-12 |title=Armedangels: Diese Stars unterstützen die DetoxDenim-Herbst-Kampagne |url=https://www.gq-magazin.de/artikel/armedangels-detoxdenim-nachhaltige-mode |access-date=2024-11-12 |website=GQ Germany |language=de-DE}}</ref>
==References== {{Reflist|2}}
Category:Clothing companies of Germany Category:German brands Category:Fair trade organizations Category:Social enterprises Category:Manufacturing companies based in Cologne