{{Short description|Japanese tire and rim manufacturing company}} {{Use Canadian English|date=August 2024}} {{Use mdy dates|date=August 2024}} {{Infobox company | name = The Yokohama Rubber Co., Ltd. | native_name = 横浜ゴム株式会社 | native_name_lang = ja | romanized_name = ''Yokohama Gomu Kabushiki gaisha'' | logo = Yokohama (Unternehmen) logo.svg | type = [[Public company|Public]] [[Kabushiki gaisha|K.K.]] | traded_as = {{tyo|5101}} | foundation = {{start date and age|1917|10|13}} | location_city = [[Hiratsuka]] | location_country = [[Japan]] | key_people = {{ill|Masataka Yamaishi|jp|山石昌孝}} (President, Chairman of the Board) | num_employees = 27,222 (as of December 2021) | industry = [[Manufacturing]] | products = [[Tire]]s, [[Rim (wheel)|rims]], [[golf equipment]], industrial rubber products | revenue = {{profit}} [[United States dollar|US$]]5.93 billion (2022) | location = | locations = | area_served = | services = | brands = {{ubl|Advan|AVID|AVS|BluEarth|Geolandar|IceGuard|Parada|PRGR|S.drive}} | parent = | owners = | divisions = | subsid = | dissolved = | footnotes = | operating_income = {{profit}} [[United States dollar|US$]]483.69 million (2022) | net_income = {{profit}} [[United States dollar|US$]]325.38 million (2022) | homepage = {{URL|https://www.y-yokohama.com/global/|www.y-yokohama.com}}<br>{{URL|https://www.yokohamatire.com/|www.yokohamatire.com}} }} [[Image:Yokohama fender.png|thumb|Yokohama [[Fender (boating)|fender]], produced as a part of the company's series of maritime industry products]]
{{nihongo|'''The Yokohama Rubber Company, Limited'''|横浜ゴム株式会社|Yokohama Gomu [[Kabushiki gaisha]]}} is a Japanese manufacturing company based in [[Hiratsuka]], [[Japan]].<ref>{{Cite news|date=2016-03-26|title=Yokohama Rubber Co to buy Alliance Tire Group for $1.2 billion|work=The Economic Times|url=https://economictimes.indiatimes.com/industry/auto/tyres/yokohama-rubber-co-to-buy-alliance-tire-group-for-1-2-billion/articleshow/51556169.cms |access-date=2020-06-17}}</ref> The company was founded and began on October 13, 1917, in a joint venture between Yokohama Cable Manufacturing and [[BFGoodrich]]. In 1969, the company expanded to the [[United States]] as '''Yokohama Tire Corporation'''. It primarily produces tires, rims, and golf equipment (sold under the brand PRGR).
The company has one manufacturing facility in the United States in [[West Point, Mississippi]].<ref>{{cite web |url=https://www.yokohamatire.com/about-yokohama/made-in-the-usa |title=Made in the USA |work=Yokohama Tire Corporation |url-status=dead |archive-url= https://web.archive.org/web/20201125193644/https://www.yokohamatire.com/about-yokohama/made-in-the-usa |archive-date=November 25, 2020 }}</ref> A previous facility in [[Salem, Virginia]], closed in March of 2026.<ref>{{cite web |url=https://www.y-yokohama.com/release/?id=4741&lang=en |title=Yokohama Rubber to close U.S. plant in Salem, Virginia}}</ref>
== History == *1917 – Established in [[Yokohama]] as 橫濱護謨製造株式會社 (Yokohama Rubber Manufacturing Co., Ltd.), a joint venture between 橫濱電線製造 (Yokohama Electric Cable Manufacturing Company, currently [[Furukawa Electric]] Co., Ltd.) and [[BFGoodrich|BF Goodrich Company]].<ref name="yokohama_rubber_history">{{cite web |url=https://www.y-yokohama.com/profile/history/ |title=沿革 |website=横浜ゴム株式会社/The Yokohama Rubber Co., Ltd. |postscript=, |url-status=live |archive-url=https://web.archive.org/web/20240203104944/https://www.y-yokohama.com/profile/history/ |archive-date= Feb 3, 2024 }} {{cite web |url=https://www.y-yokohama.com/global/profile/history/ |title=Company History |website= The Yokohama Rubber Co., Ltd. |url-status=live |archive-url= https://web.archive.org/web/20240116005604/https://www.y-yokohama.com/global/profile/history/ |archive-date= Jan 16, 2024 }}</ref> *1920 – Built a factory in Hiranuma, Yokohama. Installed US-made refining equipment and manufacturing equipment. Started manufacturing rubber belts, tires, hoses, etc.<ref name="yokohama_rubber_history" /> (At this time, tires of this company are sold in Japan under the "Goodrich" brand) *1929 – Built a new Yokohama Factory in Heian-cho, [[Tsurumi-ku, Yokohama|Tsurumi-ku]], Yokohama.<ref name="yokohama_rubber_history" /> *1937 – Changed the tire brand to "Yokohama".<ref name="yokohama_rubber_history" /> *1942 – Built a rubber factory in [[Singapore]].<ref name="yokohama_rubber_history" /> *1943 – Built a factory in [[Mie prefecture]].<ref name="yokohama_rubber_history" /> *1946 – Built a factory in [[Mishima, Shizuoka|Mishima]], [[Shizuoka Prefecture]].<ref name="yokohama_rubber_history" /> *1950 – Stocks listed on the [[Tokyo Stock Exchange]] and the [[Osaka Exchange|Osaka Securities Exchange]]. *1963 – Company name changed from 横浜護謨製造株式会社 (Yokohama Rubber Manufacturing Co., Ltd.) to 横浜ゴム株式会社(Yokohama Rubber Company, Limited).<ref name="yokohama_rubber_history" /> *1964 – Built a factory in [[Shinshiro]], [[Aichi Prefecture]].<ref name="yokohama_rubber_history" /> *1969 – Established Yokohama Tire Corporation in the United States.<ref name="yokohama_rubber_history" /> *1974 – Launched the Yokohama Wheel brand.<ref name=":1">{{Cite web |title=Yokohama Wheel |url=https://www.yokohamawheel.jp/ |access-date=2023-03-07 |website=yokohamawheel.jp}}</ref> *1981 - BFGoodrich sells all shares in Yokohama. *1983 - Launched Performance Y logo for the Yokohama Performance Radials and PRGR ranges; later became corporate logo. *1983 - Launched the PRGR brand of golf equipment. *2007 – Established Yokohama India.<ref name="yokohama_rubber_history" /> *2016 - Yokohama Rubber acquired farm tire maker [[Alliance Tire Company|Alliance Tire Group]] for $1.18 billion.<ref name=":0">{{Cite web |title=Yokohama Rubber pursues biggest acquisition with $2.3bn Trelleborg deal |url=https://asia.nikkei.com/Business/Business-deals/Yokohama-Rubber-pursues-biggest-acquisition-with-2.3bn-Trelleborg-deal |url-access=subscription |date=March 26, 2022 |author1=Shizuka Tanabe |access-date=2022-03-26 |website=Nikkei Asia |language=en-GB}}</ref> *On March 25, 2022, Yokohama Rubber announced it would be acquiring Trelleborg Wheel Systems from [[Trelleborg (company)|Trelleborg]] for 2.1 billion euro ($2.31 billion), its largest acquisition to date.<ref name=":0" /> *On December 26, 2025, a former employee [[Mishima factory stabbings|stabbed eight of his co-workers and injured seven others from a chemical spray]] in the Mishima factory.<ref>{{Cite web |title=15 injured after stabbing spree at Shizuoka tire factory|url=https://www.japantimes.co.jp/news/2025/12/26/japan/crime-legal/shizuoka-stabbing-attack/|date=December 26, 2025|access-date=2025-12-26|website=[[The Japan Times]]|language=en}}</ref><ref>{{Cite web |title=Ex-employee arrested in attack on 15 workers at plant|url=https://www.asahi.com/ajw/articles/16256695|date=December 27, 2025|access-date=2025-12-26 |website=Asahi|language=en}}</ref>
== Tires== Yokohama Tire Company develops a range of tires for [[passenger vehicle]]s, [[crossover utility vehicle]]s (CUVs), [[sport utility vehicle]]s (SUVs), [[electric vehicle]]s, [[truck|commercial trucks]], [[motorsport]] applications, and [[off-road vehicle|off-road]] use. The company organizes its consumer tire portfolio into several product families designed for different driving conditions and vehicle types.<ref>{{cite web |title=Inside Yokohama’s Strategy That Drove Sales Past ¥1 Trillion |url=https://www.tirereview.com/yokohama-tire-strategy-2025/ |publisher=Tire Review Magazine}}</ref>
=== ADVAN === [[Image:Yokohama ADVAN Tires WTCC 2006.jpg|thumb|Yokohama ADVAN racing tires]] The ADVAN family is the company’s performance-oriented tire line. It includes summer tires and all-season tires intended for [[sports car]]s, [[luxury car|luxury sedans]], and high-performance vehicles.<ref>{{cite web |title=Yokohama launches Advan Sport EV A/S in America |url=https://www.tyrepress.com/2024/01/yokohama-launches-advan-sport-ev-a-s-in-america/ |website=Tyrepress |date=8 January 2024}}</ref> ADVAN tires are designed to provide handling precision, cornering stability, and high-speed capability. Products in this line have been used in various forms of motorsport, including [[grand tourer|grand touring]] (GT) racing and [[time attack]] events, and are also supplied as [[original equipment manufacturer|original equipment]] on some performance vehicles.<ref>{{cite web |last1=Hinton |first1=Christian |title=Yokohama Outlines 2026 Motorsports Program |url=https://www.tirereview.com/yokohama-rubber-2026-motorsports-plan/ |website=Tire Review Magazine |date=8 April 2026}}</ref><ref>{{cite web |last1=Hinton |first1=Christian |title=Yokohama Outlines 2026 Motorsports Program |url=https://www.tirereview.com/yokohama-rubber-2026-motorsports-plan/|website=Tire Review Magazine |date=8 April 2026}}</ref>
=== GEOLANDAR === The GEOLANDAR family is designed primarily for SUVs, [[pickup truck]]s, and crossover vehicles.<ref>{{cite web |title=Yokohama USA launches Geolandar A/T XD pickup truck tyre |url=https://www.tyrepress.com/2023/03/yokohama-usa-launches-geolandar-a-t-xd-pickup-truck-tyre/ |website=Tyrepress |date=21 March 2023}}</ref> It includes tires suited for [[all-terrain tire|all-terrain]], mud-terrain, and highway-terrain use, supporting driving on surfaces such as dirt, gravel, and mixed on- and off-road conditions.<ref>{{cite web |title=Yokohama Rubber to Supply a GEOLANDAR Tire as the Official Tire for the New FIA Extreme H World Cup, the World’s First Hydrogen Motorsport |url=https://www.tractionnews.com/yokohama-rubber-to-supply-a-geolandar-tire-as-the-official-tire-for-the-new-fia-extreme-h-world-cup-the-worlds-first-hydrogen-motorsport/ |website=Traction News |date=26 September 2025}}</ref>
=== AVID === The AVID family consists of all-season touring tires for passenger vehicles, including sedans, compact cars, and CUVs. The line includes products intended for general driving conditions, with characteristics such as tread durability, ride comfort, and performance in dry and wet conditions.<ref>{{cite web |title=Yokohama Avid Ascend Tire with Orange Oil - Web Exclusive |url=https://www.motortrend.com/news/eurp-1202-yokohama-avid-ascend-tire |website=MotorTrend |language=en |date=28 February 2012}}</ref>
=== Commercial and industrial tire lines === The company also produces tires for commercial and industrial applications, including trucks, buses, and specialized equipment. These tires are designed for uses such as long-haul transportation, regional distribution, [[construction]], and [[port]] operations, with emphasis on durability, tread longevity, and retreadability.<ref>{{cite web |title=Yokohama Rubber’s BluEarth 711L Tire Wins New Factory Fitment |url=https://www.tractionnews.com/yokohama-rubbers-bluearth-711l-tire-wins-new-factory-fitment/ |website=Traction News |date=29 July 2025}}</ref>
== Wheels == Under the Yokohama Wheel brand Almex, Yokohama Rubber Co., Ltd. began making [[Rim (wheel)|rims]] in 1974.<ref name=":1" /> The Yokohama Wheel brand currently produces the Advan Racing wheel brand for performance and motorsport applications, the AVS brand for premium applications, and the Kreutzer brand for luxury applications.<ref>{{Cite web |title=Yokohama Wheel {{!}} All Brand List |url=https://www.yokohamawheel.jp/brand/index.html |access-date=2023-03-07 |website=www.yokohamawheel.jp}}</ref>
== Motorsports == [[File:2021 Nitro Rallycross - RD1 Utah (51524178399).jpg|thumb|right|An example of Yokohama sponsorship in racing at a [[Nitro Rallycross]] event]] Yokohama is the official tire supplier of the [[Super Formula Championship]] since 2016.<ref>{{cite web |title=Super Formula Series Outline |url=http://superformula.net/sf/en/about/ |website=Super Formula |url-status=live |archive-url=https://web.archive.org/web/20170606073728/http://superformula.net/sf/en/about/ |archive-date= June 6, 2017 }}</ref> It was the official tire supplier of the [[Macau Grand Prix]] Formula 3 race from 1983 until 2019, with an exception in 2016, when [[Pirelli]] was chosen for the tire supplier that year.<ref>{{cite web |url=http://www.yokohamatire.ph/index.php?page=news_200911 |title=Yokohama Joins Macau Grand Prix 2009 |website=Yokohama Tires |access-date=October 21, 2010 |archive-date=March 14, 2012 |archive-url=https://web.archive.org/web/20120314002322/http://www.yokohamatire.ph/index.php?page=news_200911 |url-status=dead }}</ref> The company was the supplier of the [[World Touring Car Championship]] and [[World Touring Car Cup]] from 2006 until 2019.
In the United States, Yokohama was a tire supplier in the [[American Le Mans Series]], including PTG (from 2005 to 2009) and [[Alex Job Racing]]. It was the official tire supplier of the [[IMSA GT3 Cup Challenge]].<ref>{{cite web |title=IMSA GT3 Cup Challenge by Yokohoma |url=http://www.imsachallenge.com/ |work=imsachallenge.com |url-status=dead |archive-url=https://web.archive.org/web/20111223102630/http://www.imsachallenge.com/ |archive-date= December 23, 2011 }}</ref> It has also participated in Red Line Time Attack, [[Nitro Rallycross]] and [[Stadium Super Trucks]].<ref>{{cite news|url=https://www.yokohamatire.com/newsroom/yokohama-tire-corporation-onboard-as-stadium-super-trucks-series-sponsor|title=Yokohama Tire Corporation Onboard as Stadium SUPER Trucks Series Sponsor|work=Yokohama Rubber Company|date=April 4, 2013|access-date=January 12, 2021}}</ref>
In September 2025, Yokohama was announced as the official tire supplier for the [[Extreme H|FIA Extreme H World Cup]] and will use a prototype tire based on the GEOLANDAR X-AT.<ref>{{Cite web |last=Wilde |first=Dominik |date=11 September 2025 |title=Yokohama signs on as Extreme E/Extreme H official tire supplier |url=https://racer.com/2025/09/11/yokohama-signs-on-as-extreme-e-extreme-h-official-tire-supplier |access-date=16 September 2025 |website=[[Racer (magazine)|RACER]] |language=}}</ref>
== Sponsorship == From 2015 to 2020, Yokohama was the main sponsor of [[Premier League]] [[Association football|football]] club [[Chelsea F.C.|Chelsea]].<ref>{{cite web |date=27 February 2015 |title=Yokohama Rubber to become Official Shirt Partner |url=http://www.ChelseaFC.com/news/latest-news/2015/02/yokohama-rubber-to-become-official-shirt-partner.html |url-status=dead |archive-url=https://web.archive.org/web/20170703084627/http://www.chelseafc.com/news/latest-news/2015/02/yokohama-rubber-to-become-official-shirt-partner.html |archive-date=July 3, 2017 |website=Chelsea Football Club}}</ref> Yokohama also sponsors the [[National Basketball Association|NBA]] teams the [[Boston Celtics]] and the [[San Antonio Spurs]].<ref>{{cite web |date=December 30, 2008 |title=Yokohama continues NBA sponsorships |url=https://www.moderntiredealer.com/articles/1531-yokohama-continues-nba-sponsorships |url-status=live |archive-url=https://web.archive.org/web/20220818105312/https://www.moderntiredealer.com/articles/1531-yokohama-continues-nba-sponsorships |archive-date=August 18, 2022 |website=Modern Tire Dealer}}</ref>
== Logos == The Yokohama Rubber logo was first displayed in the ''Tokyo Asahi Shimbun'' newspaper in 1917. The company used it until 1987. In 1983, Yokohama launched the "Performance Y" logo for its Yokohama Performance Radials series, which became its corporate logo in 1987. A similar style logo is used by the Taiwanese tire company [[Nankang Rubber Tire]].<ref>{{Cite web|title=About Yokohama Tires|url=https://autoset.by/tires/yokohama/|access-date=2020-11-11|website=Autoset}}</ref>
<gallery> Yokohama_Tire_old_logo.svg|Yokohama Tire company logo through 1987 Yokohama_Tire_new_logo.svg|Yokohama Tire "Performance Y" since 1983 on tires, since 1987 as corporate logo Nankang_Rubber_Tire_logo.svg|Nankang Rubber Tire logo 优科豪马轮胎.png|Yokohama Tire company logo in China ({{zh|c=|p=Yōukēháomǎlúntāi|s=优科豪马轮胎}}) </gallery>
==References== {{Reflist|2}}
==External links== {{Commons category|Yokohama Rubber Company}} * {{official website|https://www.y-yokohama.com/global/}}
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[[Category:Companies listed on the Tokyo Stock Exchange]] [[Category:Companies listed on the Osaka Exchange]] [[Category:Companies in the Nikkei 225]] [[Category:Tire manufacturers of Japan]] [[Category:Companies based in Kanagawa Prefecture]] [[Category:Automotive companies of Japan]] [[Category:Japanese brands]] [[Category:Japanese companies established in 1917]] [[Category:Automotive companies established in 1917]] [[Category:Furukawa Group]] [[Category:1950s initial public offerings]] [[Category:Golf equipment manufacturers]] [[Category:Wheel manufacturers]] [[Category:Hiratsuka, Kanagawa]]