{{short description|Technology firm}} {{advert|date=June 2019}} {{use dmy dates|date=October 2024}} {{Infobox company | name = Zeta Global Holdings Corp. | logo = Zeta logoPrimary.svg | logo_caption = | logo_alt = | type = Public | traded_as = {{NYSE|ZETA}} | industry = Business software | predecessor = <!-- or: | predecessors = --> | founded = 2007 <!-- if known: {{Start date and age|YYYY|MM|DD}} in city, country --> | founder = <!-- or: | founders = --> | defunct = <!-- {{End date|YYYY|MM|DD}} --> | fate = | successor = <!-- or: | successors = --> | hq_location_city = New York City, New York | hq_location_country = United States | area_served = <!-- or: | areas_served = --> | key_people = David A. Steinberg {{small|(CEO)}} | products = | owner = <!-- or: | owners = --> | num_employees = | num_employees_year = <!-- Year of num_employees data (if known) --> | parent = | website = {{URL|https://zetaglobal.com/}} }}
'''Zeta Global Holdings Corp.''' is an American marketing technology company<ref>{{Cite web|url=https://www.usatoday.com/story/sports/nfl/2020/09/02/fans-or-not-nfl-braces-for-new-stadium-feel-sudden-changes/113650616/|title = Fans or not, NFL braces for new stadium feel, sudden changes| website=USA Today }}</ref> which was founded in 2007.<ref name="Konrad_Global"/><ref name=Urbanski_Lifestyle>{{cite news|last1=Urbanski|first1=Al|title=Zeta Introduces 'Cross-Lifecycle' Platform|url=http://www.dmnews.com/zeta-introduces-cross-lifecycle-platform/article/360014/|agency=Direct Marketing|publisher=Haymarket Media, Inc|date=9 Jul 2014|archive-date=3 May 2015|access-date=29 November 2016|archive-url=https://web.archive.org/web/20150503062202/http://www.dmnews.com/zeta-introduces-cross-lifecycle-platform/article/360014/|url-status=dead}}</ref> Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships.<ref>{{cite web|url=https://seekingalpha.com/article/4013631-zeta-global-worldwide-ambitions-ipo-will-wait|title=Zeta Global Has Worldwide Ambitions But An IPO Will Wait|date=16 October 2016|website=Seeking Alpha|access-date=5 May 2017}}</ref> The company went public on the New York Stock Exchange on June 10, 2021, at a US$1.7 billion valuation.<ref name="adexchanger.com">{{Cite web|url=https://www.adexchanger.com/omnichannel-2/zeta-global-has-a-muted-ipo-but-were-in-it-for-the-long-haul/?mod=djemCMOToday|title=Zeta Global Has a Muted IPO, but 'We're in It for the Long Haul'|date=10 June 2021}}</ref>
The company's headquarters is in New York City, with 15 offices worldwide, in 11 countries, including Silicon Valley, London, as well as Chennai and Hyderabad in India.<ref>{{Cite web|url=https://www.inc.com/magazine/202109/christine-lagorio/inphonic-zeta-global-david-steinberg-coaching-controlling-leadership.html|title = How This CEO Learned the Difference Between Coaching and Controlling|date = September 2021}}</ref><ref name="Zeta-Global" /><ref name="Cloud Contact_Azuri">{{cite news|last1=Azuri|first1=Calivin|title=XL Marketing Has Now Become Zeta Interactive|url=http://www.cloudcontactcenterzone.com/topics/cloud-call-center/articles/367135-xl-marketing-has-now-become-zeta-interactive.htm|agency=Cloud Contact Center|publisher=Technology Marketing Corp.|date=17 Jan 2014|archive-date=4 March 2016|access-date=29 November 2016|archive-url=https://web.archive.org/web/20160304043447/http://www.cloudcontactcenterzone.com/topics/cloud-call-center/articles/367135-xl-marketing-has-now-become-zeta-interactive.htm|url-status=dead}}</ref> Zeta has more than 1,300 employees worldwide.<ref name="Konrad_Global">{{cite news|last1=Konrad|first1=Alex|title=Never Heard Of Zeta Global? Software CEO David Steinberg Has 300 Million Reasons Not To Worry|url=https://www.forbes.com/sites/alexkonrad/2016/11/18/zeta-global-new-name-behind-300-million-in-revenue/#16b803f23b1a|agency=Forbes|date=18 Nov 2016}}</ref><ref name="Konrad_Forbes">{{cite news|last1=Konrad|first1=Alex|title=Zeta Interactive's New Name And Purchase Reveal Challenges For Email Marketers|url=https://www.forbes.com/sites/alexkonrad/2014/01/23/zeta-interactive-acquires-clicksquared/|work=600 Employees|agency=Forbes|date=23 Jan 2014}}</ref> The company's CEO is David A. Steinberg.<ref name="CEO Steinberg">{{cite web|title=Zeta Interactive Website|url=http://www.zetainteractive.com/who-we-are/management.html|work=About Us Section|publisher=Zeta Interactive|access-date=24 December 2013}}</ref> ''Forbes'' reported that the company had been referred to as a unicorn {{En dash}} a "billion-dollar startup".<ref name="Konrad_Data" /> According to ''The Wall Street Journal'', as of March 2020 the company is profitable, with annual revenues exceeding $400 million.<ref name=":1">{{Cite news|last=Patel|first=Sahil|date=2020-03-04|title=Marketing Software Firm Zeta Global Eyes IPO—Once Again|language=en-US|work=Wall Street Journal|url=https://www.wsj.com/articles/marketing-software-firm-zeta-global-eyes-ipoonce-again-11583348234|access-date=2020-07-14|issn=0099-9660}}</ref>
==History== Zeta Global was founded by David A. Steinberg and former Apple Inc. CEO John Sculley<ref name=":1" /> in 2007 under the name 'XL Marketing'. The company changed its name to Zeta Interactive in 2014, then again to 'Zeta Global' in October 2016.<ref name="Konrad_Global" /><ref name="Zeta-Global">{{cite news|last1=Zeta|first1=Press Release|title=Zeta Interactive Rebrands as Zeta Global, Culminating Year of Massive Growth and Broadened Focus|url=http://www.prnewswire.com/news-releases/zeta-interactive-rebrands-as-zeta-global-culminating-year-of-massive-growth-and-broadened-focus-300346540.html|agency=PR Newswire|date=18 Oct 2016}}</ref><ref>{{cite news|last1=Lunden|first1=Ingrid|title=XL Marketing, The Direct Marketing Company Co-Founded By John Sculley, Buys UK Rival Intela|url=https://techcrunch.com/2013/10/09/xl-marketing-the-direct-marketing-company-co-founded-by-john-sculley-buys-uk-rival-intela/|agency=Tech Crunch|date=9 October 2013|access-date=5 May 2017}}</ref> As of April 2017, Zeta had bought nine companies in the past nine years. In July 2015, the company raised $125 million from Blackstone's GSO Capital Partners to grow its business through the acquisition of data startup companies.<ref name="Konrad_Data">{{cite news|last1=Konrad|first1=Alex|title=Zeta Interactive Hits $1 Billion Valuation And Looks To Buy Up Data Startups|url=https://www.forbes.com/sites/alexkonrad/2015/07/15/zeta-interactive-hits-1-billion-valuation-and-looks-to-buy-up-startups/|work=Data Startups|agency=Forbes|date=15 Jul 2015}}</ref><ref name="Bond_FT">{{cite news|last1=Bond|first1=Shannon|title=Zeta Interactive valued at $1bn after Blackstone investment|url=https://www.ft.com/content/07f3cb5c-2a76-11e5-acfb-cbd2e1c81cca|work=Blackstone|agency=Financial Times|date=15 Jul 2015}}</ref>
In November 2013, Zeta acquired the Adchemy Actions division from ad tech firm Adchemy to incorporate their 'machine learning' based advertising platform.<ref name="TC_Ha">{{cite news|last1=Ha|first1=Anthony|title=XL Marketing Buys Adchemy's Customer Acquisition Division, Adchemy Actions|url=https://techcrunch.com/2013/11/04/xl-marketing-buys-adchemy-actions/|agency=TechCrunch|publisher=AOL|date=4 Nov 2013}}</ref><ref>{{cite news |last=Loechner |first=Tyler |date=7 November 2013 |title=XL Marketing Acquires Real-Time Analytics Platform Adchemy Actions|url=https://www.mediapost.com/publications/article/213010/xl-marketing-acquires-real-time-analytics-platform.html |work=MediaPost |location=New York |access-date=5 May 2017}}</ref> In January 2014, Zeta acquired Clicksquared, a Boston-based company that created 'The Hub,' a SaaS-based, cross-channel campaign management platform.<ref name="CRM_Clicksquared">{{cite news|title=Zeta Interactive Acquires Marketing Automation Platform Provider ClickSquared|url=http://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/Zeta-Interactive-Acquires-Marketing-Automation-Platform-Provider-ClickSquared---94413.aspx|agency=CRM.com|publisher=Information Today, Inc.|date=23 Jan 2014}}</ref><ref name=":0" /> In late 2015, they acquired the customer relationship management division of eBay's Enterprise operation in a deal which sources near the company said was worth $80–90 million. CEO Steinberg said the deal "gets us a long way toward becoming the largest customer lifecycle management platform."{{citation needed|date=January 2026}} In August 2016, they announced that they had purchased the marketing automation tool 'Acxiom Impact' from marketing technology and services company Acxiom, in a deal which sources said was worth more than $50 million.<ref>{{cite news |last=Lardinois |first=Frederic |date=4 August 2016 |title=Zeta Interactive acquires Acxiom Impact for over $50M |url=https://techcrunch.com/2016/08/04/zeta-interactive-acquires-acxiom-impact-for-over-50m/ |work=TechCrunch |access-date=11 May 2017 }}</ref>
In October 2016, Zeta Global hired Jarrod Yahes as CFO. Yahes is a former senior finance executive at EXL Service Holdings, who previously served as the CFO of Jackson Hewitt.<ref name=":0">{{cite news |last=Monga |first=Vipal |date=6 February 2017 |title=Zeta Global Prepares for Potential IPO |url=https://blogs.wsj.com/cfo/2017/02/06/zeta-global-prepares-for-potential-ipo/ |work=Wall Street Journal |location=New York |access-date=5 May 2017}}</ref> In March 2020, Christopher Greiner became CFO of Zeta Global.<ref name=":1" /> In April 2017, Zeta appointed Donald Steele as the company's first-ever CRO.<ref>{{cite news |last=Lardinois |first=Frederic |date=10 April 2017 |title=Zeta Global hires its first chief revenue officer as it eyes an IPO |url=https://techcrunch.com/2017/04/10/zeta-global-hires-its-first-chief-revenue-officer-as-it-eyes-an-ipo/ |work=TechCrunch |access-date=5 May 2017 }}</ref> That same month, the company raised $140 Million in a large late-stage equity and debt funding round, with funds coming from GPI Capital and Franklin Square Capital Partners. Forbes reported that sources close to the company said this raised the company's valuation to $1.3 billion.{{citation needed|date=January 2026}} On July 18, 2017, Zeta acquired machine-learning centric platform Boomtrain.<ref>{{Cite web|url=https://www.adweek.com/performance-marketing/zeta-global-bolsters-its-marketing-cloud-by-acquiring-machine-learning-centric-boomtrain/|title = Zeta Global Bolsters Its Marketing Cloud by Acquiring Machine Learning-Centric Boomtrain| date=18 July 2017 }}</ref> Steinberg said the company planned to integrate "its machine learning, decisioning and marketing automation in our entire marketing cloud."<ref>{{Cite web|url=https://techcrunch.com/2017/07/18/zeta-global-acquires-boomtrain-to-bring-more-machine-learning-to-its-marketing-automation-platform/|title = Zeta Global acquires Boomtrain to bolster its machine learning tech| date=18 July 2017 }}</ref> On December 5, 2017, Zeta Global acquired Disqus.{{citation needed|date=January 2026}}
In 2018–2020, Zeta made several key ad tech acquisitions. In 2019, Zeta Global acquired Temnos, a Silicon Valley AI company. Steinberg, a co-founder of Zeta Global, stated that Temnos "allows us to see everything on the Internet from an intent perspective. It lets us see what people are reading and what is trending globally."{{citation needed|date=January 2026}} Also in 2019, Zeta also acquired demand-side and data management platform ad tech company Sizmek after it filed for bankruptcy. The deal was estimated to be around $36 million, integrating a programmatic ad buying platform into Zeta's data software."<ref>{{Cite web|url=https://adage.com/article/digital/zeta-acquires-dsp-sizmek-takes-aim-trade-desk/2165707?|title = Zeta acquires DSP from Sizmek, takes aim at the Trade Desk|date = 19 April 2019}}</ref><ref name=":1" /> During this period, Zeta also acquired Rocket Fuel's data management platform, IgnitionOne's demand side platform, and PlaceIQ's managed media business to further expand its marketing tech capabilities."<ref>{{Cite web|url=https://www.adexchanger.com/online-advertising/zeta-global-buys-sizmek-dsp-and-rocket-fuel-dmp-assets-for-36-million/|title=Zeta Global Buys Sizmek DSP and Rocket Fuel DMP Assets for $36 Million|date=19 April 2019}}</ref><ref>{{Cite web|url=https://www.adexchanger.com/adexchanger-talks/rolling-up-a-marketing-cloud-with-zeta-global-ceo-david-steinberg/|title = Rolling up a Marketing Cloud, with Zeta Global CEO David Steinberg|date = 20 November 2020}}</ref> In March 2021, Zeta announced an additional $222.5 million in new debt financing ahead of filing for its initial public offering.<ref>{{Cite web|url=https://techcrunch.com/2021/03/01/zeta-global-debt-funding/|title = Martech company Zeta Global raises $222.5M in debt| date=March 2021 }}</ref> Zeta went public on the New York Stock Exchange on June 10, 2021, at a $1.7 billion valuation under the symbol ZETA.<ref name="adexchanger.com" />
== Products == As of 2019, the company has a database of permission based profiles for approximately 750 million+ people. Using big data analysis, they identify which companies they should sell to, contact those people, and manage existing customers.<ref>{{cite news|url=https://www.cnbc.com/2017/04/27/zeta-global-funding-valuation.html|title=Marketing start-up co-founded by ex-Apple CEO raises $140 million, hints at potential IPO|last=Kharpal|first=Arjun|date=27 April 2017|work=CNBC|access-date=11 May 2017|location=Englewood Cliffs, New Jersey}}</ref> The Zeta Marketing Platform (ZMP) is the largest omnichannel marketing platform with identity data at its core.<ref>{{Cite web|url=https://techcrunch.com/2021/05/24/zeta-globals-ipo-filing-uncovers-modest-growth-strong-adjusted-profitability/|title=Zeta Global's IPO filing uncovers modest growth, strong adjusted profitability|date=24 May 2021 }}</ref> While the company originally focused on email marketing, more recently it has expanded into the customer lifecycle management market.{{citation needed|date=January 2026}}
== Activities and events == On January 30, 2014, Zeta Interactive hosted a forum on changes in advertising and marketing over the years, using Apple's 1984 commercial as a benchmark. Sculley shared the panel with advertising executive David Sable, Global CEO of Young & Rubicam; Jessica Gelman, Vice President of Customer Marketing and Strategy; The Kraft Group {{En dash}} the owners of the New England Patriots; and Hooman Radfar, chairman and co-founder of marketing firm AddThis.<ref name=Zeta_Superbpowl>{{cite news|last=Iftikhar|first=Bilal|title=Super Bowl 2014: Advertisers lose yardage|url=http://www.crainsnewyork.com/article/20140130/MEDIA_ENTERTAINMENT/140139985/super-bowl-2014-advertisers-lose-yardage|access-date=30 January 2014|newspaper=Crain's New York|date=30 January 2014}}</ref>
==References== {{Reflist|30em}}
Category:Digital marketing companies of the United States Category:Software companies established in 2007 Category:American companies established in 2007 Category:Marketing companies established in 2007 Category:Multinational companies based in New York City Category:Software companies based in New York City Category:Customer relationship management software companies Category:Software companies of the United States Category:2007 establishments in New York City Category:Companies listed on the New York Stock Exchange Category:2021 initial public offerings Category:Publicly traded companies based in New York City